Sonja Stockinger

With BFCM just around the corner, you need practical tips to maximize your ad spend. So we worked with Herrmann Digital to curate a playbook of battle-tested media buying strategies to make BFCM 2024 your best one yet. 35 pages of data-backed tactics to help you optimize your Meta ads this BFCM. We’re talking: - How to find new pockets of scale & efficiency with audiences - Strategic budget planning & spend pacing during BFCM - Hot takes on creative diversity and what to avoid - Data to prove evergreen > seasonal is the way - Data to support vertical > horizontal scaling - How to improve CVR on your Meta Shop - Top-performing Q4 ad placements - How to capitalize on Q5 - & so much more That’s why this eBook is so big. It’s full of secrets. (Link in comments)

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Feeling overwhelmed by the #HauteCouture buzz? 👗 listening247 cuts through the noise! See what's trending & how your brand stacks up with a positive sentiment score of 62.2%. Deeper Dive: Unlock the power of Brand Health Tracking Analytics and get faster, more accurate insights across all platforms. ✨ Request a demo today! https://bit.ly/3y9rjC5

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🚀 Boost Your TikTok Ads CTR: A Practical Tips Guide 📈 1️⃣ Understand Your Audience   🔼Know Who They Are：Define your target demographic and tailor your content to resonate with TikTok's predominantly young audience.   🔼Engagement Patterns: Analyze when your audience is most active and what type of content they prefer to optimize your ad scheduling and content creation. 2️⃣ Optimizing Your Ad Content   🎨High-Quality Visuals: Use high-resolution images and dynamic videos to stand out in TikTok's fast-paced feed.   🎨Concise and Impactful: Capture attention within the first 3 seconds with a clear and compelling message. 🎨Strong Call-to-Action (CTA): Direct viewers with a straightforward CTA like "Buy Now," "Learn More," or "Sign Up." 3️⃣ Leveraging TikTok's Unique Features   🎶Using Trending Sounds: Incorporate popular music or sound effects to grab attention and potentially increase shareability.   📝Hashtags and Challenges: Create or participate in hashtag challenges to increase user engagement and brand visibility.   🎭Filters and Effects: Use TikTok's creative filters and effects to make your ads more visually appealing. 4️⃣ Testing and Analysis   🧪A/B Testing: Compare different ad versions to see what works best and optimize for maximum user engagement. 5️⃣ Engaging with Your Audience 💬Respond to Comments: Build a community by engaging with users who comment on your ads. 📝Encourage User-Generated Content: Motivate your audience to create content related to your ad for increased engagement and campaign reach. 🔍 For more insights and to draw inspiration from millions of TikTok ad materials, check out BigSpy. It's a treasure trove of ad case studies and can provide you with the data you need to refine your strategy. 💡 Remember, creativity and engagement are key to success on TikTok. Keep your content fresh, interesting, and aligned with current trends. Implement these tips, and watch your TikTok ad CTR soar! 👉 Read full guide: https://lnkd.in/e5AQJXvG #TikTokAds #MarketingTips #SocialMediaMarketing #CTR #BigSpy

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Google Consent Mode V2 update will impact digital advertising strategies in Europe. How? Learn more about the changes and how to prepare at https://lnkd.in/dtx6HQpU #BrandabilityAgency #DigitalCompliance #GoogleConsentMode

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TikTok is coming for Google's paid search crown. 👑 Gen Z and Millennials already prefer TikTok over Google for product discovery. Now, the platform is turning up the heat with its own targeted search ads function. TikTok isn't just fighting for user attention anymore. It's going after Google's search ad dollars, too. Curious what this means for your influencer marketing strategy? Check out our latest blog to learn more. https://hubs.ly/Q02Rg_qK0

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What is TikTok Shop & What Does It Mean to Be a TikTok Seller? 🌟 TikTok Shop Offers: 🔹 In-Feed Shopping: Instant purchases right in users' feeds. 🔹 Live Shopping: Showcase products & engage in real-time. 🔹 Product Tagging: Tag products in videos for easy access. Being a TikTok Seller Means: 🔹 Boost Brand Awareness: Reach a huge audience fast. 🔹 Drive Sales: Convert viewers into buyers easily. 🔹 Engage Your Audience: Build a community with direct interaction. Ready to start selling on TikTok? 🚀 👉 DM us today to learn how you can turn your store into a passive income machine. https://lnkd.in/ggVnM4Ft #WalmartSelling #EcommerceSuccess #RealCapitalAutomation #GetStarted #YourSuccessStoryBeginsNow #ecommercejourney #realcapital #WalmartEcommerce #businessgrowth #OnlineBusiness #ecommercesolutions #realcapitalanalytics #OnlineBusiness #walmartapplicationsupport #OrderFulfillment #ecommercesuccess

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7 standout ads we've collected this week: 1. doe beauty Exaggerated claims might not be taken at face value, but they can still shape how people view a product or brand. They can persuade people to consider the product more favorably or make them curious enough to try it out. 2. Ekster® For a fresh angle, try the unconventional route with reverse psychology in your ads. People prefer making their own decisions over being told what to do. So, this is a subtle yet effective way to persuade without being pushy. 3. hims & hers Comparative Ads If product A is unfamiliar to you, simply hearing that it’s "good" might not hold much weight. However, if you’re familiar with product B, learning that it’s considered inferior to product A could be enough to capture your interest. To put it simply: “This product is valuable since it is better than the other” 4. Kosas Instead of showcasing what your product is, do the opposite and show the contrast against the competitors. 5. Elevate When you educate your audience, you're not just selling stuff—you're helping them out and showing that you know your stuff. It builds trust, makes your brand stand out, and keeps people coming back for more. 6. Hubble Contacts Product image + a clear message = <3 7. ZitSticka™ When you drop desirable phrases like "acne-free skin," you're hitting right where it matters for your audience. Spark their desires and aspirations, giving them the push they need to act. If you're hungry for more, visit our website to uncover a treasure trove of the best ads for free --> https://adbrownie.com/

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𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐑𝐎𝐈 𝐰𝐢𝐭𝐡 𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬! Did you know that 𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬 can be a game-changer for your ad campaigns? Here’s why: 1️⃣ 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐧𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬? ↳ They filter out irrelevant traffic to save your budget. 2️⃣ 𝐖𝐡𝐲 𝐝𝐨 𝐭𝐡𝐞𝐲 𝐦𝐚𝐭𝐭𝐞𝐫? ↳ They ensure your ads target only high-converting audiences. 3️⃣ 𝐇𝐨𝐰 𝐝𝐨 𝐭𝐡𝐞𝐲 𝐬𝐚𝐯𝐞 𝐚𝐝 𝐬𝐩𝐞𝐧𝐝? ↳ By reducing wasted clicks, they boost your ROI. 4️⃣ 𝐖𝐡𝐞𝐧 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐮𝐬𝐞 𝐭𝐡𝐞𝐦? ↳ Regularly update and refine your list for the best results. Ready to unlock the power of negative keywords and save on ad spend? 👉 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬 𝐭𝐨𝐝𝐚𝐲 𝐟𝐨𝐫 𝐚 𝐅𝐑𝐄𝐄 𝟏:𝟏 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧.  Let's discuss how we can help make your Amazon business a success. #DigitalAdvertising #AdOptimization #MarketingSuccess #EcommerceGrowth #AmazonPPC #Ecommerce #DigitalMarketing #Adcelerate360

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𝐃𝐚𝐲 𝟏𝟕 𝐨𝐟 𝟑𝟎 ~ 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐓𝐢𝐤𝐓𝐨𝐤 𝐀𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐁𝐞𝐠𝐢𝐧𝐧𝐞𝐫𝐬 Ready to boost your brand on TikTok? 🎯 It’s not just about the views; it’s about driving real sales. Here’s how: 1️⃣ Show off your products and their benefits—make sure your audience knows why they need them 2️⃣ Choose a content agency that understands e-commerce and can create fun, persuasive ads. 3️⃣ Post frequently and repurpose your best videos—every view counts 4️⃣ Invest in high-quality content that works across all platforms, not just one. #tiktokmarketing #contentstrategy #DTC #ecommerce #socialmediamarketing #BrandGrowth [TikTok marketing, Content strategy, E-commerce, Social media marketing, Brand growth, SEO, Digital marketing, Video marketing, Content creation, Influencer marketing, Online sales, TikTok for business]

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Should your paid media ads be product or lifestyle focused? 🤔 Factors to consider: ❓Product type and price point ❓Target audience preferences ❓Competitive landscape Platform matters too: 🔎Search ads = Product-focused 🤳Social media (Meta, etc.) = Lifestyle-focused, especially for retargeting Best practice? Mix both! Test, analyse, and refine to see what resonates with your audience. Watch the full episode! links in the comments 👇 #teatalks #theevergreenagency #marketingstrategy #paidmedia #productmarketing #lifestylemarketing

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Google Shopping Ads is the FASTEST way to boost your revenue as an eCom brand. Give me 3 minutes and I’ll show you how: 1. Campaign Structure and Segmentation Organize your campaigns by product groups. e.g., if you have a furniture store. Divide your campaigns into groups like: - Sofa beds - Dining - Outdoor You'll have better: - Optimization - Budget adjustment - Performance analysis - - - 2. Search Term Audits Most brands don't audit their search terms enough. You want to stay on top of your audits: - Optimize your bids - Exclude irrelevant traffic - Add profitable keywords The more precise your targeting, the higher your ROAS - - - 3. Product Feed Optimization Your shopping ads get all their information from your product feed. Make sure you include: - High-quality images and persuasive - Accurate descriptions - Persuasive headlines And your ads will get better visibility and performance. - - - 4. Price Optimization Don't overlook the importance of price. Test various price points. The goal here is to find the balance between profitability and competitiveness. But be careful… You don't want to turn it into a race to the bottom. - - - 5. Pausing Low-Performing Products Focus your budget on high-performing products. Pause products that have over 100 clicks or have spent more than their purchase value. Concentrate on your winners. - - - 6. Monitoring Merchant Center Errors Regularly check your Google Merchant Center for errors in your ads. Fix these errors to maintain a high-quality score. Make it a routine to go into the diagnostics tab to find and resolve issues. - - - 7. Audience Targeting Optimization Analyze data on: - Device performance - Location conversions - Audience demographics Adjust bids based on specific segment performance to: - Improve campaign efficiency - Increase conversions - Strategically allocate budgets - - - 8. Enhance User Experience Your conversion rate depends on how good the user experience is. Make sure your store has all this: - Fast loading times - Seamless navigation - Mobile-friendly design - Effortless checkout process That’s how you turn visitors into customers - - - Thanks for reading. If you’re an eCom brand looking to scale your business... Drop me a follow for more Google Ads content like this.

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Google Ads recommendations are often not suitable for you, but you might not know what you can ignore. How to successfully leverage Google Ads automation, and when to just turn it off and ignore it. https://lnkd.in/dbbxMAsM

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Improved affiliate marketing traffic by 20 % thanks to server-side GTM? Check! ✅ Cookie consent makes companies lose a lot of data - which can be a bit of a struggle when it comes to affiliate marketing. 🤔 Discover how Berlin Brands Group and Dognet Affiliate Network improved their affiliate marketing tracking by 20% with our custom sGTM template! 📈 By ensuring accurate tracking even without cookie consent, BBG and Dognet can now utilize more relevant data to evaluate their cooperation and results more effectively. Learn more about this solution and how it keeps data secure while driving results. 🔒👉 https://lnkd.in/grDaHUS6

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One of the toughest challenges in content marketing: Finding the PERFECT format for your posts. Even the best content can underperform even if: ✅ You’ve nailed the messaging  ✅ You’re using the right platforms Choosing the right content format is crucial for great performance. It can make or break it, regardless of its quality or the channels you choose to distribute it on. Sound intimidating? Here’s how you can fix it 👇🏻 - Use simple stat visuals when sharing numbers (make the post square) - Use landscape formats for event announcements (to have more room for design) - Write simple status posts when you want to tell an interesting story Each format has its strengths and weaknesses, so it's essential to tailor your content to suit the format. Don't let the format be the downfall of your great content! #contentmarketing #contentstrategy #contentcreation #b2bmarketing

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