REDUCED

Vi er på Madværkstedet - fødevaremesse og online inspirationsplatform, hvor vi står klar til at servere intens, koncentreret smag med et strejf af bæredygtighed. Vi har vores upcyclede koncentrater og ramen-baser på menuen, og Lisette Rosendal Pokorni og Morten Gade Andersen er her i dag og i morgen for at vise, hvor meget smag man kan få fra fødevaresidestrømme. Kig forbi til en smagsprøve, en snak og et indblik i, hvordan upcycling kan løfte både smag og bæredygtighed i professionelle køkkener. Vi ses! --- We’re at Madværkstedet, ready to serve up bold, concentrated taste with a side of sustainability. Our upcycled concentrates and ramen bases are on the menu, and Lisette and Morten are here today and tomorrow to show you just how much flavour can be unlocked from food side streams. Come by for a taste, a chat, and a look at how upcycling can elevate both flavour and sustainability in professional kitchens. See you there!

At INTERNORGA 2025, we’re bringing serious culinary firepower to the ErfaFoodService Culinary Talks stage! Lorenzo Boschi, our Head of Applications, will be cooking alongside Peter Scharff, demonstrating how our upcycled taste solutions bring efficiency, flavour, and sustainability to professional kitchens. Italian-born and Copenhagen-bound, Lorenzo honed his craft in some of Europe’s top kitchens such as Noma and Reale e il Giglio, before joining the REDUCED R&D team. After a decade in Michelin-starred restaurants, he took his expertise beyond the kitchen, driven by an insatiable curiosity and a commitment to making a difference. Passionate about exploring the world around us, he is dedicated to helping chefs and food professionals understand the impact of their choices while pushing the boundaries of flavour innovation. At INTERNORGA, Lorenzo and Peter will be showcasing just how easy, tasty, and time-saving our products are—cooking up three ramen bases in under 15 minutes, silky -umami-rich pasta sauces, a bold shore crab bisque, and much more! Come see them in action and taste the future of foodservice at Hall A3, Stand 331, from 14-18 March in Hamburg, or reach out to Morten Würtz Christensen or Emil Munck de Voss for a chat. Looking forward to seeing you there! Michael Möhring

Vi har travlt og fortsætter med at dele ud af vores viden om den gode smag fra upcyclede ingredienser! Næste uge vil vores fantastiske foodservice-team Morten Gade Andersen, Lisette Rosendal Pokorni og Charlotte Rasmussen være til stede på Madværkstedet - fødevaremesse og online inspirationsplatform. Kom forbi og hør mere om, hvordan vores clean-label smagsløsninger kan løfte både smag og effektivitet i professionelle køkkener. Årets tema, sundhed, er mere relevant end nogensinde. Forbrugerne vil vide, hvad der er på deres tallerken, og hvordan det påvirker dem – og det forstår vi godt. God smag kommer fra ægte råvarer, og derfor er vi dedikerede til at levere clean-label smagsløsninger, der er bedre for både mennesker og planeten. Vil du opleve, hvor nemt og lækkert det er at integrere upcyclede smage i dine menuer? Besøg os på stand M4156 den 11.-12. marts for en smagsprøve og bliv inspireret. Vi glæder os til at se dig! --- We’re keeping ourselves busy sharing great taste from upcycled ingredients! Next week, our dedicated foodservice team will be at Madværkstedet, showcasing how our clean-label taste solutions can elevate both taste and efficiency in professional kitchens. This year's theme, sundhed (health), is more relevant than ever. Consumers want to know what’s on their plate and how it affects them—and we couldn’t agree more. Great taste comes from real food, and that’s why we are committed to delivering clean-label taste solutions that are good for both people and the planet. Want to see how easy and delicious it is to integrate upcycled taste into your menus? Visit us at Stand M4156 on 11-12 March, and let’s talk taste over a tasting. We look forward to seeing you!

Vi er klar til Cateringmesse Nord med AB Catering. Charlotte Rasmussen og Lisette Rosendal Pokorni står klar til at byde dig velkommen på Stand 82 – kig forbi for en smagsprøve og en snak om, hvordan fermentering og upcycling kan bringe umami-rige smage til dit køkken. Opdag, hvordan vores upcyclede smagsløsninger kan hjælpe dig med at spare tid, reducere madspild og gøre dine retter endnu bedre – alt sammen uden at gå på kompromis med kvalitet eller smag. Vi ses i Aalborg! ---- We’re all set at Cateringmesse Nord. Charlotte and Lisette are ready to welcome you at Stand 82—stop by for a taste and a chat about how fermentation and upcycling can bring deep, umami-rich flavours to your kitchen. Discover how our upcycled taste solutions can help you save time, reduce food loss, and elevate your dishes—all without compromising on quality or flavour. See you in Aalborg!

REDUCED is making its debut at INTERNORGA! From 14-18 March, you’ll find us in at Hall A3, Stand 331, as we take part in INTERNORGA for the first time. Our presence in the German foodservice market is growing, and we’re excited to showcase how our upcycled taste solutions can save time, enhance flavour, and reduce waste in professional kitchens. We’ll be sharing our booth organised by ErfaFoodService with like-minded brands that share our commitment to innovation and sustainability. And to bring our ingredients to life, Lorenzo Boschi will be cooking up a storm as part of the Culinary Talks, demonstrating just how effortless it is to create bold, umami-rich dishes with our products. If you’re attending, reach out to Morten Würtz Christensen or Emil Munck de Voss to book a meeting—we’d love to connect. See you in Hamburg!

Næste uge deltager vi i Cateringmesse Nord med AB Catering den 5. marts i Gigantium, Aalborg. Kom forbi stand 82, hvor vi viser, hvordan fermentering og upcyclede ingredienser kan omdanne madspild til dybe, umami-rige smagsoplevelser. Uanset om du søger inspiration til dit køkken eller leder efter måder at spare tid og bringe mere bæredygtighed ind i din madlavning, har vi noget til dig. Kom forbi til en smagsprøve, en god snak og ny inspiration. Vi glæder os til at se dig! ---- We’re heading to Cateringmesse Nord with AB Catering on 5th March at Gigantium, Aalborg. Join us at Stand 82, where we’ll be showcasing how fermentation and upcycled ingredients can transform food loss into deep, umami-rich flavours. Whether you're looking for new ways to elevate your menu, save time in the kitchen, or bring more sustainability into your cooking, we’ve got something for you. Stop by for a taste, a conversation, and fresh inspiration. See you there!

Pulling out of the Paris Agreement won't change the fact that the future of food is upcycled (and other great things) 🌱 🇺🇸 I'm attending Future Food-Tech in San Francisco from the 13-14th of March. Before that, I'm in Los Angeles visiting some family from the 4-11th - but I've got time to link up 🤝 Therefore, if you know of any producers (organic or non-organic) of: 🍲 Ready meals 🥫 Soups, sauces, or condiments 🥩 Processed meats 🥦 Plant-based meat alternatives Or any VCs in the bio, clean, or food tech space that I should connect with: 👉 let me know - I would love to connect 👈 I'm looking forward to sharing how REDUCED is changing the food industry through fermentation, side-stream utilization, and innovative taste solutions 🥦

Our Head of R&D, Lorenzo Tirelli, has shared an insightful piece on how koji fermentation plays a key role in developing the bold, layered flavours in REDUCED ingredients. From enhancing natural umami to unlocking new dimensions of taste, koji is a true game-changer in upcycled food innovation. If you're at BioFach, drop by Hall 6, Stand 6-111, and we’ll tell you more about the magic of koji—and how it’s helping us create ingredients that are as sustainable as they are delicious.

Our first day at BIOFACH has been full of energy, flavour, and exciting conversations. At the Bio Aus Dänemark pavilion, we’ve been sharing plenty of upcycled taste and food for thought on how upcycled ingredients can support planetary health and inspire bold innovation in kitchens and new product development. You’ll find the REDUCED team ready to bring it on—whether it’s a tasting, a conversation about food waste solutions, or exploring the role of clean-label products in shaping the future of food. Come by, taste the difference for yourself, and let’s explore how we can help you develop products or dishes that don’t just taste great, but do good. Find us at Hall 6, Stand 6-111. We’re ready to meet you!

REDUCED is gaining recognition in Germany! We’re thrilled to be featured in the latest issue of 24 Stunden Gastlichkeit, a key German trade magazine for foodservice professionals. The article highlights our organic, clean-label concentrates made from upcycled ingredients—a perfect fit for chefs looking to create sustainable, flavour-rich bases for soups, sauces, and more. Upcycling and innovation are central to our mission, combining planetary health with outstanding taste. As the demand for clean-label solutions rises, we are proud to provide food professionals with the tools they need to embrace this shift. As we prepare for BIOFACH 2025 in Nuremberg, we’re excited to engage in conversations about how organic upcycling can deliver real impact in professional kitchens and food production. A special thanks to BOS FOOD GmbH, our trusted distributor in Germany, for helping us expand into the German foodservice market and bring upcycling to the centre stage. For more details on 24 Stunden Gastlichkeit, visit: www.24gastlichkeit.de Let’s connect at BIOFACH Hall 6, Stand 6-111 to taste for yourself, or contact Håkan Larsen or Emil Munck de Voss directly to arrange a meeting.