Shantanu Narayen

Adobe CEO Shantanu Narayen is all in on artificial intelligence. After years of sounding the alarm about deepfake technology, he’s set out to reassure the company’s customer base of creatives that generative AI is here to enhance, not replace, their talents. This year, Adobe released 100 new AI features across its suite of creative cloud services, and while most of those tools are included in standard subscription pricing, forthcoming video features will likely come at a higher price point. Narayen, who became CEO in 2007, has grown Adobe’s annual revenue from $3 billion, when he was appointed, to more than $19 billion at the end of last year.