Andy Jassy

Three years after taking over from Jeff Bezos as Amazon CEO, Andy Jassy appears to be stamping his own imprint on the company—in ways other than a massive round of layoffs. In 2024, Jassy’s Amazon reduced the cost to serve shopping customers even while increasing delivery speeds. It also boosted the company’s video offerings and its $50 billion advertising business with a $20 billion, 11-year deal to stream NBA games. And Jassy presided over a CEO change inside the $100 billion AWS division, which was caught flat-footed by the gen-AI revolution. Sprinkle in a controversial five-day return-to-office mandate, and this finally feels like Jassy’s own version of Amazon taking shape. While some employees have protested, investors pushed Amazon’s market cap past $2 trillion this year for the first time, in a tacit approval of Jassy’s execution and vision.