Frank Ladner

/// The Key to Unlocking Hidden Conversions Optimising the Invisible' reveals how to find hidden opportunities in your funnel through effective testing techniques. It’s all about digging deeper into the data and uncovering the real drivers of customer behaviour. With insights from the book, you’ll learn how to turn those hidden gems into actionable strategies that drive growth. Comment 'Unlock' to get a free copy of the book! #ConversionOptimisation #MarketingBooks #LeadGen #HiddenGems

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When AI tools generate fake voices or digital personas, it erodes the trust that fans place in their favorite artists. And it is important to consider that the risk of misuse goes beyond famous names. With the explosion of deepfakes, even non-celebrities could find themselves digitally replicated for deceptive purposes. Among other protections, the NO FAKES Act will: * Establish a federal right for all individuals to control the digital use of their voice and likeness, even after death. * Allow creators to take action against unauthorized digital replicas used for profit without consent. *Strike a balance with First Amendment rights to ensure free speech, parody, and satire are protected. We need a future where AI empowers artists, not exploits them. Let’s ensure that we continue to foster creativity with ethical, human-first safeguards. Please take a moment join me in advocating for the NO FAKES Act: https://lnkd.in/d5T9pa8a #NOFAKESAct #AIandMusic #ProtectCreativity #musicadvocacyday #musicindustry

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Did you miss our cross-geo "AI is Stupid and SEO is Boring" webinar on November 7th where Michael Knapp and I covered: 🔍 How will #genai disrupt #marketing? 🔍 What are the best tools to try out in various categories (video production, podcast, ad creation, SEO-first content, etc.)? 🔍 A sample marketing campaign that pulls in various #ai tools for greater efficiency and #personalization 🔍 We showcased demos of great #ai "starter" tools to get your feet wet without having to secure a huge budget ask If you missed it, don't worry we've got the on-demand link right here! Use this link to view the webinar (passcode is N%PMnQ+5): https://lnkd.in/gyNcqcCD

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Why you should NOT use digital attribution only... Les Binet will explain in detail Why and How rather use market mix or econometrics for budget setting >>https://lnkd.in/eCx55te9 #digitalattribuition #performancemarketing #marketing #advertising #campaign #brand #econometrics

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Creating an ad with AI isn't as simple as just prompting it. As you can see from the recent Coca-Cola ads, a lot of work goes into using generative AI and more traditional tools to bring these to life. However, from this, and what I've seen from our own work, what changes is where the investment goes. For example, you may have lower or no costs for things like studio space, photographers, models, catering, etc. But you'll still have lots of creation and editing, such as to generate variations, experiment with prompts, and polish outputs with post-production work.

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What if you could do 1000s of Google searches in minutes? It's possible with Serper - here is a step by step tutorial on how to set it up in Clay and start building super relevant and personalised outreach. My use case is extracting a product name for 1000s of E-com stores but other use cases could be: - Finding annual revenue of Non-profits - Collating annual reports of Fortune 500 companies - Enriching companies without zoom info account - Getting search traffic without Similarweb account Here are just a few that i've done in the past but i'm sure there's hundreds of others. What i would say is that the next tool that you would need to extract data from any links you pull would be ZenRows or Claygent. Or if you are just collating the Google snippets then parse your data with OpenAI 4omini. Highly recommend using Serper for your GTM motions, and if you've used this before, please share other use cases that you think would benefit the class! Friday blessings people!

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Thanks for sharing, German Yesid! The real competition is not other #searchengines, it's #socialplatforms and #commerce platforms with new ways to engage and retain consumers. Fragmented audiences is more real now than ever before, but we can work through that. Let others chase the algo/AI, we work strategies. https://lnkd.in/eHkeSWDf

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😀 How will you Measure your Brand's Visibility in LLMs? With RankLens, you can. 😁 New features added this week: 🚀New Brand Visibility radar chart. 🚀New Visibility Index. 🚀New Brand Discovery score 🚀New Brand Target score Best thing: you can use it RIGHT NOW. Don't need a #blackfriday deal. Just use the link in the comments. #LLMO #GAIO #GEO

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If AI is here to devor us, marketers will adapt and find a way to optimize for it. 

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AI is stupid and SEO is boring! Did you miss this webinar from Siara Nazir and myself. Here is the recording. #AIforMarketing #knowledge #marketing

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Want to become a #personalization leader? A shift of perspective is required. Find out more in my upcoming book with Boston Consulting Group (BCG)’s Mark Abraham, “PERSONALIZED: Customer Strategy in the Age of AI.” #Marketing #CX #AI

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One last time - the four biggest Megatrends in Marketing & AI for the people, live from the floor of Salesforce #Connections24 - at least, it was live when I recorded it There was hair & makeup so that explains that - and my trends remain resolutely mega ... ironically enough, trend #1 is The Rise of the Post-Verbal Consumer - meaning: you'd rather not read this but watch a 7-second video and now you can (see link below) #2 Data Confusion -> lack of clarity in data collection and use is causing consumers' existential state of trust to diminish each year, but ... #3 Best Way to Gain Trust Is To Be Popular -> trust and customer satisfaction turn out to be directly correlated - that is, if your customer is happy with your product or service (or even just likes your brand) they will *trust* you #4 AI Changes Everything But Not How You Think -> in the short run, focus on (1) *careful* prompt engineering, which is a structured way to speak to computers and is harder than it looks, and (2) managing LLMs - they need to be carefully handled in an enterprise setting for toxicity, bias, hallucinations, first-party grounding, masking ... i.e., you need something like Salesforce's Einstein Trust Layer https://lnkd.in/eqMycbzF

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Forrester just released their first B2C CDP wave a few months after Gartner released theirs. Any major surprises? 🍿 🍿 🍿 Link to the write up: https://lnkd.in/eWcMAdww Btw, something interesting to note: of the 12 products evaluated, only 3 of them have "CDP" explicitly called out in their product name (Adobe, BlueConic, Redpoint) 🤔 #cdp #data #personalization

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𝗔𝗿𝗲 𝗬𝗼𝘂 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗧𝗮𝗸𝗲 𝗙𝘂𝗹𝗹 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗙𝗶𝗿𝘀𝘁-𝗣𝗮𝗿𝘁𝘆 𝗗𝗮𝘁𝗮? In the digital age, data is king. But not all data is created equal. First-party data, the information you collect directly from your audience, is a goldmine for insights and personalization. Here’s how to make the most of it: 𝗚𝗮𝘁𝗵𝗲𝗿𝗶𝗻𝗴 𝗗𝗮𝘁𝗮: Start by collecting data with clear consent and transparency. Use every touchpoint – from website visits to customer feedback – as an opportunity to gather valuable insights. 𝗣𝗿𝗲𝗽𝗮𝗿𝗶𝗻𝗴 𝗗𝗮𝘁𝗮: Ensure your data is clean and organized. Remove duplicates, correct errors, and format data consistently. This will make it easier to analyze and gain accurate insights. 𝗨𝘁𝗶𝗹𝗶𝘇𝗶𝗻𝗴 𝗗𝗮𝘁𝗮: Leverage this data to personalize experiences and communications. Tailor your marketing efforts to match customer preferences and behaviors, leading to higher engagement and conversion rates. 𝗔𝗻𝗮𝗹𝘆𝘇𝗶𝗻𝗴 𝗗𝗮𝘁𝗮: Finally, analyze your data to understand trends and patterns. Use these insights to refine your strategy, improve customer experiences, and drive business growth. Remember, first-party data is a strategic asset. These don't need to be done separately; using tools such as fusedeck® allows you to collect and act upon first-party data in real time! Use it and other first-party data tools to build trust and deliver value to your customers. Looking to better utilize your first-party data? Ping me a message! 𝗛𝗲𝗿𝗲 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗳𝗶𝗻𝗱 𝗺𝗼𝗿𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗶𝘂𝗻𝗱𝗳 𝗔𝗴𝗲𝗻𝗰𝘆 𝗚𝗿𝗼𝘂𝗽: iundf Marketing Technology Inhalt und Form Werbeagentur iundf Dewave iundf Media

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Jacquelynn Garofano This is awesome! The most complete description of what the Digital Thread lab is and the Power of technology to make your business more efficient Every business owner needs to be weighing how to invest their money to make their companies financially sound As a sales professional who has spent 11 years studying the incredibly difficult, technical , long sales cycle involved in supplier selection , consider this The Department of Defense is funding this training and Connecticut Center for Advanced Technology (CCAT) is the First Digital Thread Lab of its kind in America Pratt & Whitney is sending newly hired engineers through this training and has announced all new suppliers for new programs must be certified.. so has Sikorsky General Dynamics Electric Boat and I will bet all the Primes who sell to the Government So you can wait and talk about Digital Transformation and wonder why you lost out on opportunities— or take advantage of this today This shift is happening— this is not theoretical— and when the Department of Defense is driving this, please sign up for the awareness training this Tuesday June 11th from 9am- 12 noon and 1-4 To be Certified there are 8 - 3hr classes 24 hours Tuesday-Friday Week 1 is for Design Week2 is for Manufacturing Week3 is for quality Many of my clients send different engineers each week— others send engineers to all 3 weeks Please call me 978-809-4500 I can help explain and get you signed up This is a shift so profound that many people do fully appreciate the First Mover advantage this offers from a sales perspective!! #ModelBasedDefinition #TheDigitalThread #IndustrialMARK #TheManufacturingAmbassador

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