PLATFORM OVERVIEW / AI

Cloudinary AI

Cloudinary has been a pioneer in the AI space and applying AI to automate the asset lifecycle since 2012. We offer practical GenAI, scalable AI-powered automations and the ability to connect to AI agents and LLMs for image and video management for developers, marketers, the enterprise, and any use case.

Cloudinary GenAI in Action

Cloudinary AI

Extend the Life (and Value) of All Your Visual Assets

The value of your visual assets, whether they’re created in-house, via a third-party, or purchased stock, is their reusability. Cloudinary GenAI and AI scales and automates visual asset repurposing across channels, puts an end to costly reshoots, and shrinks the hours spent on post-production edits to minutes.

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Gen Background Replace


Transform old product and hero shots by generating entirely new backgrounds at scale with GenAI.

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Generative Fill

Seamlessly expand images with generative AI, creating new aspect ratios to fit any size required.

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Generative Restore

Revitalize old or overcompressed images by eliminating artifacts and imperfections with generative AI.

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Generative Upscale 

Enhance image sizes with ease, growing them to virtually any size without concerns about artifacts or imperfections.

Cloudinary AI

Your Most Valuable Marketing Asset: User-Generated Content

Like third-party content, UGC is marketing gold. Unfortunately, the moderation, curation, and normalization of these types of content can be challenging. Cloudinary AI ensures you’re delivering authentic, compelling experiences with the added assurance that what’s being delivered is on-brand and safe.

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Generative Enhance


Instantly correct user-supplied and third-party images at scale with these two powerful generative AI features.

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Generative Remove

Seamlessly remove unwanted objects from UGC as part of a moderation workflow using GenAI.

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Generative Captions

and Auto Tagging. Ensure findability and accessibility of user-supplied images with these two powerful taxonomy features.

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AI Vision

Use advanced multi-modal AI to moderate, tag and ask open questions about any image or image set in your library.

Cloudinary AI

Editing at Scale

Our Generative AI features automate the image editing process by generating multiple variations and making bulk adjustments in one step getting your products on all your digital properties in minutes versus days.

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Generative Recolor

Produce color-based product variants with generative AI, eliminating the need for manual editing or reshoots.

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Generative Replace

Swap out foreground objects with natural language prompts and generative AI.

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Video Smart Cropping

Our advanced AI can crop videos to any aspect ratio or device on-the-fly keeping focus on key objects.

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Video Preview Generation

Create compelling video previews from user uploads at scale and on the fly using advanced machine learning.

Cloudinary AI

Connect Cloudinary and Your Preferred AI Agent to Start Building

Cloudinary’s MCP Server makes your media stack LLM- and agent-ready with OpenAPI access. Call image and video workflows using natural language or API requests. Build directly into AI tools or apps. The Cloudnairy MCP server is secure, compliant, and scalable.

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MCP

All Cloudinary AI Features

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Calculate the Value of Cloudinary AI

To AI or not AI is no longer the question. The question is what is the value in terms of real time, money, and hours saved.

Estimated Average Annual Savings with Cloudinary AI

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*Estimates based on actual research, please see calculator for details

Cloudinary AI: Trust and Safety Commitment

Cloudinary is dedicated to responsibly designing, developing, and operating its GenAI and AI technologies. We adhere to strict industry standards for ethical AI use. Our GenAI and AI tools empower developers and creators without replacing them or their creative vision.

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Resources

G2 Names Cloudinary the Leader in Image Optimization

Most brands wouldn’t want their product to be thought of as forgettable by its customers. At Cloudinary, though, we’re proud to be known as

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What Does Generative AI Mean for Enterprise Visual Media?

It’s no longer news that generative AI has sparked excitement across industries. The market is expanding rapidly, growing nearly three times

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Cloudinary AI: A Year of Innovation

We released an array of generative AI tools with capabilities ranging from enhancing workflows to boosting creativity – all delivering

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