Gunnar Brune

Good News: Dein Morgen-Kaffee reduziert das Sterberisiko! ➡️ Key Question Does the timing of coffee consumption affect health outcomes? ➡️ Key Finding Two distinct patterns of coffee drinking timing (morning-type and all-day-type patterns) were identified in US adults. The morning-type pattern, rather than the all-day-type pattern, was significantly associated with lower risks of all-cause and cardiovascular disease-specific mortality as compared with non-coffee drinking. Greater coffee intake was significantly associated with a lower risk of all-cause mortality in participants with morning-type pattern but not in those with all-day-type pattern. ➡️ Take Home Message These findings suggest that morning coffee consumption may have beneficial effects on cardiovascular health at population level.

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What is the current status of sustainability reporting based on the ESRS in the EU member states? In order to determine the status quo, the ten companies with the highest sales (based on market capitalization) in the ten EU countries with the highest GDP were surveyed, specifically Germany, France, Italy, Spain, the Netherlands, Poland, Sweden, Belgium and Ireland and Austria. In addition, the ten companies with the highest turnover in the EU were surveyed, which meant that another company was included in the population. #manz #esrs #csrd #esg

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Young people love burgers and Döner! Right? According to VuMA 2022 (Verbrauchs- und Medienanalyse with n=23,299 German speaking persons aged 14 plus) 42 % of Burger King restaurants customers are between 14 and 29 years old. For McDonald’s the proportion is 36 % whereas the proportion of people in that age group in Germany is only 20%. Young people – even if the age classification is broader than in our survey - are overrepresented in fast food restaurants. This could lead us to the conclusion that burgers – and probably also Döner – is a typical food for young people.   In our survey we found out that young people’s diet is very diverse: 21 % rarely or never eat meat and 11 % refrain from dairy products. For restaurants catering to young people this means that vegetarian and vegan options are a must.  Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen (HfWU) Dr. Robert Gabriel Carsten Herbes Sebastian Dr. Moll Sarah von Querfurth

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Migros is now running online ads for the sale of CBD seeds. As a marketing expert, I was asked by 20 Minutes about the potential impact this could have on the retailer's brand image. Curious about the implications? Dive into the various perspectives on this topic here: #CBD #Marketing #BrandStrategy #RetailTrends #Migros #BrandImage #Advertising #20Minutes #ExpertInsights https://lnkd.in/dkkqsdnv

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Even though the launch of TikTok Shop in Germany has been postponed, in the longer term, the platform surely won’t want to miss out on the German market. ➡ What this means for brands and retailers I discussed with Florian Kolf, #handelsblatt. Would you agree that TikTok Shop disrupts the traditional e-commerce model as inspiration now comes even before the desire to buy 🤔? #tiktokshop #eCommerce #PublicisSapient ⤵ Link in the comments.

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Absolutely! In B2B, we must shape trends rather than follow them. Authenticity and innovation are vital for audience engagement. By embracing digital transformation and personalization, we can lead the future! 💡#MarketingTrends #B2B #Innovation #SYNBRAND

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🌟 Exciting Times at 4GAMECHANGERS Festival 2024 in Vienna! 🌟 Day #1 has already set the stage with riveting debates around #AI, sparking the essential question: "HUMAN OR MACHINE - Who is in control?" …. This and many other questions were addressed in numerous discussions 👉 https://lnkd.in/dzAde_2j The energy is palpable as over 5000 visionaries who gather daily, to dive into a wealth of knowledge through inspiring speeches and interactive panels. #4GAMECHANGERS4GAMECHANGERS is truly the nexus where innovation meets inspiration, bridged by digitalization and entertainment! A huge shoutout to the organizers and partners for making this possible! InnovaticGroup. Create the Future Now innovaticgroup.com #4Gamechangers #TechChange #FutureIsNow #SustainableInnovation #Innovation #Technology #Entrepreneurship #Investment #Networking #InnovaticGroup #BusinessGrowth #SustainableInnovation #GlobalImpact #Investors #BusinessAngels #VentureCapital #LPs #GPs #Innovation #DigitalRransformation #Digitalization #Startup #Scaleup

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omami GmbH @ Berliner Morgenpost    Christina Hammerschmid founded the Berlin food brand omami and has made it her mission, to change the image of tofu. In an interview with Alexander Uhl from Berliner Morgenpost, she shares how she identified a “blind spot” in the plant-based market.    🌟 The new kind of tofu  Tofu is extremely versatile and offers countless preparation options. The secrets of omami are the marinade and the texture. The fermented marinade gives the chickpea tofu more flavor, as it allows the natural umami to soak into the tofu.    💡 Positioning  The aim of omami is not to replace commercially available tofu, but to offer an independent product that can be used in a variety of ways in the kitchen. omami is primarily aimed at the younger generation, who is increasingly looking for plant-based products and values easy cooking.    Read more about omami and access the full article here:  https://lnkd.in/ejqrhEPR   #omami #cleopr 

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🌍 In a Globally Changing World, 'Made in' is No Longer Enough 🇩🇪 The prestige of "Made in Germany" is undeniable, but relying solely on this USP isn't sufficient in today's dynamic global landscape. Following a study initiated by the Meisterkreis (https://lnkd.in/daZzihiT) German brands need to evolve and change to stay internationally competitive, : ➡️ Embrace True Internationalism: German engineering alone doesn't guarantee success—brands must adapt to diverse global markets. ➡️ Get Emotional: Rational appeals are great, but emotional connections create loyalty and lasting impact. ➡️ Leverage Technology: In an era of rapid innovation, being tech-savvy is not optional—it's essential. ➡️ Dare to Partner: Unusual collaborations can bring fresh perspectives and opportunities. Check out this thought-provoking article by Handelsblatt (German only) for a deep dive into how German brands must redefine themselves to stay relevant in a changing world: https://lnkd.in/dMKa36Ua. What do you think? How can brands balance heritage and innovation? #Innovation #BrandStrategy #GlobalBusiness #BusinessTransformation #CommercialExcellence pics: Porsche, dpa, Burmester, Leica 

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🚀 Creativity is a core driver of business success. 🚀 "Companies that embed creativity at the heart of their strategy outperform competitors by up to 60%." This finding comes from a recent large-scale creativity study dedicated to analyzing the role of creativity within organizations. I believe that creativity is an essential growth strategy. Building teams and processes that prioritize creativity — fostering innovation and differentiation — lays the groundwork for sustainable growth in every organization. But it's tough work. #businessgrowth #creativity 🔗 Have a look and download the study (German language) by following the link:

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Today marks a significant milestone in the history of brewing! On April 23, 1516, in the Bavarian town of Ingolstadt, Dukes Wilhelm IV and Ludwig X enacted what would become one of the most iconic regulations in the world of beer: the Reinheitsgebot, or the German Beer Purity Law. Originally intended for the Duchy of Bavaria, this law quickly gained traction and has since become a cornerstone of brewing tradition. It dictates that only four ingredients – water, malt, hops, and yeast – are permitted in beer production. In Germany 🇩🇪 alone, more than 1,500 breweries craft over 40 distinct styles and approximately 7,000 individual beer brands, all stemming from the simplicity of those four natural elements. Cheers 🍻 German Convention Bureau Future Meeting Space Strategic Alliance of the National Convention Bureaux of Europe Bayern Tourismus Marketing GmbH Ingolstadt Tourismus HSMA Deutschland e.V. Credit: Alexander Dimamarca

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Leibniz goes VEGAN... Sort of! 😵‍💫😵‍💫😵‍💫 On a recent jaunt to Germany, my anticipation for discovering new treats led me to a surprising revelation. Leibniz introduces its new vegan cookie variant! But here’s the catch - it’s a mix of less dark chocolate and palm oil instead of butter, ingredients that are notably cheaper. 🤔🌿 Sounds great, right? Well, hold on to your vegan hats because there's a tiny disclaimer that might just crumble your cookie: “May contain: EGGS, MILK.” Oops! 😅 While we're all for embracing plant-based alternatives and riding the green wave, this move has us scratching our heads. 🤨 I'm totally here for innovation and giving the people what they want (or what we think they want?), but are they really serving the vegan community, or are they just buttering them up with a sprinkle of veganism, all while cutting costs on ingredients? Don't get me wrong; I'm not throwing shade at plant-based food. I love a good veggie meal as much as the next person! But when it comes to "veganizing" a classic, shouldn't they ensure it's the same quality, actually vegan, and not just a cheaper alternative? What are your thoughts? Is this a step in the right direction, or just a crumbly attempt at joining the vegan trend?

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🚀 Navigating the Future of Marketing with "Manipulated Reality" 🚀 In today’s digital age, the lines between reality and digital experiences are becoming increasingly blurred. The concept of "Manipulated Reality," as explored in a very insightful article by Absatzwirtschaft, delves into how brands are leveraging augmented reality (AR), virtual reality (VR), and other technologies to create immersive experiences that captivate and engage consumers like never before. We are extremely proud to say that not only do we at Cosmo Beauty continue to explore these cutting-edge tools but we have also been featured as an example of how well these marketing trends work in real time. So, read more about the future of marketing and catch up with our very own Cosmo Beau, Hans Neubert for more marketing insights! https://lnkd.in/eM97EnTx #MarketingInnovation #DigitalTransformation #CustomerExperience 

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Branding Bites: A Chef's Perspective! Imagine crafting cuisine for (the next 🤞) European Champions. That's Anton Schmaus's daily gig – feeding Germany's national soccer team. We shared the stage at an Event, and here's the kicker: even culinary maestros must master marketing. Why? Because greatness tastes bland if no one knows where to find the kitchen. No matter your field, communication is KEY. Anton's on a wild ride. High stakes, high hopes, and yes, high tension. Nail the menu, he's a hero. Slip up, and suddenly, it's "What went wrong in the kitchen?" While talent sets the table, words invite people to take a seat. And that's where AI writing tools, like the one I advocate for, can empower your voice – to enable and amplify the value you bring to the table. Lesson learned? It's not just your product, your skill, or your Michelin star glory that defines success. It's how you serve it up in conversation, too. Here's a spoonful of takeaways: - Cook up your story. Make it personal, make it relatable. - Season your message. Simple, concise, emotional. - Taste test and tweak. Different audiences, different spices. Bon Appétit to words that work!

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In the new Netflix documentary "Hack Your Health: The Secrets of Our Digestion," the spotlight is on the crucial topic: the gut microbiome! It delves into how our gut microbiome significantly influences our health and well-being. In our latest post, we summarize the key insights into the gut microbiome. 🔍 The microbiome in our gut consists of a variety of bacteria, viruses, and fungi. The human gut is over eight meters long and densely populated with more than 39 trillion microorganisms. 🔍 The microbiome not only influences digestion but also the immune system, mood, and weight. 🔍 Fiber-rich foods like vegetables, fruits, and whole grains promote a healthy microbiome. Sugar and processed foods can disrupt the balance. Especially, a varied selection of vegetables and fruits improves gut health by promoting microbiome diversity. 🔍 Probiotics are live microorganisms that can support the microbiome. This includes fermented foods. Prebiotics are food components that promote the growth of beneficial bacteria. But not all prebiotics are equal – selecting high-quality products is crucial, as many lack proven efficacy. 🔍 Each person has a unique microbiome influenced by factors such as genetics, birth, and environment. For example, the microbiome in breast milk is passed on to the baby during breastfeeding. 🔍 Imbalances in the microbiome can lead to health issues, such as inflammatory bowel diseases and allergies. Understanding the intricacies of our gut microbiome is vital for overall health and well-being. Let's make informed choices to support a thriving microbiome and optimize our health! 🌱 Save 10% on the microbiome test now with code 'HACKYOURHEALTH'! https://www.mavie.me/de 🌿 #GutHealth #Microbiome #HealthandWellness #NetflixDocumentary

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Good food should be shared:

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Advertising lacks real men. Advertisers: Man up! 💪 Young men are currently developing a new, progressive understanding of what it means to be a real man. And we’re not keeping up. With profound effects on brand communication. Kantar's data on this is alarming. Only a single-digit percentage of advertisements portray genders in non-traditional roles, especially men. So we asked ourselves: "When is a man a man?" and "How can advertising keep up with a changing image of men?" 🤔🤔🤔 For answers to questions like these, we’re launching ZWISCHEN DEN ZEILEN. This is our research format at Jung von Matt DONAU, where we take a closer look at new societal changes. To do this, we step out of the marketing bubble and talk to people about their perspectives. From these conversations, we create practical guides for brand managers who must stay in touch with the zeitgeist. In the first edition, "MAN UP!", we focused on the progressive definitions of masculinity emerging today and how we can give them more space in advertising. Comment "MAN UP!" under Jung von Matt DONAU’s post to receive the first edition.

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Check out our "Kids Healthy Catering" video advertising campaign in Google SERPs across Germany on mega-frequent search queries related to "restaurants". High CTR. 1.2834 million visits per month. Key message: Promoting sustainable diets and plant-based meals is essential to improve health, reduce carbon emissions, and reach climate zero point. YouTube stats do not show video views in Google SERPs as of 2018. Various metrics provide stats of visits to each position in SERPs based on the average monthly search volume. For instance, this one: https://lnkd.in/dCrfz5K8 Your ad campaigns focusing on “Catering”, “Food Delivery Platform”, “Online Food Ordering”, “Healthy Catering”, and “Kids Healthy Catering” are available upon request. Link to our channel: https://lnkd.in/dApgmEeg

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