Belgrade Fashion Week is a fashion show held in Belgrade, Serbia twice a year. It is the largest event of its kind in the country. Attracting international buyers and industry experts, the show has helped launch the careers of several Serbian fashion designers, such as George Styler, Ivana Pilja, Ana Ljubinkovic, and Boris Nikolic. British designer Roksanda Ilincic, who is originally from Serbia, has regularly presented her collections at the show since 2002. Italian Vogue has called the festival "... the most interesting platform in the Balkans for designers and international buyers".