At #Dior, we are committed to innovation.
On the occasion of the 2026 edition of VivaTech, Christian Dior Couture is taking part in LVMH’s immersive 'DreamGallery,' a unique experience showcasing how innovation serves excellence across every stage of the luxury value chain.
At the heart of this ecosystem, Dior presents two transformative initiatives that embody the House’s vision for the future. TRACE, the House’s end-to-end product traceability and authentication program, strengthens transparency, trust, and product knowledge across the value chain, from the sourcing of exceptional materials to the finished creation.
The House also unveils its Generative Engine Optimization (GEO) initiative, developed in collaboration with Bluefish, designed to strengthen Dior’s presence across AI-powered discovery environments and support the next generation of omnichannel client experiences.
Beyond technology, Dior also highlighted its commitment to empowering future generations through a dedicated talk on the Women@Dior & UNESCO Mentorship & Education program, featuring two Mentees who have developed innovative solutions advancing women’s health through technology and entrepreneurship.
This year’s edition of VivaTech, which celebrates its 10th anniversary, highlights the growing role of artificial intelligence, traceability, and digital innovation in shaping the future of luxury. Through the 'DreamGallery,' visitors are invited to discover how innovation flows across every stage of creation: from exceptional materials and craftsmanship to product traceability and client experience.
Jean-Charles VERDIER, Chief Information Officer, shares: 'At Dior, innovation only creates value when it serves excellence. Whether enhancing traceability across our value chain or exploring new AI-powered experiences, our ambition remains the same: to combine technology, creativity, and savoir-faire to enrich every stage of the client journey while preserving the essence of the House.'
Jens Riewenherm, Chief Digital and Omnichannel Officer, shares: ‘At Dior, we are entering a new era of innovation, one in which AI is reshaping how clients discover, explore, and connect with the House. From AI-powered discovery to more intuitive omnichannel experiences, this shift opens meaningful possibilities to enrich the client journey while remaining deeply anchored in Dior’s values of creativity, excellence and elegance. Technology should not replace the magic of the client experience — it should elevate it.’
To discover IT, Data & Digital opportunities at Dior, visit: https://lnkd.in/eYr2K_QH
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