David Baliashvili

[Financial Results] Ipsos achieves a solid first quarter, with a revenue of €557.5m. This income level confirms the continuation of the Group’s sustained growth. 📢 Our CEO Ben Page stated: "The start of the year is encouraging. It demonstrates our ability to deliver sustainable solid growth combined with a high level of operating margin. Our geographical and sectoral diversity, which provides greater resilience, combined with the talent of our 20,000 employees, are major advantages for continuing our development. In a geopolitical environment that remains uncertain, we confirm our organic growth and profitability forecasts for 2024." Watch our video to discover the key figures! Read the full press release: https://lnkd.in/evFNDJdt #Ipsos #MarketResearch #Growth #Q1Results

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#Success requires understanding the moment of truth!   To successfully compete in today’s omnichannel and changing world, we need more than ever to get to the root of how shoppers make decisions, improve on-line & physical navigation, and #optimize retail conditions. Ipsos Simstore allows you to make the difference and win at point of #purchase!   With 10,000+ shelf tests conducted across the globe in #virtual shopper research, Ipsos Simstore is your partner for measuring shopper behaviour, specially in e- commerce and Modern Trade channels. Amit Adarkar, Geeta Ravindranath Lobo, Jyoti Susarla Malladi, Ashwini Sirsikar, Vivek Gupta, Rinku Patnaik, Krishnendu Dutta, Gauri Pathak, Madhurima Bhatia, Pallavi Mathur Lal, Archana Gupta, Shruti Shroff Patodia #Ipsos #IpsosIndia

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POLL DIGEST: from latest Ipsos Update, which includes Ben Page's monthly review. Among the stats from around the world: 🇫🇷 81% of French say they feel emotionally attached to their cars which "accompany them through different stages of their life". 🇿🇦 40% of South Africans (after 100 days of a new government) now say the country is heading in the right direction 🇬🇧 69% of Brits say celebrities are entitled to prioritise their mental health - even if it means cancelling events 🇳🇴 22% of Norwegians say politicians should be allowed to own shares while in office 🇯🇵 95% of Japanese say they've witnessed price increases for food products over the last 12 months 🌍 Also features our polling for Mental Health Day, the new AXA Risk Monitor, a 30 country Global Infrastructure Index, analysis on why the take-up of EVs varies so much from country to country, as well as a review of the latest food trends. ℹ️ All of this and more, in English, French or Spanish, here: https://lnkd.in/eJVRtmhi

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📢 The 2024 Ipsos Generations Report reveals that most people are unaware of their generational identity, highlights the business opportunities brands may miss by overlooking mature adults, and underscores why demographic changes are now a critical issue for businesses, not just policymakers ! 🚨 Key insights: 📉 Demography is shifting: Population decline and decreasing growth rates will soon affect workforce planning, pension systems, and economic models. Businesses must prepare alongside policymakers. 🧓 Wealth of mature adults: In the US, those over 50 make up 25% of the population but hold 73% of the assets. The ageing population is a significant market. 🌐 Gen Z – The first global generation? They exhibit unique traits: higher stress and loneliness, online relationships, and liberal social attitudes. Their digital nativity fosters a transborder 'global tribe.' 🗺️ Generational terms vary globally: Cultural and historical contexts influence generational experiences. For example, “Born Free” in South Africa vs. “Die Generation 1989” in Germany. 📊 Limited understanding worldwide: Only 58% of Americans, 24% of Chinese, and 8% of Indians have heard of Gen Z. Globally, only 34% can identify their generational cohort. ⚖️ Diverse social attitudes: Significant differences exist within generations. For instance, 60% of Gen Z men believe women's equality efforts now discriminate against men, compared to 40% of Gen Z women. Access the interactive report here ➡ https://shorturl.at/ejfxr #Generations #GenZ #Demography #Population #Trends #Diversity | Ipsos | Simon Atkinson

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𝗟𝗔𝗦𝗧 𝗖𝗛𝗔𝗡𝗖𝗘 𝗧𝗢 𝗥𝗘𝗚𝗜𝗦𝗧𝗘𝗥- 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟮𝟰 𝗵𝗼𝘂𝗿𝘀 𝘁𝗼 𝗴𝗼! Join Kantar's experts tomorrow, you'll learn: 🔹What strong brands have in common based on our analysis of 6.5 billion data points 🔹Which marketing levers make the biggest difference, and when 🔹How to shape your marketing strategy using Kantar’s Growth Driver and the Growth Accelerators 🔹How successful brands put them into action 🔹How to track and predict the most important metrics   Secure your slot today: https://lnkd.in/eY3pcWR8 #BlueprintforBrandGrowth #Marketing

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Faster, smarter, cooler. No, not me this time, but our new PersonaBot! Our PersonaBot is a real game-changer for activating segmentations. It really delivers on that (often neglected) promise of getting them to live and breathe in the business. Limited only by your imagination, you can engage with your AI-personas however you want. Test concepts and comms; ask them how they would react to a changing environment; understand their priorities; find out what they like for dinner... When fun and impact collide...! #segmentation #personas #ai #fun #impact Ipsos UK

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Ipsos Update June is available now! 🚀 In this edition, we delve into a sundry of topics: Discover the latest insights on generational dynamics and the impact of demographic changes in the Ipsos 2024 Generations Report. Don't miss out on our newest Ipsos Equalities Index, which explores key issues around societal inequality, and the Pride Survey, offering a global perspective on attitudes towards the LGBT+ community. 🌍🏳️‍🌈 Read more : https://lnkd.in/evagW7-r #IpsosGenerationsReport #IpsosEqualityIndex #IpsosPrideSurvey #IpsosUpdate

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There’s a goldmine of opportunity in #B2B just waiting to be unearthed. But how do we strike it rich with creativity? Ipsos joins LinkedIn for the official launch of its B2B Marketing Benchmark report, which explores the trends, topics and themes defining the B2B sector. What’s top of mind for B2B brands right now? Where will budgets be spent? And what new technologies and tactics will we spend on? Listen in (available on demand). https://lnkd.in/evGUdvy7 Nick Mercurio

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🚀 Start 2025 strong with our consumer trends report—your guide to the year’s emerging priorities. Packed with insights to help your brand stay ahead, adapt to change and seize new opportunities. 📥 Download now! #ConsumerTrends2025 #FutureFocused #EcoInnovation #Healthspan #EuromonitorInsights 🔗 https://lnkd.in/e7GM-DGp

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Cannes Lions 2024: Five themes for marketers While the topic of AI pervaded many events, marketers remained focused on the bigger picture of how to use marketing to help their brands grow Discover the key themes from this year's Cannes expert talks and winning ads in this article and download the themes in a handy booklet. Find out more: https://lnkd.in/emnzzpsX #Cannes #CreativeEffectiveness #Marketing

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🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

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CMO: How do I convince the board that my marketing budget is indispensable? Kantar: You prove that your marketing actions add value to your brand. And to do that, you measure your brand’s equity and the impact of your equity to your business. The steps are three: 1. Measure the value of your brand. How meaningful, different and salient is it, how is it trending and how does it compare to its competitors? 2. Connect this to your business performance. Find out what kind of improvements will boost your sales and then start building models on that. 3. Figure out the channels/marketing investments that will help you build your equity. As you align your marketing objectives to the business’s aspirations, always remember that your superpower is your unique access to the consumer. Read how Carol strengthened her team’s alliance with C-suite and walked out of the boardroom with more money than she went in for: https://lnkd.in/dv-8WFVn #BrandPerceptionsMatter

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Customer Experience (CX) is crucial for delivering on your brand promise and driving growth. Join us in our upcoming webinar on 24th April with Kantar CX experts to learn how to provide Meaningfully Different Experiences that set you apart from competitors and boost loyalty. Reserve your spot now: https://lnkd.in/ef48thKq Nithi Kumar Eva Maureen Claravall Peter Aitken

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Is your website really meeting consumer expectations?   Ipsos' research has revealed that more than half of users have left a website because it was too confusing.    In today’s competitive digital landscape, a good user experience (UX) is a key driver of brand success.   Ipsos' UX Score empowers brands with a convenient way to assess how well their online experiences deliver on the expectations users have of the brand.    By measuring your UX performance against direct competitors and industry leaders, you can get the tools you need to meet consumer expectations with winning digital experiences.   To learn more about Ipsos' UX services, visit: https://lnkd.in/ebsc334K #UX #UserExperience

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[Financial Results] Ipsos achieves a solid first quarter, with a revenue of €557.5m. This income level confirms the continuation of the Group’s sustained growth. 📢 Our CEO Ben Page stated: "The start of the year is encouraging. It demonstrates our ability to deliver sustainable solid growth combined with a high level of operating margin. Our geographical and sectoral diversity, which provides greater resilience, combined with the talent of our 20,000 employees, are major advantages for continuing our development. In a geopolitical environment that remains uncertain, we confirm our organic growth and profitability forecasts for 2024." Watch our video to discover the key figures! Read the full press release: https://lnkd.in/eZqGemdQ #Ipsos #MarketResearch #Growth #Q1Results

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PersonaBots - fueled by robust research and insights - are an engaging way to bring a segment or target to life for your team and stakeholders. Let us know if you'd like to explore a PersonaBot on your next project!

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The Ipsos AI Monitor 2024 is out! Covering 32 countries. · People are both excited and nervous about the spread of AI – more excited in emerging economies, more nervous in Western markets. · They are worried about biases – but feel humans are more biased than AI itself. · By a 2:1 margin, they are more likely to think AI will make their job better. Although they realise AI will also replace some jobs. · A lack of awareness: only 52% globally say they know what products and services use AI. And much more… #GenAI #AI #IA #IntelligenceArtificielle

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🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

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