Shantal Erlich

🚀 FREE Workshop: AI in Digital Marketing! Join us on Nov 11th at 12:00 pm to learn how to supercharge your digital marketing with AI! Led by 🚀 Renzo Proaño, this workshop covers: 🔹 Building a digital strategy 🔹 Leveraging AI tools like ChatGPT 🔹 Choosing the right channels 🔹 Smart budgeting tips 🔹 Measuring campaign success Perfect for small business owners ready to elevate their online presence! Register here: https://bit.ly/4emrjO1 Special thanks to BankProv for sponsoring this event! #AIMarketing #DigitalMarketingWorkshop #EntrepreneurTips #MarketingWithAI #FreeWorkshop #BankProv

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How Can Emotions Shape Your Marketing Campaigns? 🎯💡 Creative testing methodologies that segment campaigns by emotion. Discover metrics for evaluating performance, including CPM and click-through rate, and learn how to optimize your assets for maximum impact. Join us on this exciting journey! Listen here: https://bit.ly/3x0ixpk #MarketingStrategies #CreativeTesting #EmotionInMarketing #CampaignOptimization #CPM #ClickThroughRate #DigitalMarketing #AdvertisingInsights #PerformanceMetrics #Engagement

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DV360 vs. Google Ads: Which Platform Delivered Better Results for HTML5 Ads? Alejandra Rodriguez Rincon recently ran a head-to-head test to compare the performance of HTML5 display ads on DV360 and Google Ads, focusing on Click-Through Rate (CTR) and Cost-Per-Click (CPC) as our key metrics. The results? DV360 emerged as the clear winner, driving nearly 10,000 more clicks with a 5x higher CTR and a lower CPC than Google Ads. While Google Ads delivered more impressions, its limitations on broad targeting for a "Maximise Clicks" campaign held it back in this instance. If you're curious about the details, check out the full article in the comments👇

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🎤 Join us to learn about Google Discover with Clara Soteras Acosta In this exclusive interview, Clara Soteras, an SEO expert, shares her insights on Google Discover and how it's changing the way we consume content online. 🔍 Key topics covered: 👉 Understanding Google Discover and its importance 👉 Best practices for optimizing content for Discover 👉 Data Audits and Performance Metrics Don't miss this opportunity to gain valuable knowledge from an industry expert! 👀 Watch the full interview now: https://lnkd.in/eZBdwJX2 #GoogleDiscover #SEO #ContentStrategy #DigitalMarketing

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Excited to share this article from the Rednodo team on boosting repurchase rates through email marketing. Whether you're in digital marketing or just curious about increasing customer loyalty, this is a must-read! What are you waiting for? Let's learn and grow! #EmailMarketing #CustomerLoyalty #DigitalMarketing #MarketingStrategy #BusinessGrowth https://lnkd.in/e5EFYF_d

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📚✨ Discover Valuable Insights with Palabra Media! ✨📚 Dive into our latest blog posts and stay ahead of the curve with expert tips, strategies, and industry trends. Unlock the knowledge to boost your brand's success! 🌟 Visit palabramedia.com/blog and start reading today! 📈💡 #ReadOurBlog #MarketingTips #SEO #DigitalStrategy #PalabraMedia

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🍿 Grab your popcorn—our video case study with Notion is here! 🎬 https://cust.io/3LAWzNv Starring Meli M. and Jonny Bigelow from Notion's lifecycle team, discover how Customer.io helped scale their marketing to millions of users worldwide. 🌍 They used Customer.io to: 📈 Boost conversion rates by 6-7% with localization campaigns 👋 Achieve a 49-51% open rate and 1-1.5% CTR for a feature adoption campaign 🚀 Increase open rates by 20% with A/B testing 👉 Want all the details? Check out the full case study here: https://cust.io/3LAWzNv #notion #lifecyclemarketing #casestudy

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✋ Are your SEO and PPC strategies working together? Robbie Richards shares 3 ways your SaaS can integrate the channels for max performance:

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How Demand Gen campaigns helped us add $150K in Google Ads Spend (Profitably) in just 90 days 📈 And how you can make any store work with the right top of funnel strategy... 1. Campaign Setup Secrets 🎯 - Start with Maximize Conversions - Switch to Conversion Value after 30 conversions - DON'T set TCPA/TROAS (doesn't work for a high spend campaign) - Aim for break-even ROAS (trust me on this) The awareness these campaigns bring will supercharge your entire funnel. 2. The Landing Page Strategy 💡 Here's what 99% get wrong: - DON'T add product feeds - DON'T send traffic directly to product pages - DO use dedicated landing pages - DO implement quiz funnels (this was a game-changer) This traffic is ice cold. Sending it to a product page is like asking someone to marry you before the first date. Warm these users up with a cold traffic funnel. 3. Audience Targeting 🎯 Controversial take: Go BROAD. Yes, you read that right. - No specific audience targeting - Let Google's AI do the heavy lifting - Creative is your targeting (just like Meta) Pro Tip: Only use optimised targeting AFTER your campaign proves successful. 4. Creative Testing Framework 🎬 Here's our exact setup: - 7-8 creative batches per ad set - 3x hooks, same body per batch - 1x Ad Set for videos - 1x Ad Set for statics (optional) You can get started just by repurposiong your Meta/TikTok UGC! The fact that most 7-figure brands aren't doing this is mind-boggling. If this helped you, do me a favour: - Like this post - Drop a comment - Share with a fellow eCommerce owner

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Segmented campaigns can lead to a 760%* increase in revenue. HubSpot offers the basics of segmentation, but the duty falls to marketers to analyze the database and configure the segmentation. There's three primary approaches to segmenting contacts in HubSpot: - Buyer Personas - Contact Lists - Lead Scoring How do you do it? #hubspot #segmentation #thalox #marketinginsights *(Campaign Monitor by Marigold).

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[We're not being paid for this] After testing many of the marketing automation tools out there, we've come to the conclusion that ActiveCampaign is our favorite. We recommend it to all clients who need a marketing platform and use it ourselves. We exclusively use ActiveCampaign to manage email, contact lists, and marketing automation for our clients. With ActiveCampaign, you can: 1️⃣ Manage all your email marketing 2️⃣ Send email blasts with templates or custom email designs 3️⃣ Manage and analyze contact lists 4️⃣ Set up and send automated emails 5️⃣ Integrate with other apps (over 870), including WordPress 6️⃣ And much more! Let us know if you need help maximizing the effectiveness of your small business' email marketing; using ActiveCampaign, of course!

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Retention isn’t just a metric—it’s a mindset. Our latest post covers how you can boost retention with push notifications and keep your audience coming back for more. From saving abandoned carts to driving consistent traffic, Pushly offers the tools to keep your retention game strong. Start building those long-term connections today. Let Pushly help! Dive into the details and see how you can turn one-time visitors into die-hard loyalists. https://lnkd.in/exYP-4Js

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