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- British Rail was the brand image of the nationalised railway owner and operator in Great Britain, the British Railways Board, used from 1965 until its breakup and sell-off from 1993 onwards. From an initial standardised corporate image, several sub-brands emerged for marketing purposes, and later in preparation for privatisation. These brands covered rail networks, customers services, and several classes of new trains. With the size of British Rail's fleet, due to the time required to repaint rolling stock, in terms of the physical trains brand switchovers could be lengthy affairs lasting years. This worsened into privatisation, with the same services often using 3 or 4 different liveries. Following privatisation, several of the brands disappeared, although some brand names such as ScotRail, Merseyrail, Eurostar and Freightliner still exist today. The double-arrow symbol introduced with the creation of the British Rail brand in the 1960s, still remains after privatisation, as a unifying branding device used by the privatised National Rail network, and shown on most tickets, stations, timetables and publicity, but not trains. (en)
- Marques commerciales de British Rail est une liste des nombreuses marques déposées créées par British Rail pour ses services, marques conçues pour capter l'œil et l'imagination de ses clients voyageurs actuels et potentiels. Elles servaient aussi bien à désigner les services que du matériel (exemple, la rame automotrice). Les entreprises privées qui lui ont succédé ont continué à cultiver cette tradition, reprenant parfois les marques originales de British Rail, introduisant dans d'autres cas leurs propres marques (par exemple les trains Meridian de Midland Mainline, ou les services Voyager de Virgin), etc.). (fr)
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- Marques commerciales de British Rail est une liste des nombreuses marques déposées créées par British Rail pour ses services, marques conçues pour capter l'œil et l'imagination de ses clients voyageurs actuels et potentiels. Elles servaient aussi bien à désigner les services que du matériel (exemple, la rame automotrice). Les entreprises privées qui lui ont succédé ont continué à cultiver cette tradition, reprenant parfois les marques originales de British Rail, introduisant dans d'autres cas leurs propres marques (par exemple les trains Meridian de Midland Mainline, ou les services Voyager de Virgin), etc.). (fr)
- British Rail was the brand image of the nationalised railway owner and operator in Great Britain, the British Railways Board, used from 1965 until its breakup and sell-off from 1993 onwards. From an initial standardised corporate image, several sub-brands emerged for marketing purposes, and later in preparation for privatisation. These brands covered rail networks, customers services, and several classes of new trains. Following privatisation, several of the brands disappeared, although some brand names such as ScotRail, Merseyrail, Eurostar and Freightliner still exist today. (en)
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