Dr. Markus Pfeiffer

Dr. Markus Pfeiffer

Metropolregion München
6778 Follower:innen 500+ Kontakte

Artikel von Dr. Markus Pfeiffer

  • Let's Get Serious on Your AI Strategy

    Let's Get Serious on Your AI Strategy

    How about this for your fabulous February resolution: (RE-)DEFINE WHAT AI MEANS FOR YOUR BUSINESS Over 60% of the CEOs…

    6 Kommentare
  • Strategic Growth Agenda 2024

    Strategic Growth Agenda 2024

    “2024 is going to be intense. Buckle up.

    4 Kommentare
  • META-/MEGA-/ULTRA-/VERSE

    META-/MEGA-/ULTRA-/VERSE

    BREAKING: Mark Zuckerberg has just announced that Meta will be the new name for the holding company of these dominant…

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Berufserfahrung

  • Bloom Partners GmbH Grafik

    Bloom Partners GmbH

    Metropolregion München

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    Cologne, North Rhine-Westphalia, Germany

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    Berlin, Germany

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    Munich, Bavaria, Germany

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    Frankfurt, Hessen, Deutschland

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    Garching, Bavaria, Germany

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    Munich, Bavaria, Germany

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    Munich, Bavaria, Germany

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    Rome, Latium, Italy

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    Munich Area, Germany

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    Munich Area, Germany

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    Munich Area, Germany

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    Berlin Area, Germany

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    Berlin

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    Munich, Bavaria, Germany

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    Munich and London

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Ausbildung

Veröffentlichungen

  • Can Old Media Enhance New Media?

    Dr. Markus Pfeiffer

    A measurable framework for brand equity is presented that links together financial
    performance, loyalty, and attitudinal dimensions and for understanding the impact of a
    corporate brand on sub-brands that share the same name. This study describes
    specific key performance indicator measures and, most importantly, how to
    intelligently set targets for each measure, so that marketers can track and manage
    the success of their brands. A case history for a large European…

    A measurable framework for brand equity is presented that links together financial
    performance, loyalty, and attitudinal dimensions and for understanding the impact of a
    corporate brand on sub-brands that share the same name. This study describes
    specific key performance indicator measures and, most importantly, how to
    intelligently set targets for each measure, so that marketers can track and manage
    the success of their brands. A case history for a large European telecommunications
    company is presented that shows how this framework produced a very different view
    of the health of the company’s brands versus prior research, one that was ultimately
    accepted as correct. This study discusses organizational problems the CMO had to
    address as he tried to implement this new framework, and how to generalize this
    approach to other industries.

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