Margarita Ayala Raineri

🚀 𝐇𝐚𝐢𝐥𝐨 𝐝𝐢𝐠𝐢𝐭𝐚𝐥_𝐡𝐮𝐛: 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐢𝐧𝐠 𝐖𝐚𝐬𝐭𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈 🚀 Excited to share how the Hailo digital_hub is developing sustainable waste solutions using cutting-edge technologies by leveraging a central Data Lake on AWS and a flexible GraphQL API powered by Microservices and Apollo Federation. With that, the team is transforming commercial waste management. Key highlights: - Data Lake on Amazon S3 for unified data storage and processing - Microservices architecture with GraphQL API for flexible, scalable services - Leveraging AWS services like Lambda, DynamoDB, Athena, and SageMaker - Exploring generative AI with Amazon Bedrock and Amazon QuickSight Q for automated reporting and self-service analytics 🤖 This digital-first approach empowers the Hailo team to better understand waste behavior, provide data-driven solutions, and drive sustainability. 💪 Excited to see how the Hailo digital_hub continues to innovate in the waste management space! 🚮 #Analytics #GenerativeAI #DigitalTransformation #SustainableSolutions Well done, Andreas Eger and Pascal Vogel

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There are a lot of Myths 🧞‍♂️ floating around - especially when the competition is trying to dethrone 🏰 you. Naturally, 👑 Salesforce Commerce Cloud (Voted 🥇 #1 Digital Commerce platform for the 8th year in a row by Gartner) - is not immune . Luckily Jakub Santur is there to clear everything up! Click through to find out what the real story is behind Salesforce Commerce Cloud - and get in touch to discuss how it can help you take your business to the next level.

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Want to meet up at #OMR24? Lust auf Kaffee? Meld dich gerne und wir sprechen mal zu Supermetrics! Reach out if you want to chat about #marketingdata

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I can't believe it, but it’s already been more than three years since Rolf Hermann 🤘🏻 asked me to participate in a podcast episode about Data Segmentation in Email Marketing. Listen to the episode 🎧: https://lnkd.in/eZ7q79Tg (German only). While we’re not in the midst of COVID anymore, many of the topics we discussed back in 2020 remain relevant when it comes to data management and segmentation to enhance email marketing. Agree or disagree? Also, it might have been three years already, but I remember like it was yesterday how nervous I was to speak and afraid of blurting out nonsense. It was, I believe, only the second podcast episode I ever recorded. #emailmarketing #emailstrategy #clv #segmentation #podcast #omr

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Two weeks ago we wrapped up our LinkedIn for Sales Best Practice Webinar for our DACH audience! We covered topics like: - finding the right leads - stay up-to-date with your prospects and customers - personalize outreach with SmartLinks 💡 In case you missed it, check out the recording on-demand here: https://lnkd.in/ec6zJjjq For our next Live Webinar "Spot competitors, convert detractors, and avoid being ghosted 👻", we will cover the following topics: 1. Identify and engage hidden influencers and decision-makers 2. Monitor competitor activities using LinkedIn Sales Navigator insights 3. Convert detractors with targeted strategies to neutralize their impact 4. Improve outreach to enhance communication and drive higher engagement 🗓 When? 30th October 2024 um 16:00 GMT - 16:50 GMT 🔗 Register here👉: https://lnkd.in/e9uFBRXK

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Since years we are on the mission to grow manufacturing and supply chain businesses with AI-powered SaaS. 🗺 Being named with our three ventures FactoryPal, vaibe and InspectifAI on the DACH CORPORATE VENTURES MAP 2024 among the top 50 innovators by Pioneers.io is another proof point for our success. 🏆 🙏 A big thanks to the whole team of the ventures, Körber Digital and colleagues from the Körber ecosystem for making the success possible. “Market leadership through technology leadership” is what guides us at Körber every day to unlock the potential for our customers. If you want to learn more about the home for entrepreneurs and our ventures, check out our portfolio page: https://lnkd.in/dNXZEykX The full report can be downloaded here: https://lnkd.in/enR_4acf   #digitaltransformation #venturebuilding #corporateventures #innovation

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Tune in: Our very first podcast is now available on Spotify! In this episode, we dive deep into how startups, corporates, and public sector institutions can optimize procurement and payment processes by leveraging Amazon Business. Big thanks to Candis and Florian Hollfelder for having us on the show and for such an insightful discussion! Curious about enhancing your procurement processes? Check out our latest episode on Spotify (link in the comments)!

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🎙 📆 [#podcast Tuesday] In today’s episode, we have Kelly Sarabyn and Scott Brinker from HubSpot, who take us through their latest report on the State of Platforms in 2024. HubSpot has always considered industry education as central to developing its business and brand, and - in combination with some of its partners - released this great report earlier this year. The report profoundly covers how firms now adopt platform strategies to thrive in a digital economy ranging from app ecosystems to services marketplaces. Having spearheaded this, Kelly and Scott shared some insider information with us. During the conversation, they highlight the evolution of platforms, from mere technical infrastructures to complex ecosystems, and then further delve into how understanding the intricacies of platform models is crucial for tech companies and all businesses looking to leverage the interconnected nature of modern markets. This episode has something for everyone, so don’t miss out on hearing from two of the most prominent experts in the field. Tune in. Key Highlights: 👉 Deep Dive into B2B SaaS Platforms by analyzing the top 50 SaaS companies’ adoption of platform business models. 👉 Integration as a critical strategy for enhancing user experience and the platform's value proposition. 👉Industries that have fallen short in their platform game, and where their future is headed. 👉The challenges with outsourcing integration, and why the quality of integration makes or breaks your product’s market fit. 👉The platform industry as a continuously evolving ecosystem, and its implications on business. 👉How companies need to adapt their structure to support platform models. 👉Analysis of the broader implications of platform strategies on society and ethical considerations in platform management. 👉The potential of using ecosystems as a distribution strategy, and why even non-tech companies should consider integrating digital services into their offerings. #StateOfPlatforms2024 #PlatformEcosystem #PlatformBusinessModel #PlatformEconomics #SaaSStrategies #DigitalEcosystems Don’t miss it!! Full episode here: https://blss.io/POD99

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𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐆𝐫𝐞𝐞𝐧 𝐈𝐓 🌍 – wyse Business Solutions GmbH makes your IT sustainable and future-proof! In times of growing environmental responsibility and rising energy costs, we all need smart, sustainable solutions to stay competitive. Green IT isn’t just a buzzword – it’s the key to long-term efficiency and cost savings.💡 🔋 𝐄𝐧𝐞𝐫𝐠𝐲-𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐝𝐚𝐭𝐚 𝐜𝐞𝐧𝐭𝐞𝐫𝐬: Save on electricity costs and reduce your carbon footprint with modern, energy-optimized infrastructure. ☁️ 𝐂𝐥𝐨𝐮𝐝 𝐜𝐨𝐦𝐩𝐮𝐭𝐢𝐧𝐠: Leverage flexible, resource-efficient cloud solutions to reduce hardware costs while increasing flexibility. ♻️ 𝐄-𝐰𝐚𝐬𝐭𝐞 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Adopt sustainable recycling processes to extend the lifecycle of your IT products and minimize environmental impact. 𝐖𝐡𝐲 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐚𝐜𝐭 𝐧𝐨𝐰: ➔ 𝐂𝐨𝐬𝐭 𝐬𝐚𝐯𝐢𝐧𝐠𝐬: A green IT strategy significantly lowers your operational costs over time. ➔ 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞: Sustainable businesses enjoy a reputation boost and build trust with customers and partners. ➔ 𝐅𝐮𝐭𝐮𝐫𝐞-𝐩𝐫𝐨𝐨𝐟𝐢𝐧𝐠: Sustainability isn’t a trend – it’s a necessity for both success and the environment. 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧: Investing in green IT today means being a step ahead tomorrow – economically and ecologically. 🌱💡 At wyse Business Solutions GmbH, we have the right experts and partners on board to guide you toward sustainable IT. Together, we’ll develop tailor-made solutions for your business! What steps are you taking towards sustainable IT? www.wyse-business.com #IT #Sustainability #GreenIT #wyseBusiness ________________________ I’m Stefano, a passionate young entrepreneur with a love for innovation, and I’ll show you how to successfully implement technologies like AI in your business. Follow me and turn on the 🔔 to never miss valuable insights!

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Wenn Sie sich Gedanken über Ihre AI-Strategie machen, ist das hier der Grundstein... Join us to explore how to unify all your customer data with pre-built assets, regardless of where it resides, to unlock insights that support seamless customer experiences. In this webinar, learn how to: 👉 Bring in data from any source, including legacy systems and green screens 👉 Unlock insights that support seamless customer experiences 👉 Use intelligent recommendations and flows to answer critical business questions

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Personalised 1:1 real-time #customerengagement is extremely powerful but needs some guardrails to avoid possible pitfalls. I was thrilled to moderate this amazing marketing-BÖRSE GmbH #roundtable with the top-experts and trailblazers Michaela Koch from Best Western Hotels & Resorts and Tobias Wolf from Thalia Bücher GmbH. Be one of the first to watch the recording under the following link: https://lnkd.in/eqBCSKPa Learn: 🛠 what are the prerequisites for 1:1 personalisation 🛠 which tools and integrations do you need 🛠 what are typical use cases and best practices 🛠 how to make your org and team ready for it 🛠 and how to learn from errors and do a robust setup. Let me know your thoughts, learnings, failures and experiences on 1:1 real-time personalised customer engagement in the comments!

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Did you know that only 4% of company data is AI-ready?   This fact highlights the crucial role of data quality in successful AI projects – a topic that was also discussed in-depth at the Salesforce World Tour 2024, hosted by our partner Salesforce.   Here are my key tips how you can improve the AI readiness of your business: ➡️ Utilize solutions like Salesforce's Einstein Trust Layer to enhance data quality and build trust in your AI systems. ➡️ Ensure you have clear processes and governance in place for smooth AI implementation. ➡️ Before starting new AI projects, make sure your data is well-organized and of high quality.   Want to learn more about improving your data strategies? Check out the latest diconium blog article written by my colleagues Helen Orgis and Axel Wetten: https://lnkd.in/eTuepF8R   --- #AITransformation #DataManagement #DataQuality #WeAreDiconium #Salesforce

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Calling all German-speaking HubSpot users! Join us for a special webinar on Lead Management with Timo Ferlein Marketing and Erwin Arnold. Learn what it's all about and get actionable strategies. Mark your calendar for May 3rd at 13:30 (CET). Don't miss out—register now! #hubspot #germanwebinar #leadmanagement #marketinginsights

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🌟 We are glad to be part of #MarketingTechMonitor and thanks Ralf Strauss for highlighting Teavaro as a beacon of clarity in the intricate landscape of ID Management and Data-Driven Marketing! 🌟 Your session of #MarketingTechMonitor2024 on cross-channel ID management was particularly insightful, addressing the pressing question: "Which standard will prevail?" The emphasis on owning a First-Party ID-Graph in real time: deterministic, cross-device, cross-domain is essential. An ID-Graph which is user-friendly and transparent.  Here are some key takeaways: 🔍 Reliance on Consent: Ensuring all tracking is based on explicit user consent. 🌐 Proliferation: Seamless proliferation of user identities across different channels. ⚙️ Activation and Attribution: Enabling precise activation and attribution of marketing efforts across various devices and sessions. We at Teavaro are committed to delivering solutions that empower businesses to navigate these complexities with ease and confidence. Thank you for the continued support and valuable insights! 🚀 #MarketingTech #IDManagement #DataDrivenMarketing #UserConsent #DigitalMarketing #AdTech #MarTech #IDGraph #Cookielessfuture

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📑 Xait is mentioned in the latest Industry Analyst Report (#CPQSalesReport) by Novus CPQ Consulting Inc. This comprehensive report uncovers the ideal use cases for XaitCPQ and helps you unlock its full potential. 💡 Gain the insights you need: Hidden Treasures: Discover the strengths and features of XaitCPQ. Informed Decisions: Understand real-world use cases, pricing models, and the history of XaitCPQ. 🏅 The Perfect CPQ Solution: Make data-driven decisions to optimize your business needs. Ready to find your ideal CPQ solution? Reach out to Frank Sohn: [email protected] to access the full report and find out if XaitCPQ is the right software for you and your team! #XaitCPQ #CPQ #ConfigurePriceQuote #B2Bsales

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Launch of the 1t.org European Chapter - Salesforce 🌳🌍 Europe's forests are weakened and threatened by increasing hazards due to globalization and climate change. After several chapters in various regions, the 1T.org program opens the European chapter on the morning of June 25, 2024. 1T.org is the World Economic Forum's "trillion trees" platform, created to support the United Nations Decade for Ecosystem Restoration 2021-2030, with the aim of conserving, restoring and growing one trillion trees during this decade. If you are a committed company wishing to reduce its impact and protect ecosystems, join us on June 25. Agenda: - Introduction to the European Chapter - How to do a project - Tillem Burlace, Europe 1t.org coordinator. - Program to restore forests in watersheds upstream of Data Centers - Stéphane Hallaire , CEO Reforest’Action. - Ecopreneurs and their projects by John Dutton, director of Uplink. - Presentation of first projects by Arthur Pasquier, Bouygues Group and Julie Ravillon, Salesforce. Register by clicking on the link below 👇 https://lnkd.in/e8qzsiGw

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Thinking of tapping into the German market? 🇩🇪 Our new article dives deep into the key challenges SaaS companies face when hiring sales talent and expanding into Germany. From navigating cultural nuances to overcoming language barriers, we've got you covered. Discover: ▶ How to adapt your sales strategies for the German business culture ▶ Tips for navigating complex regulatory landscapes ▶ Strategies for attracting and retaining top German sales talent Whether you're just starting your expansion plans or looking to optimise your existing German operations, this article provides valuable insights to help you succeed. Full article here: https://bit.ly/4edWxY0 Let us know your thoughts! Have you faced similar challenges in your international expansion? Share your experiences in the comments below. 🐺💜 #sales #recruitment #hiring

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