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Prácticas recomendadas para sitios de comercio electrónico en la Búsqueda de Google
Un desafío crítico para cualquier sitio web de comercio electrónico es que se lo pueda descubrir en la Búsqueda. Adquirir clientes y entablar una relación con ellos es un impulsor importante para el crecimiento de las empresas, y Google puede ayudar a los compradores a descubrir tu sitio en cada etapa de su proceso de compra.
Este conjunto de guías está destinado a desarrolladores que crean sitios web y quieren asegurarse de que funcionen correctamente Google, además de cumplir con las prácticas recomendadas de SEO. El enfoque está puesto en los sitios de comercio en línea (comercio electrónico), pero muchos de los puntos son igualmente relevantes para los sitios que venden productos que solo están disponibles en tiendas físicas. Si compartes tus datos de comercio electrónico y la estructura de tu sitio con Google, podremos encontrar y analizar tu contenido con mayor facilidad para que aparezca en la Búsqueda y otras plataformas de Google. Esto puede ayudar a los compradores a encontrar tu sitio y tus productos.
A continuación, se incluye una breve descripción de cada página.
Proporciona información explícita sobre el significado de tu página con datos estructurados para ayudar a que Google comprenda y presente tu contenido de manera apropiada.
Descubre cómo lanzar de forma estratégica un nuevo sitio web de comercio electrónico y comprende las consideraciones de plazos a la hora de registrar tu sitio web en Google.
Diseña una estructura de navegación para sitios y un vínculo entre las páginas a fin de ayudar a Google a comprender lo que más es importante en tu sitio de comercio electrónico.
Descubre los patrones de UX comunes para sitios de comercio electrónico y comprende cómo afectan esos patrones la capacidad de Google de rastrear e indexar tu contenido.
[[["Fácil de comprender","easyToUnderstand","thumb-up"],["Resolvió mi problema","solvedMyProblem","thumb-up"],["Otro","otherUp","thumb-up"]],[["Falta la información que necesito","missingTheInformationINeed","thumb-down"],["Muy complicado o demasiados pasos","tooComplicatedTooManySteps","thumb-down"],["Desactualizado","outOfDate","thumb-down"],["Problema de traducción","translationIssue","thumb-down"],["Problema con las muestras o los códigos","samplesCodeIssue","thumb-down"],["Otro","otherDown","thumb-down"]],["Última actualización: 2025-08-04 (UTC)"],[[["\u003cp\u003eEcommerce sites can leverage Google Search to enhance customer acquisition and growth by ensuring their websites are easily discoverable.\u003c/p\u003e\n"],["\u003cp\u003eThese guides provide SEO best practices for developers to optimize ecommerce websites for Google Search, focusing on data sharing and site structure.\u003c/p\u003e\n"],["\u003cp\u003eSharing product data and site structure with Google enables easier content discovery and parsing, leading to improved visibility in Google Search and other surfaces.\u003c/p\u003e\n"],["\u003cp\u003eBy following these guidelines, ecommerce sites can help shoppers find their products and website more effectively, boosting online visibility and driving traffic.\u003c/p\u003e\n"]]],["Ecommerce sites should focus on sharing data and site structure with Google to enhance discoverability. Key actions include: using structured data to clarify content meaning, choosing the right method to share product data, and designing an effective URL structure. Strategically launching a new site, writing quality reviews, and understanding UX patterns, especially pagination, are also important. Building an easy to navigate website will help Google understand your website and what content is most important.\n"],null,["Best practices for ecommerce sites in Google Search\n\n\nA critical challenge for any ecommerce website is being discovered in Search. Acquiring customers and\nbuilding a relationship with them is an important driver of business growth, and Google can\nhelp shoppers discover your site at each stage in the shopping journey.\n\n\nThis set of guides is for developers who are building websites and that want to ensure that the site\nworks well with Google and follows SEO best practices. The focus is on online commerce sites (ecommerce), but many of the\npoints are equally relevant to sites that list products that are only available at brick and\nmortar stores. When you share your ecommerce data and site structure with Google, Google can\nmore easily find and parse your content, which allows your content to show up in Google Search\nand other Google surfaces. This can help shoppers find your site and products.\n\n\nHere's a brief description of each page.\n\n| Topics ||\n|-----------------------------------------------------------------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------|\n| [Where ecommerce content can appear on Google](/search/docs/specialty/ecommerce/where-ecommerce-data-can-appear-on-google) | Understand the different surfaces where your ecommerce content can appear. |\n| [Share your product data with Google](/search/docs/specialty/ecommerce/share-your-product-data-with-google) | Decide which method to use when sharing your product data with Google. |\n| [Include structured data relevant to ecommerce](/search/docs/specialty/ecommerce/include-structured-data-relevant-to-ecommerce) | Help Google understand and appropriately present your content by providing explicit information about the meaning of your page with structured data. |\n| [How to launch a new ecommerce website](/search/docs/specialty/ecommerce/how-to-launch-an-ecommerce-website) | Learn how to strategically launch a new ecommerce website and understand timing considerations when registering your website with Google. |\n| [Write high quality reviews](/search/docs/specialty/ecommerce/write-high-quality-reviews) | Write high quality product reviews to help shoppers decide on the right product for their needs. |\n| [Designing a URL structure for ecommerce sites](/search/docs/specialty/ecommerce/designing-a-url-structure-for-ecommerce-sites) | Avoid issues related to crawling and URL design that are specific to ecommerce sites. |\n| [Help Google understand your ecommerce site structure](/search/docs/specialty/ecommerce/help-google-understand-your-ecommerce-site-structure) | Design a site navigation structure and link between pages to help Google understand what is most important on your ecommerce site. |\n| [Pagination, incremental page loading, and their impact on Google Search](/search/docs/specialty/ecommerce/pagination-and-incremental-page-loading) | Learn common UX patterns for ecommerce sites and understand how UX patterns impact Google's ability to crawl and index your content. |"]]
