Advertising
Music artists gaining ground in brand endorsements, challenging film stars and cricketers
Music artists are emerging as significant players in brand endorsements, historically dominated by film stars and cricketers. Leading artists like AR Rahman, Diljit Dosanjh, and Badshah are securing lucrative deals, reflecting the growing appeal of musicians among brands targeting younger audiences.
Rise Worldwide to represent Manchester City in India
Rise Worldwide, India's preeminent sports management agency, has teamed up with Manchester City to represent the club in India. This partnership aims to build custom brand alliances and tap into Man City's expanding fanbase, highlighting India's crucial market role. Nikhil Bardia emphasizes the potential for business growth and sport development.
IPL 2025: Why govt wants to keep alcohol and tobacco cos away from the mega stage of brand exposure
The Health Ministry has directed the BCCI and IPL organisers to ban alcohol and tobacco advertisements, including surrogate ads. With the IPL's massive viewership, the ministry emphasizes the responsibility of cricket players as role models in promoting public health.
Keep tobacco and alcohol ads and their proxies off IPL, Health ministry tells cricket board
The health ministry has urged the IPL and cricket board to ban all tobacco and alcohol advertising at matches and related events, and on national TV broadcasts. The letter emphasizes the crucial role of sports in promoting public health, noting that tobacco and alcohol are major risk factors for non-communicable diseases, which account for over 70% of deaths in India.
CereOne Media, Yahoo DSP partner to elevate programmatic advertising in India
CereOne Media has teamed up with Yahoo Demand-Side Platform to boost programmatic advertising in India. This partnership aims to help brands run high-performance campaigns with advanced audience insights and omnichannel reach. By using Yahoo DSP’s tools, CereOne Media plans to maximize campaign efficiency, offering smarter optimisation, premium inventory, and privacy-first identity solutions.
Cola summer ad war: PepsiCo pokes Coca-Cola with 'anytime' over 'half time'
PepsiCo has launched a witty advertising campaign called 'any time' as a direct response to Coca-Cola's 'half time' campaign for the ICC Champions Trophy 2025. This new campaign from PepsiCo aims to highlight that every moment is better with a Pepsi, bringing back the humor and cheekiness in creative marketing.
Reliance touts 'brain mapping' to lure IPL advertisers after Disney merger
Mukesh Ambani is focusing on small businesses and innovative neuroscience studies to increase ad revenues from the Indian Premier League (IPL). Reliance is targeting small advertisers and monetizing various ad spaces to offset the high costs of IPL broadcast rights, while competing with major digital ad players like Google and Meta.
WPL: JioStar secures 10 sponsors for TATA Women's Premier League 2025
The TATA Women's Premier League (WPL) returns for its third season, showcasing top-tier women’s cricket. JioStar, the official broadcaster, secures sponsorships from 10 diverse brands. EVP Udit Sharma emphasizes the role of sponsors in promoting women's cricket. The tournament runs from Feb 14 to Mar 15, 2025, available on Star Sports, Sports18, and JioHotstar.
JioStar secures 11 major sponsors while Champions Trophy returns after eight years
JioStar, the official broadcaster for the ICC Men’s Champions Trophy 2025, has revealed its sponsors, which include Dream11, Pernod Ricard India, and Vodafone Idea. The tournament marks the return of the Champions Trophy after eight years, featuring top teams like India, England, and Pakistan. Matches will be aired on JioStar Network and JioHotstar.
Sourav Ganguly still a magnet for endorsements! More than 40 brands still swear by ‘Dada’
Sourav Ganguly, a former India cricket captain, is associated with over 40 brands across different sectors. He goes the extra mile for each brand, ensuring visibility and sustained growth. Ganguly also has involvement in sports beyond cricket and promotes the growing EV sector. His dedication makes a real impact in the market.
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ASCI teams up with online gaming industry to tackle offshore betting ads
The Advertising Standards Council of India has joined forces with multiple gaming federations to address illegal offshore betting and gambling ads. Effective from January 2025, a monitoring cell will identify and report such ads, ensuring compliance with ASCI guidelines and promoting responsible advertising within the Indian gaming industry.
Sprite India appoints Sharvari as brand ambassador to strengthen youth appeal
Sprite India has named Bollywood actress Sharvari as its new female brand ambassador to connect with young, dynamic consumers. Sharvari's association with Sprite will be highlighted in the brand’s latest campaign ‘Sprite, Thand Rakh’, emphasising the importance of staying cool under pressure.
Print AdEx grows 5% in 2024; overall AdEx expected to grow 11% in 2025: Pitch Madison Ad Report
Print advertising expenditure in India surpassed pre-Covid levels, growing by 5% to Rs 20,272 crore in 2024, with an anticipated 7% growth in 2025. The Pitch Madison Advertising Report indicates print will reach Rs 21,691 crore with an 18% share.
'Ad market in India may grow 7% to touch ₹1.6 l cr in 2025'
India's advertising market is projected to grow by 7% in 2025, reaching ₹1,64,137 crore, according to GroupM's forecast. Digital ad spend is expected to grow at 11.5%, while TV might de-grow by 1%. Key sectors like SME, Realty, and Education are likely to increase their ad spends by 10%, with digital playing a significant role in driving growth.
Indian ad market to expand 7% to Rs 1,64,137 crore in 2025: GroupM
India's advertising market is expected to grow by 7% in 2025, reaching Rs 1,64,137 crore. Digital ad spend will lead this growth, projected to rise by 11.5%. Key sectors contributing 60% of total ad spend, such as SME, realty, and BFSI, are anticipated to increase their budgets by 10%.
Two-thirds of 'digital stars' on social media violating influencer guidelines: ASCI
ASCI found that 69% of India's top social media influencers breached advertising norms, exposing over 110 million followers to undisclosed brand promotions. The top breaches included lack of disclosure labels and improperly displayed disclosures, with fashion, telecom, and personal care sectors being the primary violators.
