Úna Halpin

Probably heard this joke a million times, but here's a quick reminder from Adform's CTO Jochen Schlosser to not sit on your hands and bury your head in the sand(box) while you wait for its eventual release! tldr; × Brand challenges in digital advertising include the end of third-party cookies and the growth of AI. × Privacy Sandbox criticized for vague standards, weak reporting, effectiveness, and scalability. × Brands need to consolidate data and use solutions that provide transparency and effectiveness. × Privacy and user choice are key in the evolving digital world. × Brands should explore independent ways to get real advertising results, instead of relying on big tech solutions #DigitalAdvertising #PrivacySandbox #CookieDeprecation #AdTech #BrandStrategy

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🚀 Always-On & Out in Front — Promo Periods Report 🚀 In the fast-paced world of online marketing, promo periods represent the ultimate challenge and opportunity. During these peak times, consumer behaviors evolve rapidly, presenting a thrilling mix of hurdles and windfalls. 🔍 Our latest report dives deep into mastering these critical phases. Learn how adopting an "always-on and out in front" strategy, coupled with robust technology, can transform your approach to retargeting campaigns. Whether it's riding the updrafts to soar to new heights or navigating turbulent currents to stay on course, our insights help you leverage promo periods to their fullest potential. https://lnkd.in/e86wCDpZ 📥 Download the comprehensive report now and start building winning campaigns that not only survive but thrive during promo periods and beyond! #MarketingStrategy #OnlineMarketing #RetargetingCampaigns #PromoPeriods #DigitalMarketing

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What does salt have to do with micro-influencers? If we look at influencer marketing trends, we see that more and more brands are switching their advertising campaigns from large influencers to micro-creators. Thanks to social media algorithms, it no longer matters how many followers you have. If your content is unique, authentic and catchy, it can go viral and get millions of views in a few days, even if you only have 500 friends on Instagram. Big influencers are still there. They are professionals. They know how to attract people and how to catch the audience attention. Small creators don't. They simply create, without any frames or restrictions. The key to your successful campaign is a Combo. Mega- and macro- influencers will give you a reach. Micro - authenticity, very unique, creative and fresh content. The same as with your favourite dish. No matter how many main ingredients you add, as long as you do not add salt :)

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Finding yourself investing resources into influencer marketing campaigns without clear insights into their return on investment? This common frustration is where e-commerce integrations step in as game-changers. See exactly: 🔎 Which influencers drive the most sales: Optimize your strategy by focusing on partnerships that deliver the best results. 🔎 The impact of different content formats: Identify which types of content resonate most with your target audience. 🔎 The effectiveness of specific promotions: Refine your discount codes and offer strategies for maximum impact. No more going in blind! E-commerce integrations empower data-driven decision-making for your influencer marketing efforts. Ready to measure what matters and unlock the true potential of your campaigns? Discover HypeAuditor’s e-commerce solution: https://casthr.co/l/mv #influencermarketing #ecommerce

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Many brands are leveraging Amazon to break into new markets, but a one-size-fits-all approach often falls short. That’s why we believe a tailored advertising strategy is crucial for success. Discover how customising your approach can make all the difference Contact PODEAN, the proud winner of the Amazon 2023 Global Expansion Award, to learn how we can help you enter new markets with precision and impact. #GlobalExpansion #AmazonAdvertising #ecommercetips

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Join Dan, co-founder of PPC Geeks, as he unpacks the implications of the Digital Markets Act (DMA) on Google Ads within the European Economic Area. Don't miss out on key insights that could reshape your advertising strategies! 🚀 #DigitalMarketsAct #GoogleAds #EEA #PPCGeeks #MarketingTips

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Join Dan, co-founder of PPC Geeks, as he unpacks the implications of the Digital Markets Act (DMA) on Google Ads within the European Economic Area. Don't miss out on key insights that could reshape your advertising strategies! 🚀 #DigitalMarketsAct #GoogleAds #EEA #PPCGeeks #MarketingTips

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Join Dan, co-founder of PPC Geeks, as he unpacks the implications of the Digital Markets Act (DMA) on Google Ads within the European Economic Area. Don't miss out on key insights that could reshape your advertising strategies! 🚀 #DigitalMarketsAct #GoogleAds #EEA #PPCGeeks #MarketingTips

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🔥 Boost Your Brand’s Trust with DOOH During Economic Uncertainty! 🚀 Hey there, In times of economic uncertainty, Digital Out-of-Home Advertising (think Digital Billboards) remains a powerful tool to build trust and credibility. Here’s why: Credibility and Trust: DOOH is perceived as more credible than traditional formats like TV, radio, and print. Its presence in the physical environment adds authenticity. Visibility and Engagement: DOOH is unskippable and highly visible. Local Relevance: Targeting specific geographic areas enhances trust by showcasing your brand’s commitment to the local community. Brand Recall: Repeated exposure to your brand in everyday settings improves recall and recognition, fostering consumer trust. Complementary Strategy: DOOH works well with other channels, reinforcing your message and providing a consistent brand experience. Leverage these insights to build impactful, trustworthy DOOH campaigns that connect meaningfully with your audience. Ready to take your brand to new heights?

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Engel & Völkers LiquidHome doubles its conversions at a stable CPA by using Broad Match🥳🚀 I am excited to share the success story of Engel & Völkers LiquidHome, achieved through a fantastic collaboration with Smarketer GmbH! By strategically transitioning to Broad Match in Google Ads, we unlocked incredible results: -98% increase in conversions: Broad Match allowed EV LiquidHome to connect with a much larger pool of potential customers actively searching for solutions like theirs. -511% increase in impressions: By casting a wider net with their keyword strategy, EV LiquidHome's ads were seen by significantly more people interested in home equity release. -0.18% decrease in CPA: Even with the dramatic increase in reach and conversions, EV LiquidHome maintained a steady cost per acquisition, demonstrating the efficiency of this approach. This case study shows how the right keyword strategy can significantly impact campaign performance and is a testament to the power of combining innovative strategies with expert execution. Huge thank you to Clara Zambrano and Esther Peitzmeier from Engel & Völkers LiquidHome and Anna-Julia Schröder from Smarketer GmbH + my Google Team Katharina Selig, Anna Berhorst, Thomas Buehler and Vera Breuer. #Google #GoogleAds #OnlineMarketing #PerformanceMarketing #Marketing #LeadGen #Collaboration

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🎯Google Display Remarketing Ads in Action Today, I experienced the incredible effectiveness of Google Display Remarketing Ads. As I browsed online, a perfectly timed ad appeared. By Merck Group It felt like magic—making me realize the immense potential of targeted advertising in today's digital landscape. 🚀 #GoogleAds #Remarketing #DigitalMarketing #Ecommerce #OnlineAdvertising #PPC #MarketingStrategy #DigitalStrategy #GoogleDisplayNetwork #ConversionOptimization #AdTech #MarketingTips #CustomerEngagement #RetargetingAds #OnlineRetail #MarketingInnovation

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Make the most of BFCM and boost your sales this season by leveraging Meta ads. Explore our tips: ⬇

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🚀 The Power of Programmatic Out-of-Home Advertising 🚀 Did you know Elonex is now live programmatically? Meaning it's time to get on board with the growth of Programmatic DOOH in the UK! Heres why it’s a game-changer: Precision Targeting: Use real-time data to deliver personalized, context-driven messages to the right audience, at the right time, in he right location. Efficiency & Flexibility: No more static campaigns! Programmatic OOH allows for speedy and unlimited content updates and the ability to optimize in real time for maximum impact. Easy Integration: Easily integrated with your other digital marketing , creating a unified and cross-channel advertising experience. Programmatic is changing how we think about outdoor advertising — smarter, faster, and more effective than ever before. Get in touch to find out more! https://lnkd.in/enStugkK #ProgrammaticOOH #DigitalAdvertising #OutOfHome #Elonex

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Europe's Digital Retail Media market is expected to reach €31 billion by 2028, with a growth rate four times that of the total ad market. This rapid expansion is driven by factors like store digitisation, new ad tech developments, and retailers looking for more profitable revenue streams. As members of the IAB Europe Retail Media Committee, we at Zitcha are pleased to have contributed to the latest 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮. This guide offers detailed insights into navigating the fragmented European market, helping brands integrate online and offline retail media, and addressing challenges like standardization. 🔗Read the full report here: https://bit.ly/489fMQU #retailmedia #retailmediaeurope #iabeurope #zitcha #industrynews #innovation #omnichannelretailmedia

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Years ago, I had a client with a lower-than-normal conversion rate. It was even lower for mobile. For some of the most popular Apple and Samsung models, it was zero. Another e-commerce site had a conversion rate of 0.15 %. The client didn't know why their conversion rate was abysmal. 90 % of product page views were for products that couldn't be bought online. For insights like this, you need to analyse your data. Not just collect and report it. ❤️ Follow me for more posts about #digitalanalytics in the #realworld! (And ➡ DM me for commercial inquiries!)

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Ads on the Rise: What’s Changing in Consumers’ Minds? 🫨 🤯 🔍 🕵‍♀️ The “Media Reactions 2024” study by Kantar reveals a significant shift in consumer behaviour: receptivity to ads has soared from 19% in 2016 to 47% in 2024! 📈 This raises the question: what’s driving this change? New digital formats, like online videos and in-game ads, are becoming more popular—and for good reason. These formats don’t disrupt the user experience as much, marking a true evolution in marketing. And the audience? They’re more comfortable than ever! In 2012, only 28% liked video ads; today, that’s up to 54%. And for gaming, it’s jumped from 25% to 54%! 🎮💥 For marketers, this opens up a world of opportunity. Investing in programmatic advertising and choosing the right formats can connect us with consumers more effectively—without being intrusive. This evolution is here to be seized! #Marketing2024 #DigitalAdvertising #Kantar #MediaReactions #MarketTrends #ProgrammaticMedia

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