Tatjana Stanke

𝗧𝗵𝗲 𝗛𝗼𝗹𝘆 𝗧𝗿𝗶𝗮𝗱 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? 🤔 "The Holy Triad" – that sounds epic… but for me, it perfectly captures my experience working in three different business models, shaping my holistic view of the #𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 industry: My path has led me through diverse experiences: from #𝘢𝘨𝘦𝘯𝘤𝘺 life to #𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘦 roles, #𝘧𝘳𝘦𝘦𝘭𝘢𝘯𝘤𝘪𝘯𝘨 and now, the exciting venture of starting my #𝘰𝘸𝘯𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴. Each step has been a lesson in growth, collaboration, and most importantly, a broader understanding of the human element in marketing. To name just three top skills or understandings I have gained for myself besides the obvious wins: 💬 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗦𝗸𝗶𝗹𝗹𝘀 Working with diverse teams and clients in B2B and B2C has shown me the value of collaboration. Great things happen when people come together, respecting each other's strengths. 🔍 𝗢𝗽𝗲𝗻-𝗠𝗶𝗻𝗱𝗲𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 My experience across various industries has taught me to stay open to new ideas. Real progress happens when we explore different approaches, even when failure is part of the journey. 😊 𝗙𝘂𝗹𝗳𝗶𝗹𝗹𝗺𝗲𝗻𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 Each project and challenge has brought me fulfillment and resilience. As I embark on a new chapter with FRUIT.FUL, I’m excited for the future, knowing that marketing is about more than strategies—it’s about people and purpose. If you want to get to know me and my work better, happy to welcome you to my blog ✌:  https://lnkd.in/eJ5UnkF5

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Create an ‘Ask Me Anything’ round for your candidates. That is my biggest takeaway from my day at OMR. So many companies are running interviewer led/top down processes. In a competitive hiring market, this isn’t enough. Have the candidate interview you. It will: - Offer more transparency - Build more trust - Symbolise servant leadership - The candidates line of questioning will tell you a lot 😉 - Align leadership on strategic goals - Gain an edge on your competition Try it, it works.

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Defining your ICP was one of the hottest topics at the B2B Marketing Meetup Berlin 🔥🔥 And that's no surprise. The meet-up focused on the topic of community building and in these are the people you want as your ICP. Here's how you can nailing your Ideal Customer Profile (ICP) fast 🏎️🏎️ Last week I was playing around with my AI Assistant Bob, where we wrapped up a deep dive into prompts that would help you (re)define ICP every quarter and keep your #marketing and #GTM aligned with market shifts, audience needs and realities. If you, as I, are obsessed with accuracy, clarity, and building lasting relationships with B2B and B2C audiences try out these 6 prompts to set yourself up for success in 2025. Most important advice when working on this assignment with AI: 1️⃣ Set clear goals and context 🧭 2️⃣ Map out market trends 📈 3️⃣ Understand customer pain points 💡 4️⃣ Dig deep into competitor insights 🕵️‍♀️ Then start with strategic prompts and watch how it transforms your 2025 marketing strategy. Looking forward to hear how it works for you or how you run your related ICP or ideal community member (ICM) work Megan Thudium, Linda Mata, Ulrike Grandi-Haferstroh, Julieta Varsano, Maria Ledentsova, Susan Heintz, Na'ama Sheba, Attia Elsayed, Stefano M., Oksana Sydorchuk, Luke Costley-White #ICPresearch #MarketingStrategy #CustomerInsights #CompetitiveAnalysis #2025Goals

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Even though the launch of TikTok Shop in Germany has been postponed, in the longer term, the platform surely won’t want to miss out on the German market. ➡ What this means for brands and retailers I discussed with Florian Kolf, #handelsblatt. Would you agree that TikTok Shop disrupts the traditional e-commerce model as inspiration now comes even before the desire to buy 🤔? #tiktokshop #eCommerce #PublicisSapient ⤵ Link in the comments.

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It's this black time of the year again... Thousands of deals making it hard to find what's really a good price, fast moving offers or upvoted in user forums. We at OMG E-commerce GmbH have developed a lean, realtime big-data service where you can analyze all relevant datapoints around deals: Price, Discount, Brands, Retailers, Categories, etc. A realtime-WhatsApp notification notifies you on outliers, so you will never miss a significant signal. It is most useful for Influencers, Agencies, Affiliate Managers, Brand Managers, Retail Teams, Category Leaders, Pricing Managers, Analysts and all people interested in saving time when it comes to Deal Intelligence. Drop me a comment if you want immediate, cost-free access to the beta service.

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🚀 Creativity is a core driver of business success. 🚀 "Companies that embed creativity at the heart of their strategy outperform competitors by up to 60%." This finding comes from a recent large-scale creativity study dedicated to analyzing the role of creativity within organizations. I believe that creativity is an essential growth strategy. Building teams and processes that prioritize creativity — fostering innovation and differentiation — lays the groundwork for sustainable growth in every organization. But it's tough work. #businessgrowth #creativity 🔗 Have a look and download the study (German language) by following the link:

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Instagram is testing new vertical profile grids. In a world continuously overtaken by the next vertical video, it seems to make sense, but are they just copying TikTok once again? The big cheese of IG, Adam Mosseri believes the original square format we have all grown up with is outdated, and this is a natural change with today's content consumption habits being largely vertical based. Copy or not, this could change how your brand shows up on the platform. Do you see this affecting your current Instagram strategy? #socialmediamarketing #digitalmarketing #instagram

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Think your personal brand is just about your job title? Think again! This week, my Hill & Knowlton Germany colleague Christin Dempewolf and I had the pleasure of conducting an immersive #PersonalBranding workshop for the Reckitt Corporate Ambassadors. We dove deep into a multitude of topics - from identifying the right audience to crafting a unique personal brand, and articulating powerful messages that resonate with your network. 💼🌟 One question that sparked a lively discussion was, "Should my personal brand be anchored to my job?" Our take? Yes and No. While LinkedIn is primarily a business network where showcasing your professional expertise is crucial, it's equally important to infuse your personal interests and values into your brand. This creates a nice and authentic image that goes beyond just your job title. A good balance between corporate and personal content is key. ⚖️ Each ambassador brought unique perspectives and questions to the table, making the session a truly enriching experience. We are excited to see how they amplify their personal brands moving forward.  A big thank you to Claudia Bach and Miriam Seel for inviting us and to Laura Dallmann, who shared insights from her very own #CorporateInfluencer experience.  How will you elevate your personal brand this year? 🔥💡 

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We’re a remote-first, online-born company, but we 100% believe in the power of offline experiences. So we hosted our own 2 weeks ago: We called it “The Content Life”. It was our first-ever solo event where we could fully decide on the format. Together with Simon Schmidt from The Dopamine Studio, we wanted to show people what living the content life means to us: • Reflecting on your experiences • Synthesizing your learnings into content • Leveraging content to grow your personal brand • Pairing this with habits that elevate how you live and work • Turning a personal brand into rocket fuel for career/business So here’s what we did: 𝟱:𝟯𝟬 𝗽𝗺 - 𝗥𝘂𝗻 We kicked things off with a run for the ones who made it early. It was awesome. I caught up with people I hadn’t seen in a while, and it set the tone for everything that came next. 𝟲:𝟯𝟬 𝗽𝗺 - 𝗕𝗿𝗲𝗮𝘁𝗵𝘄𝗼𝗿𝗸 Some deep breaths to get us grounded, focused, and energized. A reset for the mind before the next part of the evening. 𝟳:𝟯𝟬 𝗽𝗺 - 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 The workshop was about using content creation as a tool to reflect on your journey, share your story, and build trust at scale. We discussed simple, actionable ways to get started - whether that’s documenting your process or starting a video journal for yourself. And yeah, seeing people take notes and brainstorm together was awesome. 𝟴:𝟯𝟬 - 𝗗𝗶𝗻𝗻𝗲𝗿 𝗮𝗻𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 30 people. Booked out. We wrapped up the night with a nice dinner and great conversations. ____ The idea behind this event wasn’t getting an ROI or selling anything. We wanted to: • inspire people to take action • bring together great minds in a high-energy state • build a positive association with what we’re creating at notus This was a milestone. We enjoyed it so much that the next one is already around the corner. In just 3 weeks, we’re hosting a 2-day retreat with our friends at nook society in Bad Saarow. Sold out - 20 people, runs, ice baths, personal branding workshops, good food - all that good stuff ____ PS: We’ll be in Barcelona in Q1 2025. If you’re interested in a similar event there, click this link here: https://lnkd.in/dpD8k2Ei

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𝑸𝒖𝒆𝒔𝒕𝒊𝒐𝒏𝒔 𝑨𝒓𝒆 𝑴𝒂𝒏𝒚, 𝑩𝒖𝒕 𝑰’𝒎 𝑹𝒆𝒂𝒅𝒚 𝒇𝒐𝒓 𝑪𝒍𝒂𝒓𝒊𝒕𝒚. Last week, Germany’s political scene had its shake-up, and Finance Minister Christian Lindner was shown the door. It made me pause, as I find myself at a similar crossroads—searching for clarity, rethinking my path, and preparing for a fresh start. Moments like these come with big questions: 𝘞𝘩𝘢𝘵’𝘴 𝘯𝘦𝘹𝘵? 𝘏𝘰𝘸 𝘥𝘰 𝘐 𝘶𝘴𝘦 𝘮𝘺 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩𝘴 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘢 𝘳𝘦𝘢𝘭 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦? Here’s what I’ve realized: Marketing is my core. Sales has added valuable skills, but Marketing is where I make the deepest impact. After some 20 years of building brands and driving strategies for both SMBs and large enterprises, I know my strengths—and I’m ready to double down on them. Sure, starting fresh over 45 can seem daunting. But with age comes resilience, focus, and a perspective sharpened by experience. One door closes, two more open—and I’m charging through. So, if you’re looking for a bilingual (German/English) marketing expert who understands markets inside-out, drives results, and builds powerful connections, here’s what I suggest: 👀 𝑪𝒉𝒆𝒄𝒌 𝒐𝒖𝒕 𝒎𝒚 𝒑𝒐𝒍𝒊𝒔𝒉𝒆𝒅 𝑳𝒊𝒏𝒌𝒆𝒅𝑰𝒏 𝒑𝒓𝒐𝒇𝒊𝒍𝒆—updated and ready to impress.  🎥 𝑾𝒂𝒕𝒄𝒉 𝒎𝒚 𝒗𝒊𝒅𝒆𝒐 𝒊𝒏𝒕𝒓𝒐 (𝒂𝒃𝒐𝒖𝒕𝒂𝒍𝒆𝒙.𝒊𝒏𝒇𝒐)—get a feel for what I bring to the table.  📄 𝑫𝒊𝒗𝒆 𝒊𝒏𝒕𝒐 𝒎𝒚 𝑪𝑽—it’s packed with the experiences that make me a game-changer. I’m ready to jump in and make an impact. Don’t let the chance pass—because if you don’t bring me on board, your marketing might just miss out on something great. 😉 #AlexWick #TheMarketingGuy #OpenToWork #CareerCrossroads #MarketingExpert #NewBeginnings #ExperienceMatters #GermanLinkedIn #GlobalMindset #MarketingPro #BilingualTalent #Neustart #WelcomeToTheClub #LindnerUndIch #JobmarktAbenteuer #KommtZeitKommtRat #Durchhalten #NewOpportunities #NeustartMitChristian #LinkedInCommunity #JobSearchJourney #FindingPurpose #Over40andThriving #Determination 

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Join us for the Meta Morning Meetup to learn more about peak season, successful creators, lift measurement and on top of all, how does a Metamate look like. Looking fwd welcoming you in person: #Meta #Marketing #PeakSeason #Creators

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New quarter - new round of *Brand Charts* 🥁 🔥 Get excited for the reveal of the Storyclash Brand Charts - Q2 🔥 Let's have a look at which brands rocked the creator sphere in Germany in the last 3 months and were mentioned the most on socials by influencers. Time period: April 1st - June 30th Country: Germany Platforms: Instagram, TikTok, and YouTube Huge congratulations to the winners of Q2: - Beauty: MANIKO Nails GmbH The at-home manicures from Maniko Nails are an audience favorite. Maniko Nails rose to the top in this quarter's charts with +14% mentions in comparison to the previous quarter - a great achievement! - Fashion: Trendyol Group The leader in the fashion space Trendyol has once again proved its success and placed first with an incredible +30k mentions over the past 3 months - we applaud you guys! - Health: BEARS WITH BENEFITS® The yummy vitamins from BEARS WITH BENEFITS are (literally) in everyone's mouth, and by far leading the Health Brand Charts. With +5% in creator mentions they are keeping the pole position - kudos! - Nutrition: Prozis A familiar face on first place in the Nutrition Brand Charts: Prozis, the supplement and sports nutrition brand, is once again #1 with ESN coming in as a close second - amazing performance! - Home & Living: Westwing Interior dreams come true with Westwing, the best performing brand in the category Home & Living. With almost 7k mentions in the last quarter, Westwing leaves the competition behind - time to celebrate! - Best Brands in Germany: Trendyol Group, Prozis, and ESN rule the creator game. They are at the top of the Brand Charts Germany - congratulations from the Storyclash Team! Don't forget to check out our blog for the Brand Charts of Q1 and stay tuned for the next edition of Brand Charts Q3. 😊

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Creatives are the King and Queen of paid user acquisition on TikTok. Long live creatives! 👑 Yesterday, I had the privilege of attending an exclusive event at TikTok's Berlin office, diving into the complexities of paid user acquisition and creative campaign building. The morning featured insightful case studies from brands like Delivery Hero, ABOUT YOU, and Fastic, setting the stage for exploring the transformative power of creativity in advertising. As Andre pointed out, humans have a slightly lower attention span than goldfish, with only 8.25 seconds. This highlights the critical importance of capturing attention quickly and effectively in any TikTok ad. My Key Takeaways from the Event: ▶ Efficient Testing: Sonya highlighted the need for a streamlined testing process to minimize budget waste while maximizing impact. ▶ Interactive Elements: Lukas demonstrated how TikTok's interactive features like display cards and video shopping ads can significantly boost conversions. ▶ Trend Integration: It's crucial to monitor trends, even from other industries, to inspire innovative campaign content. ▶ The Power of Sound: Background music and sound effects are essential for grabbing and retaining viewer attention. ▶ Video Structure: The most successful videos include a captivating hook, a strong message, and a clear CTA. ▶ Emotional Storytelling: Engage viewers by addressing their problems, presenting aspirational scenes, or providing step-by-step guides. ▶ Dynamic Visuals: Utilize fast cuts, real-life footage, and green-screen effects to create a visually engaging experience. ▶ Smart Engagement Tricks: Isabella shared an interesting insight about the use of ">>" in the video headlines, which can initially increase CTR but might not necessarily boost installs, as users may misunderstand it as a prompt to swipe right. ▶ Apple Ad Attribution Kit: it will be available with iOS 17.4, but it is still something of a mystery, even to a Skan enthusiast like Asya. The event wrapped up with a hands-on workshop where we created our own ads, followed by an informative Q&A with Liam Carpenter, a well-known TikTok creator in Germany, who was not only insightful and inspiring but also incredibly approachable. The day ended perfectly with a boat party, a great opportunity for networking and relaxing 😎 Kudos to Rakesh, Angelina, James, Facundo, Emilio, and the rest of the TikTok team for such a well-organized and enlightening day. It was exactly the kind of event that leaves you with actionable insights ready to elevate your campaigns. 📹 Check out our ad-making session video in the comments below—we were quite proud of it! What do you think about the role of creativity in app marketing? Have you used these insights in your TikTok campaigns? I'd be happy to hear your success stories 🙏 #TikTokMarketing #UserAcquisition #CreativeStrategy #DigitalMarketing #AppMarketing

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Yay, my dear Kleinanzeigen #Rebranding team has been selected a finalist at our Adevinta #Ignite #Innovation awards! OK, but why would you care about the internal award of our parent company?! Because I'll tell you why you should get an internal award yourself if you don't already have one: 💚 Companies tend to suck at celebrating success, I bet yours does, too. So, calling a special place and time of the year when teams can shine beyond their business area, geography or entity is already amazing and raising morale. 💚 When award season comes, teams inevitably reflect on their achievements for the past year which makes them feel good about themselves one more time and fosters belonging - latest here you have a positive ROI on your award. 💚 The best innovation cases of your company get to travel and inspire even more innovation elsewhere. 💚 At your award show, you gather the best minds of your company and provide them with an opportunity to connect, exchange experiences and maybe start future collaboration. While I'm very proud of our team's achievements on the Kleinanzeigen Rebrand, we're also super proud to be on the same list with 🦄 our colleagues from Subito who built an AI Customer Support for payment transactions on their platform which successfully resolves 95% of incoming requests, 🦄 our colleagues from mobile.de who made safe online payment for purchasing a car possible on the mobile.de platform, 🦄 our colleagues from the Central Data Science team who coined our internal AI assistant #Ada used by thousands of colleagues in their daily work from idea sparring to pair coding ... and many many more. Looking forward to meeting you all next week! #Kleinanzeigen #AdevintaIgnite2024 #ChangingCommerceTogether #Innovation

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Germans Want Clarity! 🔎 + 🇩🇪 = ❤️ They want to know what they‘ll get (into) with you... Are you clear enough right here? 1️⃣ In your ads 2️⃣ On your website 3️⃣ In your emails Are you clear in your offer, your copy (text), your images & videos, your delivery & returns, and your guarantees? ✅ These are the points 𝘄𝗵𝗲𝗿𝗲 you need to be clear. But 𝗵𝗼𝘄 can you do that? ↪ Keep it simple in your style of communication, but be detailed in product features & benefits and order process & conditions!

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