Pas Normal Studios

PAS Racing has launched its 2025 season with an overall first-place finish by newcomer Magnus Bak Klaris, alongside teammates Emily Joy Newsom, Karolina Migón, Cassia Boglio and Morgan Aguirre, who all finished in the top 10 at Santa Vall. Founded with the ambition to one day compete for the win at the biggest races on the global gravel calendar, PAS Racing enters this season with high aspirations, taking on 24 key races – including The Traka, Unbound, and Steamboat.  None of this would be possible without the unwavering support of our partners and sponsors. Their commitment goes beyond products and funding; it’s a belief in our team’s vision and mission, driving us to new heights in cycling.  A special thanks to VELUX, Salomon, NOCCO, MNSTRY, CeramicSpeed, Sweet Protection, Oakley, Thule Group, Exposure Lights, Pirelli and fizik. Next up: The Hills, Sea Otter Classic and The Traka Photos by: Sonam Gotthilf

Special Projects — 2025 UCI Gravel World Series Winners Jersey | Team Uno-X Carl Ras Roskilde Junior Both jerseys are strictly limited designs created for projects close to our brand. The pioneering junior development of Team Uno-X Carl Ras Roskilde Junior and the global series of UCI sanctioned events bringing gravel racing to all continents with UCI Gravel World Series. Not for sale.

Open Position at Pas Normal Studios - As our new senior product developer, you will work closely with the design, production, and marketing teams, and be responsible for bringing innovative and functional products to market while ensuring they meet the brand's standards of quality and aesthetics.

Want to join our team in 2025? We are currently looking for Senior Product Developer to join our team in Copenhagen as well as a Café Manager to join our Flagship Store in Munich, Germany. Find our open positions here: https://lnkd.in/e4yQnS4j

Last stage of our Autumn-Winter 2024 campaign highlights a selection pieces created for the deep winter months of the Northern Hemisphere. More here: https://lnkd.in/dv2huFXq

We are excited to announce our debut at Pitti Uomo in Florence, Italy. We will present a new chapter for Pas Normal Studios with the AW25 Off-Race collection. Stop by from January 14-17 2025 between 9AM-6PM. For inquiries reach out to [email protected].

The things you don't talk about can define you as a brand. Today, Friday, we launched our seasonal T.K.O. collection. A collection where purpose-driven functionality connects with contemporary aesthetics. A dialogue with our community. Explore the collection on our website. https://lnkd.in/dVeUmmxw

Mads Würtz Schmidt joins Pas Racing in 2025. We are convinced Mads, former Danish National Champion on the road and Junior World Champion in the time trial, will leave a lasting impression on the gravel scene when the 2025 season kicks off in February. Story (in Danish) here: https://lnkd.in/esU5YHAt

50 races worldwide. 38 podiums. The overall win at the Gravel Earth Series for both women and men. PAS Racing was born from an ambition to - one day - contest for the win at the biggest races on the global gravel calendar. This season, our expectations and wildest dreams have been exceeded. This couldn’t have been possible without the support and contributions of our partners and sponsors. Their unwavering commitment and support fuel our journey - pushing us to new levels in the cycling sphere. This is not just about the products or the funding; it’s about the belief in our mission and team. Together, we’re not just racing - we’re fostering a community, inspiring athletes and pushing the boundaries of what’s possible. A special thanks to VELUX, Salomon, Pirelli, Oakley, fizik, Sweet Protection, NEVERSECOND™, CeramicSpeed, Volvo Cars and Thule Group. Film by Harry Powell

Our Office Ride. Can’t capture the feeling in a strategy deck or a monthly report. #pasnormalstudios 🤳Jannik Frank Christ