🚀 Missed Will’s #DLD25 session? It’s one you’ll want to catch up on! 🔗 Watch here: https://lnkd.in/ddFibwDX In this insightful discussion, Will Page and artist Sophie Louise Scott (Sophie & the Giants) explore how global streaming platforms like Spotify and local radio markets are reshaping the way artists connect with audiences worldwide. 📊 Will breaks down key data on how local artists are topping their home charts, singing in their native languages, and what this means for the future of music, culture, and global media. 🎤 Sophie shares her journey as a UK artist signed with Universal Germany, experiencing major success in Germany and Italy, while facing challenges breaking into her home market.
Strategic Advisory | Author of Pivot | Former Chief Economist at Spotify and PRS for Music | Fellow of London School of Economics and Edinburgh Futures Institute
Watch my Glocalisation keynote at DLD Conference where German language artists are on the rise inside Germany — the opposite of what we’re seeing in the UK (and Australia, Canada). That’s the main course, for dessert you have a Q&A with the brilliant Sophie and the Giants: a UK act, signed by Universal Music Deutschland working with Italian producers and blowing up across the EU - a rare post-Brexit success story that Britain doesn’t even know about. https://lnkd.in/e9DRhTjE