Juan Felipe Simonsen

"We've tried everything. SEO, LinkedIn, and Google ads with some of the best agencies in Denmark supporting us." I get a variation of this with almost every CMO I talk to who wants to explore possibilities with SparkForce. Here's what they really say: - We poured a lot of money into tactics that don't work inside channels that work. - We ran outdated playbooks to collect email addresses and confused that for buyer intent. - We ran broad match keywords to get low CPCs but weren't considerate to the downstream metrics. - We tried to bring buyers in-market by pushing our agenda and telling our audience about the benefits and features of the product. So, now there's an apathetic feeling of having tried everything, but nothing worked Here's what they didn't try: 1. Do the ICP work Taken at face value, a lot of companies have an idea of their ICP - but usually, it's something like: - these 8 industries - 10-5000 employees - EMEA - Value prop: Save time and money 2. Talk to customers Before running anything, interview 5-10 customers to understand why they buy and what makes them tick. Understand why they buy, what they like, what words they use, how they evaluate this type of purchase, who needs to get involved in a purchase, and where they spend time online. 3. Understand category entry points A category entry point is the internal "trigger" that makes the ready to evaluate a purcahse. Usually a feeling. "I feel like our marketing could contribute mere" - SparkForce CEP. "I feel like we drop the ball too much" - Asana CEP. "I feel like our internal communication is full of friction" - Slack CEP. 4. Map the campaign NOW, we're ready to start thinking about the campaign. Where should we be advertising, what message do we go out with, to who and why should they consider our product? --- So many people get right into the operational and tactical execution. Too few start with the strategy. Get your foundational ducks in a row - then go to execution. #demandgen

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LinkedIn Ads Hack Customer Research Hack Create a saved Audience of a company / segment & you can also see what kind of content they are interested in P.S if you like these kind of things you'll enjoy our newsletter 42slash(.)com we're publishing our full youtube playbook for B2B

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I booked 62 meetings in Q1 2024 Using this trigger-based outbound approach. You know who your ICP is. You scrape those leads from the right database. And you enrich the appropriate persona using Apollo. This was exactly what I used to do 2 years ago. But is that enough? NO! Though it might work for a few less competitive niches, it won't for most of the competitive ones. Here's what you need to do instead - USE SALES TRIGGERS. Some of the best sales triggers for cold outreach are - ↳ People who are hiring for a similar role. ↳ People who are visiting your LinkedIn Profile. ↳ People who are participating in relevant events. ↳ People who are engaging with a competitor’s content. Want to build this trigger-based outbound system for your freelance business on automation? DM me “TRIGGER” and let’s chat. PS - Do you use any of these Sales Triggers?

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Real quick: running Google Ads for Ecom with Black Friday Deals this week? Don't forget to set up Promotions in Merchant Center Next. You'll unlock extra links or (clickable) badges on your Shopping Ads. This instantly boosts both your click-through-rates AND conversion rates. Here's how to set it up in less than 5 minutes: https://lnkd.in/e6fXu6AZ

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Get a grip on Google Ads and supercharge your marketing game! 📈✨ Join our exclusive beginner's Google Ads training for PRO Members with Camilla Odilon on July 18th. 👉🏾 In this training, you'll learn: • Setting up your Google Ads campaign from scratch • Choosing winning keywords for your ads • Pro tips to skyrocket your ad performance Don’t miss out! Comment ADS and receive the link to our training. 💼🚀 #GoogleAds #DigitalMarketing #MarketingTraining #BeginnerWorkshop #MarketingInIreland

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Last week I booked 11 sales meetings for my agency. You can too. Even if starting from scratch. You don't need a flashy tech stack of 10 AI tools. You just gotta stick to the basics: 1. Send the right message 2. To the right decision-maker 3. At a high volume (500-1000 per day) I use Instantly.ai as my all-in-one platform for this. If you're getting started, it's all you need. It allows you to: - Scrape leads. - Set up your email accounts. - Monitor your deliverability like a pro. - Craft hyper-personalized campaigns at scale. - Send emails, reply to leads, and manage everything. It's a simple system that gets results. This week, I launched 3 targeted campaigns: - Content agencies. - Growth consultants. - Demand gen agencies. Within 5 days I booked 11 meetings. And already closed 2 deals. So the lesson here is: Stop overcomplicating. Stick to the basics. And your calendar will fill up. P.S. What's your favorite outbound tool?

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How to make pMax work for Lead Gen (with our Fire & Ice Structure). If you want to scale pMax with Lead Gen accounts, you need to carefully think about your campaign structure. Unfortunately, many Google Ads Specialists make the same mistakes when running pMax for Lead Gen: ❌ They only use one campaign. ❌ They add a bunch of (BoFu) assets. ❌ And they pray it performs well. If you want to make pMax work for Lead Gen, you need a different approach. You need to find a way to generate leads AND prospect for new potential customers. All while matching your assets, messaging, and offers to the channel temperature (cold vs. warm). So... As you know, I specialize in Google Ads for Ecom. But luckily for us, Bob is an elite Lead Gen Specialist. He developed a strategy that allows you to scale pMax for Lead Gen: The Fire & Ice Structure. With this strategy, one of our students increased her leads from 5 to 180 per month. The strategy is way too detailed to share in this short post, so I created a free guide that explains it all in detail. Grab it here for free: https://lnkd.in/eg9q6NeJ p.s. a little fun fact: I've received multiple messages that Google Reps have shared our strategy with their clients, that's awesome haha! ♻️ Repost if you want to help others! ✍🏾 Do you use pMax for Lead Gen? ↓ If you enjoy these small pieces of advice, consider subscribing to my weekly newsletter. I share practical Google Ads tips to help you scale your accounts. → Join 19.000+ PPC experts here: https://bit.ly/ppcedge2

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More leads, more problems? Sounds counterintuitive, right? Yet, when it comes to B2B strategies, an obsession with lead quantity over quality might just be the silent killer of your business growth. Imagine this: Your funnel is overflowing, but your conversion rate is dwindling. Your sales team is overwhelmed, chasing down leads that barely convert. The cost? Time, resources, and morale. Here's the kicker: Not all leads are created equal. A smaller pool of high-intent, well-qualified leads can dramatically outperform a sea of lukewarm prospects. It's about targeting the right people, at the right time, with the right offer. The shift from quantity to quality isn't just a strategy change; it's a mindset revolution. It's about deep diving into what truly drives your ideal customers, understanding their pain points, and crafting solutions that speak directly to them. So, how do you make the pivot? Start with your data. Analyze your highest converting leads and look for patterns. Invest in targeted content that speaks to those needs. Empower your sales team with insights, not just contacts. Remember, in the realm of B2B, less can indeed be more. Focus on building meaningful relationships with fewer, but more qualified leads, and watch your conversion rates—and morale—soar. Ready to transform your approach and prioritize lead quality? Let's discuss strategies that have worked for you and explore new ways to enhance your B2B strategy together.

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+ 11.46% increase in conversion rate for Upswing Poker ✅ All we had to do was to instill more trust in the site. Easy right? Well, easier said than done, haha. So what we did to get closer to that, was this: - Added statistics about the client’s community - Added a relevant customer review above the fold This usually leads to more trust as it’s a form of social proof and credibility. And lucky for us, we were right:  ✅ + 11.46% increase on CVR  ✅ + 2.99% increase on Cart Page

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After supporting and scaling 250+ ecom brands one thing is clear: 20% of actions create 80% of results - not all levers are equal. Here’s the 20% (all brands that scale have these): → Market fit - Product Market Fit - Message Market Fit - Offer Market Fit → Focus on the big levers and key demand channels - Go deep on testing a variety of messages, angles, and objections - Across a high volume of optimised creative on Meta or TikTok - Deep understanding of their customers - Clear idea of what motivates them to buy - Know what pain point their product solves → Excel at the basics - Consistent messaging through entire customer journey - Scaling = great content + strong media buying - Don’t chase one shiny object after another - Equal attention to post-click experience - Optimise through testing at scale If you follow these tried and tested roadmap... It’d be impossible for you not to scale your brand. Follow Olly Hudson for more content on ecom growth 🚀

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I see the same issue again and again when reviewing potential clients: Tracking - Even basic tracking. Building high-performance structures on Google Ads is impossible without proper tracking. If your tracking isn’t in order, you can't accurately see your performance, scale effectively, or make informed decisions. Before diving into advanced strategies, focus on your fundamentals. In short, make sure your tracking is top-notch!

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How customer research fits Full-Funnel Marketing. 1. AWARENESS Collect insight about ICP: - Challenges - Jobs-to-be-done - KPIs and OKRs - Channels they use for education and research - Topics they are interested in - Feedback loops to improve your content and messaging 2. DEMAND GENERATION Collect insights on: - How they try to solve their challenge - Misconceptions they have about potential solutions - How they search for information to solve their challenge - How do they discover and evaluate vendors 3. DEMAND CAPTURE Collect insights on ICP's: - Purchase criteria  - Objections  - Vendor vetting process For specific accounts, at different touch-points, collect insights about:   - Their top priority business objectives - Specific needs and requi - Cost of inaction - Responsibilities of individual buyers 4. SALES Collect insights about: - What triggered the buying process - Who is involved and impacted by the challenges - Why it's important to solve it now - Whose budget will pay for it - Their process to get approvals - Why they decided to talk to you - How they heared about you - Their specific purchase criteria 5. CLIENT SUCCESS Interview your Champions about: - Who are the power users - What is the business value of your product (make it tangible) - Before/after status Create internal case studies you can use for upsell.  Update your messaging with the collected insights. 6. EXPANSION & UPSELLS Collect insights about: - Their evolving priorities  - Other active projects/departments/regions where your product might be helpful - Key buying committee members, and how to approach them - Organizing internal co-marketing activities with your Champion ---- Your GTM strategy should be driven by customer insights, not by trends, cpmpetition or what thought leaders are saying (aka "We should be on TikTok") or generic market research. The more information you'll be able to collect across the buyer journey, the better your pipeline will be. And the best way to do it, is to embed your customer research into key touch points with buyers and customers. #b2b #gtmstrategy #b2bmarketing

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We increased our client's revenue by 30,7% last peak season. Here are the 3 steps we started implementing: Step #1 investigate your audience search behavior. ↳ Analyse search behavior in Google Ads or Search Console ↳ Look for different angles to market your product ↳ Check comparable offers from competitors ↳ Conduct customer interviews ↳ Check product reviews Step #2 Duplicate products and customize your attributes & landingpage ↳ Duplicate your product within your CMS / PIM ↳ Create specific landing pages with tailored assets ↳ Allocate new GTIN / EANs if possible Step #3 Monitor your setup with a GEO-Split test. ↳ Search for comparable regions with same characteristics ↳ Duplicate campaign and add duplicate products ↳ Determine your test period > 6 months ↳ Analyze your performance ↳ Plan your roll-out → Double down on the strategy that works. You need a full breakdown? I've got you covered Cheers! -- I am Ruben Runneboom, co-founder of Taskforce™ We scale brands due performance marketing Ps. for the critics out there: We also managed to increase our POAS in the same process. This is because this strategy allows us to display highly specific ads and landing pages tailored to the search query of our prospect. ✌️

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B2B Marketers: gated content is bad people who down download content shouldn't be sent to sales. Also: Oh look this person visited our site for 2seconds. Let me send them to sales for outreach.

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B2B Marketers: gated content is bad people who down download content shouldn't be sent to sales. Also: Oh look this person visited our site for 2seconds. Let me send them to sales for outreach.

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Are your customer reviews this spicy? 🌶️ The lazy guide to create 15 of these in 10 minutes ⤵ 1. Have a super good product like MODERNMIND GmbH. 2. Download Xnapper for free (pay 5€/M. to delete watermarks). 3. Test all review styles in paid ads (expect wild ROAS). That's it. But since I have your attention, let's discuss UGC. NOTHING BEATS VIDEO ADS. Getting started here requires deep knowledge across multiple disciplines (copywriting, video editing, influencer marketing, data-driven tracking). Excited for the next drop on this very soon? 💞 Get in touch and leave a question if you want help. Would love to connect.

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Want your Google Ads to perform better? Start with setting up these strong foundations: 1. Establish robust sitewide tagging with the Google tag or Google Tag Manager, so you capture the data that matters most to you. 2. For advertisers operating in the European Economic Area and the UK, create a strong framework to collect and maintain users’ consent with Consent Mode.   3. Enable cross-domain linking to confidently measure the customer journey across multiple domains.   4. Set up Enhanced Conversions to improve the accuracy of your conversion measurement. 5. Use Google Analytics 4 to gain deeper insights across your websites and apps. 6. Identify any HTTP pages on your site and convert them to secure HTTPS pages to meet website security standards. 7. Adopt Customer Match to reach and re-engage your customers on Google’s surfaces. 8. Adopt optimized targeting to reach more customers who are likely to convert. 9. Explore Performance Max, and leverage the new customer acquisition and retention goals to engage with new or existing customers. Google will continue to evolve these steps as they make updates to their products. Make sure you bookmark the link in the comments and return to it regularly to stay up to date with the latest recommendations. 🤝 Ready to boost your Google Ads ROI? Let's connect and discover how we can optimize your account for better results.

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Having worked on 100s of LI Ads Campaigns, and I see a few common mistakes way too often. Here are 5 of them. 1. Too Much Text : 📚 Many ads are overloaded with information. Keep it short and to the point. Example: "Join our webinar to learn more about XYZ." vs. "Webinar: Unlock XYZ Secrets. Join Now!" 2. Lack of Clear CTA : 🚀 Without a clear Call to Action, your audience won’t know what to do next. Example: "Learn more about our services." vs. "Sign Up Today for Exclusive Insights!" 3. Generic Messaging : 🥱 Vague and generic messages don’t stand out. Be specific and unique. Example: "Improve your skills with us." vs. "Boost Your Career with Our Expert Tips!" 4.Poor Visual Appeal : 👀 A good image with an attractive overlay text makes a huge difference. Use contrasting colors and readable fonts. 5. Ignoring the Audience : 🎯 Know who you're talking to. Tailor your message to your target audience. Example: "Great tools for everyone!" vs. "Must-Have Tools for B2B Marketers." Remember, your LI ad image copy is often the first impression potential clients get of your brand. Make it count! : 🚀

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