Fox Corp. says it collected more than $800 million in advertising revenue from its broadcasts and streams of Super Bowl LIX on Fox, Fox Deportes and Tubi. In Sunday’s game, the Philadelphia Eagles rolled over the two-time defending champion Kansas City Chiefs, 40-22. Despite the one-sided score…

UPDATED with take-down of e-commerce site. An e-commerce website that was promoted by Kanye West via a stealth Super Bowl ad and later sold swastika T-shirts has been taken down by Shopify for violating the company’s terms of service. “Something went wrong,” read a message on Yeezy.com on…

Warner Bros. Discovery has named Ryan Gould and Robert "Bobby" Voltaggio Presidents of U.S. Advertising Sales. They will jointly oversee sales efforts for networks and streaming, including sports, news, client partnerships, digital sales, research, marketing and brand solutions, commercial…

As media companies continue to overhaul the traditional “spray-and-pray” nature of television advertising, AMC Networks has launched a new ad-tech tool focused on consumer outcomes. While a number of programmers and ad sellers have made similar moves, AMCN Outcomes is described by the company…

EXCLUSIVE: While Super Bowl LIX is setting new records for national ad rates, John Stamos and streaming tech firm Zeam are taking a more targeted approach to the big game. The star is appearing in an ad for the company (watch it above) airing in more than three dozen markets served by Fox…

Billy Crystal and Meg Ryan have returned to the scene of the orgasm, recreating the indelible deli scene from When Harry Met Sally for a Super Bowl ad for mayonnaise. The spot for Hellmann’s (watch the 60-second version above) was filmed at Katz’s Delicatessen in New York, the same venue where…

Fox has cracked the $8 million mark for a 30-second Super Bowl ad, selling at least 10 spots at that level, according to sources familiar with negotiations ahead of the February 9 game. The average price of an ad is $7.5 million, reflecting the continued strength of live sports in an otherwise…

Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” from shopping, browsing and streaming across its footprint. The aim of the data-powered offering is to identify consumers who are predicted to be in the market for a…

EXCLUSIVE: While Fox Corp.’s sports division is known for generating fan engagement, the company is increasingly aiming to showcase its capabilities across the board in leveraging fandom. At CES in Las Vegas this week, four senior execs at the company laid out that strategy for a crowd of…

Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming. That and other innovations were touted by the media giant Wednesday at its fifth annual Tech and Data Showcase at CES in Las Vegas. “Emotional engagement has the power to make us…

An unusual coalition of the willing – senior execs from NBCUniversal, Fox Corp., Warner Bros. Discovery, DirecTV and Comcast – took the stage at CES on Wednesday to discuss their latest effort to compete with Big Tech. Universal Ads, as the new venture is called, was announced Monday as a…

EXCLUSIVE: TheTake, an emerging specialist in shoppable TV technology, is expanding its reach with new partnerships with LG and Samsung. The company announced the news Tuesday at CES, which has been a venue for discussion about ways that technology can make ads more effective and bring…