A88Lab. SaaS Agency

Nobody likes feeling ‘sold to.’ But everyone likes buying from people they trust. That’s why in B2B, sales isn’t just about pricing or features. It’s about relationships. ✔ People buy from people they trust. ✔ They remember how you make them feel. ✔ And they’ll stick around if they know you actually care. But too many SaaS companies treat sales like a transaction instead of a long-term relationship with the buyer. And that’s where they lose deals. So, how do you build trust in B2B sales? 💡 Listen more than you talk. Potential buyers don’t care about every feature your product has. They care about how it solves their problem. Let them talk first. 💡 Help them even if they don’t buy. Not everyone is the right fit today, but that doesn’t mean the conversation is a waste. Share advice, recommend solutions (even if it’s not yours), or connect them with someone who can help. They’ll remember you for it. 💡 Be upfront and honest. If your product isn’t the best fit, say so. Buyers respect honesty way more than a sales pitch. 💡 Stay in touch in a meaningful way. A ‘just checking in’ email every two weeks isn’t building a relationship. Instead, share an article that’s relevant to their challenges, invite them to a webinar, or reach out when there’s an actual reason. Because at the end of the day, people don’t just buy software. They buy trust, confidence, and relationships. What’s the best sales relationship you’ve built, and what made it work? Drop it in the comments below. 👇 #saassales #saasmarketing #b2bsaas

𝗪𝗵𝘆 𝗱𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝘂𝘆 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁? It’s not just about their job title, company size, or industry. 𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝘁𝗵𝗲𝘆 𝘁𝗵𝗶𝗻𝗸. That’s where 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗺𝗶𝗻𝗱 𝗺𝗮𝗽𝗽𝗶𝗻𝗴 comes in. Instead of just defining an Ideal Customer Profile (ICP), you map out the real decision-making process, what triggers action, what creates hesitation, and what ultimately drives a purchase. 𝗛𝗼𝘄 𝗰𝗮𝗻 𝘁𝗵𝗶𝘀 𝗯𝗲𝗻𝗲𝗳𝗶𝘁 𝘆𝗼𝘂𝗿 𝗦𝗮𝗮𝗦 𝗰𝗼𝗺𝗽𝗮𝗻𝘆? 1️⃣ 𝗜𝘁 𝘂𝗻𝗰𝗼𝘃𝗲𝗿𝘀 𝗱𝗲𝗲𝗽𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝘁𝗼 𝗯𝘂𝘆𝗶𝗻𝗴 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿. Customer mind mapping lets you explore how customers think and feel at every stage of their journey, enabling you to tailor your messaging and offers to meet their emotional and rational triggers. 2️⃣ 𝗜𝘁 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝘀 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴. When you understand the emotional drivers behind a customer’s purchase decision, you can craft marketing campaigns that speak directly to their needs, not just their demographics. 3️⃣ 𝗜𝘁 𝗿𝗲𝘃𝗲𝗮𝗹𝘀 𝘂𝗻𝗺𝗲𝘁 𝗻𝗲𝗲𝗱𝘀 𝗮𝗻𝗱 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀. Mind mapping doesn’t just focus on current needs, it identifies gaps in the market where your product can evolve to better serve your customers, making you more agile and competitive. 4️⃣ 𝗜𝘁 𝗯𝗼𝗼𝘀𝘁𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗯𝘆 𝗮𝗹𝗶𝗴𝗻𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿. By aligning your marketing strategy with customer decision-making patterns, you create content and campaigns that resonate more deeply, ultimately improving conversion rates. Your ICP profile gives you a framework, but 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗺𝗶𝗻𝗱 𝗺𝗮𝗽𝗽𝗶𝗻𝗴 provides the 𝗱𝗲𝗽𝘁𝗵 needed to truly understand the thought process behind purchasing decisions. Have you ever used customer mind mapping to optimize your SaaS marketing strategy? Share your thoughts in the comments! 👇

“Why would we pay for this when we’ve been doing it for free?” If your SaaS product is a substitute for something else, you’ve probably heard this before. Some replacements take off instantly. Others struggle for years. The secret? Not all substitutes are the same. And if you don’t know which one you are, your strategy might be working against you. It comes down to five different substitution scenarios, each with its own strategy. 🔹 𝗨𝗻𝗽𝗮𝗶𝗱 → 𝗣𝗮𝗶𝗱 Your product replaces something people used for free (switching from spreadsheets to a paid automation tool like Notion, replacing manual task tracking). Growth is slow because customers need to justify the new expense. The key? Make the value crystal clear. 🔹 𝗔𝗹𝗿𝗲𝗮𝗱𝘆 𝗣𝗮𝗶𝗱, 𝗕𝘂𝘁 𝗚𝗮𝘁𝗲𝗱 𝗯𝘆 𝗜𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 Your product is better, but people can’t use it yet because something else needs to be in place first (e.g., a project management tool shifting from desktop software to a cloud-based version). The strategy? Invest in removing the bottlenecks. 🔹 𝗔𝗹𝗿𝗲𝗮𝗱𝘆 𝗣𝗮𝗶𝗱, 𝗕𝘂𝘁 𝗚𝗮𝘁𝗲𝗱 𝗯𝘆 𝗖𝗼𝘀𝘁 Your product is the better choice, but it's too expensive to scale quickly ( AI-powered tools that provide deep sales insights, but require a bigger budget than traditional call recording software). The only way to speed up growth? Get costs down. 🔹 𝗬𝗼𝘂’𝗿𝗲 𝗥𝗲𝗽𝗹𝗮𝗰𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗢𝘄𝗻 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 You’re launching a new version of your own product before a competitor does (Atlassian moving from self-hosted Jira to Jira Cloud). Smart move, but don’t expect massive new growth, it’s a swap. 🔹 𝗬𝗼𝘂’𝗿𝗲 𝗥𝗲𝗽𝗹𝗮𝗰𝗶𝗻𝗴 𝗮 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿’𝘀 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 This is the ideal scenario: You offer something better, and customers are already paying for the existing solution (ClickUp replacing Asana for teams looking for more customization and automation). The key? Move fast before competitors fight back. Which category does your product fall into? Drop a comment 👇

𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗦𝗮𝗮𝗦 𝗯𝗿𝗮𝗻𝗱𝘀 𝗴𝗲𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗮𝗹𝗸𝗶𝗻𝗴. You can run all the ads, optimize all the funnels, and churn out endless content… but nothing beats 𝗮 𝗿𝗲𝗮𝗹 𝗽𝗲𝗿𝘀𝗼𝗻 𝘃𝗼𝘂𝗰𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁. That carries 𝟭𝟬𝘅 𝗺𝗼𝗿𝗲 𝘄𝗲𝗶𝗴𝗵𝘁 than anything your brand says. 🔹 92% of buyers trust recommendations from peers over ads. 🔹 50% of B2B purchases are driven by word-of-mouth. So, how do you actually 𝘀𝗽𝗮𝗿𝗸 word-of-mouth? ✅ 𝗠𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝗵𝗮𝗿𝗲𝘄𝗼𝗿𝘁𝗵𝘆. If your platform saves hours of work, improves revenue, or delivers real impact, make sure customers feel it. People wouldn’t recommend any tool. They’d recommend a tool that has been a game-changer for them. ✅ 𝗕𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀. If your buyers are active in LinkedIn groups, Slack channels, or communities, so should you. The best brands engage where discussions happen. ✅ 𝗧𝘂𝗿𝗻 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗶𝗻𝘁𝗼 𝗮𝗱𝘃𝗼𝗰𝗮𝘁𝗲𝘀. Amplify their success stories. Share their wins. Give them a reason to talk about you. Word-of-mouth isn’t something you can “run ads” for. But if you build it into your growth strategy, it’s the most powerful (and cost-effective) marketing channel you’ll ever have. How are you making your SaaS brand worth talking about? 🚀

𝗨𝗚𝗖 𝗶𝘀 𝗯𝗹𝗼𝘄𝗶𝗻𝗴 𝘂𝗽 𝗶𝗻 𝟮𝟬𝟮𝟱, 𝗯𝘂𝘁 𝘀𝗼𝗺𝗲𝗵𝗼𝘄, 𝗦𝗮𝗮𝗦 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗮𝘀𝗹𝗲𝗲𝗽. What’s the holdup? Your buyers aren’t just reading your case studies. They’re watching LinkedIn posts from peers, deep dives on Reddit, and customer-led tutorials on YouTube. The SaaS brands that are winning right now are 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝗯𝗲𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀. SaaS companies that get UGC right in 2025 will own the market. Swipe through and learn how to use UGC to your advantage 👇

412.32% more website visits! 😮 No hacks, just smart and humble inbound marketing. Our local Zürich client in the synthetic data space didn’t throw money at ads. Instead, we helped them create an Inbound Strategy and a pillar page that answered the exact questions their audience was searching for. The results? BRUTAL! Top search rankings, massive traffic growth, and leads that actually converted. We outranked their competition in the USA with only 10% of the resources they were investing ... to be only second, behind us :P Click through the slides to see how we did it. And if you want to apply the same strategy, grab our Inbound Marketing guide in the comments ⬇️, or if you feel like you need our help, just drop us a message.

Inbound Marketing for B2B SaaS is ALIVE now more than ever! B2B SaaS buyers don’t want interruptions. They want answers. When done right, inbound turns your content into a 24/7 demand engine, attracting high-intent prospects without the high CAC of outbound. Get our Inbound guide in the comments 👇

A great product without a solid GTM strategy is like throwing a party no one knows about. Yet, too many SaaS companies launch without demand, clear positioning, or a scalable growth model, and then they wonder why growth stalls. A strong GTM strategy ensures your product has a market fit, a clear revenue path, and a way to scale sustainably. Want to do it right? Grab our GTM guide in the comments.👇

Which part of your marketing feels like a nightmare? We know the usual struggles, but we want to hear from you. If you had to pick just one, which would it be? Vote below, and we’ll break down the most-voted one in an upcoming post with tips ⬇️ #b2bsaas #A88Lab. #MarketingAgency #MarketingStrategy

Cultural positioning is everything. It's about connecting your brand with the conversations that matter to your target audience. When you tap into the values or issues your audience cares about, you move from being just another company to being a partner they’d want to have. Cultural positioning is showing up in the right places and engaging in the right conversations. Your messaging should be clear, authentic, and reflective of what your audience values, not just what your product can do. When done right, cultural positioning shifts how prospects view you. It builds trust, creates relevance, and opens up opportunities to connect on a deeper level. So, how does it work? You align your marketing with the culture that resonates with your audience, giving them what they need before they even know they need it. So, how do you make sure your brand stays relevant? #b2bsaas #A88Lab. #MarketingAgency