Tarang Amin

It's notoriously hard for a startup to disrupt the beauty giants, but that’s exactly what Tarang Amin, the CEO and chairman of e.l.f. Beauty, has done. Over a decade leading the beauty brand he has struck fear in the hearts of global rivals by selling simply branded e.l.f. (which stands for eyes, lips, face), eye palettes and lip glosses for a fraction of what other brands charge to hordes of Instagram-obsessive makeup fans. Under his leadership, the business has notched a stunning 22 straight quarters of sales growth. In fiscal 2024, the company brought in more than $1 billion in total revenue, around 77% higher than the previous year. The business agreed to acquire skin-care brand Naturium in 2023 for $355 million. Amin got his start at Procter & Gamble, relaunching Pantene in the early 1990s. He also serves on the board of directors for J.M. Smucker Co.