Binance.US is mounting an American comeback and vows to woo back customers

Catherine McGrath

<p>Binance.US is staging an American comeback as the regulatory environment warms up to digital assets and welcomes back offshore crypto companies.</p><div class="paywall-selector"></div><div class="paywall">



<p>The company is restoring its American dollar–backed fiat services after nearly two years. Binance.US customers can now deposit and withdraw USD from the platform with zero fees, allowing them to buy, sell, convert, and trade over 160 cryptocurrencies, ranging from <a href="https://www.binance.com/en/price/bitcoin">Bitcoin</a> to <a href="https://fortune.com/crypto/2025/02/18/donald-trump-memecoin-giveaway-previous-merchandise-buyers-trump/">President Donald Trump’s</a> <a href="https://www.binance.com/en/price/official-trump">memecoin</a>. </p>



<p>The change comes as new leadership at the Securities and Exchange Commission moves to <a href="https://fortune.com/crypto/2025/02/11/binance-sec-pause-lawsuit-amid-trump-admin-crypto-boosting/">pause</a> an ongoing lawsuit against Binance, a separate company. The suit filed in 2023, which alleged that the company had inflated trading volumes and misled investors, shattered institutional confidence in the platform and made it difficult to find banking partners willing to facilitate fiat services for the company in the U.S.&nbsp;</p>



<p>That chilling effect forced Binance.US to become a “<a href="https://support.binance.us/hc/en-us/articles/15259026846487-A-complete-guide-to-using-Binance-US-as-a-crypto-only-exchange">crypto-only</a>” platform and sent revenue plunging 75%, according to court filings released in March. Then-CEO of Binance Changpeng Zhao called it a “<a href="https://fortune.com/crypto/2024/03/05/binance-us-layoffs-crypto-sec-cz-zhao/">near mortal blow</a>.” </p>



<p>Now, as the Trump administration takes a supportive regulatory stance on the industry, Binance.US is ready to reintroduce its fiat services with a new banking partner, and says it will roll out support for additional partners in the coming months, COO Christopher Blodgett tells <em>Fortune.</em> “The election unequivocally supercharged everything, and we went from one yes to, now we have a backlog of partners,” he said. Blodgett declined to disclose the names of those partners.</p>



<p>While some customers may have left for the platform for exchanges like <a href="https://fortune.com/company/coinbase/" target="_blank">Coinbase</a> or Kraken, Blodgett believes many will return. </p>



<p>Blodgett adds that by offering competitive pricing and consistently listing new cryptocurrencies, he believes Binance.US will be able to win over new customers and compete with the largest American crypto exchanges.</p>



<p>“We have pricing that people appreciate. Fiat was the missing piece,” he said. “So, we scratch that itch and I think we&#8217;re back in business quickly.”</p></div>

The crypto exchange now allows customers to deposit and withdraw USD.


Binance.US is restoring USD trading on its platform as SEC lawsuit winds down

Learn more about all things crypto with short, easy-to-read lesson cards. Click here for <a href="https://fortune.com/crypto/crash-course/">Fortune's Crypto Crash Course</a>.

P-Reported

Binance

Companies

The American arm of Binance will now allow customers to use USD to trade crypto.


Binance.US is restoring USD trading on its platform as SEC lawsuit winds down | Fortune Crypto

Some Fortune Crypto pricing data is provided by Binance.

Stacy-Marie Ishmael

Bloomberg

Trump sparks crypto rally by saying more coins to be in reserve

/crypto/2025/03/02/trump-bitcoin-crypto-reserve-xrp-sol-ada-btc-eth-prices/

Ben Weiss

Brian Armstrong speaks at a crypto conference.

Coinbase’s stock slides nearly 30% as Bitcoin tanks

/crypto/2025/02/28/coinbase-robinhood-stock-slides-bitcoin-drops-amid-macro-downturn/

Bitcoin plunges 28% from all-time high as Trump pump turns into slump

/crypto/2025/02/28/bitcoin-plunges-trump-pump-transforms-crypto-slump/

Leo Schwartz

Exclusive: Former House Financial Services chair Patrick McHenry joins crypto firm Ondo Finance

/crypto/2025/02/28/exclusive-former-house-financial-services-chair-patrick-mchenry-joins-crypto-firm-ondo-finance/

Spot Bitcoin ETFs experience record outflow, bleeding over $1 billion in one day

/crypto/2025/02/27/spot-bitcoin-etfs-experience-record-outflow-bleeding-1-billion-one-day/

Rep. Sam Liccardo speaks during a news conference.

Democrat proposes MEME Act to stop Trump and other top politicians from issuing crypto coins

/crypto/2025/02/27/california-democrat-sam-liccardo-memecoin-bill-meme-trump-melania-milei/

Fortune Editors

Fortune Crypto provides smart and timely news about Bitcoin, Ethereum and how startups and big companies are using blockchain to transform finance and investing.

Daily News, Analysis &amp; Price Data on Bitcoin, Ethereum &amp; More

Uncategorized

homepage

Fortune Crypto

NFTs & Culture

Regulators

Latest News, Analysis, Insights &amp; Price Data on Cryptocurrencies

The Coins

https://fortune.com/crypto/2025/03/02/trump-bitcoin-crypto-reserve-xrp-sol-ada-btc-eth-prices/?itm_source=parsely-api

https://fortune.com/crypto/2025/02/27/california-democrat-sam-liccardo-memecoin-bill-meme-trump-melania-milei/?itm_source=parsely-api

https://fortune.com/crypto/2025/02/28/exclusive-former-house-financial-services-chair-patrick-mchenry-joins-crypto-firm-ondo-finance/?itm_source=parsely-api

https://fortune.com/crypto/2025/02/28/coinbase-robinhood-stock-slides-bitcoin-drops-amid-macro-downturn/?itm_source=parsely-api

15 states are considering a strategic Bitcoin reserve: Here’s what you need to know

https://fortune.com/crypto/2025/01/31/state-bitcoin-reserve-idea-trend-what-to-know/?itm_source=parsely-api

Figure gains SEC approval for first interest-bearing stablecoin launch

https://fortune.com/crypto/2025/02/20/figure-markets-sec-approved-stablecoin-ylds-mike-cagney/?itm_source=parsely-api