Lachezar Voynov

Our client was struggling with low lead generation from their PPC ads, and we were asked to help turn things around. Our solution: - We shifted the bidding strategy from cost per acquisition to return on ad spend, maximising profit automatically. - We implemented data-driven attribution to identify the most effective keywords. - We created compliant, targeted ads to reach the right audience. - We tested and revamped the client's lead form to improve usability and speed, boosting completion rates. The results: - 325% increase in leads - 218% increase in clicks - 0% increase in cost per lead This transformation shows the power of a strategic approach and continuous optimisation. I’m really proud of the team's hard work and the impressive results we achieved for our client. #PPC #DigitalMarketing #LeadGeneration #ROI #MarketingStrategy

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70% of Google Ads optimisations happen beneath the surface. I would argue that this is true for any channel actually. Offer. Copy. Price. CRO. Product. Creative. Clear KPIs. Competition. Social Proof. Business health. Clear conversion tracking. The list goes on. Any E-Com brand or Google Ads expert who isn’t focusing on the above will lose out in the long run. Do you agree? #googleads #ppc #ecommerce

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🚨 Attention EU Advertisers! 🚨 Have you received a warning email from Google about the EU consent mode? Non-compliance could lead to: - Suspension of remarketing lists - Disabling of conversion tracking ✅ Here’s a simple Consent Mode checklist to help you stay compliant: 1️⃣ EU Traffic: ⋙ Have you allowed traffic from EU countries to your website? If not, this doesn’t apply to you. 2️⃣ Consent Mode V2 Implementation: ⋙ Have you implemented consent mode v2? If unsure, seek help. As mentioned, non-compliance is risky and illegal. 3️⃣ Implementation Method: ⋙ Are you using a Consent Management Platform (CMP) or a self-hosted solution? ⋙ If using a CMP, follow their implementation guides. ⋙ Work with your developers to map the current purposes to the new Google parameters for custom solutions. 4️⃣ Private Browser Check: ⋙ Open your site in a private browser. ⋙ Do you see a consent banner? If not, get assistance. 5️⃣ Banner Type: ⋙ Determine if it’s a CMP or a custom banner (check the HTML or ask your developers). 6️⃣ Pixel Firing: ⋙ Do pixels fire without consent? You can check this using Chrome extensions or the browser’s JS console > Network tab. 7️⃣ Legal Consultation: ⋙ Consult with your legal team on mapping new consent states (ad_user_data and ad_personalization) to your existing privacy policy and cookie declaration. 8️⃣ Consent Solution Setup: ⋙ Check your current consent solution setup—you may need to adjust the configuration or create new purposes. 💬 Have you received this warning email from Google? How are you preparing to comply? Share your strategies in the comments below! 👇 ♻️ Repost it to spread awareness! ♻️ #consentmode #googleads #privacycompliance #digitalmarketing #webanalytics

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+ 11.46% increase in conversion rate for Upswing Poker ✅ All we had to do was to instill more trust in the site. Easy right? Well, easier said than done, haha. So what we did to get closer to that, was this: - Added statistics about the client’s community - Added a relevant customer review above the fold This usually leads to more trust as it’s a form of social proof and credibility. And lucky for us, we were right:  ✅ + 11.46% increase on CVR  ✅ + 2.99% increase on Cart Page

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-Alex Hormozi creates an average of 160+ pieces of content every week⁣ -Gary Vee creates 150+⁣ ⁣ How do you know these legends?⁣ ⁣ Ads? I don't think so...⁣ ⁣ Because you have seen them on socials & consumed their content.⁣ ⁣ Every big marketer creates an average of 100+ pieces of content every week. No excuses.⁣ ⁣ A person who can dedicate a few hours daily to creating content will eventually get a competitive advantage & will understand his/her business inside out.⁣ ⁣ Remember, no one questions a hard worker. ⁣ ⁣ Forget about others, think about what you will become if you create 1 video or write 1k words every day.⁣ ⁣ I am not a fan of going 0 to 100 tomorrow. I believe in foundation setting & learning basic principles which eventually result in the J curve of success and content is the slow, steady, and best way to achieve J curve results.⁣ ⁣ I serve people who are already at 50 and want to reach 100. This can be done faster i.e. people who are on the verge of breakout.⁣ ⁣ I am not saying you should not use any trick or hack, you should but not every time. Maintain a proper balance in your business experiments and focus more on ⁣ ⁣ -Basics if you are a new entrepreneur⁣ -Strategies & new ways if you're an experienced one⁣

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How much you should pay for linkbuilding?. 🌐🔗 People often ask, "What's the right price?" Here are a few things to think about: 1️⃣ Good Links Cost More: If you want links from popular and trustworthy sites, it might cost a bit more. But it's usually worth it for better results. 2️⃣ Different Links, Different Prices: There are all kinds of links out there. Some, like guest post links, might be cheaper than others. 3️⃣ What's Your Business About?: Depending on what your business is, prices can change. If your field is super competitive, it might cost more to get noticed. 4️⃣ How They Get the Links: If the service has to work hard to get you good links (like reaching out to people), it might cost more, but it can be worth it. 5️⃣ One-Time or Ongoing: Some services charge once, while others want a monthly fee. Think about what works best for you. Remember, it's not just about the cost. Make sure the service is doing things the right way. Cheaper isn't always better! What's your experience with link-building costs? Drop your thoughts below! Let's share what we know. #LinkBuilding #SEO #DigitalMarketing #letslearntogether

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It is Monday morning during our annual 'Superbowl'→ Black Week 2024. What are the non-negotiables for an e-com advertiser this morning? → Check your account balance / back-up payment method → Check your sale components (promotion extension) → Check your high frequency remarketing campaigns → Check your Google Merchant Center promotions → Check your segmentation scripts/tools for errors → Check your productfeed diagnostics (GMC) → Check if your sale-themed assets went live. → Check your landing pages / checkout → Check your impression/market share → Check your seasonal bidadjustments → Check your targets/bidding strategy → Check your competitor's offers → Check your supply / inventory → Check your spend allocation → Check your conversion path → Check your conversionrates → Check your Ad customizers Make sure you don't miss the basics this week! Stay cool and hydrated and we'll see you on the flip side! ✌ -- Ruben Runneboom co-founder at Taskforce™ Cheers!

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I exclude brand from pMax 99% of the time. Here's why (3 reasons): 1. It inflates my data. 2. The goal is to scale my account efficiently, not only Performance max. 3. I'm probably overpaying for branded clicks on pMax. I use SMEC's Brand Traffic Analyzer script to analyze my share of branded conversions over time. You can find it in this article I wrote (script number 1): https://lnkd.in/eRsEqafJ p.s. there are also 4 other useful pMax scripts in there! Have you already used this script by SMEC?

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Here’s how I structure Facebook ads for maximum efficiency, and how you can too: 👉 Start with a small landing page view campaign I exclude anyone who’s been on the site in the last 180 days, anyone who has engaged with the profiles as well. Why? Because I want fresh eyes on the brand—new audiences who haven’t engaged yet. For this, I use branding videos. They help build awareness, and people remember what they see. But I don’t overspend here—just 2-5% of the budget. This lets me test out new creative without burning through cash. 👉 Next, run a catalog campaign with a cost cap This shows your products to people who’ve already shown interest. But the key is setting a cost cap so you don’t overspend. It’s a great way to drive people back to your site with relevant, product-focused ads. 👉 The main campaign gets the bulk of the spend Here’s where I use my best video creative and ad copy—the content that’s already proven to convert. The goal? Get as many high-quality conversions as possible. This campaign is the core of your setup, so it’s important to optimize regularly—tweak the copy, rotate creative, and keep an eye on performance. 👉 Finally, run a retargeting campaign This goes after people who’ve done high-intent actions on your site—like adding items to the cart—but didn’t buy. These are the people who are super close to converting, so I hit them with reminders of what they left behind. Sometimes, I’ll even use a discount or offer to get them over the line. This setup covers the entire funnel—from new audiences to people on the verge of purchasing. What does your Facebook ads setup look like?

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We increased our client's revenue by 30,7% last peak season. Here are the 3 steps we started implementing: Step #1 investigate your audience search behavior. ↳ Analyse search behavior in Google Ads or Search Console ↳ Look for different angles to market your product ↳ Check comparable offers from competitors ↳ Conduct customer interviews ↳ Check product reviews Step #2 Duplicate products and customize your attributes & landingpage ↳ Duplicate your product within your CMS / PIM ↳ Create specific landing pages with tailored assets ↳ Allocate new GTIN / EANs if possible Step #3 Monitor your setup with a GEO-Split test. ↳ Search for comparable regions with same characteristics ↳ Duplicate campaign and add duplicate products ↳ Determine your test period > 6 months ↳ Analyze your performance ↳ Plan your roll-out → Double down on the strategy that works. You need a full breakdown? I've got you covered Cheers! -- I am Ruben Runneboom, co-founder of Taskforce™ We scale brands due performance marketing Ps. for the critics out there: We also managed to increase our POAS in the same process. This is because this strategy allows us to display highly specific ads and landing pages tailored to the search query of our prospect. ✌️

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Ultimate Multichannel Outreach Checklist 👇 📍If you don’t have a product-market-fit (PMF): > Use FounderPal to build an in-depth ICP for free. > Look up traffic volumes related to the pains you're trying to solve. >Use tools like Ubersuggest or Ahrefs to do that. 📍Triggers that tell you that ICP maybe interested: > Company is hiring > Targets that change role in the company > Targets that change company > Company raised funds > Uses a complementary/competitor tool 📍Lead List building > Prospeo > Persana AI 📍Cold Email > Check that your technical setup has been done properly using MxToolBox > Let your emails warm up for 1 month at least > Double verify the email IDs of your leads > Make sure the bounce rate of your campaigns is below 5% > Provide upfront value > Eg: Send an attached lead list of prospect’s ICP leads 📍Multichannel > Reach out to your prospects on multiple channels (email + LinkedIn + x) to maximize the results of your campaigns > You can use La Growth Machine for this > Leverage LinkedIn Inbound led outbound funnel > Nurture using newsletter and community What would you add? 👇

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Growing an eCom store in Europe is not easy ❌🇪🇺 ↳ 𝐡𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐈 𝐭𝐫𝐲 𝐭𝐨 𝐟𝐢𝐱 𝐭𝐡𝐞𝐬𝐞 𝐆𝐃𝐏𝐑 𝐢𝐬𝐬𝐮𝐞𝐬 (because platforms do a bad job at collaborating properly) If you’re running ads in Europe (or get enough traffic), you know GDPR makes it more difficult to capture data Which basically hurts your ROAS Here are 3 common issues I've seen EU brands face: ❌ 𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝐝𝐚𝐭𝐚 𝐜𝐚𝐩𝐭𝐮𝐫𝐞 ↳ Native integrations like Shopify and Facebook Pixel often miss key customer activities like manual orders, subscriptions, and delayed purchases ❌ 𝐂𝐨𝐨𝐤𝐢𝐞 𝐥𝐢𝐦𝐢𝐭𝐚𝐭𝐢𝐨𝐧𝐬 ↳ With Safari’s 7-day cookie deprecation, tracking consistency drops, leaving you with fragmented customer profiles ❌ 𝐈𝐧𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲𝐬 ↳ Returning customers are often treated as new visitors after the 7-day window, leading to skewed data and wasted ad spend These gaps make it nearly impossible to optimize your ads effectively And every day you lose this data, your ROAS takes a hit - which compounds Here’s how you can solve some of these problems, and get your data and ROAS back on track All while staying GDPR-compliant: 1️⃣ 𝐈𝐧𝐬𝐭𝐚𝐥𝐥 𝐚 𝐆𝐃𝐏𝐑-𝐜𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐭 𝐟𝐢𝐫𝐬𝐭-𝐩𝐚𝐫𝐭𝐲 𝐝𝐚𝐭𝐚 𝐚𝐩𝐩 ↳ You need to use GDPR-compliant tools to capture customer interactions beyond the standard Facebook Pixel, Shopify, and Klaviyo events, covering all touchpoints 2️⃣ 𝐄𝐧𝐬𝐮𝐫𝐞 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐛𝐞𝐲𝐨𝐧𝐝 𝐜𝐨𝐨𝐤𝐢𝐞 𝐥𝐢𝐦𝐢𝐭𝐚𝐭𝐢𝐨𝐧𝐬 ↳ Don’t let cookie expiration kill your data. Set up tracking systems that go beyond the 7-day cookie window to capture complete customer behavior across longer timeframes 3️⃣ 𝐓𝐮𝐫𝐧 𝐝𝐚𝐭𝐚 𝐢𝐧𝐭𝐨 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 ↳ Leverage that enhanced customer data to optimize your Meta Ads, Klaviyo campaigns, and other channels, making the most out of your data 🚨 GDPR compliance doesn’t have to mean lower ROAS Right now I use www.aimerce.ai and I'm seeing an average of 20% increase in revenue in Klaviyo flows I recommend it for some quick wins before the spike in traffic in Q4 ♻️ If you found this helpful, share it with your European friends 🇪🇺

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E-com brands, struggling to make your Meta Ads hit the right people? It’s not about more ads; it’s about better targeting. Most brands are casting too wide a net and wasting money on uninterested clicks. But what if you could get your ads in front of the people already looking for what you sell? Here’s how to get your Meta Ads in front of your perfect audience every time: 1️⃣ 𝗗𝗼𝗻’𝘁 𝗝𝘂𝘀𝘁 𝗧𝗮𝗿𝗴𝗲𝘁 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝘀—𝗚𝗼 𝗡𝗶𝗰𝗵𝗲 If you’re marketing skincare products, don’t just target “skincare.” Get specific: “natural skincare,” “K-beauty enthusiasts,” “sensitive skin care.” The narrower your focus, the more likely you’ll reach people who actually care. 2️⃣ 𝗕𝘂𝗶𝗹𝗱 𝗖𝘂𝘀𝘁𝗼𝗺 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗕𝗮𝘀𝗲𝗱 𝗼𝗻 𝗞𝗲𝘆 𝗔𝗰𝘁𝗶𝗼𝗻𝘀 Target warm leads by retargeting those who visited specific product pages or added items to their cart but didn’t convert. These are people who’ve shown interest—get back in front of them with offers that speak to their hesitation or urgency. 3️⃣ 𝗖𝗹𝗼𝗻𝗲 𝗬𝗼𝘂𝗿 𝗕𝗲𝘀𝘁 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝗟𝗼𝗼𝗸𝗮𝗹𝗶𝗸𝗲 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 Start with your most valuable customers—those who’ve made multiple purchases, spent the most, or referred friends. Build a Lookalike Audience that mirrors them. These people are more likely to convert because they already share characteristics with your brand’s biggest fans. 4️⃣ 𝗘𝘅𝗰𝗹𝘂𝗱𝗲 𝗪𝗮𝘀𝘁𝗲𝗱 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝘀 Not every click is valuable. Exclude audiences that are less likely to convert, such as one-time discount chasers. For example, if you’re promoting a premium service, exclude users who recently engaged with budget-friendly content. Optimize for quality, not just quantity. 5️⃣ 𝗟𝗮𝘆𝗲𝗿 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝘀, 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝘀, 𝗮𝗻𝗱 𝗗𝗲𝗺𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀 Go beyond basic demographics. If you’re advertising fitness apparel, try combining “Gym Enthusiasts” (Behavior) with “Athleisure” (Interest) and ages 25-34 (Demographic). Test layered segmentation to zero in on your most promising audience segments. Want to optimize your Meta Ads and start driving real, measurable results? Hit "Like" and leave a comment below if you’d like to learn more about advanced audience targeting strategies that drive ROI. It’s time to stop guessing and start connecting with the people who actually want what you’re selling.

True Classic launched in 2019 and has done half $1,000,000,000 in sales (half a billion) Turns out, it’s all about one simple KPI: 𝗳𝗶𝗿𝘀𝘁-𝗼𝗿𝗱𝗲𝗿 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 Let’s break down how this works and why it matters for your Meta ads. 1. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗙𝗶𝗿𝘀𝘁-𝗢𝗿𝗱𝗲𝗿 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 True Classic’s top goal is to be profitable on the first purchase. Every time they get a new customer, they aim to break even or make a profit right away. Why? Because this means they can keep spending on ads without worrying about cash flow. They don’t need future sales to cover their ad costs. That’s the key to scaling fast and safely. 2. 𝗪𝗵𝗮𝘁 𝗜𝘀 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗳𝗶𝘁? It’s the money left after paying for direct costs like: - Making the product - Shipping - Ad spend It doesn’t include overhead costs like salaries or rent. The formula is simple: Sales - Variable Costs = Contribution Profit 3. 𝗪𝗵𝘆 𝗧𝗿𝘂𝗲 𝗖𝗹𝗮𝘀𝘀𝗶𝗰 𝗙𝗼𝗰𝘂𝘀𝗲𝘀 𝗼𝗻 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗳𝗶𝘁 Here’s how it helps them grow: → Shows Real Profit Sales are good for the ego. Contribution profit tells you how much money you really earn. → Spends Smarter True Classic uses contribution profit to decide how much to spend on ads. If an ad doesn’t make money on the first sale, they stop or fix it. They only keep ads that work. → Grows Safely By making money on the first sale, they don't have to wait for more sales to cover costs. They make money right away, so they can spend more and grow faster. 4. 𝗛𝗼𝘄 𝗧𝗿𝘂𝗲 𝗖𝗹𝗮𝘀𝘀𝗶𝗰 𝗪𝗶𝗻𝘀 𝗔𝗰𝗿𝗼𝘀𝘀 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀 The CEO shared this in a podcast: - They track cumulative contribution profit for each customer. It’s not just about the first sale, but how much profit each customer brings over time. - They analyze behavior across online, retail, and Amazon to see how different buying paths impact profit. This helps them decide where to invest more or pull back. - They use smart strategies like bundles and upsells to boost profit per order. The Bottom Line: The best DTC brands don’t just chase clicks or revenue. They chase profitability. Contribution profit shows how well your ads and overall strategy are working. It’s the difference between a brand that just spends and one that scales. Keep moving forward!

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I'm looking to help 3 ecom business owners who want to outcompete their competitors using Google Ads: I'll start by helping you ⤵️ 1. Understand COGS & track PROFIT per sale 2. Set up accurate conversion tracking & attribution 3. Scale Google Ads within your KPI's 4. Maximise revenue & ROI Here is what is required of you: nothing I'll do all of this on a performance basis and you only pay when you make money Want in? DM me 👇 #ecommerce #googleads #business #ppc

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People believe it's impossible to scale fb ads to 50K/mo from nothing in just 4 months. Real media buyers know that they will probably only scale to 10k/mo by month 2 but 50k/mo by month 4/5 why? because scaling fb ads is easy, finding what to scale is hard

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I spent 72 hours designing the ultimate "Scaling to Germany" checklist for ecommerce brands. Our agency's strategy → Now your simple DIY tool If you're expanding your brand to the German market, this will help you: - Understand the unique challenges of the German ecommerce landscape - Build a multi-language creative strategy in < 60 minutes - Start launching effective German-language ads today This is designed to be ACTIONABLE. So any brand can use it to enter the German market successfully. (Swipe to learn more) 👇

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Proof that traffic from outside your Google Ads target location still clicks on your ads. That means you are losing money daily on useless clicks. To make matters worse: - The click from Frankfurt comes via a suspicious proxy - The click from France comes in with an expired OS ClickPatrol.com marks these clicks as invalid via its API, giving you your money back in Google Ads. Want to start saving on your Ad Spend? ClickPatrol.com is here to save money and gain more insights. Start our 7-day free trial. #adspend #googleads #invalidtraffic

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