Ogury

Ogury is proud to be a Partner with Walmart Connect. Brands leveraging Ogury through Walmart Connect can now unlock rich media formats beyond static display, including Slideshow, Site-scroller, Tap to Reveal, Pick & Choose, and more. Ogury’s creative offering and curated supply can be combined with Walmart’s first-party retail data in the Walmart DSP. These capabilities are available for both programmatic and managed campaigns across desktop and mobile. ➡️ Reach out to us to request a demo and support today: https://lnkd.in/e9PrmQCr

Andrea Wieseke, our Country Director Switzerland & Austria, represented Ogury at IAB Switzerland Association’s Programmatic Advertising Day. More channels mean more opportunities, but also more fragmentation. For marketers, the challenge is clear: how to build audience strategies that stay consistent and effective across every environment. As programmatic continues to evolve, long-term growth will come from smarter, more unified approaches that can perform across channels. Thank you to everyone who joined the conversations throughout the day.

You know that moment when the audience you planned doesn't quite match what gets activated? SONA, our brand new agentic solution, was built to address just that. It turns any brief into a structured, persona-based strategy teams can understand, activate, and maintain consistently across channels. No more lost-in-translation moments and a clearer path from planning to execution. Swipe through or dive deeper: https://lnkd.in/eCPtTQyd Want to see SONA in action? If you’re in Cannes, you can book a meeting with us to see a live demo. Link in the comments.

In the Philippines’ crowded QSR market, everyone is competing on value. So how did McDonald’s cut through? Together with OMD Philippines, McDonald’s leveraged Ogury’s Persona Intelligence to move beyond broad demographic targeting and reach consumers based on real behaviors, motivations, and need states. Brought to life through persona-specific creative and messaging, the campaign turned audience understanding into measurable business outcomes: - +39% in Combo Meal Sales vs. Pre-Campaign - +36% in Overall Sales vs. Pre-Campaign Read the full success story: https://lnkd.in/e9A6vebY

When we started working on Ogury’s brand refresh, we wanted to avoid a common trap in tech: making things sound more complicated than they need to be. Our VP Global Marketing, Samir Chabab, shares the creative journey behind Ogury’s new look and feel and how we built an identity that feels confident but human, intelligent but never confusing. Because at the end of the day, technology shouldn’t be a headache to talk about. Read the full story here: https://lnkd.in/en3DxK6k

Audience strategy often relies on assumptions about what people might buy. Ogury is changing that by bringing retail purchase signals into the equation through a new partnership with NielsenIQ. By integrating NIQ’s GeoPurchase data into our Persona Intelligence Engine, our personas are now informed by what audiences actually buy at the product level. For marketers, this means a clearer local view of category dynamics and competitive positioning — helping them identify strengths and opportunities for growth. Those insights can then be translated into audiences for digital media campaigns, informing acquisition and retention strategies based on real-world purchase dynamics. More on the partnership here: https://lnkd.in/eiQ9TFuJ

What do AI, audience discovery, and morning meditation have in common? They’re all part of Nicolas Bidon’s conversation with At The Moment Media (ATM). In this interview, our CEO reflects on the professional journey that led him to Ogury, how we enable brands to find incremental audiences where signals are limited, and the role of AI in shaping the future of campaign insights. He also shares the habits and mindset that keep him grounded while leading in a fast-moving industry. Watch the full interview here: https://lnkd.in/eT-ReFub

We're bringing something new to Cannes this year. SONA, our new agentic solution, bridges the gap between planning and execution — turning a simple brief into a structured, consistent strategy across channels. It just launched, and we'll be demoing it live 22–26 June. If you're in Cannes and want to see it in action (or just talk about what's next for digital advertising), let's connect. 📅 Book time with our team → https://lnkd.in/dS3JYeN2

What does it take to build a consistent audience strategy across Japan's fragmented media landscape? ExchangeWire Japan sat down with our CEO, Nicolas Bidon, Atsushi Suzuki, President & CEO of Dentsu Runway, and Ryo Matsumoto, our Country Director Japan, to explore exactly that. The discussion made one thing clear: siloed planning won’t work. Brands need to build around audiences, treat privacy as a strategic premise rather than a compliance task, and use AI to support better decisions from planning through execution. Through dentsu persona hub, this approach is already being applied in the market. Read the full interview: https://lnkd.in/dr-wsesQ More on dentsu persona hub in the first comment 👇

Introducing SONA: Ogury’s new agentic solution aimed at closing the gap between audience planning and campaign execution. Combining an audience-first data model with agentic capabilities, SONA identifies and activates personas often overlooked by traditional approaches. While many platforms focus on optimizing delivery, SONA brings Persona Intelligence directly into the workflow to transform a simple brief into a structured strategy, maintaining a consistent definition across channels. Accessible through Ogury One or within preferred AI environments, SONA enables you to move from brief to activation in just a few clicks. 🔗 Discover SONA: https://lnkd.in/dVEuSEXW