Alexander Schott

Today, ProSiebenSat.1 Media SE released quarterly results - and as CEO and CFO of NCG – NUCOM GROUP SE and the #CommerceandVentures segment I am extremly proud of our strong performance: Our revenues in the Commerce & Ventures segment increased organically by 22% to EUR 622 million in the first nine months of 2024 and in Q3 alone we achieved a 22% increase, reaching EUR 218 million. Adjusted EBITDA grew strongly by 55% in Q3 2024 mainly driven by positive revenue development, and in the nine-month period we almost tripled our earnings. The standout performer has been our Beauty & Lifestyle business flaconi which has thrived even amidst a general consumer slowdown with a revenue growth of 38%. Our Consumer Advice vertical with assets such as online comparison portal Verivox GmbH and Aroundhome continues to show steady growth, and we are seeing positive developments in our Media-for-Revenue and Media-for-Equity investment models at SevenVentures. With that strong tailwind, we will focus on maintaining our profitbale growth story in the final quarter of the year and expect the revenue momentum in the Commerce & Ventures segment to continue even in a difficult economic environment.   A huge thank you to all our dedicated teams at Commerce & Ventures, SevenVentures and our majority assets!  FLOYT Mobility | billiger-mietwagen.de | CARIGAMI marktguru Deutschland - ein Unternehmen der ProSiebenSat.1 Media SE CamperDays Jochen Schweizer mydays Group wetter.com GmbH

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It's this black time of the year again... Thousands of deals making it hard to find what's really a good price, fast moving offers or upvoted in user forums. We at OMG E-commerce GmbH have developed a lean, realtime big-data service where you can analyze all relevant datapoints around deals: Price, Discount, Brands, Retailers, Categories, etc. A realtime-WhatsApp notification notifies you on outliers, so you will never miss a significant signal. It is most useful for Influencers, Agencies, Affiliate Managers, Brand Managers, Retail Teams, Category Leaders, Pricing Managers, Analysts and all people interested in saving time when it comes to Deal Intelligence. Drop me a comment if you want immediate, cost-free access to the beta service.

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💥 Today in the Marketplace Service Provider Portrait: PlentyONE 💥 With our service provider portraits, we introduce our sponsors in the Marketplace Universe in more detail. Today we are telling you more about the solution provider PlentyONE. (Sponsored) 👉 Who is PlentyONE? The success story of plentysystems AG – now known under the PlentyONE brand – began in 2006, when Jan Griesel, the founder and current CEO, developed a smart solution for eBay sellers. What started as a simple sales software has now developed into an all-in-one platform for e-commerce. Today, PlentyONE supports retailers, manufacturers and brands of all sizes worldwide, providing a powerful platform that covers and manages the entire sales process across more than 150 sales channels. Under the motto “Channeling E-Commercial Excellence,” PlentyONE is positioning itself as a platform for next-level e-commerce worldwide. With over 350 employees, PlentyONE works remotely to stay competitive. In 2023, more than 116 million orders with a GMV of 9.8 billion euros were processed via the platform. The company's headquarters are in Kassel, and PlentyONE has had an additional location in Timișoara, Romania, since 2017. PlentyONE reached a significant milestone in November 2024: the consolidation of the plentysystems, plentymarkets and PlentyONE brands into a strong PlentyONE brand and the expansion of the management board. 👉 The unique selling points of PlentyONE: - All-in-one e-commerce solution: the platform covers all the essential steps, from managing items to selling them through a variety of channels. This means PlentyONE consolidates e-commerce processes, saving time and effort. - Scalability and security: PlentyONE's cloud-based architecture is suitable for businesses of all sizes and can reliably handle high transaction volumes, making it equally attractive to start-ups and large companies. - Tailored growth strategies: With a combination of managed services, strategic advice and operational support, PlentyONE offers its customers targeted growth strategies that ensure their long-term success. 👉 What is PlentyONE currently working on? One focus for the coming months is the expansion of the innovative Channel Layer technology, which ensures more efficient, standardized marketplace connections and relieves brands and retailers of complex system processes. The Channel Layer offers a growing portfolio of marketplace integrations and significantly reduces maintenance efforts to support companies in their multichannel strategy. 👉 Who is already working with PlentyONE? Johannes Blindhuber, Hakan Aydemir, Payam Rahbari, Anna Lorenz PlentyONE is already working successfully with companies such as WMF, Wacken, Melitta Group, Rollei and Lucky Bike.

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#TEMU HAS 33mil+ #MAU in #GERMANY Why TEMU is so successful in biting significantly into EU's e-commerce? 😮 For many this have been "Phew!" response when TEMU as Chinese new player started to enter European markets one by one. Ehm, maybe "to enter" should be rather exchanged for "to colonize", because in two years time it managed to amass 33 million monthly active users. Yes, go one sentence back and read it again: 33 million monthly active users on 67mil adult population of this country. how is this even possible? 💰 Many make an easy escape from this discussion by trying to blame it on super cheap, super low quality good manufactured in CN that often don't meet the "usualities" of western markets. As much as some aspects of that answer are true, the true power of TEMU comes from something different. ⌛ If you ever opened the TEMU App you would learn that before you ever get to the actual goods you have 2-3 gamification gimmicks under your belt. (with spins, animated coupons unboxing or other forms) These are overlaying the whole screen in semitransparent way. making you feel these are just translucent curtains you cake wave anytime away. But by the time you can get your hands on the actual product catalogue you already have some countdown time with hefty(-looking) discount or another poking to finish the purchase first place. Very often the actual shopping is more to please the bar for your discount rather than mindfully shop for another item. 🛍 And then comes the other TEMU trick of you are not really buying from TEMU, so are being sold from them. You have next to none chance to influence which items you will be exposed to, no real category search, not even talking brands or product titles. Just feed of the offers that are super-curated base on what you have clicked on (or purchased) before. After few visits TEMU turns for you into very narrow selection of things they are ready to send you, not that you researched for. 📈 Many are surprised by the "sudden: success of this method, where seller basically dictates what you can even think of and people still rush to buy it (even though they never declared need to buy such a item first place). well, this concept is working really well for Lidl (and few other retailers), who have week-long-nonfood aisle where they fully curate the things for you and people still storm the stores to buy that good out. 👺 If you were laughing or belittling Chinese shops, time to wake up from that dream. Before it becomes walking nightmare for you. #temu #strategy #success #germany #uk #us #ecommerce #china #lidl #nonfood #marketplace #goods

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🚨 Retail Media Webinar Alert! 🚨 Retail Media is on the rise, emerging as one of the fastest-growing segments in digital advertising. Did you know that global spending on Retail Media is projected to exceed $150 billion by 2024? This shift isn't just about advertising—it's about transforming the way brands connect with consumers at the point of purchase. 🚀 💡 In our Adform webinar, Tatjana Zeitel from Douglas and Rouven Aretz from PAYBACK provide exciting insights into the world of retail media, in which they have been successful not just since yesterday. 💡 Register now and secure your place!

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Mercedes-Benz’s AI strategy -- Found this article illuminating. Mercedes-Benz AG's new CIO, the formidable Katrin Lehmann shares how she thinks about her organization, transforming IT in this fast moving world and managing a global organization. Sharing highlights here: -Clean up your IT/ apps - "They looked at all the applications and catalogued them. The aim of the campaign was to consider what we really still need? Where do we need to invest again? Where do we need to transform? What should our IT landscape look like in the future? Do we need 100 programs when three are enough?" - Using AI internally for productivity gains - "Over 5,000 software developers use the GitHub Copilot in the group. They confirm that they save at least 30 minutes a day." -Standardization - "Radical Standardization," an initiative to remove complexity from processes and to focus more on standards where it makes sense. Do we already have a solution that we can use to solve a business issue? If not, are there standard products that we can use? This also includes being able to reuse existing components." -Security focus -  "rock solid operations" -Collecting, evaluating and QUALIFYING Gen AI ideas across the organization - We have set up a use case database in which we collect and evaluate ideas. After the evaluation, we prioritize and start implementing them. For this purpose, I have a team of experts at our subsidiary Mercedes-Benz Tech Innovation , which has set up the so-called "GenAI Accelerator". -Free and open source software is the way to go - "We have to think carefully about what we share with the community and what we don't. What features are differentiating for us? But in enterprise IT there are so many areas in which we can use FOSS for commodity functions, so we can benefit enormously from that." via CIO Views Magazine #digitaltransformation #IT #AI https://lnkd.in/eVBmNABT

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This will be quite an interesting webinar! Targeting is an essential element of modern marketing campaigns, but many forms are now an endangered species. Happy to discuss what retail media can contribute in this!

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Successfully launching a new and innovative brand at decentralized accounts like EURONICS Deutschland eG and expert SE comes with its challenges. But I'm proud to share the achievements of two #IMPACTful projects at nonplusultra 🚀 With Shokz and Starlink from SpaceX, we're witnessing remarkable successes at both retailers. We've seen our weekly #sales numbers growing by over 200% compared to the end of 2023. Starlink presents a unique scenario. The #challenge lies in ensuring adequate #stock levels in stores, as we are consistently selling more and more. Key to this #success has been our integrated field force working closely together with our key account management: 🏎 Our #fieldforce maintains a proactive presence in stores, providing training, support and engagement for store staff. 💡 We prioritize optimal in-store placements for our #POS solutions, striving for best-in-class visibility. 👩‍🏫 Centralized category #workshops and #webinars to share insights and foster brand advocacy. 🎡 We also prioritize direct connections with #decisionmakers through platforms like KOOP fair. These initiatives have been crucial in driving our brand's #growth and establishing strong #partnerships with our #retail partners. #impact #wegrowbrands #retailgrowth

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🚨 Customer Alert: Data Exposure in Volkswagen Connected Vehicles 🚗🔒 Dear Customers, Volkswagen Group’s software subsidiary, Cariad, recently addressed a significant data exposure affecting approximately 800,000 internet-connected vehicles from brands like VW, Audi, Skoda, and Seat. Here’s what you need to know: 🔑 Key Details: • What Happened? Personal data, including precise vehicle locations (accurate to 10 cm for some models), was left unprotected in Amazon cloud storage. • Who’s Affected? Primarily customers in Germany (300,000 vehicles), with others in Norway, Sweden, the UK, France, and more. 🌍 • How Did It Happen? A system misconfiguration, identified by ethical hackers from the Chaos Computer Club (CCC). 💻 ⚠️ Implications: • Data included vehicles from police fleets and sensitive users, like intelligence service employees. 🚓 • CCC hackers found location data using publicly available tools before reporting the issue. • No evidence suggests misuse by unauthorized third parties, and no one could access the vehicles themselves. ✅ What Was Done? • Cariad responded within hours to fix the issue after being notified on November 26. 🛠️ • They assure customers that data is collected and stored securely, with strong measures like pseudonymization, anonymization, and limited access rights in place. 🔐 💡 What Can You Do? • Stay Informed: Learn how your vehicle’s data is collected and used. 🧠 • Adjust Settings: If concerned, review and deactivate connected car services. ⚙️ • Follow Updates: Keep an eye on Volkswagen Group’s communications for future security enhancements. 📢 Cariad’s Quick Response = A Lesson in Accountability! 💪 While the issue is resolved, this incident highlights the importance of cybersecurity in connected cars. Let’s stay vigilant and informed to protect our data in this ever-connected world. 🌐 More info 👉 https://lnkd.in/dSUZWBri #Cybersecurity #ConnectedCars #Volkswagen #DataPrivacy 😊

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As 3rd party cookies continue to dissipate, there's an inherent shift and need towards extracting value out of 1st party data. That said, we can't rely in the pre-built adtech pipes as a simple plug-in solution. New infrastructure is getting built to support #privacyfirst advertising solutions to ensure data protection across the entire value chain: from brands CRM data to Publisher audience. Whats even cooler? Data is inherently local. This requires new partnerships, new processes, new ways of working and collaborating. Today we can finally make public one of many successes to come in 2025 and beyond. It takes a village to make this a reality. That's what true data collaboration is all about! Publicis Media Germany Nils Sven European netID Foundation Uli Samsung Electronics Ilias Fons United Internet Media GmbH Friedrich Decentriq Antoine https://lnkd.in/eQgBguq9

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What are the benefits of a cohesive omni-channel approach 🏪? For our Meta advent calendar series, my dear colleague Kai Herzberger presented this great question as a little gift to me in his recent video and I was more than happy to come up with an answer. What are the benefits of a cohesive omni-channel approach and how can our tools drive both online and offline sales? Please check out Tino's and Kai's videos to learn about the impact of Gen AI & automation on peak season campaigns 🛍. #OmniChannel #Marketing #PeakSeason

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🌟 Grateful for the opportunity to join Medientage 2024 and discuss the potential of FAST channels for the ad industry together with Katharina Baumann, Christoph Freier and Juliane Paperlein ! In the course of the discussion I shared six key theses based on real data from the Zattoo TV Platform, illustrating how the integration of FAST channels into IPTV services add value for content providers, viewers, and advertisers alike. Here's a quick summary: 1️⃣ Enhanced Content Monetization: FAST channels integrated into IPTV and streaming services give rights holders a new way to monetize video libraries. Example: DEFA TV, Familie Dr. Kleist, Grjngo and Wedo TV. An increasing number of such channels are already achieving substantial revenue. 2️⃣ Improved Viewer Experience: Adding diverse content like true crime, classic movies, and documentaries enriches the viewing options for users of IPTV services. 3️⃣ Growing Viewer Engagement: FAST channels are not only available but also actively watched—garnering 2.6% of all viewing minutes of Zattoo in Germany, 2.8% in Switzerland, and 4.1% in Austria (as of September 2024). 4️⃣ Attractive for Advertisers: FAST channels integrated in IPTV services offer ad placements similar to traditional TV but with advanced targeting capabilities. Advertisers can reach audiences based on specific audience segments, which means tailoring ads to viewer interests or behaviors, such as automotive enthusiasts, sports fans, travel lovers, pet owners, home improvement aficionados, and foodies. This approach gives advertisers the flexibility to deliver ads more precisely, targeting audience segments instead of booking individual channels. And FAST channels are a viable option even for brands with smaller budgets (campaigns start from €5k). 5️⃣ High Market Demand: Connected TV ad placements are in high demand, with 80% of campaign requests at Zattoo focused on CTV. Premium CPMs and successful revenue generation for partners demonstrate the channel’s market potential. 6️⃣ New Revenue Streams for IPTV Providers: FAST channels empower IPTV platforms to participate in ad-supported models, generating revenue that, with scale, becomes highly impactful. 📊 FAST channels are reshaping our industry, offering benefits across the board, from content monetization to targeted advertising. The TV industry keeps evolving! #mtm24 #Medientage2024 #FASTchannels #IPTV #Streaming #Advertising #Zattoo #ConnectedTV

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Have you considered the impact of AI-driven search? Learn how AI-driven search can enhance user engagement and ultimately increase revenue. Great people, great topics, great food.

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In the lead-up to the IFH Media Day in fall 2024 in Germany, a pivotal session was held featuring Andreas Riekötter, Managing Director of IFH Media Analytics, and Maximilian Fuß from EMS European Media Sourcing, a media agency focussing on local media. This talk highlighted the pressing need for innovative strategies in offer communication, focusing on the intelligent integration of print-based and digital channels like leaflet delivery 📰, digital leaflets or geotargeted display ads 📱. ➡️Adapting to Market Fragmentation and Uncertainty: In the face of increased market fragmentation and uncertain times marked by multiple crises, EMS stresses the importance of a holistic approach to local media-mix planning. This strategy is geared towards identifying which channels perform best for specific types of clients, particularly retailers, ensuring that communication is both effective and efficient. ➡️Localized Media Strategies: The talk underscored the necessity of adopting a 'local lens' in media planning. This approach involves understanding and leveraging the unique characteristics of local markets to optimize media reach and engagement. It's about moving beyond a one-size-fits-all strategy and tailoring media efforts to specific local needs and preferences. ➡️Integration of Print and Digital Media: Despite the digital surge, print remains a potent medium, achieving substantial reach. However, the challenge lies in not just capturing but effectively engaging the audience through smart combinations of print and digital. Maximilian Fuß elaborated on the importance of not relying solely on broad reach but focusing on 'targeted reach' which ensures that promotional materials are seen by potential customers in proximity to the stores. ➡️Data-Driven Decision Making: A highlight of the session was the introduction of EMS’s proprietary tool, the Media Reach Maximizer. This tool integrates Media Mix Modeling with advanced data analytics, including machine learning, to optimize media strategies based on a myriad of factors like seasonality, advertisement refusal rates, and media affinities. ➡️Practical Application: A case study was presented where EMS used the Media Reach Maximizer for budget optimization in a retail scenario. The tool allowed for an analysis that led to significant savings while maintaining, if not increasing, customer visitation frequencies. This practical example showcased the potential of integrating analytical tools in media planning for enhanced efficiency and effectiveness. ➡️Future Outlook and Technologies: The discussion also ventured into the future of marketing communications, emphasizing the role of AI and cross-media strategies. There was a strong focus on how these technologies could be harnessed to further refine the integration of promotional channels, enhancing both reach and relevance. https://lnkd.in/dauGqeZy Andreas Riekötter Maximilian Fuß Bettina Krambo #print #digital #reach #performance

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AI will of course not only revolutionize news production. Join this session to get more insights, how AI is beneficial in #healthcare and other industries. #wearecgi #ai

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The #NOYB complaint against DER SPIEGEL in Germany is helpful to show all #companies in all #sectors the clear and present danger of dogmatic interpretation of rules on #advertising and #GDPR. It’s finally a very public canary for what comes next. If this kind of approach to #PayOrOk becomes the norm, most #European #content sectors and #digital companies (including #news and #publishing) will face a colossal loss of revenue and consumers will be worse off. It’s directly trying to change how many sectors work at a fundamental level. And then it will hit even wider sectors of the economy, as well as all the companies and in particular #SMEs that depend on ads to reach new #consumers / #customers #CCIAeurope CCIA Europe #advertising #ConsentOrPay #digitalEU #data #privacy #DataProtection #DPAs

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What is #DigitalShelfAnalytics? OnlinehändlerNews asked me about this. Thanks for publishing. Digital Shelf Analytics (#DSA) refers to the collection and analysis of product-related data on e-commerce and retail platforms. Retailers and manufacturers can thus gain insight into the performance of their products, as well as that of their competitors. DSA is largely #automated, in some cases already using #AI solutions, and summarises comprehensive information on brand and product performance on a variety of platforms. AI offers new opportunities to make monitoring, analyses and actions even more powerful and automated. Full article (German): https://lnkd.in/ethshwv7

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Payouts to German Artists Quadrupled 📈 In the course of our All Music Friday convention today, we published new local payout data for the German market: 💰 More than 1000 German artists have received more than 50,000 euros in royalties from Spotify alone in 2023. This means that the number of German artists who have reached this level in terms of royalties from Spotify has more than quadrupled since 2017. 💰 The total share of German creatives in the royalty pot was also published: German artists earned more than 409 million euros in royalties from Spotify alone in 2023 - more than four times the amount achieved in 2017. 🔝 We also reported details on the importance of the domestic repertoire in the platform's day-to-day business: German artists were responsible for 73 percent of the tracks that were represented in the daily top 50 lists in Germany last year. 🔎 In addition, almost 9000 German artists and their songs were added to editorial playlists on Spotify and listeners discovered German acts for the first time on Spotify more than 6.7 billion times. https://lnkd.in/dh6WW2Sd

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