SYBO

Danish summer is here, and we kicked off the holiday season in style at the SYBO Summer Party! ☀️🎉 Sharing some snaps from the photo booth — nothing better than getting lucky with the weather and having some good vibes. Great way to celebrate the season together. #SYBO #Summer #ProfessionallyPlayful

This week, we launched our latest Subway Surfers update — a long-awaited return to the legacy destination of Washington, D.C. It’s been eight years since our last visit, and this time, we’re back with an art-inspired makeover, blending iconic landmarks with underground culture. Players can run through legendary sites like the National Mall, while also discovering hidden gems inspired by spots like Culture House DC and the city’s more industrial edge. This season’s characters are straight from the art scene — Rochelle Rebelle, a slam poet ready to drop some bars, and Asher, a mysterious graffiti artist whose tags are scattered throughout the city. #SubwaySurfers #SYBO #MobileGames #VideoGames

Every year, the Subway Surfers team finds a new way to celebrate Pride Month — and this time, we've turned up the volume with our #LiveLoud campaign! We’re shining a spotlight on some of our fan-favorite LGBTQIA+ characters, each showing off what self-expression means to them. From music, to dying your hair, making some art, or crafting the perfect outfit. Huge shoutout to liam smith for leading the charge on campaign direction, Nines Amaro Gómez for the stunning visuals, and Walter Stoerger for the copy across the Subway Surfers social media channels. Though our latest season is coming to a close, Pride is about showing up, speaking out, and living loud — not just in June, but every day. We’re incredibly proud to celebrate alongside our amazing community. . . and don't plan on stopping. #LiveLoud #SubwaySurfers #PrideMonth

“It’s always a balancing act—bringing nature into the world of Subway Surfers in a way that feels authentic, engaging, and true to the experience our players love” - Celia Zimmermann, Head of Player Experience, SYBO Check out the case study made on Subway Surfers Veggie Hunt, last year's activation for the Green Game Jam. 🥕 💚 🔗 Read it here: https://lnkd.in/egs7Riep #GreenGameJam2025 #P4TP #SYB0 #AllInForNature #SubwaySurfers

In tandem with this year’s #LiveLoud campaign, we're proud to support Allies In Arts — a nonprofit uplifting underrepresented artists through grants, exhibitions, education, and visibility initiatives. Each year during Pride Month, we highlight a new organization that reflects our values. This year, Allies in Arts felt like the perfect fit — aligning Subway Surfers being rooted in the arts and coinciding beautifully with our latest Craft-A-Character winner. Learn more about Allies in Arts here: https://alliesinarts.org #SubwaySurfers #AlliesInArts #Pride #SYBO

We are proud members of the Playing For The Planet Alliance. They provide great support, offer great resources and tools as well as a great community with other studios that you learn and build connections with. 💚 Playing For The Planet offers many resources that can help your studio become more environmentally friendly. You can for example learn more about effective game design for activating players towards environmental action. On this page you can also find the “Sustainable Events Guide” which can help you plan a sustainable event, you can also check out the Carbon Calculator! 🌍 👉 Check out all the Playing For The Planet Alliance resources here: https://lnkd.in/ddF9Ms5c #GreenGameJam2025 #P4TP #SYB0 #AllInForNature #SubwaySurfers

Gamers unite in nature! 💚 This year, we are asking our players to tell policymakers why they care about nature in the 2025 Green Game Jam’s #AllInForNature campaign. If we together get 100,000 messages, Playing for the Planet will share them with policymakers who love games and the planet to show that players also want action for nature. ✍️ 🔗 So, unite with the gaming community and tell us why you care about nature here: https://lnkd.in/e23QeTU3 #GreenGameJam2025 #P4TP #SYB0 #AllInForNature #SubwaySurfers

“At some point in the last 13 years, you’ve probably been entranced by the endless runner mobile game, Subway Surfers. It’s been downloaded over 4.5 billion times, still pulls in 150 million players every month, and has over 25 million followers across social.” Our very own Head of Player Experience, Celia Zimmermann spoke with The Publish Press about how social media and embracing creators have allowed Subway Surfers to keep pace with cultural conversations – even 13 years in. How do we do it? ➡️Celebrating UGC. Our Creator Club garnered 430M+ cross-platform views in its first year alone, with some creators including @tmdperkslive streaming the game almost daily. ➡️Taking an entertainment-first approach to content. Our new life-sized mascots of characters Jake and the Guard drove over 400K new TikTok followers in just one month, generating the game’s most-viewed TikTok video to date with nearly 70M views. You may have seen the Guard make a surprise appearance on-stage at bbno$’s concert in Copenhagen last week. 👀 ➡️Staying flexible with the game’s IP. Initiatives like our Craft-A-Character competitions allow fans to play an active role in the game’s evolution, creating an even greater personal connection to the game. Check out the full story by Syd Cohen: https://lnkd.in/dac_dWJN

Happy World Environment Day! 🐸🌎 For the sixth year, Subway Surfers is honored to participate in Playing for the Planet's annual Green Game Jam, live in-game now through June 22. This year, we’re aiming to raise awareness of the tree frog’s integral role in ecosystems around the world with the launch of a limited-edition tree frog-inspired outfit for Yutani, with proceeds supporting On the Edge's global conservation efforts. We’re proud to pledge an additional $10,000 to support On The Edge, beyond player donations. Join us in supporting our planet this World Environment Day, and learn more about the Green Game Jam below: https://lnkd.in/eECiEj4M #WorldEnvironmentDay #GreenGameJam #P4TP #SubwaySurfers #MobileGames

Yesterday, we released our newest update in celebration of Pride Month — packed with exciting initiatives that reflect our core SYBO values! 💫 We're celebrating Pride with our community as we Live Loud. In-game, meet our latest Craft-A-Character winner: the glitter & glam-themed Berta, designed by @aisberg_aaa on Instagram. Plus, we’ve created a special player profile frame inspired by the Progress Pride Flag, so players can express themselves all year long! 🏳️🌈 At the same time, we’re supporting the Green Game Jam with a brand-new Yutani “Tree Frog” outfit! 🐸🌱 Stay tuned for more updates on both our Pride and Green Game Jam initiatives!