McKinsey & Company Canada reposted this
My colleague Shah M. Asad Husain and I had the pleasure of sitting down with Petrina Gentile to chat about national trends in the EV industry. The industry is going through a moment of transition driven by a range of forces including customer affordability, and consumer preference. There are many consumers who were early EV adopters who are now reevaluating the associated costs, lack of charging, and whether they'll be forced by these factors to switch back to ICE vehicles. A huge thank you to Petrina Gentile and The Globe and Mail for shedding light on this important conversation and for including our perspectives in the discussion. Here’s the full article: https://lnkd.in/gUYFKYsZ