Ingo Schellhammer

The ISPC 2024 is not only about sharing numbers & correlations 📈 - but also about offering concrete actions & tools to implement the insights into your business 🙌 Ann-Cathrin Nordhoff – E-Commerce Specialist Migros Fachmarkt AG is eager to share insights straight from the industry on how to combine AI efficiency with the human touch to create content that truly resonates with your audience 👇 "🚀 Exciting times ahead at ISPC 2024! I’ll be presenting my latest research on “The Use and Influence of Large Language Models (LLMs) for Optimizing Product Texts in E-Commerce.” 💡 In an age where digital transformation is reshaping the way we shop, AI is becoming an indispensable tool for businesses looking to stay ahead of the curve. My research dives deep into how AI-generated product descriptions can enhance customer experience and drive purchase decisions when used effectively. 🎯 Key takeaways from my presentation include: • AI-generated content vs. human-written texts: How do consumers perceive them? • Quality matters! It’s not just about automating content, but about ensuring AI-generated product descriptions are relevant, informative, and engaging. • Data shows that high-quality product texts, whether human- or AI-written, lead to higher consumer engagement and ultimately boost conversions. I’ll also be sharing insights from industry experts on the best ways to combine AI efficiency with the human touch to create content that truly resonates with your audience. 🗓 Catch me on October 11th (slot 6 from 13:15-13:40) to explore the future of e-commerce content optimization using cutting-edge AI technology. I’m looking forward to connecting with professionals who are as passionate about digital marketing and e-commerce innovation as I am!"

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What is #DigitalShelfAnalytics? OnlinehändlerNews asked me about this. Thanks for publishing. Digital Shelf Analytics (#DSA) refers to the collection and analysis of product-related data on e-commerce and retail platforms. Retailers and manufacturers can thus gain insight into the performance of their products, as well as that of their competitors. DSA is largely #automated, in some cases already using #AI solutions, and summarises comprehensive information on brand and product performance on a variety of platforms. AI offers new opportunities to make monitoring, analyses and actions even more powerful and automated. Full article (German): https://lnkd.in/ethshwv7

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Whooop Whooop ... we did it again... our latest BearingPoint/ IIHD New Retail Paper has been published today. Learn how AI models can support you in reducing ambiguity and uncertainty in decision making. More details on the launch page: https://lnkd.in/ej3PDx8M

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Viscosity Index Improvers Market – Industry Trends and Forecast to 2028 https://lnkd.in/dV-x5Wp3 #innovation #management #technology #creativity #entrepreneurship #sustainability #inspiration #insights #outbreak #impact

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Challenging times call for efficient marketing processes. That’s why international CMOs rely on #AI 🦾. It will be a crucial success factor for companies – even more so than before. Serviceplan Group’s latest #CMOBarometer in collaboration with the Universität St.Gallen (HSG) offers fascinating insights not only into the hot topics of 2025, but also into the expectations and challenges. There is one insight in particular that has really struck a chord with us: #AIAgents are mentioned for the first time – and immediately relevant🤖. Also on the CMO's minds: Digital Transformation of Marketing & Tools, Customer Centric Processes, Customer Journey Management, Personalisation and more. 👀 See more results and statements from CMOs across eleven countries in the press release: https://lnkd.in/dqC2KWVf #WeGetItDone #WeDiscover #CMO25

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#Amazon is a key economic factor in Germany—this is primarily due to more than 47,000 merchants who use the marketplace. For over 25 years, Amazon has been active in Germany and has become an important factor for the German economy during this time. In 2023 alone, Amazon contributed an estimated eight billion euros to Germany’s GDP, according to the economic consultancy firm Keystone (though the total GDP was 4.5 trillion euros). Since 2010, this contribution has amounted to more than 50 billion euros overall. With investments totaling 77 billion euros and the creation of 40,000 jobs, the figures highlight the significance of the corporation in Germany today. Amazon’s logistics centers, in particular, are now an indispensable part of the country, and they receive the majority of the company’s investments. However, one of the biggest cornerstones of Amazon’s success is the small and medium-sized businesses that earn with and through Amazon.

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McKinsey, BCG, Bain? Or would you prefer something a little more exclusive? 🌟 In the career portal of the Hidden Champions des Beratungsmarktes of the Consulting Market, we present AdEx Partners alongside 30 other consultancies as an attractive alternative to the big consulting firms. By the way: The Hidden Champions award is the oldest and most prestigious seal of quality for consultants in the German-speaking world. 🏆 And it is probably also the toughest: only 30 of the approximately 25,000 consultancies active in the DACH region qualified for the award in 2024/25. You can't apply for it. To receive the Hidden Champions seal, a consulting firm must be nominated by an experienced jury and undergo uncompromising benchmarking with McKinsey, BCG, and Bain. To this end, feedback is regularly obtained from over 1,000 managers from DAX companies and German SMEs. Only those who are rated better than the big three in their specialized discipline are allowed to bear the seal. 🥇 We at AdEx have been awarded as Hidden Champion for the third time. 🎉 Would you like to find out more about AdEx Partners as a Hidden Champion? Then take a look at the career portal now: https://lnkd.in/dJrURTW

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One of the biggest challenges in planning and reporting is the targeted preparation of statements to the management level based on the data and, above all, the comments. Controllers spend hours and days sifting through data and text, processing and summarizing reports to enable their superiors to make intelligent decisions. The problem: while numerical values are added and subtracted by their planning-software and the totals can be understood by their components, the problem with comments is the interpretation, language, quality and how to consolidate them and work them to a presentable message. You don't want to simply consolidate the comments or pick out individual ones and neglect others. In the end, business decisions should be made on the basis of all applicable data and comments and not just a fraction of it. To find a solution to this issue, what could be more obvious than to make use of modern generative AI methods? In our specific case with IBM Planning Analytics, we use our Jupyter Lab (GMC² PACO HUB) and connect the TM1 data model with freely available LLMs such as Gemma, Llama3, Mixtral, etc. via TM1py - but of course watsonx or the current GPT-4o are no problem either. There we generate management summaries automatically, or at the push of a button from PAW, across any level of the multidimensional data cube. The highlight: it is completely irrelevant in which language the comments were written and in which language I want the comments to be displayed - the translation can be taken over at the same time and populated on another layer of my TM1-model. And all of this neatly integrated with IBM Planning Analytics and the use of open source software. This makes it easy to get a taste of the world of generative AI with a focus on planning and reporting. We discuss this in our latest blog-entry in more detail. https://lnkd.in/e_sx2V3k The text of the blog is in german language, but I guess you already know of some neat-translation-solutions. GMC² GmbH IBM #ibmplanninganalytics #planninganalytics #tm1 #genai #managementsummary #predictiveanalytics #machinelearning

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What an amazing #K5 #FutureofRetail Conference. Thank you Verena Schlüpmann Sven Rittau!   How to summarize two days full of amazing keynotes, insights and conversations? Here is what I took away:   1. Clear USPs - relevance equals survival Why should consumers buy from ME? Stefan Wenzel warns of the apple’s 'rotten core' that cannot be masked by fancy features. Yet, only 10% of retailers are focussing on truely differentiating experiences according to Karo Junker de Neui. #Lyko founder Rickard Lyko coins the provocative statement 'we are aiming to lower our conversion rate year on year' [what?!]. In fact they emphasize outstanding experiences and meaningful engagement beyond mere transactions.   2. Subtraction mindset - cutting complexity with AI According to Ruppert Bodmeier today’s eCommerce tends to favour additive thinking - more products, more categories, more storage. However, new models like #FactorytoConsumer or #SocialCommerce are all about subtraction. Accelerated by exponential AI progress, reimagined models of engagement are becoming the new normal. This is not going to be a one-off 'technology tsunami' but water levels that are rising at all shores and incremental changes to outdated processes won’t do the trick.   3. Asia on the rise - new forms of radical consumer centricity Shein's Christina Fontana notes that western e-commerce is focussed on fixed objectives. You buy what we produce. Emerging players like #temu or #Shein disrupt existing paradigms with demand-led models based on real-time consumer trends, micro batches, and fully digitized supply chains. Gerrit Heinemann emphasizes the immense scale of the top 10 Asian players surpassing #Amazon's 2023 GMV by 5x.   4. Serious fun - blurring the lines between e-commerce and entertainment E-commerce transforms into entertainment, and vice versa. Stefan Wenzel notes people in the US spend 56 minutes per day on #TikTok vs just 11 on Amazon. Time spent interacting with traditional eCommerce formats is declining and giving rise to #ConversationalCommerce and #SocialCommerce formats. Or simply put, if you are not where your customers are, you will become irrelevant. #GenZ streetwear brand #6pm impressively showcases the power of social community, authenticity, ecosystem expansion and collaborations with big brands.   5. #B2B's evolution - reflecting B2C paradigm shifts Speaking of temu above… today, already 20% of the platform’s transactions are B2B according to Gerrit Heinemann. Kai Hudetz also underlines the rise of marketplaces in B2B, increasing market consolidation and the importance of offering value-add services as 82% of B2B buyers seek more than just products.   ************************************************************************** What were your learnings and highlights from this year‘s #K5?

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Introducing Clemens Kupsch, a vital part of PIERER Digital's push towards innovative user experiences. Curious about how UX is driving digital transformation at Europe’s leading powered two-wheeler manufacturer? 𝗦𝗵𝗮𝗿𝗲 𝗮𝗻 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 𝘁𝗵𝗮𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗵𝗮𝘃𝗲 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗲𝗲𝗻 𝗰𝘂𝗿𝗶𝗼𝘂𝘀 𝗮𝗯𝗼𝘂𝘁: People often wonder how we elevate UX maturity in a large company, moving from missing processes and misunderstandings to making UX a core part of our strategy. It requires patience and ongoing conversations, treating it as a marathon, not a sprint. By adopting a research-driven approach, collaborating with product teams, and establishing clear processes, we demonstrate how UX significantly enhances the company’s success. 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗘𝘂𝗿𝗼𝗽𝗲’𝘀 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗲𝗿 𝗼𝗳 𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝘁𝘄𝗼-𝘄𝗵𝗲𝗲𝗹𝗲𝗿𝘀? I collaborate closely with stakeholders at Pierer Digital to emphasize the importance of UX and ensure we have the necessary resources and processes to achieve our goals. This involves building a strong team by hiring the right talent to address gaps in expertise and headcount. Aligned with the company strategy, I work with our CDO who supports my vision by implementing initiatives like Design Systems, ResearchOps, Dual Track Agile, and UX Writing, all while promoting an open and collaborative team culture. 𝗪𝗵𝘆 𝗶𝘀 𝗟𝗫 𝗺𝗲𝗱𝗶𝗮 𝘁𝗵𝗲 𝗽𝗹𝗮𝗰𝗲 𝘁𝗼 𝗯𝗲? LX media GmbH is the place to be because of our highly motivated and diverse team, with members from countries like Austria, France, India, and Ukraine to name just a few. This diversity brings a rich mix of experiences, personalities, and cultures. With strong backing from our CDO, we respond quickly to challenges and see them as opportunities. We also offer numerous opportunities for continuous learning and growth. Our collaborative environment and commitment to innovation make LX media an exciting and fulfilling place to work. 𝗣𝗹𝗲𝗮𝘀𝗲 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗲 𝗮 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝘆𝗼𝘂’𝗿𝗲 𝗽𝗮𝗿𝘁𝗶𝗰𝘂𝗹𝗮𝗿𝗹𝘆 𝗽𝗿𝗼𝘂𝗱 𝗼𝗳: Although I’m not directly involved in day-to-day operations, I’m incredibly proud of my team’s ability to tackle challenges, adapt to changes, and continually strive to learn and improve. Their dedication is truly commendable. One project that stands out is DealerHub. Over the past few years, our UX team has played a crucial role in creating a platform that streamlines dealership operations and enhances user experience for our partners. They’ve designed and tested intuitive interfaces that have greatly improved efficiency for our dealers, and they continue to dig deep for insights to keep refining the platform. #ux #ui #design #digital #piererdigital #lxmedia #research

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#TEMU HAS 33mil+ #MAU in #GERMANY Why TEMU is so successful in biting significantly into EU's e-commerce? 😮 For many this have been "Phew!" response when TEMU as Chinese new player started to enter European markets one by one. Ehm, maybe "to enter" should be rather exchanged for "to colonize", because in two years time it managed to amass 33 million monthly active users. Yes, go one sentence back and read it again: 33 million monthly active users on 67mil adult population of this country. how is this even possible? 💰 Many make an easy escape from this discussion by trying to blame it on super cheap, super low quality good manufactured in CN that often don't meet the "usualities" of western markets. As much as some aspects of that answer are true, the true power of TEMU comes from something different. ⌛ If you ever opened the TEMU App you would learn that before you ever get to the actual goods you have 2-3 gamification gimmicks under your belt. (with spins, animated coupons unboxing or other forms) These are overlaying the whole screen in semitransparent way. making you feel these are just translucent curtains you cake wave anytime away. But by the time you can get your hands on the actual product catalogue you already have some countdown time with hefty(-looking) discount or another poking to finish the purchase first place. Very often the actual shopping is more to please the bar for your discount rather than mindfully shop for another item. 🛍 And then comes the other TEMU trick of you are not really buying from TEMU, so are being sold from them. You have next to none chance to influence which items you will be exposed to, no real category search, not even talking brands or product titles. Just feed of the offers that are super-curated base on what you have clicked on (or purchased) before. After few visits TEMU turns for you into very narrow selection of things they are ready to send you, not that you researched for. 📈 Many are surprised by the "sudden: success of this method, where seller basically dictates what you can even think of and people still rush to buy it (even though they never declared need to buy such a item first place). well, this concept is working really well for Lidl (and few other retailers), who have week-long-nonfood aisle where they fully curate the things for you and people still storm the stores to buy that good out. 👺 If you were laughing or belittling Chinese shops, time to wake up from that dream. Before it becomes walking nightmare for you. #temu #strategy #success #germany #uk #us #ecommerce #china #lidl #nonfood #marketplace #goods

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📣 A Week of Market Research has started today 🚀 6 days of exciting webinars, discussions, pitches and interactive workshops about the latest trends and insights from the world of data analytics and interpretation. iCode of course will be there with very interesting keynote presented by Dirk Frank Head of Strategy Bonsai GmbH and our CEO and Founder prof. Rafal Ohme. They will talk about revealing the power of hidden emotions for brand research.   A holistic understanding of consumer behavior has been and remains a central prerequisite for the development of targeted marketing strategies and strong brands are the best basis for successful innovation processes. During our presentation we will show you a contemporary approach capturing brand essence and brand codes which, in addition to mental availability, holistically measures the implicit and explicit representation of the brand personality and thus goes beyond the purely cognitive assessment of brand knowledge and brand representations. Our neuro-cognitive testing relies on a state-of-the-art technology. The tool is continuously evolving and we will show its latest possibilities in our presentation. 👉 You can still register for this free event! Link in a first comment. #ConsumerUnderstanding #Brand #ImplicitResearch #Emotions #Innovationprocess

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October is finally here for the DACH Customer Excellence Awards & DACH Customer Excellence Summit. Time for the evalutations of the written entries followed on 25th of October in Wiesbaden with the live event. Many companies have entered the competition to win a prize by presenting the exceptional Customer Experience approach and many of them have succeeded. Congratulations to all participants for demonstrating their initiatives in CX. And congratulations to all their Clients as they are the winners overall. Every year we are supported by our judges that do an amazing job in evaluating the entries. First the written entries and second the live presentations during our day event. This year we welcome a returning judge, Dirk Sperrfechter (Kantar), in our judges panel. Thank you for joining us in our awards program. Dirk Sperrfechter has been helping companies to sustainably increase their business success through improvements in the area of ​​experience management (CX + EX) for over 20 years. The basis of his work is the motto: “If you can’t measure it, you can’t improve it”! The key to this is a comprehensive understanding of people – how they think, feel, evaluate, consume or behave or will behave. In case you would like to become a judge with us, please contact [email protected] or sign up directly on our homepage, www.dach-cxa.com, and we will contact us shortly. You want to join us and enjoy the live presentations? Simply contact us at [email protected] or book directly online your ticket at https://lnkd.in/e6ta8aTD.... We are happy to welcome you to this amazing event. #cx #dachcxa #dachcxs #customerexperience #cxinsight #cxmanagement #cxtrends #cxpa #ccxp #customer #strategy #cxtransformation #cxtip Insights by Kantar Kantar Kantar

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I will be a speaker at the MTM SUMMIT 2024 in #Hamburg! My session will cover our #AI use cases in #TiCon and how we will evolve the #future of work measurement. So please register today for your FREE online ticket! #MTMSUMMIT #MTMTIMETOWIN #industrialengineering #generativeAI #productivity

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In today's competitive landscape, adopting a data-centric approach is essential. Data centricity not only enhances operational efficiency but also strengthens competitive edges by basing decision-making on actionable insights derived from user-defined automation. Here are the key elements to successfully focusing on data-centricity: Prioritizing Data Programs Over Software Projects: Ensuring seamless integration across initiatives by prioritizing data programs helps align all efforts with the overarching data strategy. Stable Data Structures Over Stable Code: Focusing on stable data structures rather than stable code minimizes disruptions and enhances efficiency, providing a more resilient foundation for development. Early and Frequent Data Sharing: Sharing data early and often during development processes helps meet project requirements more effectively, allowing for adjustments and improvements based on real-time feedback. Robust Data Management Practices: Emphasizing reusable data over reusable code enhances long-term accessibility and utility, ensuring that data assets remain valuable and adaptable over time. Our colleagues Jan Asmus, Thomas Kopica, and Philipp Mayer, featured a guest article in t3n magazine (Issue 76 from 05/24 - in German) to underscore the critical benefits of integrating data as the backbone of your business strategy. Are you ready to transform your data strategy and gain a competitive advantage? Let's discuss how we can assist you in navigating the complexities of data-centric innovation. https://lnkd.in/dvPmxfV5

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English Translation: 𝗜𝘀 𝗚𝗲𝗻𝗔𝗜 𝗷𝘂𝘀𝘁 𝗮 𝘁𝗿𝗲𝗻𝗱 𝗼𝗿 𝗶𝘀 𝗶𝘁 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗮 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗶𝗻 𝗺𝗼𝘀𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀? The latest results of the McKinsey study “The state of AI in early 2024” show the extent to which generative AI is anchored in corporate practice: ▶️72% of companies have already started implementing AI - a significant increase from 66% last year. ▶️65% of these companies are already actively using generative AI (GenAI). However, it also shows that the use of AI varies greatly depending on the number of business areas involved: ➡️ 72% of companies only use AI in one area, ➡️ 50% have integrated AI in two areas, ➡️ 27% use AI in three areas, ➡️ Only 8% of companies benefit from AI in five or more areas. In particular Vertrieb and 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐏𝐫𝐨𝐝𝐮𝐤𝐭- 𝐮𝐧𝐝 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐞𝐧𝐭𝐰𝐢𝐜𝐤𝐥𝐮𝐧𝐠, 𝐈𝐓, 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐛𝐞𝐭𝐫𝐢𝐞𝐛, 𝐒𝐨𝐟𝐭𝐰𝐚𝐫𝐞𝐞𝐧𝐭𝐰𝐢𝐜𝐤𝐥𝐮𝐧𝐠 and 𝐇𝐑 benefit greatly from the introduction of genai. But this is exactly where the challenge lies. In particular, 𝘀𝗮𝗹𝗲𝘀 and 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗮𝗻𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁, 𝗜𝗧, 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀, 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 and 𝗛𝗥 benefit greatly from the introduction of GenAI. But this is exactly where the challenge lies. Source: McKinsey https://lnkd.in/dD_cqZMw EEspecially in the HR area - especially when 𝗛𝗥 𝗔𝗜 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 work with personal data - the new AI law speaks of 𝗵𝗶𝗴𝗵-𝗿𝗶𝘀𝗸 𝘀𝘆𝘀𝘁𝗲𝗺𝘀. Companies that use such systems face major challenges, because after the 𝘁𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻 𝗽𝗲𝗿𝗶𝗼𝗱 𝗼𝗳 𝟯𝟲 𝗺𝗼𝗻𝘁𝗵𝘀 (ending on August 2, 2027), non-compliance could result in 𝗵𝗶𝗴𝗵 𝗳𝗶𝗻𝗲𝘀 𝗼𝗳 𝘂𝗽 𝘁𝗼 𝟯𝟱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗲𝘂𝗿𝗼𝘀 𝗼𝗿 𝟳% 𝗼𝗳 𝗴𝗹𝗼𝗯𝗮𝗹 𝘀𝗮𝗹𝗲𝘀. This means that over the next three years, companies will have to implement all the necessary security mechanisms to meet these requirements. Worse still: many companies are not even aware of this obligation. 𝗔𝗻𝗱 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆? 𝗛𝗮𝘀 𝗮𝗻 𝗔𝗜 𝗔𝗰𝘁 𝗮𝘂𝗱𝗶𝘁 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗯𝗲𝗲𝗻 𝗰𝗮𝗿𝗿𝗶𝗲𝗱 𝗼𝘂𝘁?

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Have you implemented AI into your organisation? Do you know your obligations and impacts? Interesting read, especially if your organisation works within the EU.

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