Grace Diakanua

50% of B2B newsletters could improve their open and click-through rates in 30 days. Often, all it takes is a few simple fixes.   I see recurring patterns in the newsletter 'teardowns' I do for clients.   The same mistakes crop up again and again. But, it's hard to look at your newsletter with an objective eye. If you publish a newsletter, I know you want it to succeed. You want: - Higher open rates - Better click-through rates - Increased website traffic - More leads and conversions I'm working on an email course that will show you how to avoid the common mistakes (and fatal errors) I see in B2B newsletters. Numerous people have asked me to do this, so it's finally happening! I've just finished Module 3 where I give you actionable tips and advice to improve the content and format of your newsletter. I'd love you to read it, so I'm giving it away! Comment "30 Days" below and I'll send you the link.  

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Your ecom agency is not doing this. But it’s how the top 1% run ads:   We call it “Profit-led Marketing.” Your fastest path to profitable growth:   1: Gross Profit (GP) = Sales - Cost of Delivery   2: Cont. Profit (CP) = Gross Profit - Marketing   3: Net Profit (NP) = Cont. Profit - Fixed   4: Fixed = OPEX, Admin, Insurance, etc.   5a: If CP > Fixed, scale Marketing 5b: If it helps NP, keep scaling   6a: If CP < FIXED, cut costs i.e., Delivery, Marketing, & Fixed 6b. Also, find better Marketing   Benchmarks for starting:   ➡️ 50%+ Gross Margin ➡️ 30%+ Cont. Margin ➡️ 15%+ Net Margin   🚩 If you don’t like what you see: - Your GM has you handcuffed - Your OPEX is bloated - Your Marketing isn’t good enough #ecommerce

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Google Ads Lead Gen case study: how Niklas scaled his client from €28K/mo to €553K/mo in 1.5 years. Since he's in The PPC Hub, we were able to help him on various parts of this journey... So we decided to co-create an actionable case study. Niklas is the CEO of Radyant and scaled this Lead Gen client super fast in a short time in 5 phases: Phase 1: Auditing the account. Phase 2: Creating a solid foundation. Phase 3: Integrating OCT (steer on QLeads). Phase 4: High-impact experimentation. Phase 5: Scaling beyond Search. I'm sharing the complete case study in tomorrow's issue of The PPC Edge. This one's different from regular case studies and is very actionable with real actions and real results. Want me to send it to you on Monday, 12:15 pm CET? Join 19.000+ subscribers to The PPC Edge here: https://lnkd.in/er-pXEcj ♻️ Repost if you want others to benefit from this case study too!

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I've owned a Google Ads agency for 15+ years and grown it to 7-figures and over $300 mil in total managed ad spend. Here's why the traditional agency model no longer works. 1. A lot of people strike out on their own as freelancers but get stuck at the $100k/year mark because they don't have the entrepreneurial streak necessary to break through. Stuff like not being able to stomach the risk or being willing to give up a portion of their earnings to hire someone. Which is fair enough - but it's a big reason people stagnate. 2. Ad platforms want us gone. As you read this, they're actively building new capabilities designed to squeeze out what is currently the role of the ad account manager. Google, Facebook, Microsoft - they're all trying to do this and will succeed to some extent (already have, to be fair). Between the entrepreneurial gap and the need to be something more than a campaign button-pusher, what worked even 5-7 years ago will not work in 2025. How do I know this? Why can you trust what I'm saying? How do you know I'm not a guru after your money for some nebulous "coaching" service? Well, my agency was an example of this done wrong: • Ecommerce + lead gen • Servicing many different industries • Focussed on fiddling with ad accounts I sorted some of that out and we now do a lot more than just campaign tweaks. But there's nothing "specialist" about being a Google Ads agency for everyone vs. having a dialled in and drilled down process that deals with the very specific needs of a single line of business, like beauticians or insurance providers - or anything else that sells well on search engines. And this is where I want budding and growing Google Ads agencies to right themselves when they're still fresh and nimble i.e. capable of changing without a painful restructuring. https://lnkd.in/e_m5pkXM ----- It sounds hyperbolic, but traditional agencies and old school freelancers really are dying. Learn how to future-proof your PPC agency with my Perfect Agency Framework: - Get new agency leads in 24 hours - Close 80% of qualified leads - Hire realistically, not based on lies you've been fed about unicorns - Get consistent results for your clients - Deliver exceptional Google Ads results 👉🏻 edleake.tv/forge-framework

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🧨CRO Quick Win #8 Boost your conversion rates by maintaining consistency from your ad to your landing page. Match Visuals: Use the same images from your ad to create familiarity. Align Headlines: Ensure the headline on your landing page mirrors the product title or key message from the ad. Keep Copy Consistent: Use the same language and tone as your product description to reinforce the reason they clicked. By creating a seamless experience, you build trust and reassure customers that they're in the right place, increasing the likelihood of conversion.

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True Classic launched in 2019 and has done half $1,000,000,000 in sales (half a billion) Turns out, it’s all about one simple KPI: 𝗳𝗶𝗿𝘀𝘁-𝗼𝗿𝗱𝗲𝗿 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 Let’s break down how this works and why it matters for your Meta ads. 1. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗙𝗶𝗿𝘀𝘁-𝗢𝗿𝗱𝗲𝗿 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 True Classic’s top goal is to be profitable on the first purchase. Every time they get a new customer, they aim to break even or make a profit right away. Why? Because this means they can keep spending on ads without worrying about cash flow. They don’t need future sales to cover their ad costs. That’s the key to scaling fast and safely. 2. 𝗪𝗵𝗮𝘁 𝗜𝘀 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗳𝗶𝘁? It’s the money left after paying for direct costs like: - Making the product - Shipping - Ad spend It doesn’t include overhead costs like salaries or rent. The formula is simple: Sales - Variable Costs = Contribution Profit 3. 𝗪𝗵𝘆 𝗧𝗿𝘂𝗲 𝗖𝗹𝗮𝘀𝘀𝗶𝗰 𝗙𝗼𝗰𝘂𝘀𝗲𝘀 𝗼𝗻 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗳𝗶𝘁 Here’s how it helps them grow: → Shows Real Profit Sales are good for the ego. Contribution profit tells you how much money you really earn. → Spends Smarter True Classic uses contribution profit to decide how much to spend on ads. If an ad doesn’t make money on the first sale, they stop or fix it. They only keep ads that work. → Grows Safely By making money on the first sale, they don't have to wait for more sales to cover costs. They make money right away, so they can spend more and grow faster. 4. 𝗛𝗼𝘄 𝗧𝗿𝘂𝗲 𝗖𝗹𝗮𝘀𝘀𝗶𝗰 𝗪𝗶𝗻𝘀 𝗔𝗰𝗿𝗼𝘀𝘀 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀 The CEO shared this in a podcast: - They track cumulative contribution profit for each customer. It’s not just about the first sale, but how much profit each customer brings over time. - They analyze behavior across online, retail, and Amazon to see how different buying paths impact profit. This helps them decide where to invest more or pull back. - They use smart strategies like bundles and upsells to boost profit per order. The Bottom Line: The best DTC brands don’t just chase clicks or revenue. They chase profitability. Contribution profit shows how well your ads and overall strategy are working. It’s the difference between a brand that just spends and one that scales. Keep moving forward!

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29 data sources to find prospects in any niche. Whether you're looking for 👇 - Data Aggregators (e.g: FullEnrich, Clay, Genesy AI) - B2B Databases (e.g: Keyplay, Cognism, ZoomInfo) - Intent Data (e.g: Common Room, Unify, Trigify.io) - Data Enrichment (e.g: Prospeo.io, LeadMagic) - Technology Data (e.g: Wappalyzer, BuiltWith) - Local Data (e.g: D7 Lead Finder, Scrap.io) - Data Scrapers (e.g: Bardeen, Apify) P.S: Who is your go-to data provider?

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Did you know 27% of brands have started their BFCM already? I've been nerding out to this BFCM dashboard by Particl - not only does the newsletter send you a daily update on trends.. but the actual page itself will give you all sorts of insights on discounting, sales volume, top campaigns and so much more. If you're looking to stay up to date on 2024 BFCM - Sign up for their newsletter for daily tips to your inbox and book mark the site to keep yourself up to date. Check the c-o-m-m-e-n-t-s for the link! #ad #proudpartner #sponsoredpost

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The best ads make readers want to keep them, not skip them. Here’s how I create save-worthy ebook ads in three simple steps. TL;DR Step I: Get the gist of the PDF using this GPT prompt: " 1) Help me create a useful and concise cheat sheet. 2) Extract key points and actionable items from the PDF above. 3) Organize your findings using headings and checkboxes. " Step II: Design a cheat sheet in Figma. Step III: Address your reader's three main objections in the captions. Thanks for stopping by! :)

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How we got 103 leads at €4,82 each with LinkedIn ads. We used these 3 ingredients: A few weeks ago, we launched a simple lead generation campaign for a client. The concept? We created a cheat sheet for him and pushed the landing page with a few LinkedIn ads. The result? - 103 highly qualified leads - 4,82€ per lead But how did we get those results? 1) A Small Specific Niche By focusing on a very specific target audience (sales team managers), we only got qualified leads to see our ads. Showing your ads only to the right people will drive your cost per lead down by default. Then all of the copy was highly targeted, which increases the conversion rate. And higher conversion rate = lower cost per lead. 2) High (perceived) Value Our cheat sheet was packed with specific knowledge. We didn't just ask ChatGPT. We interviewed our client, who is a real expert. Then, the cheat sheet format is great for this as it's highly curiosity-based. People see the final product, but can't read all of the small lines, which makes them want to get access to it. Finally, a cheat sheet is easy-to-consume. It's only one page. You could run through it in 60 seconds (contrary to ebooks for example). This means people are impulsive about it. They know that if it's no good, they won't waste hours on it. 3) Smart Distribution Finally, we used a distribution channel that is particularly performing these days: Personal profile LinkedIn ads. Recently, LinkedIn added the possibility to put ad budget behind employees' posts. And as any new feature, they're boosting the results to get people to adopt it. Which allows us to ride the wave and get great results for our clients 🏄🏻‍♂️ Ok, that's all for today ✌🏻 P.S. if you want results like this, send me "LEADS" by DM - and I'll reach back out with our offer

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𝗡𝗼𝘄 𝗹𝗶𝘃𝗲: 𝗔𝗱𝘀 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗜 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄𝘀 🚨 What are the implications for advertisers? ⬇ 1️⃣ 𝗥𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗻𝗲𝘄 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 Sometimes users just want a quick answer - brands can now reach exactly these users with relevant ads. 2️⃣ 𝗚𝗼𝗶𝗻𝗴 𝗯𝗲𝘆𝗼𝗻𝗱 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 People are searching in entirely new ways and advertisers should be ready to move from query to context 3️⃣ 𝗙𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝗮𝘀𝘀𝗲𝘁 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 Making sure ads are tailored to this "new format" requires high quality text and image assets in Google Ads. ➡ So far this is launched on mobile devices in the US only. What are your thoughts on ads in AI Overviews? Let me know in the comments below. 💬 -- 🔔 Want to read more? Follow me Maximilian for regular posts and updates on #digitalmarketing, #lifeatgoogle and #career in tech.

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Communication tools have multiplied. Text messages. Video calls. Chat apps. But are we really communicating better? According to Karl Maier, of Abunden: $10M Growth Map not necessarily. In his words: “We have got 80,000 different ways to do text messaging videos and all sorts of communication, but that doesn't necessarily mean communication is actually happening, that people are actually really understanding each other." Want to learn how successful CFOs bridge this gap? 👉 Learn more in the latest CFO Weekly blog: https://hubs.la/Q02_D_T-0 #CFOWeekly #FinancialLeadership #BusinessCommunication Youtube: https://hubs.la/Q02_D_YT0 Apple: https://hubs.la/Q02_DZMC0 Spotify: https://hubs.la/Q02_F3lv0

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Why SEO as we know it is dead (and what's next). Neil Patel and I did a talk at THIS IS MARKETING in Germany in November and here's the reality check we all need: Traditional SEO is becoming obsolete. The game has fundamentally changed. Here's what we're seeing: The next evolution isn't about gaming Google's algorithm – it's about dominating what is becoming known as "Search Everywhere Optimization" (SEO 2.0). After leading digital strategies across multiple platforms, we've watched search behavior fragment across ecosystems most marketers aren't even thinking about. Consider this: YouTube isn't just a video platform; it's the second-largest search engine globally (and criminally underutilized). Gen Z's first stop for information? TikTok. Not Google. Let that sink in. AI chatbots aren't just tools; they're becoming primary search interfaces. Personally, I find myself using ChatGPT, Claude, and Perplexity more frequently than Google nowadays. From my experience scaling digital presence across platforms, here's the uncomfortable truth: if you're still focusing solely on traditional SEO, you're already behind. The real opportunity lies in understanding and optimizing for this multi-platform search behavior. Key strategic pivot points I'm implementing with clients: 🎥 Treating YouTube as a search engine, not just a content platform 🤖 Optimizing for voice search and AI-driven queries 🗣️ Building platform-specific search strategies for TikTok and Instagram The winners in this new landscape won't be the ones with the best backlink strategy. They'll be the ones who understand and adapt to where their audience is actually searching. What did I miss?

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This is how top 1% agencies & marketers run ads.   And I can almost guarantee your agency isn’t doing it.   I call it P&L-led marketing. And it’s the fastest path to profitable growth:   1: Gross Profit = Sales – Cost of Delivery   2: Contribution Profit = Gross Profit – Marketing   3: Net Profit = Contribution Profit – Fixed   4: Fixed = OPEX + Admin, Insurance, Depreciation   5: IF CP > Fixed, you have profit for scaling (attached)   6: If CP < Fixed, you can’t scale unless ½ things true:   ✅ Solid CLTVs ✅ Growth Financing ⚠️ If the latter, still ensure 👌 unit-economics   7. To nail the CP v. Fixed equation, aim for these:   ➡️ 50%+ Gross Margin ➡️ 30%+ Contribution Margin ➡️ 15%+ Profit Margin (Net Income)   🚩 HINT: Most often, OPEX is what’s crushing CP v. Fixed

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I spent 72 hours designing the ultimate "Scaling to Germany" checklist for ecommerce brands. Our agency's strategy → Now your simple DIY tool If you're expanding your brand to the German market, this will help you: - Understand the unique challenges of the German ecommerce landscape - Build a multi-language creative strategy in < 60 minutes - Start launching effective German-language ads today This is designed to be ACTIONABLE. So any brand can use it to enter the German market successfully. (Swipe to learn more) 👇

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How I deal with leads saying: ”Let’s re-open this in Q3” (+2 frameworks I use)👇 FRAMEWORK NUMBER 1: 🤓 Prospect: “We are already planning budgets for Q3, let’s re-discuss it in after the summer holidays” 🤠 You: “I'd imagine your Q2 budget is already full and you won't bring on new services/tools until 'Q3” ”Can I make a suggestion...what if we give you a sneak peek of how we can help you with [TOPIC]? That way if it makes sense for your team, we can plan accordingly to kick start the new quarter strong If not, we stop now and won't waste each others time." -- FRAMEWORK NUMBER 2: 🤓 Prospect: “We want your services/products, budget for Q2 are close, it needs to wait until Q3 or Q4” 🤠 You: “I'd imagine your 'Q2 budget is already full and you won't bring on new services/tools until 'Q3 or Q4” ”Can I make a suggestion... What if we agree on everything in the next 5 days (Q2 2024), but we start right after the Summer holidays and we delay the payment until then.” -- Proactively addressing objections Make a low friction ask to constantly move the ball forward and know when to cut losses. Objections are inevitable in sales. Address them head on.

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Want to make followers = paid clients? Here's the Lead-gen Launchpad (Mini-version) A simple foolproof guide to building a lead generation funnel created from insights of dozens of agency owners who use these methods to win clients. Best part, you can use this to turn followers into clients, regardless of your business type. It provides examples, detailed information about each step of a lead generating funnel, and a list of actions and platforms for different lead stages. Step 1: Define Your Audience ✅Identify your target audience and understand their habits and platforms they use. For instance, if you're targeting young entrepreneurs, they might be active on LinkedIn and X. Step 2: Attract Your Audience ✅Create valuable content that draws your audience into the funnel. ❌Don't try to sell them too hard here - they don't know ya yet. ✅Use strategies like SEO, social media tips, and thought leadership to reach your audience. Step 3: Engage Your Audience ✅Offer lead magnets like reports, guides, webinars, or free tools in exchange for lead information. ✅Position your brand as an authority in your industry by hosting or participating in webinars, podcasts, and online events. Step 4: Nurture Your Leads ✅Use retargeting ads to re-engage website visitors who haven’t converted. ✅Develop email marketing campaigns to nurture leads and share valuable content. ✅Implement a lead scoring system to prioritize and focus efforts on the most qualified leads. Step 5: Convert Your Leads ✅Reach out directly to companies and decision-makers you want to work with via personalized calls, emails, and direct mail campaigns. ✅Offer free audits, consultations, or resources that demonstrate the value you can provide to prospects. Step 6: Measure Your Success ✅Implement closed-loop reporting to track leads throughout the funnel, measure the effectiveness of marketing efforts, and optimize strategies based on performance data. 💡Remember, the key to a successful lead generation strategy is to continuously provide value and helpful content to your audience as they move through the funnel. This builds trust and makes them more likely to convert into clients. The guide broken down further with better examples shows what to do for how close your leads are to wanting your offer: ❄Cold Leads (potential customers who may not know about your business), 🍵Warm Leads (potential customers who have shown some interest in your business), 🔥Hot Leads (potential customers who are ready to make a purchase). Each type requires a different strategy for engagement and conversion. See below for the entire list of platforms for different levels of cold-to-hot leads that agencies already use to get clients: 👉 https://lnkd.in/gBUy5jHJ

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A/B testing is the lifeblood of CRO, but you need to track the right metrics to get useful results. Here are the most important ones: 1. Conversion Rate (CR) The percentage of visitors who complete a desired action, like making a purchase (surprise haha). 2. Click-Through Rate (CTR) The percentage of people who click on a link, button, or ad. Why it matters: It helps you see if your content grabs people’s attention. 3. Bounce Rate The percentage of visitors who leave after viewing just one page or a part of the page. A high bounce rate typically signals a weak above-the-fold area. 4. Average Order Value (AOV) Self explanatory. 5. Revenue Per Visitor (RPV) The average revenue generated per visitor. It combines conversion rate and order value to give a clear picture of performance. As you scale, you want to know your RPV so that you can better optimize your other marketing, such as ads etc… E.g. if you know that you’ll earn up to $3 per visitor, spending $2 per click on PPC is a good deal. You get the idea. By focusing on these metrics, you can see which changes make your website better. Start your next A/B test with these in mind to improve your site’s performance.

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