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Auto
New Dzire to Swift to WagonR, why Maruti is relaunching its old warhorses
Synopsis
Rejuvenating top-selling models seems to be a key strategy for the carmaker. Facelifts and refreshers help keep a model relevant in the market without putting the burden of huge product development costs on the balance sheet.
It was first launched in 2008. It has sold 2.7 million units in the last 16 years. It is the best-selling entry-level sedan in the country. And just when everyone thought that the Maruti Suzuki Dzire is getting a bit old and yielding to other entry sedans such as Honda Amaze and Hyundai Aura, India’s No. 1 carmaker sprung a surprise. Earlier this month, the company launched the fourth-generation Dzire. It is the first Maruti Suzuki model to get
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