«Goal-driven and confident in his project approach. Miguel has the ability to lead a group towards a goal that has been clear-set by him forthright. Able to divide the goals, set milestones and carry them out. A great team player. It was a pleasure working with him.»
Miguel A. Gonzalez Serrano
Madrid y alrededores
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Head of Appian Southern Europe & LATAM & Middle East sales & operations. Appian is the…
Actividad
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Appian ha puesto la inteligencia artificial en el centro de los procesos, siempre con la IA tocando de forma transversal cada componente de dicha…
Appian ha puesto la inteligencia artificial en el centro de los procesos, siempre con la IA tocando de forma transversal cada componente de dicha…
Recomendado por Miguel A. Gonzalez Serrano
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Agentic AI, RPA and intelligent document processing are enabling financial institutions to identify trends, predict market movements, and make…
Agentic AI, RPA and intelligent document processing are enabling financial institutions to identify trends, predict market movements, and make…
Compartido por Miguel A. Gonzalez Serrano
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Thrilled to have completed Harvard Business School’s “Changing the Game: Negotiation and Competitive Decision-Making.” An intense and transformative…
Thrilled to have completed Harvard Business School’s “Changing the Game: Negotiation and Competitive Decision-Making.” An intense and transformative…
Recomendado por Miguel A. Gonzalez Serrano
Experiencia
Educación
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IESE Business School - University of Navarra
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IESE’s Executive MBA is a 2 years program that gives participants a global vision of the business world, along with the leadership skills and general management vision needed to tackle today’s business challenges effectively.
IESE is consistently ranked among the world’s top 10 business schools. With world-class campuses in Barcelona and Madrid, the school also has centers in New York, Sao Paulo and Munich and leads programs all over the world.
The school aspires to develop leaders…IESE’s Executive MBA is a 2 years program that gives participants a global vision of the business world, along with the leadership skills and general management vision needed to tackle today’s business challenges effectively.
IESE is consistently ranked among the world’s top 10 business schools. With world-class campuses in Barcelona and Madrid, the school also has centers in New York, Sao Paulo and Munich and leads programs all over the world.
The school aspires to develop leaders who want to make a positive, deep and lasting impact on people, firms and society through their professionalism, integrity and spirit of service. -
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A company must be able to build a winning strategy—and execute it seamlessly across multiple business lines. This program prepares to identify and exploit sources of competitive advantage and implement game-changing action plans. Developing the analytical skills and leadership vision to forecast industry trends, outmaneuver the competition, and sustain corporate success as the global economy evolves.
The program takes a deep dive into the strategy development and execution process—from…A company must be able to build a winning strategy—and execute it seamlessly across multiple business lines. This program prepares to identify and exploit sources of competitive advantage and implement game-changing action plans. Developing the analytical skills and leadership vision to forecast industry trends, outmaneuver the competition, and sustain corporate success as the global economy evolves.
The program takes a deep dive into the strategy development and execution process—from competitive positioning, competitor analyses, and strategic agility to corporate strategy, sustainability, and innovation and implementation. You will emerge with a framework for capturing market opportunities, determining the moves of industry competitors, and harnessing your firm's resources to build and secure a strategic competitive advantage. -
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The Executive MBA Oversea Modules in Shanghai, China prepares MBA candidates to doing Business in Asia. The international week in Shanghai is based on three modules:
1. Managing global operations
2. Chinese globalization and the world
3. Crosscultural management -
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The Executive MBA Oversea Modules in São Paulo, Brazil equip MBA candidates with an essential overview to operate successfully in Latin America.
This course was developed to deepen knowledge of aspects such as:
• Understanding cultural differences and the constraints of adopting regional strategies
• Identifying segments and customers at the base of the pyramid, and defining marketing strategies to reach low-income consumers
• Identifying market trends
• Articulating brand…The Executive MBA Oversea Modules in São Paulo, Brazil equip MBA candidates with an essential overview to operate successfully in Latin America.
This course was developed to deepen knowledge of aspects such as:
• Understanding cultural differences and the constraints of adopting regional strategies
• Identifying segments and customers at the base of the pyramid, and defining marketing strategies to reach low-income consumers
• Identifying market trends
• Articulating brand portfolios and competing with “b” and “c” brands.
• Adapting strategies to an environment where informal economic activity plays an important role. -
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Wall Street course is based on:
• Understand the major markets and products.
• Get a deeper insight into the backbone of these products.
• Apply techniques and strategies to real situations.
• Increase knowledge about how our lives affect financial markets.
Enterpreneurship course is based on:
• Processes and methodologies of new business development.
• Financial elements related to the creation of a new company.
• Monitoring the financial process and…Wall Street course is based on:
• Understand the major markets and products.
• Get a deeper insight into the backbone of these products.
• Apply techniques and strategies to real situations.
• Increase knowledge about how our lives affect financial markets.
Enterpreneurship course is based on:
• Processes and methodologies of new business development.
• Financial elements related to the creation of a new company.
• Monitoring the financial process and communication with professional investors. -
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Actividades y grupos:Master degree with a Mayor Specialty in Advanced Internet Technologies and a Minor Specialty in New NetWorks Technologies.
Final Thesis: "Conceptual study and development of new types of services for modelling business services and their artifacts for analysis and design of SOA architectures"
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Actividades y grupos:Association to Promote Free SoftWare at the University
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Licencias y certificaciones
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Project Management Professional
Capítulo de Madrid, España del Project Management Institute (PMI)
Expedición:
Publicaciones
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Diseño de la plataforma "RedacText 2.0" para ayudar a escribir textos académicos e investigar sobre enseñanza y aprendizaje de la escritura
Universidad Complutense de Madrid
Este trabajo da cuenta del diseño experimental de una plataforma interactiva (RedacText 2.0), concebida para ayudar a redactar textos académicos a estudiantes universitarios, futuros maestros de Educación Primaria y futuros profesores de Educación Secundaria. Los principios que sustentan el diseño de esta herramienta están en la línea de programas anglosajones, como: Writing Across the Curriculum, Writing in the Disciplines, Expository Writing, Writing Program, Reading and Writing to Learn…
Este trabajo da cuenta del diseño experimental de una plataforma interactiva (RedacText 2.0), concebida para ayudar a redactar textos académicos a estudiantes universitarios, futuros maestros de Educación Primaria y futuros profesores de Educación Secundaria. Los principios que sustentan el diseño de esta herramienta están en la línea de programas anglosajones, como: Writing Across the Curriculum, Writing in the Disciplines, Expository Writing, Writing Program, Reading and Writing to Learn, Research on Writing; y movimientos del tipo de: European Association for the Teaching of Academic Writing, Scaffolded Writing and Rewriting in the Disciplines, Center for Academic Writing, y Nacional Writing Projet, entre otros. Este recurso aborda el contexto, el proceso de producción y el texto (expositivo o académico, para el caso), con ayudas que facilitan la realización de las tareas de composición, tanto por parte del estudiante o escritor como del profesor o tutor. Esta plataforma consta de tres secciones: tutor, escritor y Grupo Didactext. La sección dedicada al estudiante o escritor permite descargar actividades, que se envían electrónicamente, con el fin de que el tutor guíe y evalúe el desarrollo de la producción del texto y medie en los aprendizajes. Esta sección permite crear una base de datos que registra los progresos en los aprendizajes de cada escritor y contribuye a mejorar sus destrezas como escritor. La documentación generada en esta sección permite al Grupo Didactext investigar acerca de cómo enseñar y aprender a escribir trabajos académicos, desde la perspectiva que provocan en los lectores los procesos de lectura y de escritura con la ayuda de Internet. Este trabajo tiene como ámbito de aplicación principal la formación del profesorado.
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Architecture Proposal Model for SOA in Universities Educational Software
AJTMR
Since the first models of architecture were proposed by Zachman in the 80s, several authors have developed their own architecture models and methodologies, but most of them lack of details, and they are far away from current technology, business requirements and results needed in real projects. Particularly there are not so many real Service Oriented Architectures (SOA) in educational environments such as universities. Therefore, in this paper, the goal is to propose and validate a new complete…
Since the first models of architecture were proposed by Zachman in the 80s, several authors have developed their own architecture models and methodologies, but most of them lack of details, and they are far away from current technology, business requirements and results needed in real projects. Particularly there are not so many real Service Oriented Architectures (SOA) in educational environments such as universities. Therefore, in this paper, the goal is to propose and validate a new complete architecture model for SOA methodologies according to current technology and business requirements that could be used in a real University environment. To do that, new types of services and the categorization model called Dimension Model are described, and the results of the proposed architecture model in 4 real-life projects. We expect that the reduction of the implementation time in 33% and testing time in 31% in business domains encourages universities to start incorporating SOA methodologies in their corporate software.
Otros autoresVer publicación -
COBAS-M: A Proposal Method in Analysis in Financial Corporative Business Architectures
IJCIT
The review of the state-of-the-art and the experience
of working in many national and international IT projects
reveal that corporative businesses lack of a methodology able
to take into account business needs in an efficient process,
without relying the success of the development on just
technological aspects. In this paper, the focus is to present the
analysis phase of a new methodology called COBAS-M
(COrporative Business Architecture Software Method) to be…The review of the state-of-the-art and the experience
of working in many national and international IT projects
reveal that corporative businesses lack of a methodology able
to take into account business needs in an efficient process,
without relying the success of the development on just
technological aspects. In this paper, the focus is to present the
analysis phase of a new methodology called COBAS-M
(COrporative Business Architecture Software Method) to be
used by financial entities. COBAS-M has been devised to allow
stakeholders and technical experts to have a meaningful
understanding of the organizations’ businesses. COBAS-M
relies on the definition of new types of business services, which
are horizontal to the organization, allowing business users to
find the services faster. The analysis phase of COBAS-M has
been validated through a case study of real-life projects, in
which an improvement of 41% in timing, a cost reduction of
42% and 8 satisfaction level have been registered. These results
allow us to recommend appyling the life cycles proposed for
the analysis phase to any development in financial corporative
applications.Otros autoresVer publicación -
Clasificación de los Servicios Web de Negocio Corporativos basada en la Funcionalidad, Horizontal de las Organizaciones
Jornadas Sistedes'2012
M. A. González Serrano, D. Pérez-Marín, M. I. Alarcón. Clasificación de los Servicios Web de Negocio Corporativos basada en la Funcionalidad, Horizontal de las Organizaciones. M.V. de Castro, J.M. Gómez, I. Iribarne (Eds). JCIS'2012, pp. 81-87, ISBN 978-84-15487-26-5. Jornadas Sistedes'2012, 17-19 septiembre, Universidad de Almería.
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Recomendaciones para la preparación de la certificación PMP
Evergreen
Recomendaciones para la preparación de la certificación PMP
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Clasificación de los Servicios Web de Negocio Corporativos basada en la Funcionalidad Horizontal de las Organizaciones
JCIS 2012
Clasificación de los Servicios Web de Negocio Corporativos basada en la Funcionalidad Horizontal de las Organizaciones
Otros autores -
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Análisis de Usabilidad en Herramientas de Modelado de Procesos de Negocio
Actas del XI Congreso Internacional de Interacción Persona Ordenador (Interacción 2010)
Referencia completa:
Miguel A. González Serrano y José Antonio Macías Iglesias: Análisis de Usabilidad en Herramientas de Modelado de Procesos de Negocio. Actas del XI Congreso Internacional de Interacción Persona Ordenador (Interacción 2010), celebrado como simposio S05 dentro del marco del Tercer Congreso Español de Informática (CEDI 2010). José Luis Garrido, Fabio Paternò, José Ignacio Panach, Kawtar Benghazi, Nathalie Aquino (Editores). ISBN: 978-84-92812-52-3. Valencia, España, del…Referencia completa:
Miguel A. González Serrano y José Antonio Macías Iglesias: Análisis de Usabilidad en Herramientas de Modelado de Procesos de Negocio. Actas del XI Congreso Internacional de Interacción Persona Ordenador (Interacción 2010), celebrado como simposio S05 dentro del marco del Tercer Congreso Español de Informática (CEDI 2010). José Luis Garrido, Fabio Paternò, José Ignacio Panach, Kawtar Benghazi, Nathalie Aquino (Editores). ISBN: 978-84-92812-52-3. Valencia, España, del 07 al 10 de Septiembre de 2010, pp. 349-358. -
Fases de madurez de SOA
Computing
Aquellas organizaciones que se plantean iniciar una nueva iniciativa en el mundo tecnológico deben plantearse el siguiente interrogante: ¿cómo determinar el grado de beneficio que aporta una tecnología a mi sistema empresarial?....
Cursos
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Analysis of Business Situations
4 ECTS
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Business Ethics
2 ECTS
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Capital Budgeting
2 ECTS
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Chinese globalization and the world
2 ECTS
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Competing in the Digital Age
4 ECTS
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Competitive Strategy
4 ECTS
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Corporate Communications
4 ECTS
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Corporate Finance (Financial Policies)
4 ECTS
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Corporate Strategy
4 ECTS
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Crosscultural Management
2 ECTS
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Decision Analysis
4 ECTS
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Economic Analysis for Business Decisions
2 ECTS
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Enterpreneurship
2 ECTS
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Entrepreneurship
4 ECTS
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Financial Accounting
4 ECTS
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Fundamentals of Sales Management
4 ECTS
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General Management: Leadership that Matters
4 ECTS
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Global Economics
4 ECTS
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Human Resource Management
4 ECTS
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Management of Small and Medium-sized Companies
4 ECTS
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Managing People in Organizations
4 ECTS
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Managing global operations
2 ECTS
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Marketing Planning and implementation
4 ECTS
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Marketing, Planning & Implementation
4 ECTS
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Negotiation
2 ECTS
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Operational Finance
4 ECTS
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Operations Management
4 ECTS
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Self-Management
4 ECTS
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Wall Streel
2 ECTS
Idiomas
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English
Competencia bilingüe o nativa
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French
Competencia básica limitada
Recomendaciones recibidas
3 personas han recomendado a Miguel A.
Unirse para verloMás actividad de Miguel A.
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Melbourne friends — we’re bringing the energy, insights, and innovation to you! Appian is hitting the road and landing in Melbourne on Thursday 4…
Melbourne friends — we’re bringing the energy, insights, and innovation to you! Appian is hitting the road and landing in Melbourne on Thursday 4…
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After 21 years, my time at Appian concluded in July. Signing off for the last time was a moment of deep reflection on a fantastic chapter of my life…
After 21 years, my time at Appian concluded in July. Signing off for the last time was a moment of deep reflection on a fantastic chapter of my life…
Recomendado por Miguel A. Gonzalez Serrano
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Agentic AI, RPA and intelligent document processing are enabling financial institutions to identify trends, predict market movements, and make…
Agentic AI, RPA and intelligent document processing are enabling financial institutions to identify trends, predict market movements, and make…
Compartido por Miguel A. Gonzalez Serrano
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Some people fan a spark into a blaze. This person helped the UK team become the best in Appian. When Mike Dove joined Appian in 2018 I wasn't sure…
Some people fan a spark into a blaze. This person helped the UK team become the best in Appian. When Mike Dove joined Appian in 2018 I wasn't sure…
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Appian is focused on delivering AI value, not hype. “It’s simple, even boring . . . but gets exceptional results” said Appian CEO, Matt Calkins, on…
Appian is focused on delivering AI value, not hype. “It’s simple, even boring . . . but gets exceptional results” said Appian CEO, Matt Calkins, on…
Compartido por Miguel A. Gonzalez Serrano
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Y es que Appian ha puesto la inteligencia artificial en el centro de los procesos, siempre con la IA tocando de forma transversal cada componente de…
Y es que Appian ha puesto la inteligencia artificial en el centro de los procesos, siempre con la IA tocando de forma transversal cada componente de…
Compartido por Miguel A. Gonzalez Serrano
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What a great moment we are living at Appian!
What a great moment we are living at Appian!
Compartido por Miguel A. Gonzalez Serrano
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