Seedtrace

👀 𝐖𝐢𝐥𝐥 𝐟𝐨𝐨𝐝 & 𝐛𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐭𝐡𝐚𝐭 𝐟𝐚𝐢𝐥 𝐭𝐨 𝐨𝐟𝐟𝐞𝐫 𝐬𝐮𝐩𝐩𝐥𝐲 𝐜𝐡𝐚𝐢𝐧 𝐭𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐬𝐭𝐚𝐲 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞? Join us for our panel session next Thursday, where we will explore this question along with many others. In the second edition of our series, 𝐓𝐡𝐞 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞, we will dive deep into the future of brand communications and the role transparency will play as a key differentiator in the food & beverage industry. Our panellists will share valuable insights on: 🔹 How to embed product transparency at the core of your brand 🔹 Leveraging supply chain and sustainability data for compelling storytelling 🔹 The pricing of transparency 🔹 Identifying the most relevant impact topics for today’s B2C consumers Sign up for the panel here: https://lnkd.in/dBQfCgYk Let's connect, exchange and learn from each other! #Panel #Event #BrandCommunications #Sustainability #SupplyChain #Data #Marketing #Communications #Branding #PanelDiscussion

🌱 #Biofach2025: 𝐓𝐡𝐞 𝐏𝐮𝐥𝐬𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭 🌾 It was amazing to be at BIOFACH, immersing into the vibe of the organic market and engaging with industry leaders who deeply care about transparency and sustainability. The potential for real supply chain transformation is huge—but there’s still work to do! 🔍 𝐑𝐢𝐬𝐤 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐢𝐬 𝐣𝐮𝐬𝐭 𝐭𝐡𝐞 𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐩𝐨𝐢𝐧𝐭 Many companies believe that risk analyses, e.g. for supply chain laws, give them full supply chain visibility already. But real impact starts after the assessment—by actively managing high-risk products, raw materials, and regions before issues arise and sharing these insights with partners all along the #FoodSupplyChain. 🌍 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐢𝐬 𝐟𝐚𝐫 𝐚𝐡𝐞𝐚𝐝—𝐛𝐮𝐭 𝐧𝐨𝐭 𝐮𝐬𝐢𝐧𝐠 𝐢𝐭𝐬 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 The organic sector has strong direct supplier relationships, making it well-positioned for traceability. But many businesses aren’t digitising or leveraging their primary data effectively. Unlocking this potential could drive real competitive advantage. 🌳 𝐄𝐔𝐃𝐑: 𝐀𝐰𝐚𝐢𝐭𝐢𝐧𝐠 𝐧𝐞𝐰𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐞𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧 𝐢𝐧 𝐬𝐜𝐨𝐩𝐞 Downstream buyers are demanding traceability and deforestation-free supply chains for commodities not yet covered by EUDR. Sugar is a potential next target but confirmation on whether it will be included in the next batch of commodities affected by EUDR is pending. The message is clear: transparency, traceability, and proactive management are no longer optional—they’re essential. And also how Beatriz Daim from Tradin Organic put it on the "Save Sustainability" panel: 𝘚𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘪𝘴 𝘯𝘰𝘵 𝘢 𝘥𝘦𝘢𝘭 𝘮𝘢𝘬𝘦𝘳 𝘣𝘶𝘵 𝘢 𝘥𝘦𝘢𝘭 𝘣𝘳𝘦𝘢𝘬𝘦𝘳. Thanks for all of our valuable catch-ups, insightful conversations and new connections: Tradin Organic, Anitra van der Kraan, Riley Linder, goodmoodfood GmbH, Tobias Fischer, GOOD FOOD COLLECTIVE, Julian Stock, Nora Taleb, Conflictfood, Gernot Würtenberger, M. Salem El-Mogaddedi, Midsona AB, Madeleine Kröger, Josephine Hachmann, Michael Schildwächter, Wholey, Kirsten Selle Let’s shape the future of supply chain transparency together! #Biofach2025 #SupplyChainTransparency #FromSeedToShelf #FromHumanToHuman #EUDR #OrganicMarket #Seedtrace #Traceability

🔎 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐚𝐬 𝐭𝐡𝐞 𝐊𝐞𝐲 𝐭𝐨 𝐂𝐫𝐞𝐝𝐢𝐛𝐥𝐞 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 🌍 With traceability to the origin becoming increasingly crucial, the BIOFACH session "𝐒𝐚𝐯𝐞 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲" brought together experts to discuss how companies can communicate sustainability in a transparent and verifiable way. Here are the main points from Ana Selina Haberbosch: 🌱 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐚𝐬 𝐚 𝐊𝐞𝐲 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐨𝐫 Sustainability communication shouldn’t be limited to annual CSR reports—consumers value emotional yet fact-based stories. That’s exactly what Seedtrace enables: a traceable journey of ingredients from farm to shelf, based on primary data from the first mile. 📍 𝐁𝐞𝐬𝐭 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞: 𝐌𝐢𝐝𝐬𝐨𝐧𝐚 𝐱 𝐒𝐞𝐞𝐝𝐭𝐫𝐚𝐜𝐞 With DAVERT (Midsona AB), we showed how product transparency can become a true differentiator in the organic market. The key ingredients are traceable down to the batch level—a first at this scale! QR codes on packaging, online integration, and transparent communication make all the difference. 🚀 𝐓𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐬 𝐌𝐨𝐯𝐢𝐧𝐠 𝐓𝐨𝐰𝐚𝐫𝐝 𝐆𝐫𝐞𝐚𝐭𝐞𝐫 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 Just a few months later, two more supply chains for Davert have been equipped with batch-level traceability, including Tradin Organic’s coconut blossom sugar. This not only enhances transparency but also supports an impactful project at its origin in Indonesia: Thanks to the organic premium and the processing of the nectar, farmers and their families have significantly increased their income. 💡 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧: Companies that actively shape transparency today send a clear signal for the future. They are not only prepared for regulatory requirements such as supply chain laws but also build long-term consumer trust. Thanks for the valuable exchange on the panel: 🎤 Gerrit Wiezoreck, CEO of Ecofinia GmbH – Cocoa Tracking Instead of Greenwashing 🎤 Ralf Kunert, CEO of naturamus GmbH – Organic Compliance in the Supply Chain Act (LKSG) 🎤 Beatriz Daim, Sustainability Specialist at Tradin Organic – Transparency in Global Supply Chains #Biofach #Transparency #Sustainability #Seedtrace #SupplyChain #Compliance

👋 𝐒𝐞𝐞𝐝𝐭𝐫𝐚𝐜𝐞 𝐚𝐭 𝐁𝐈𝐎𝐅𝐀𝐂𝐇 – 𝐇𝐞𝐫𝐞 𝐖𝐞 𝐆𝐨 📸 We kicked off the 2025 edition in Nuremberg with a fantastic start and made sure to stop by our client Midsona AB's booth right away. Delicious nut butter and the latest updates on the 𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐎𝐫𝐢𝐠𝐢𝐧 project were waiting! After successfully implementing batch-specific traceability for the main nut ingredients last year, we're excited to take the next step: introducing coconut sugar from Tradin Organic (sourced from Indonesia) and rice from the IBIS rice project in Cambodia – now with batch traceability! 🔎 Want to learn more? Join Ana Selina Haberbosch on Thursday at the "Save Sustainability" panel, where she'll dive into how supply chain transparency is shaping the organic food market. 📍 14:00 - 15:00 Uhr | NCC Ost, Ebene 3, Raum Shanghai If you're here, let’s connect – whether planned or spontaneous, we'd love to meet! Greetings from the Seedtrace team! 💚

🔍 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐳 𝐚𝐥𝐬 𝐖𝐞𝐭𝐭𝐛𝐞𝐰𝐞𝐫𝐛𝐬𝐯𝐨𝐫𝐭𝐞𝐢𝐥 🚀 Woher kommen die Zutaten in unseren Lebensmitteln? Wie wurden sie angebaut und verarbeitet? Fragen wie diese gewinnen für Unternehmen und Verbraucher:innen weiter an Bedeutung. Doch Transparenz entlang der Lieferkette ist eine Herausforderung – von der Datenerhebung bis zur Analyse. In unserem neuesten Gastbeitrag auf dem Blog von nawi.berlin zeigen wir anhand von Beispielen aus der Praxis, wie Unternehmen wie Midsona AB und das Dussmann Food Service Innovation Lab Transparenz schaffen und was sie daraus lernen. 💡 Drei wertvolle Tipps für Unternehmen, die ihre Lieferkette sichtbar machen wollen: 🔹 𝐅𝐨𝐤𝐮𝐬 𝐬𝐞𝐭𝐳𝐞𝐧: Statt sofort die gesamte Lieferkette zu analysieren, lieber mit einzelnen Rohstoffen oder Produkten starten und schrittweise ausbauen. 🔹 𝐃𝐚𝐭𝐞𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐜𝐡 𝐧𝐮𝐭𝐳𝐞𝐧: Unternehmen können Lieferkettendaten nicht nur für CSR Berichterstattung oder interne Zwecke nutzen sondern auch gezielt in die Außenkommunikation integrieren und so zahlreiche Zusatznutzen erschließen. 🔹 𝐍𝐞𝐭𝐳𝐰𝐞𝐫𝐤𝐞 𝐧𝐮𝐭𝐳𝐞𝐧: Der Austausch mit Expert:innen und Partner:innen – z. B. in Verbänden – hilft, Expertise zu bündeln und Synergien zu schaffen. Unser Team bei Seedtrace arbeitet täglich daran, Unternehmen dabei zu unterstützen, ihre Lieferketten transparent und zukunftsfähig zu gestalten. Denn eins ist klar: Wer transparent arbeitet, hat einen klaren Wettbewerbsvorteil. 👉 Hier geht’s zum Artikel: https://lnkd.in/dagcEkUm #Nachhaltigkeit #Lieferkettentransparenz #Produkttransparenz #Innovation #Seedtrace #Midsona #Dussmann #nawiberlin

🤝 𝐈𝐒𝐌 𝐂𝐨𝐥𝐨𝐠𝐧𝐞: 𝐇𝐨𝐰 𝐒𝐮𝐩𝐩𝐥𝐲 𝐂𝐡𝐚𝐢𝐧 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐒𝐮𝐩𝐩𝐨𝐫𝐭𝐬 𝐚 𝐋𝐢𝐯𝐢𝐧𝐠 𝐈𝐧𝐜𝐨𝐦𝐞 𝐟𝐨𝐫 𝐂𝐨𝐜𝐨𝐚 𝐅𝐚𝐫𝐦𝐞𝐫𝐬 At ISM Cologne 2025, Forum Nachhaltiger Kakao and the Swiss Platform for Sustainable Cocoa hosted a discussion on how SMEs can contribute to ensuring a living income for cocoa farmers. The event highlighted the importance of collaborative action and transparent supply chains to close the living income gap and create long-term sustainability in the cocoa sector. As a provider of traceability solutions, Seedtrace was part of the conversation, showcasing how supply chain transparency can contribute to fairer pricing structures and greater accountability in financial flows—key factors in achieving a living income. 𝐎𝐩𝐞𝐧𝐢𝐧𝐠 𝐑𝐞𝐦𝐚𝐫𝐤𝐬: Dr. Carsten Bernroth (BDSI – Bundesverband der Deutschen Süßwarenindustrie e.V.) emphasised that ensuring a living income for cocoa farmers requires looking beyond just the price paid for cocoa. Structural factors—such as local market conditions, economic frameworks, and policies—also play a significant role. A holistic approach is needed to address these underlying challenges. 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐫𝐨𝐦 𝐏𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐛𝐲 Martina Gaebler 𝐚𝐧𝐝 Christian Robin 🌟 Closing the living income gap requires joint efforts across the entire supply chain, regardless of price trends. 🌟 Strategies must be adapted to local and market conditions to be effective. 🌟 Income diversification and price stability are crucial for ensuring sustainable livelihoods. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡𝐞𝐬 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞𝐝 The event featured solutions that can help bridge the living income gap, including: 💡 𝐁𝐞𝐲𝐨𝐧𝐝 𝐜𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 – Fairtrade Deutschland and Rainforest Alliance shared insights on how certification models can go further in supporting farmers. 💡 𝐓𝐫𝐚𝐜𝐞𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 – Seedtrace and osapiens demonstrated how transparency tools can enhance visibility into supply chains and ensure fair compensation. 💡 𝐈𝐧𝐜𝐨𝐦𝐞-𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐯𝐞 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐬 – Elucid introduced alternative ways to improve household incomes. 💡 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 𝐚𝐧𝐝 𝐥𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞-𝐛𝐚𝐬𝐞𝐝 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡𝐞𝐬 – HALBA - Division der Coop Genossenschaft) and CABOZ AG highlighted collaborative strategies to drive impact. 𝐌𝐞𝐞𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐊𝐨𝐚 𝐨𝐧 𝐂𝐨𝐜𝐨𝐚 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬 In addition to the panel discussion, our Partnerships Manager, Finn Rogge, met with our partner Koa Switzerland & Ghana during the trade fair to exchange insights on current trends and market developments in the cocoa sector. Understanding the evolving dynamics of cocoa sourcing, sustainability initiatives, and traceability requirements remains a key priority for Seedtrace as we continue to work with industry partners towards a more transparent and fair supply chain. #ISM2025 #SupplyChainTransparency #Events

Meet us at the BIOFACH in Nuremberg next week! 👏 We are excited for the upcoming edition of the fair and look forward to catching up with many familiar faces. Our CEO and Co-founder Ana Selina Haberbosch, and our partnership managers Nina Saskia Pachur & Finn Rogge will be on site from February 11 to 14. Meet them to discuss how you can establish long-term transparency and sustainability strategies throughout your supply chains. Schedule a meeting with Ana: https://lnkd.in/ecnGMW2b Schedule a meeting with Nina: https://lnkd.in/es9d5JKV Schedule a meeting with Finn: https://lnkd.in/eBKF2NyJ 📅 𝐀𝐥𝐬𝐨, 𝐦𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐭𝐨 𝐬𝐚𝐯𝐞 𝐭𝐡𝐞 𝐝𝐚𝐭𝐞: On 13 February, our CEO and Co-founder Ana Selina Haberbosch will be part of the congress panel "Save Sustainability: Transparent Organisation and Communication of Sustainability Along the Supply Chain – Practical Examples that Inspire," where we will share valuable insights from our client projects. Let's connect and exchange the latest trends (and challenges) shaping the organic market! #BIOFACH2025 #BIOFACH #VIVANESS #Sustainability #Traceability #Transparency

𝐃𝐞𝐦𝐨𝐤𝐫𝐚𝐭𝐢𝐞 𝐛𝐫𝐚𝐮𝐜𝐡𝐭 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 – 𝐟ü𝐫 𝐞𝐢𝐧𝐞 𝐧𝐚𝐜𝐡𝐡𝐚𝐥𝐭𝐢𝐠𝐞 𝐙𝐮𝐤𝐮𝐧𝐟𝐭 In Deutschland stehen wir an einem Wendepunkt. Die Entwicklungen der letzten Jahre zeigen, wie wichtig es ist, unsere Demokratie aktiv zu gestalten und zu bewahren. Insbesondere in Zeiten, in denen populistische und antidemokratische Strömungen an Einfluss gewinnen, ist unsere Wahlbeteiligung mehr denn je entscheidend. Die Entscheidungen, die wir heute treffen, beeinflussen nicht nur unsere Gesellschaft, sondern auch unseren Planeten. Eine starke Demokratie ist untrennbar mit einer nachhaltigen Zukunft verbunden – von der Förderung von Diversität und sozialer Gerechtigkeit bis hin zu einer verantwortungsvollen und transparenten Wirtschaft, die die Umwelt schützt und Ressourcen schont. Gerade als Unternehmen, das sich auf die Transparenz von Lieferketten und die Förderung nachhaltiger Praktiken konzentriert, wissen wir: Die Wahl, die wir treffen, bestimmt die Richtung, in die wir als Gesellschaft steuern. Unsere Stimmen sind der erste Schritt, um eine gerechte und umweltbewusste Zukunft zu gestalten. Jeder von uns kann durch sein Engagement in der Demokratie Verantwortung für eine Welt übernehmen, die sowohl ökologisch als auch sozial nachhaltig ist. Lasst uns gemeinsam für eine Zukunft stimmen, die auf Transparenz, Respekt und einer lebendigen, vielfältigen Demokratie basiert.

🍫 𝐒𝐰𝐞𝐞𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐡𝐞𝐚𝐝! 🍬 ISM Cologne is just around the corner, and we’re excited to connect! Meet our Partnerships Manager, Finn Rogge, to talk about transparency and sustainability in sweet supply chains. 📅 Save the date: On 3 February, there's another exclusive opportunity to exchange ideas! Forum Nachhaltiger Kakao and Swiss Platform for Sustainable Cocoa are hosting a side event: 𝐄𝐱𝐢𝐬𝐭𝐞𝐧𝐳𝐬𝐢𝐜𝐡𝐞𝐫𝐧𝐝𝐞 𝐄𝐢𝐧𝐤𝐨𝐦𝐦𝐞𝐧 𝐢𝐦 𝐊𝐚𝐤𝐚𝐨𝐬𝐞𝐤𝐭𝐨𝐫: 𝐏𝐫𝐚𝐤𝐭𝐢𝐬𝐜𝐡𝐞 𝐀𝐧𝐬ä𝐭𝐳𝐞 𝐟ü𝐫 𝐊𝐌𝐔 At Seedtrace, we'll be showcasing our traceability solution—helping to drive actionable strategies and tools for living incomes in the cocoa sector. Join us to discuss challenges, opportunities, and solutions! 🕒 3 February 2025 | 15:00–17:00 📍 Congress Centrum Ost, Congress-Saal Sektion 1 🥂 Followed by a networking reception at Südliches Foyer Want to chat? Book a meeting with Finn here: https://lnkd.in/dZ37nEqt Looking forward to insightful discussions—see you next week! 🚀 #ISMCologne #CocoaSustainability #LivingIncome #SupplyChainTransparency #Seedtrace

🌟 𝐀 𝐧𝐢𝐠𝐡𝐭 𝐟𝐮𝐥𝐥 𝐨𝐟 𝐧𝐞𝐰 𝐧𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞𝐬 🌟 Last evening, Food Innovation Camp and Food Service Innovation Lab hosted an inspiring networking dinner themed 𝘕𝘦𝘸 𝘕𝘢𝘳𝘳𝘢𝘵𝘪𝘷𝘦𝘴. 🎉 Together with Nadja Flohr-Spence, our CEO Ana Selina Haberbosch took the stage to showcase the 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐭 𝐂𝐮𝐫𝐫𝐲𝐰𝐮𝐫𝐬𝐭—a pioneering project that reimagines food innovation and transparency. This beloved classic now tells a story: a detailed, data-backed journey of its 18 ingredients, from farm to fork. Thanks to the collaboration between Food Service Innovation Lab, Seedtrace, SoulSpice, and Planted. A simple QR code lets guests connect with the farmers, see images from the harvest, and learn about the entire supply chain. 🤳 Scan the code in the photo to explore the story behind the dish! 🌱 At Seedtrace, we believe this is the future: using transparency to build trust and emotional connection AND fostering deep collaboration along the supply chain to drive social and environmental impact. To all who joined last night: thank you for sharing this journey and pushing forward the food revolution! 👏 Christian Hamerle and Nadja Flohr-Spence from Food Service Innovation Lab as well as Sina Gritzuhn and Lia Carlucci 🍋 from Food Innovation Camp who hosted this fabulous event. 👏 Dr. Dorotea Pein from Planteneers who brought culinary plant-based delights to us throughout the evening. 👏 Nadine Filko who shared beautiful creative ideas on how we need to engage with emotions in the sense of a future-oriented diet. She creates amazing spaces for this and even moved us with a poem. #Innovation #Sustainability #Networking #FoodTransparency #NeueNarrative #SupplyChain #Traceability #FromHumanToHuman