Stephanie McVeigh

Simplify your marketing strategy with role-based insights! Discover how to unlock actionable recommendations and boost your ROI today. Contact us at (647) 500-7155 or visit Lightspeedweb.ca #Marketing #DataIntegration #BusinessGrowth #Analytics #Automation #LightSpeedWeb

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Northern Staffing single stop solution for all your hiring needs.

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Some first thoughts on why we should be bullish on tourism in Toronto and where we'll look for growth in the coming months and years.

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Franchise trends you can't afford to ignore. (Every franchisor should know this.) We're happy to announce that we were invited as a guest on the FranCanada Podcast! Steve Collette, founder of East Brands, and I will be discussing a series of franchise industry topics. Event: 📅 Date: Wednesday November 13, 2024 🕒 Time: 9:00 A.M (EST) 𝐑𝐄𝐆𝐈𝐒𝐓𝐄𝐑 𝐀𝐍𝐃 𝐒𝐄𝐂𝐔𝐑𝐄 𝐘𝐎𝐔𝐑 𝐒𝐏𝐎𝐓 👉 https://lnkd.in/gFCTsSZt We’ll cover the key pillars: 💥 𝐅𝐫𝐚𝐧𝐜𝐡𝐢𝐬𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐓𝐫𝐞𝐧𝐝𝐬 – Explore how shifting consumer behavior and technology are shaping the future of franchising, from innovative business models to emerging growth opportunities. 💥 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 – Use tools to automate review requests, saving time and ensuring a steady stream of new reviews. Looking forward to this great discussion! Find this useful to your network? Please consider sharing this with friends who might find it helpful 🔁 #franchise #franchising

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Franchise trends you can't afford to ignore. (Every franchisor should know this.) We're happy to announce that we were invited as a guest on the FranCanada Podcast! Steve Collette, founder of East Brands, and I will be discussing a series of franchise industry topics. Event: 📅 Date: Wednesday November 13, 2024 🕒 Time: 9:00 A.M (EST) 𝐑𝐄𝐆𝐈𝐒𝐓𝐄𝐑 𝐀𝐍𝐃 𝐒𝐄𝐂𝐔𝐑𝐄 𝐘𝐎𝐔𝐑 𝐒𝐏𝐎𝐓 👉 https://lnkd.in/gp_xhXqC We’ll cover the key pillars: 💥 𝐅𝐫𝐚𝐧𝐜𝐡𝐢𝐬𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐓𝐫𝐞𝐧𝐝𝐬 – Explore how shifting consumer behavior and technology are shaping the future of franchising. 💥 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 – Use tools to automate review requests, saving time and ensuring a steady stream of new reviews. -- Please consider sharing this with friends who might find it helpful 🔁

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Franchise trends you can't afford to ignore. (Every franchisor should know this.) We're happy to announce that we were invited as a guest on the FranCanada Podcast! Steve Collette, founder of East Brands, and I will be discussing a series of franchise industry topics. Event: 📅 Date: Wednesday November 13, 2024 🕒 Time: 9:00 A.M (EST) 𝐑𝐄𝐆𝐈𝐒𝐓𝐄𝐑 𝐀𝐍𝐃 𝐒𝐄𝐂𝐔𝐑𝐄 𝐘𝐎𝐔𝐑 𝐒𝐏𝐎𝐓 👉 https://lnkd.in/gp_xhXqC We’ll cover the key pillars: 💥 𝐅𝐫𝐚𝐧𝐜𝐡𝐢𝐬𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐓𝐫𝐞𝐧𝐝𝐬 – Explore how shifting consumer behavior and technology are shaping the future of franchising. 💥 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 – Use tools to automate review requests, saving time and ensuring a steady stream of new reviews. -- Please consider sharing this with friends who might find it helpful 🔁 📥 save for later

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Another historic espnW Summit Canada ! Giant congrats to Andrea, Bart, Alex, and the entire TORQUE Strategies & TTG Canada teams for delivering a world-class event again this year, beginning to end the day inspired, elevated, educated, and empowered. From a barren landscape at last year's event to a thriving PWHL, the newly appointed President of WNBA Toronto, Teresa Resch on stage, and Diana Matheson's historic launch of the Northern Super League (NSL) coming next year – we’ve seen monumental steps forward for women's sports in this country! What a time to be alive! I was so proud to represent IMI on stage, joining my friend and collaborator Allison Sandmeyer-Graves, Canadian Women & Sport CEO, as we dove deeper into their study "It's Time: Unlocking the Power of Pro Sports Women Fans." Here are two new stats we shared highlighting the quality and quantity (17 million Canadians!) across the immense fanbase: · While nearly half of fans say they’ll follow women athletes online or on social media more in the next 1 – 2 years, this number is significantly higher among BIPOC fans, at 58%. · Nearly two in three newcomers (61%) are interested in the brands women athletes partner with, compared to one in three (34%) fans. Given the rich, established women’s sports ecosystem globally, this heightened interest among newcomers makes sense. They are paying attention to and supporting brands that champion properties and groups they care about. It’s time! It’s HERE. Not a question of if but when — Canadians expect and reward brands that support women’s sports. So, if you want to learn more about how to capitalize on this opportunity and how we can help set you up for success, or if you’d like to dive deeper into the report, please reach out! Haven't read the report yet? Grab a copy here: https://lnkd.in/g_yxczQ8 #ESPNWCanada #WomensSports #Invest #ItsTime #NSL #PWHL #WNBA #SportsFans #DEI #Newcomers #WomensSportFans #WomenAthletes #BrandPartnerships #Marketing #SportsMarketing #LiveEvents  SponsorPulse™ IMI International

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🚨 Hot off the press! The 2024 Fall edition of Golf Business Canada magazine is out! 📖🍂 Learn how to leverage National Golf Day, master short-form video, navigate employer liability, and make your golf events unforgettable. Plus, key industry insights you can't miss. Check out the E-flipbook now!  #GolfBusinessCanada #Fall2024 

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Looking to elevate your brand's online presence? 📈 Consider these 4 reasons why hiring a Social Media Manager could be the game-changer your business needs! Contact us at Chase Marketing Solutions Inc. for expert advice. 🚀 #SocialMediaManagement #DigitalMarketing #ChaseMarketingSolutions

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Stories Matter and #GaleForceWins knows a thing or two about telling stories. 1600 conversations have been recorded in 4 short years with speed and ease utilizing a revolutionary process we call The Gale Force Wins Content Creation Technique. Key stakeholders or in other words, people, are your greatest asset. We only want to record authentic conversations that tell your story with little to no b-roll resulting in content that’s not like anything you have likely done before. Gone are the days of overly produced content that’s not real, telling your story is what engages. If this makes sense to you reach out to us.

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Teluscope provides a platform for Caribbean entrepreneurs to sell goods or services online. Key features include: 1. Product Listings: Detailed information about products, including descriptions, prices, and images. 2. Shopping Cart: Allows customers to add items they wish to purchase. 3. Payment Processing: Secure methods for customers to pay for their purchases. 4. Customer Accounts: Options for customers to create accounts for easier future shopping and order tracking. 5. Order Management: Systems for tracking orders from purchase to delivery. 6. Customer Support: Assistance through chat, email, or phone. 7. Reviews and Ratings: Customer feedback on products. 8. Search and Navigation: Tools to help customers find products easily. 9. Promotions and Discounts: Special offers to attract customers. 10. Mobile Compatibility: Ensuring the site works well on mobile devices. These features aim to provide a convenient, efficient, and a secure digital face for Caribbean entrepreneurs.

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Cape Breton Online Speed Networking! Are you ready to make meaningful connections and grow your business in Cape Breton? Join us for Online Speed Networking, a high-energy virtual event designed to connect entrepreneurs and small business owners like you. This is your chance to expand your network, learn & share, and build relationships! Sound Interesting? Click here to register: https://lnkd.in/ezYB4XcG #Networking #SmallBusiness #Entrepreneurship #BusinessNetworking

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📈 Elevate Your Marketing with the Power of Data In today’s world, successful marketing isn’t just creative; it’s data-driven. At YYC DataCon 2025, you’ll discover how cutting-edge analytics, AI tools, and data strategies are transforming the way businesses connect with their audiences and drive results. 💡 Why Marketing Professionals Can’t Miss This: - Learn how to harness data for smarter, more effective campaigns. - Discover actionable insights from industry leaders shaping the future of marketing. - Network with data and marketing pros who are redefining the game. 📅 February 27 – March 1, 2025 📍 BMO Centre, Calgary 🎟️ Get your tickets now and take your marketing to the next level. https://lnkd.in/gMB_Sxw6 Data is reshaping the future of marketing. You don’t want to be left behind. See you at YYC DataCon 2025 where we discover how to leverage data to redefine business and fuel groundbreaking ideas. 💡Do you want to help make YYC DataCon 2025 happen? We’re seeking dedicated volunteers to help make this event unforgettable. Apply today! 👉 https://lnkd.in/gT8ejBn8 #YYCDataCon2025 #DataDrivenMarketing #MarketingInnovation #BusinessReimagined #CalgaryTech #DataScience

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Here's the reality: In the current economic climate, B2B companies in Canada must treat every lead as gold. Sales and marketing teams need to work in lockstep for effective lead management. Yet, too often, there's a communication gap or a big eye roll when sales see what marketing is doing to generate leads. Flashback to about 8 years ago, when I was working as an interim VP of Sales. My team was frustrated—almost no inbound leads except from the marketing team’s events. Inbounds are like gold—so much less effort. With the leads trickling in, my team assumed marketing was navel-gazing. Honestly, I just felt frustrated. The teams should figure this out and get on with driving new business, right?!? Not very leader-ly. I had to slow it down and figure out the WIFM (what's in it for me) for both teams to actually rethink their approach and get real buy-in. The key was encouraging a few points of connection between really good marketing staff and really good salespeople. Once they trusted each other, the rest took care of itself. Here’s what we did as a team: 1. 𝐀𝐥𝐢𝐠𝐧 𝐆𝐨𝐚𝐥𝐬 𝐚𝐧𝐝 𝐊𝐏𝐈𝐬: Sales and marketing need to share common objectives. If you're aiming for the moon and they’re aiming for Mars, you’re bound to crash somewhere in between. 2. 𝐃𝐞𝐟𝐢𝐧𝐞 𝐋𝐞𝐚𝐝𝐬 𝐂𝐥𝐞𝐚𝐫𝐥𝐲: Agree on what makes a lead ‘qualified’. Is it the number of emails opened or the size of their budget? Get specific. 3. 𝐅𝐨𝐬𝐭𝐞𝐫 𝐎𝐩𝐞𝐧 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧:  Regularly review lead quality and conversion metrics. If it’s not on the calendar, it’s not happening. 4. 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐋𝐨𝐨𝐩𝐬: Sales, don’t just grumble about bad leads—tell marketing why. Marketing, listen and adjust. 5. 𝐂𝐨𝐧𝐝𝐮𝐜𝐭 𝐉𝐨𝐢𝐧𝐭 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠: Get sales and marketing in the same room. Understanding each other's processes can turn “navel-gazing” into high-fiving. Bridging the divide between sales and marketing isn’t just good practice; it’s essential for surviving and thriving. When these teams align, magic happens. Or at least fewer headaches and better performance. So, let’s prioritize collaboration and treat every lead like it’s the last double-chocolate brownie at a team meeting—handle with care and don't let it get away. 𝐖𝐚𝐧𝐭 𝐦𝐨𝐫𝐞 𝐨𝐧 𝐭𝐡𝐢𝐬? Check out Brendan Ziolo from Zinc Marketing and I as we explore this issue, bringing both sales and marketing perspectives to the table. https://lnkd.in/gSX8iB6C Have you faced similar challenges with lead management? How did you overcome them? Drop your stories in the comments below! #SalesLeadershipTips #TeamPerformanceBoost #InspiredSalesTeams #ActionableAdvice

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