Ströer CORE

How do you put a campaign through its paces? 🔍 We know someone who does. 💯 Meet Wolfgang Hothum, founder and owner of the IKAO Institut für Kommunikations-Analyse und -Optimierung, helps companies analyse and strategically optimise campaigns based on data. This week he shares his insights on: • info essences  • what often causes creations to fail in practice • the positioning of agencies on AI 3 questions – 3 guests: In this special of our series Creation & Design, we’re not only giving Ströer creation experts a platform but also industry experts from across the field. 🤝 Sounds interesting? Click the link below to read the last part of the special 👇

… and Polychange does not necessarily mean …crisis, more PolyChallenge so that we have a lot of opportunities to cope with once we start focussing, moving/acting and probably as a means of that collaborating. Fundamental insights always seem simple - that makes them fundamental. ;-) #foresight academy

How to create advertising that not only stands out, but really sticks? 🧠 Whether a campaign has succeeded in doing this is answered daily by our second expert, Joachim Agüeras Netz, Director Research and Key Account Management at MediaAnalyzer . As an online market research institute, MediaAnalyzer is one of the leading specialists for advertising impact and offers established test procedures for campaigns in all media channels. 💡 This week Joachim Netz shares his insights on: • The Reason to Believe  • The role of AI in (D)OOH creation design 3 questions – 3 guests: In this special of our series Creation & Design, we’re not only giving Ströer creation experts a platform but also industry experts from across the field. 🤝 Sounds interesting? Click the link below to read the second part of the special 👇

What's the secret to successful (D)OOH campaigns in an AI-driven world? 🤫 We asked one of the most influential voices in German advertising. Thomas Koch, aka Mr. Media, is a consultant, columnist, media strategy and planning expert with over 50 years of experience. This week he shares his insights on: ... The power of the right moment ... The role of AI in creative design ... The future of (D)OOH campaigns “3 questions for...” In this special of our series Creation & Design, we’re not only giving Ströer creation experts a platform but also industry experts from across the field. 🤝 Over the next two weeks, we'll be exploring with our 3 guests: 1️⃣ The latest developments in (D)OOH creations 2️⃣ The essential elements of a successful campaign 3️⃣ How creatives should position themselves in the age of AI Sounds interesting? Click the link below to read the first part of the special 👇

The future of creation? Automated, data-driven and still unique. 🧡 Of course, when we talk about the world ahead for (D)OOH creatives, an article on programmatic creation is a must. This week our author, Tom Wacker, explores the possibilities of programmatic creation and advertising in the DOOH context. You will learn more about: - customised, ready-made advertising material – including a test case implemented by Ströer SE & Co. KGaA for submission to the DOOH Creative Challenge 2022 - dynamic advertising and how it can be used not only for marketing, but also for municipal communication with citizens - what challenges advertisers and creative agencies still have to overcome and how AI fits into the picture Want to learn more? 📖 Click on the link in the comments to continue reading 👇

The tech and media world evolved rapidly this year. Dizzying?   Yes!   It would be great to have a wrap-up of 2024…   But who has the time to fight their way through the news jungle?   We have.   To stay on top of the hottest trends and news in the world of tech and media is literally our job. And sometimes we like to share 😉   Subscribe to our 10things Newsletter and get the year end edition “500 things you might have missed this year” on December 18th.   Honestly, it is the only wrapped of 2024 you need. 

Shocks & Chances: How Antifragility Shapes Future Solutions - Insights from LaFutura Munich Several minds from Foresight Academy partner brands joined La Futura - Global Trend Network’s Global Conference in Munich to dive into "Together we see all relevant futures". Under the motto “Shocks & Chances,” LaFutura brought together leading scientists, experts, and speakers to explore antifragility—turning disruption into strength. Highlights included Laura Engelhardt’s inspiring talk on #technology and #innovation, and collaborative insights on navigating uncertainty with resilience and opportunity. Join LaFutura today for vibrant discussions on topics like You Are What You Risk, Psychological Safety, State of Foresight, Future Skills, Robust Leadership, and more. A big thank you to the organizers, speakers, and partners for creating such a collaborative and forward-thinking atmosphere. Also thank you to Ströer SE & Co. KGaA and KPMG for hosting these two days of inspiring content and exchange. Let’s embrace challenges together and transform uncertainty into opportunities as we shape tomorrow! Great to see you there Anke J. Pätzold, Schlageter Beate, Laura Engelhardt, David Jonker, Rupert Hofmann, Robert Radloff Sebastian Baumann Antonis Sarlikiotis Nils Müller Thomas Prantl Prof. Dr. Heiko von der Gracht Torsten Rehder Jan Oliver Schwarz Prof. Dr. Laura Bechthold Tim Gotthardt Constanze Osei Anja Bourup Guy Katz🎗️Bernd Ebersberger Yaron Flint Christiane Wolff Alina Schukov Hendrik Freund and many more! #LaFutura #ForesightAcademy #Antifragility #FutureThinking

🚀 What an incredible start to the LaFutura Global Conference x Munich 2024🚀 The first day was packed with powerful insights from thought leaders and innovators. We kicked things off with a fantastic keynote by Prof. Guy Katz🎗️ who shared inspiring lessons on the power of optimism and positive communication, setting the tone for the day. His tips on collaboration, empathy, and leading happy teams resonated with everyone. Next, we were honored to welcome Laura Engelhardt who explored how digital twin technology bridges product design, production planning, and performance analysis to foster continuous improvement and operational excellence. She also introduced the concept of the Industrial Metaverse as a transformative ecosystem for real-time collaboration and adaptive intelligence. Constanze Osei followed with thought-provoking insights on innovation through diversity, corporate culture, and transformation. She underscored how embracing diversity drives meaningful change and fosters growth. Yaron Flint then took the stage, diving deep into cross-cultural innovation and the critical factors that drive corporate success. His session emphasized the importance of inside-out thinking, learning from failures, and staying agile in an ever-evolving market. After a quick break with amaaaaazing food from Jasper Udink ten Cate, Claudia Scheifgen from Ströer CORE challenged our attendees with the live Hacking Antifragility Game, which sparked engaging discussions and interactive learning on navigating uncertainty. Jan Oliver Schwarz closed out the day with an inspiring session on strategic foresight, showing us how organizations can stay ahead of the curve by anticipating and preparing for future challenges. We also had Michele Wucker joining us online, sharing insights from her book „You Are What You Risk“. She emphasized viewing risks as positive opportunities that arise from countless daily decisions. Lastly, Anja Bourup introduced the empowering "yes, and..." mindset, essential for antifragile thinking and action. After so many amazing keynote sessions everyone has been heading to Christmas markets and getting some food to discuss their newly learned insights and reflect on the day. 🎄🍴 The first day has been a whirlwind of innovation, transformation, and learning, and we can't wait to see what tomorrow holds! Stay tuned for more updates as we dive deeper into the world of Antifragility. 🙌 #LaFutura2024 #Innovation #Antifragility #StrategicForesight #Leadership #Communication

Creating Pictures of (another) tomorrow has always been a priority in our strategic thinking as Ströer Core. This is one of the main drivers for our collaboration with the Foresight Academy and its fellow partners. The attached vision is just a glimpse of what the Foresight Academy is working on and should inspire a spark in your own vision of tomorrow - How do you want to live in 10 years? The Foresight Academy Rupert Hofmann Ströer CORE #foresight #future

Learn about the technologies of the future in less than 1 minute? 🤖 The tech industry always seems to be full of new trends, ground-breaking technologies and buzzwords. And on LinkedIn, everyone wants to be at the leading edge. 💯 But how much do you really know about tech? Find out in this issue how much you know about web3: the decentralised and more democratic successor of our current internet. 👥🌐