Dr. Markus Pfeiffer
Metropolregion München
6778 Follower:innen
500+ Kontakte
Artikel von Dr. Markus Pfeiffer
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20 Frameworks, Checklists and Cheat Sheets to plan better events. What: The Event Planning Mega Bundle is BACK. The result of months of research…
20 Frameworks, Checklists and Cheat Sheets to plan better events. What: The Event Planning Mega Bundle is BACK. The result of months of research…
Beliebt bei Dr. Markus Pfeiffer
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How much money do I get for an ad? A question that many athletes ask their management when they come up with an offer by a brand for cooperation. I…
How much money do I get for an ad? A question that many athletes ask their management when they come up with an offer by a brand for cooperation. I…
Beliebt bei Dr. Markus Pfeiffer
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Lieber Markus Söder. Sie sind all das, was R. Habeck nicht ist. In ihrer Außendarstellung. In ihren Ansichten. Ihren Werten. 👉🏻 Ihre…
Lieber Markus Söder. Sie sind all das, was R. Habeck nicht ist. In ihrer Außendarstellung. In ihren Ansichten. Ihren Werten. 👉🏻 Ihre…
Beliebt bei Dr. Markus Pfeiffer
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Veröffentlichungen
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Can Old Media Enhance New Media?
Dr. Markus Pfeiffer
A measurable framework for brand equity is presented that links together financial
performance, loyalty, and attitudinal dimensions and for understanding the impact of a
corporate brand on sub-brands that share the same name. This study describes
specific key performance indicator measures and, most importantly, how to
intelligently set targets for each measure, so that marketers can track and manage
the success of their brands. A case history for a large European…A measurable framework for brand equity is presented that links together financial
performance, loyalty, and attitudinal dimensions and for understanding the impact of a
corporate brand on sub-brands that share the same name. This study describes
specific key performance indicator measures and, most importantly, how to
intelligently set targets for each measure, so that marketers can track and manage
the success of their brands. A case history for a large European telecommunications
company is presented that shows how this framework produced a very different view
of the health of the company’s brands versus prior research, one that was ultimately
accepted as correct. This study discusses organizational problems the CMO had to
address as he tried to implement this new framework, and how to generalize this
approach to other industries.
Weitere Aktivitäten von Dr. Markus Pfeiffer
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Sie wollen einen neuen Meetingraum mit einer Videobar ausstatten? Setzen Sie dabei auf eine Videolösung, mit der Sie beim ersten Mal nicht nur bis zu…
Sie wollen einen neuen Meetingraum mit einer Videobar ausstatten? Setzen Sie dabei auf eine Videolösung, mit der Sie beim ersten Mal nicht nur bis zu…
Beliebt bei Dr. Markus Pfeiffer
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We have already secured over CHF 300 million of the projected 700 million savings for 2025. This fresh fuel for growth means we can invest additional…
We have already secured over CHF 300 million of the projected 700 million savings for 2025. This fresh fuel for growth means we can invest additional…
Beliebt bei Dr. Markus Pfeiffer
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