Andreas Klümpen

🏀 [Sports Biz News]🇩🇪 New Marketing Strategy Between Fitness Chain and Pro Basketball Club👏 Würzburg Baskets, a team in Germany's easyCredit BBL, welcomes "FIT/One" as their new naming sponsor, becoming "FIT/One Würzburg Baskets." This naming sponsorship brings significant benefits to both FIT/One and Würzburg Baskets. FIT/One enhances brand recognition and strengthens community ties by partnering with a local sports club. Würzburg Baskets gain stable funding to improve sports performance and fan engagement. This strategic collaboration boosts both brands' value and contributes to regional economic growth. Furthermore, this partnership exemplifies a new marketing strategy between fitness chains and professional basketball clubs. FIT/One increases member loyalty through sports events and joint promotions, while Würzburg Baskets expand their fan base through community activities and events at fitness studios. This cross-marketing approach aims to expand market share and enhance brand awareness for both parties. Würzburg Baskets CEO, Steffen Liebler, emphasized the importance of this partnership: "We are delighted to have FIT/One, a strong regional partner, as our new naming sponsor. This collaboration reflects our sporting success and positive image built over the past two years. We aim to create a win-win situation for both sides." FIT/One GmbH, established in 2014, operates 37 fitness studios across Germany and Austria. CEO Peter Leisten highlighted the synergies between elite sports and the broader fitness community: "The partnership with Würzburg Baskets is an exciting highlight for us. We see synergies between top-level sports and our fitness studios, providing excellent reach through Germany's premier league." Sporting Director Kresimir Loncar and Head Coach Sasa Filipovski are optimistic about the new season. "We have achieved great success with a small budget in recent years, and now we are playing in the Champions League. We have retained key players and look forward to the new season with confidence," said Loncar. The FIT/One Würzburg Baskets' season preparation starts in the second week of August, with their first official game in the easyCredit BBL at the end of September. The Basketball Champions League campaign begins with two home games: against Hapoel Holon from Israel on October 1 and against Bosnian champions Igokea m:tel on October 8. This innovative partnership model between a fitness chain and a professional basketball club sets a precedent for future collaborations, highlighting the potential for mutual growth and enhanced community engagement. 📈 #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #wurzburgbaskets #easycreditbbl #basketball #namingsponsor #germany #probasketball

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⚽️[Sports Biz News]🇩🇪 WIESENHOF partners with the German Women's National Soccer Team 👏 WIESENHOF has become the new partner of the German Women's National Soccer Team. The contract lasts until the summer of 2027, with the brand featured on the stadium's advertising boards during home games.  Dr. Ingo Stryck, PHW Group’s Marketing Director, expressed excitement about the partnership, highlighting the commitment to promoting a balanced diet with high-quality animal and plant-based protein products. "We are delighted with this new partnership with the DFB-Frauen. The team’s dedication on the field and the support team’s efforts off the field to develop women’s football is inspiring. As a food manufacturer, we aim to contribute to a nutritionally optimal diet with our products. This partnership will strengthen our presence in the sports world and leverage the rising popularity of women's football to promote balanced nutrition," he said.  Dr. Holger Blask, CEO of DFB GmbH & Co.KG, emphasized WIESENHOF's established role in sports sponsorship and their clear sustainability strategy. "We are thrilled to welcome WIESENHOF as a partner. They stand for high-quality poultry and plant-based alternative products and follow a clear sustainability strategy. We look forward to our collaboration over the next three years," he stated.  This partnership aims to boost brand recognition and engagement with fans through various promotions, including ticket giveaways for home games. The synergy between sports and nutrition, both emotionally significant topics in our society, will be maximized to enhance the brand value of both WIESENHOF and the DFB-Frauen.  From a CSR and ESG marketing perspective, this partnership underscores WIESENHOF’s commitment to corporate social responsibility and sustainability. By offering high-quality animal and plant-based protein products, WIESENHOF promotes a healthy diet and environmentally friendly practices. Supporting women's soccer also contributes to gender equality and broadens the positive societal impact.  Overall, the WIESENHOF and DFB-Frauen partnership exemplifies a successful model in sports marketing and CSR/ESG efforts, providing a reference point for other companies. The collaboration not only boosts WIESENHOF’s brand value but also earns trust and empathy from customers and stakeholders, supporting long-term growth and sustainable development.  #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #womenssoccer #germansoccer #sustainability #partnership #healthynutrition

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With the UEFA Euros under way and the Paris Olympics on the horizon, consumers are already hooked into summer's sporting season - and are following events daily on social media.    Here, Chris Barron from Unilever explains how tapping into people's passion for sport by linking with social media platforms can form a really powerful marketing tool. Watch the webinar to learn more about the impact it had for his business and how your business could capitalise.  https://lnkd.in/dXYafQm6 #ad #summerofsport #fmcg #webinar

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The weekend’s here again, although for some of us, it’s been a full week of fun at EURO 2024 GmbH. We’ve been there with adidas, doing a pre-match Quiiz before specific games. Fans still have a chance to get involved through the adidas app as teams continue through the group stages for another week up to the 26th. Then we’ve got the gripping knockout stage.  The live Quiizes are run through the adidas app before kick-off, with adiclub points available to everyone who takes part. In another first for Piing and adidas, the Quiiz is hosted by an AI presenter. The fans loved our Piing Quiiz and Pen-kick so much that the PZPN (Polski Związek Piłki Nożnej) Polish Football Association will be using the games again for their fanzone in Warsaw at the fixture tonight, and on Tuesday. It might not seem like it sometimes, but there is life beyond football and elsewhere we’ve had a busy week with industry peers;  appearing at Sport Industry Group before the England game last night, and also at Games Talks Live in Manchester on Wednesday and Liverpool on Thursday; mixing it up with the games industry. We’ve also been providing some Piing action as one of the tech demos at TelefonicaFest in Madrid, where our Business Development lead for Spain and Latin America, Miguel Ángel Hernández, has been stationed. We're in good company at the festival, alongsie heavy hitters including Netflix, Meta, The Walt Disney Company and Playstation. The Union Cycliste Internationale Mountain Bike World Series will be arriving in Crans-Montana, Valais, up in the Swiss Alps from today until Sunday 23rd, where adi.tv will be using the Piing MTB game in the fanzone - a firm fan favourite.  The Piing family is also out supporting the Team Bristol Street Motors drivers at Oulton Park in Cheshire on Saturday and Sunday as we reach the halfway point of the BTCC season.  The EXCELR8 Motorsport-branded game will be played by fans in the Bristol Street Motors #MeetAtTheStreet fanzone. #events #EventGaming #InteractiveEntertainment #EventExperiences #EventPlanners #EventMarketing  #EngagingExperiences #EventTechnology #sportsTech #eventTech #massparticipation #brandengagement #brandactivation

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With the UEFA European Championships having just kicked off - COME ON ENGLAND! 🏴󠁧󠁢󠁥󠁮󠁧󠁿 - it’s been really interesting to see the mix of brands who are leveraging the hype through UEFA official and unofficial partnerships 💫 Here are some examples: ⚽️ Unilever Personal Care - Sure, Dove, Lynx & Radox - a range of nationwide POS in-store activations including limited edition shower gels and prizes such as UEFA EURO 2024 tickets and cash. Shoppers need to purchase a product, scan its QR code in-store and enter their details to take part. ⚽️ Hellman’s - limited-edition bottles across 12 SKUs under the banner “Up your BBQ Game” plus a prize draw offering customers the chance to win a trip to the UEFA EURO 2024 semi finals and an experiential amplification activation featuring giant Hellman’s bottles in major London train stations. ⚽️ Lidl - “We’re On Your Team” campaign launched earlier this year in which children had the chance to be an official UEFA EURO 2024 player escort. Lidl also gave 22 Lidl Plus customers the chance to win a pair of match tickets - shoppers could make an entry for every £10 spent. ⚽️ WWF (World Wide Fund for Nature) - a EURO 2024 sweepstake kit and other football-based fundraising activities such as wearing your kit to work day or info about how to host a charity football match. Whether big brand or charity, all of these brands have the opportunity to capitalise on the unique sales and awareness that this major tournament brings - whatever the end result, they will have all won 🏆 #brandpartnerships #partnershipmarketing #sponsorship #brandcollaboration #euros2024

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Key Takeaways from our event: "More visibility for women in football on the road to UEFA Women's EURO 2025!" ⚽ We’ve come a long way since the 1950s, when it was forbidden for women and girls to play football in clubs in Switzerland. Over the following 40 years, the sport has undergone significant changes regarding gender inclusivity. By the 1990s, the first international professional women's teams were competing at world championships. Since then, the growth has continued, highlighted by the audience for women's football doubling between 2017 and 2022, with another boom expected. A big part of this growth has been due to media coverage. As we always say: media shapes reality. But it is not just on the media! Everyone — especially each and every fan — needs to promote women's football and its visibility to make a real change. 💪 So if you’d like to be a #fan of the UEFA Women's EURO 2025, you can already register for tickets! 🎫 Emanuel Gisi, Sandra Plaza, Doris Keller, Fabienne Humm, Lara Dickenmann, Corine Turrini Flury, Lea Eberle, Elsa Reichling, Blick, FCZ snc, GCZ, Kanton Zürich Sportamt, Ringier, Ringier Medien Schweiz #WEURO25 #WomenInFootball #VisibilityMatters #EqualVoice

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⚽️ Morning Snapshot 👔 Newcastle United Football Club have named Paul Mitchell as their new sporting director. 👔 TSG Hoffenheim Fußball-Spielbetriebs GmbH have appointed Markus Schütz as the chairman of their management board. 👔 Borussia VfL 1900 Mönchengladbach GmbH and sports director Nils Schmadtke have mutually agreed to part ways. 👔 Kristian Baumgärtner is resigning as president of TSG Hoffenheim Fußball-Spielbetriebs GmbH due to health concerns. 🤝 Juventus Football Club and WTW have extended their partnership until 2029. 🤝 AS Monaco and APM Monaco have agreed to extend their collaboration for an additional two seasons. 🤝 Real Betis Balompié have secured a sponsorship deal with Trainline until 2026. 🤝 Hertha BSC GmbH & Co. KGaA have unveiled WTG as their new sleeve partner. 🤝 Udinese Calcio have introduced Banca 360 fvg as their new co-sponsor. 🤝 Watford Football Club have partnered with The University of Hertfordshire, which will feature on the sleeves of their official kit for the 2024/25 season, while ASUS will be displayed on the back of the club’s shorts. 🤝 RSC Anderlecht have signed a four-season partnership with Napoleon Sports & Casino, making them the club’s sleeve sponsor. 🤝 Millwall Football Club have announced MyGuava as their new front-of-shirt sponsor on a long-term deal. 🤝 C.A. Osasuna have entered into a sponsorship agreement with Toyota Tauro Motor and Lexus Pamplona for the next three seasons. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

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New Feature 🗣 Football Specific LinkedIn Audit Ft: Kai Nyyssönen Extremely strong profile. Focus on your activity maximise 3 pieces of content per week, (historic, current and topical) in both video, image and written formats. Also begin asking for recommendations! They add huge value to LinkedIn profiles and gain credibility instantly. Profile Mark 📝 90% To get your Linkedin Audit comment "Audit" or become an Unlimited Jobs4football Member 🚀 Note: You must work within the Football Industry and be a Jobs4football member

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With EURO 2024 GmbH 🌍❤️⚽️ on its way everyone is waiting for the first kick-off of DFB vs Scottish Football Association 🥳🎉 but I am equally eager to discover new TV commercials. 📺✨ As we look back at the history of the UEFA European Championship, there were many iconic TV commercials that did not only stay in our minds but also helped the brands to reach their goals! 🎯📊 Here are some of the top commercials that truly made an impact: 1️⃣ Nike - "Take It to the Next Level" (EURO 2008) 🎬 Directed by Guy Ritchie, this ad took us on a thrilling first-person journey through a footballer's rise to stardom. 📈 Over 50 million views on YouTube! 🚀 2️⃣ Carlsberg Group - "Team Talk" (EURO 2012) 🏟️ Featuring legendary football figures like Sir Bobby Charlton and Peter Schmeichel, this ad gave fans an epic pre-match pep talk. 👀 Viewed by 20 million people in the first week! 💥 3️⃣ The Coca-Cola Company-Cola - "Where Will Happiness Strike Next?" (EURO 2016) 🎉 This heartwarming commercial showed how football brings people together from all walks of life. 🌐 Garnered 30 million views across social media platforms! 🌟 4️⃣ adidas - "Create the Answer" (EURO 2016) 🌟 Starring football stars like Paul Pogba and Mesut Özil, this ad inspired fans to create their own destiny. 📲 25 million views on YouTube and counting! 🏅 5️⃣ Volkswagen - "Jump on the Wagon" (EURO 2020) 🚗 Featuring a humorous take on fans’ dedication, this ad resonated deeply with the audience. 📊 Reached over 15 million viewers in just two weeks! 🤩 Which one is your favorite? Share your thoughts in the comments below! 👇🔥 #EUROs #Football #Commercials #Advertising #Nike #Carlsberg #CocaCola #Adidas #Volkswagen #FootballFans #Marketing #SportsMarketing

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"Gegenpressing is a very proactive style of football. We like to press forward with a very intense counter-pressure. It's a fast, attacking, counter-attacking, exciting and fun style of football." – Ralf Rangnick Rangnick's style can be described as aggressive and progressive, with intense pressure and counter-pressure at its core. He puts his team in a narrow and compact shape when on the defensive, with opponents drawn into pressing traps. The compact shape allows his teams to press in numerical balance and counter-attack with speed, goal direction and positional fluidity when the ball is won back. Impulsive transitions are key because they create chaotic situations that can be exploited if the team is ready for it. A transition in soccer can be defined as the process of reacting and responding in the first few seconds after losing or regaining possession. Transitional football should not be confused with counter-attacking football, as instead of organizing deep and waiting to surprise the opponent on the counter, it aims to force an advanced recovery with the aim of winning the ball in a relative, almost of the opposite gate and surprising the unprepared opposition. Although Gegenpressing can be extremely effective, it is not without risks. Advanced pressure leaves spaces behind the defense that opponents can exploit. The intense physical demands also mean that players are more prone to fatigue, which can lead to decreased efficiency as the game progresses. Gegenpressing is a tactical philosophy that demands a lot from the team - cohesion, discipline, physical condition and technical skills. However, when executed well, it provides a dynamic and effective approach to the modern game.

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#MLTInsights: The #Olympics are in full swing, showcasing the incredible variety of the sporting world! Our recent Market Landscape Tracker research, conducted in collaboration with Futures Sport & Entertainment, explores the diverse sports landscape in Germany. We asked Germans "What is your favorite sport?" Key findings 👇: ➡️ The Summer Olympics are the second most popular sporting event among all participants.🥇 ➡️Football reigns supreme across all age groups, a true national favorite! ⚽️ ➡️Younger generations show a growing interest in eSports and Basketball, reflecting an evolving sports landscape. 🎮 🏀 ➡️Formula One racing enjoys greater popularity among all respondents compared to the younger age group. 🏎️ See the full results in the graphic below. What are your thoughts on the ranking?

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60% of women are interested in watching sports but many brands still focus on advertising purely to men during sporting events. With the 2024 Euros alone projected to generate 2.5Bn Euros for UEFA, the scale of the opportunity is enormous. Are you building diversity into your sports marketing plans? Read the latest edition of Strategic Marketing Insights for more! https://lnkd.in/eKvCm_VH #SportsMarketing #WomensSports #BrandEngagement #DigitalMarketing

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🏪 Traditional sports retailers show resilience in a challenging market, says SPORT 2000 GmbH CEO Margit Gosau Here is our summary of Dr. Regina Henkel's interview: 🔑 Key market insights: - Sport 2000 expands to a 7-country network with the addition of Austria and Czech Republic - Stable development in Germany, positive growth in Benelux - Small and medium-sized retailers proving more resilient than large chains - Running and walking categories maintain strong performance - adidas sees significant boost from the European Football Championship 💡 Success factors for traditional retailers: - Property ownership provides cost flexibility - Better ability to scale operations compared to flagship stores - Strong local customer relationships - Specialized knowledge and personal service - Effective inventory management in high-margin categories 🔚 The retail evolution continues Traditional sports retailers are demonstrating remarkable adaptability in a challenging market. While larger chains struggle with overhead and staffing, smaller specialized stores leverage their agility and personal touch to maintain stability. Read more: https://lnkd.in/dQNndU7k

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UEFA 2024 is right around the corner. Are you ready to take advantage? With 5B global viewers expected to tune in, UEFA 2024 brings one of the biggest media opportunities for advertisers looking to tap into a high-intent audience. 📺 Taking place in Germany from June 14-July 14, UEFA will feature 51 exhilarating matches between 30 teams, all competing for the European Championship. 🥇 Here’s why brands should make the most of this unparalleled opportunity: ⚽ Passionate audiences: a highly competitive event, UEFA will have emotionally invested fans proudly celebrating and representing their teams ⚽ Positive energy: fans eagerly await this event to come together and display their love for the game, a priceless element for brands to associate with ⚽ Distraction: much like the World Cup and the Olympics, UEFA offers billions an escape from politics and economics, being a beacon of hope and joy ⚽ Community: fans will be coming together and uniting to represent their teams along with their friends and loved ones, sparking a sense of tribe and belonging But most of all: 🏆 Access: a large-scale sporting event, UEFA 2024 opens the floodgates to a wide range of advertising opportunities for brands to tap into their audiences, particularly in mobile gaming With limited TV commercial slots that go for high budgets and only display within the event’s timeframe, mobile games present some of the hottest available inventory for brands this time of year. 📌 Eager to take advantage of the opportunity with some of the best mobile in-game inventory? Check out the comments below 👇 —------- Like this content? 👍 Like ♻️ Share 💬 Comment 💡 Follow GrowinTech to meet exciting companies and learn about mobile gaming and advertising. #𝗠𝗼𝗯𝗶𝗹𝗲 #𝗚𝗮𝗺𝗶𝗻𝗴 #𝗔𝗽𝗽𝘀 #𝗨𝗘𝗙𝗔𝟮𝟬𝟮𝟰 #𝗦𝗽𝗼𝗿𝘁𝘀 #𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀𝗵𝗶𝗽 #𝗘𝘂𝗿𝗼𝗽𝗲 #𝗙𝗼𝗼𝘁𝗯𝗮𝗹𝗹 #𝗦𝘂𝗽𝗽𝗹𝘆

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The Nexus of Innovation: At SportsInnovation 2024 in Düsseldorf, Germany, the global #football community witnessed the intersection of #sport and #technology like never before. This premier event, co-hosted by the DFL Deutsche Fußball Liga, D.SPORTS, and Spielmacher GmbH on March 20-21 2024, spotlighted the latest advancements shaping football's future, from #broadcast enhancements to #sports #performance technology and #smart #stadium #innovations.   Notably, FIFPRO, the worldwide representative of professional football #players, engagement through #PlayerIQTech underlined a pivotal move towards integrating emerging technologies within football, ensuring players' working environments and rights are forefront in this #digital #evolution.   Player IQ Tech represents a forward-thinking initiative that addresses the need to improve the understanding of new technologies and their impact on the players’ personal and #commercial interests. It is focused on equipping player unions with the knowledge and framework to manage player-centric technology and innovation in the football industry. It shows FIFPRO and Player IQ Tech’s commitment towards #safeguarding players' personal and commercial interests in an era where #data and technology permeate every aspect of the #game.   Through #workshops and dialogues, such as the recent one held with #European Leagues, #FIFPRO is driving a critical conversation on the responsible use and management of player data and technology. This collaboration is instrumental in establishing a balanced field where innovation benefits all stakeholders without compromising players' rights and well-being.   By fostering discussions among players, unions, leagues, and technology providers, Player IQ Tech is setting the stage for a future where football thrives on innovation that respects and enhances the player experience.   As we look towards the future of football, the collaborative efforts showcased at #SportsInnovation 2024 through initiatives like Player IQ Tech are paramount. They exemplify how the global football community can come together to ensure that as the game evolves, it does so with the players' best interests at heart.   #PlayerIQTech #SportsInnovation2024 #MENA #KSA #Kabaten #Iraq #UAE #Qatar #Jordan #Football #FootballTech #FootballInnovation #OmarHadid

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Female empowerment: Transformative impulses for the sports retail industry! The international sports industry is facing the opportunity to redefine itself: the need for more women in leadership and decision-making positions is becoming increasingly clear. Female perspectives will not only make the industry more inclusive, but also more sustainable. Emmanuelle Bahuaud, CEO of SPORT 2000 France, is actively promoting the visibility and opportunities of women in senior positions. In this blog post, Bahuaud shares her experiences and explains why female empowerment is not just a question of equality, but also a strategic success factor 👩🏻✨ Join us in discovering these valuable insights and check out the full interview in the article below 👇 #SPORT2000 #blog #interview #female #retail #leadership #empowerment #sportinggoods #industry #france https://lnkd.in/eNYahFcC

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