Ma3looma is an Egyptian website aimed to raise awareness about sexual and reproductive health (SRH) issues among the Egyptian youth. The website addresses the current problem that Egyptian youth/students are insufficiently educated about SRH issues due to their relatives/teachers being embarrassed or unprepared to discuss this issue due to social taboos. Ma3looma uses various social media platforms as well as its own website to expose at-risk populations and the Egyptian youth coming to age in a digital era “… to anonymous, accurate, and non-judgmental information about their health and rights using OneWorld’s mobile phone and web-based question-and-answer service, which is managed and staffed by trained counselors from the Egyptian Family Health Service (EFHS).” Ma3looma is operating via
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