Powder

📣 Powder is redefining AI-powered content creation with the first-ever NPU-accelerated video editing for gamers–making highlights, montages, and storytelling instant, automatic, and easy. For the first time, Counter-Strike 2 players can experience real-time AI highlights & automontages, seamlessly generated before they even exit the game – with zero impact on performance. 🔥 Instant Highlights – AI captures every clutch moment 🎬 Automated Montages – Cinematic edits, in real-time 🚀 100% On-Device AI – No uploads, no delays, no privacy concerns With AMD NPUs and our multi-year alliance with HP OMEN, we’re bringing edge AI processing to gaming. And this is just the beginning – 40+ of the world’s most popular games are next. Watch the video & experience the future of AI-powered gaming content.

Powder x AMD: Revolutionizing Gaming with NPU Technology We’re excited to announce our partnership with AMD, unlocking the full potential of Neural Processing Units (NPUs) for gamers and gaming creators. Key benefits of NPUs: ✅ Speed: NPUs deliver near-instant results, keeping gaming creators and gamers in the zone. ✅ Efficiency: On-device processing consumes less energy than cloud-based alternatives, aligning with sustainability goals. ✅ Privacy: By keeping data local, NPUs eliminate many risks associated with cloud transfers. ✅ Game-changing technology: Transforming gaming PCs into creative hubs for next-gen experiences. Catch us at CES 2025 as we showcase how AMD NPUs are shaping the future of gaming and content creation! Discover more about how this partnership is setting new benchmarks for innovation: https://lnkd.in/g4Pm3f97 #AMD #PowderAI #NPUs #GamingInnovation #ContentCreation #CES2025

Breaking News for Gamers and Gaming Creators! Powder has teamed up with OMEN – the gaming PC brand of HP Inc. – to revolutionize gaming content creation. 🚀 Debuting at CES 2025, this multi-year strategic alliance brings AI-assisted video editing at the edge to OMEN devices, powered by NPUs. Gamers and creators can now experience: ✅ Real-time video clipping and editing with zero performance lag. ✅ Seamless creation of montages, multiplayer highlights, and platform-ready content. ✅ The transformative power of on-device AI technology. Ready to see the future of gaming content creation? Catch us at CES, Titian Rooms 2302 - 2305, Level 2, or explore more about Powder here: https://lnkd.in/gimxQHG5 #CES2025 #OMEN #Powder #GamingContent #AIInnovation #NPUs #VideoEditing

Breaking News for Gamers and Gaming Creators! Powder has teamed up with OMEN – the gaming PC brand of HP Inc. – to revolutionize gaming content creation. 🚀 Debuting at CES 2025, this multi-year strategic alliance brings AI-assisted video editing at the edge to OMEN devices, powered by NPUs. Gamers and creators can now experience: ✅ Real-time video clipping and editing with zero performance lag. ✅ Seamless creation of montages, multiplayer highlights, and platform-ready content. ✅ The transformative power of on-device AI technology. Ready to see the future of gaming content creation? Catch us at CES, Titian Rooms 2302 - 2305, Level 2, or explore more about Powder here: https://lnkd.in/gimxQHG5 #CES2025 #OMEN #Powder #GamingContent #AIInnovation #NPUs #VideoEditing

A major update for everyone at the crossroads of gaming and marketing 🎮 With Twitch's new community-led moderation approach, brands now need to be more authentic and engaging than ever. Our co-founder, Barthélémy Kiss, shared his insights with Ad Age's Asa Hiken on Twitch's recent changes and their implications for brands. This shift illustrates a heightened demand for authenticity in advertising, Bart emphasises - “From a bigger brand perspective, advertising on community-oriented platforms can be harder because you have to speak a truth, and it requires a very authentic, self-aware approach." 🌟 Catch all the details in the full article linked below!  #GamingIndustry #Twitch #BrandEngagement #MarketingStrategies

We are thrilled to announce our partnership with Ultimate Endgamers League to bring Powder's AI-powered video clipping tools to their unique esports league! 🎮✨ With competitions across 33 games and impressive cash prizes, UEL Esports offers a dynamic platform for gamers to go pro. This strategic alliance leverages Powder’s cutting-edge technology to boost UEL’s content creation capabilities. By automating the clipping and editing process, Powder enables UEL to deliver high-quality, engaging content quickly and efficiently, amplifying its presence across social media platforms. Titus Walker, CEO of UEL, further emphasized the significance of the partnership: "Partnering with Powder marks a pivotal moment for UEL as we continue to push the boundaries of what’s possible in esports content creation. Powder’s AI technology not only streamlines our workflow but also empowers us to engage with our audience in new and exciting ways. We are committed to delivering the best highlights and storytelling moments from our league, and with Powder, we can ensure that our fans won’t miss a single thrilling moment." Our AI technology transforms gaming streams into engaging, social media-ready clips, enhancing creativity and saving time for gamers, content creators, and the esports ecosystem. Learn more about the partnership at the link:  https://lnkd.in/ebwdRu6K #ai #gamers #esports

Even when gaming companies have creative programs, why aren't many getting it right? Justin Sacks of Nexus sheds light and nuance on a common oversight: choosing influencers who are popular rather than who’s right for your game. Tune into the full episode of the Powder Influence podcast to hear about how to architect and nurture a creator program that has the potential drive real player engagement in the long-term. Available on Spotify, Apple Podcasts, Deezer, and YouTube. Link below in comments. #ContentCreation #GamingIndustry #InfluencerMarketing #CreatorEconomy #InfluencePodcast #CreatorProgram

Creator programs are not “just” about marketing. Good ones can have deep, unexpected impacts on player behavior. In our latest Powder Influence podcast episode, Justin Sacks, CEO of Nexus, discusses the effects of a well-developed creator program on player growth metrics, from converting players to paying customers, transforming player engagement, and increasing player retention. Hear more about the real benefits of creator programs and how to avoid common pitfalls in the full episode of the podcast on Spotify, Apple, Deezer, or YouTube. Link in the comments. #ContentCreation #GamingIndustry #InfluencerMarketing #PodcastEpisode #JustinSacks #CreatorEconomy #ProfessionalGrowth #NexusGG

Ever wonder why some content creators soar while others struggle to find their footing? Justin Sacks, CEO of Nexus, gives the real-talk answer about the harsh realities and what it takes to become a successful content creator in the gaming world. From the power of niche-ing down to organic collaborations and just plain luck, Justin talks about what he’s noticed all successful content creators do well. Listen to the full episode to unpack the mechanics of gaming influencer marketing and get actionable tips for both creators and marketers. Available on Spotify, Apple Podcasts, and YouTube. Link to the full episode in the comments. #ContentCreation #GamingIndustry #InfluencerMarketing #PodcastEpisode #CreatorProgram #CreatorEconomy #InfluencePodcast Elyssa Goldberg Pavlo Biedariev

🎙️ New Podcast Episode: What Every Marketer Should Know About Gaming Creator Programs What does it really take to build and scale successful creator programs in the gaming industry? This episode of the Powder Influence podcast features Justin Sacks, co-founder and CEO of Nexus, who brings his extensive experience from competitive gaming to pioneering creator programs-as-a-service. In our discussion, we talk about: 🔹 The evolution of creator programs and their proliferation in the gaming industry. 🔹 Challenges faced by game publishers in adopting and integrating creator programs effectively. 🔹 What good and bad implementations of creator programs look like. 🔹 The role of agents and management groups in shaping successful creator strategies. 🔹 The impact of creator programs on player behavior and game monetization. 🔹 Strategies for building long-term, mutually beneficial relationships between creators and game publishers. 🔹 And more… 🎧 Tune in to the full episode for practical advice and broader discussions on market trends on Apple, Spotify, or Deezer. Or check out the full video episode at the YouTube link in the comments. Hosted by Elyssa Goldberg and produced by Pavlo Biedariev. #CreatorEconomy #GamingIndustry #ContentCreators #CreatorProgram #MarketingStrategy #InfluencerMarketing