Simon Nassar

CTV consumption is exploding, with Bell Media forecasting a 350% increase in inventory by 2025. StackAdapt’s new partnership gives advertisers streamlined access to this premium inventory, helping them scale campaigns and make a bigger impact across Canada’s digital landscape.

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CTV demand in Canada is soaring, and Bell Media’s CTV inventory is set to grow by 350% in 2025. StackAdapt’s integration with Bell Media gives advertisers seamless access to this premium inventory, helping brands reach audiences with precision and impact.

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🌟 Retail Media in Canada: A Rapidly Growing Opportunity! 🇨🇦 Did you know that retail media is set to experience significant growth in Canada? "Insider intelligence expects global ad spending to grow 22% this year and 18.5% in 2025 to reach $165.9 billion - and command 22% of all digital ad outlays worldwide. Spending in Canada is projected to jump 52% to 3.8 billion in the same period to account for 23% of all digital ad dollars." -eMarketer As brands increasingly recognize the value of reaching shoppers closer to the point of purchase, retail media networks (RMNs) are quickly becoming a key part of marketing strategies. 📈 The Shift in Spending: This shift is driven by the increasing demand for targeted advertising, greater control over ad spend, and the ability to reach shoppers when they’re most ready to buy. 💡 Why it Matters: For Canadian retailers, this growth represents a huge opportunity to enhance shopper engagement, drive incremental revenue, and create more personalized shopping experiences. Whether you're a retailer or brand, now is the time to start thinking about how retail media can fit into your strategy. 🚀 The Future: As the landscape evolves, the lines between e-commerce and traditional retail will continue to blur. Retail media will play a pivotal role in shaping how brands connect with their audiences and deliver measurable results. Don't miss out on getting ahead of the curve and adding value to your business with your own Retail Media Network. Let's connect and chat about your thoughts on where this space will go! 💭 👇 Have questions? Feel free to DM me, or book a consultation with Zitcha here: https://lnkd.in/gQtn5Dr4 #Zitcha #RetailMedia #RetailMediaNetwork #DigitalMarketing #CanadaMarketing #Ecommerce

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Political marketers, start enhancing your campaign’s impact with hyper-local targeting and reach voters with precision. Hone in on specific electoral ridings across Canada to ensure your message hits the right audience before the election. Learn more about launching successful political ads with StackAdapt.

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Understanding customer behavior inside the store is essential for both retailer and brand. If you are attending Retail Technology Show, don't forget to check out "What's In Store for Retail Media Networks" hosted by Scala #RTS2024 STRATACACHE Walkbase #innovation #technology #Consumerproductgoods #retailers

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Channel operations are in a state of radical evolution. Inspiring and retaining capable, focused channel teams means meeting them on their terms: streamline their day-to-day, build relevant skills and unify a cohesive culture of recognition. In this webinar on-demand, we take a look at the future of retail engagement and give practical real-world examples of how original equipment manufacturers (OEMs) are evolving technology, program and engagement, and strategy to match channel partner performance, inspiration, and retention.

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As Connected TV continues its rapid growth in households, it's important to know the facts when deciding where to spend your budget. Download our Free - 5th annual Canadian Video On Demand Evolution Study below This year, of all TV streamers:  - 69% are addressable, up from 59% last year (+17% YoY) - 74% have taken action from ads seen on TV - 47% are FlexiVODs, TV streamers planning to make some change to subscription TV streaming services they use in the next 12 months - 46% use ADSVOD, an ad supported subscription service, up from 31% last year (+48% YoY) #ROKU #Advertising #VODEvolution #TVStreaming #CTV #AVOD #ADSVOD

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🎙️ The Canadian Podcast Report 2024 from Triton Digital is now out. 🇨🇦 https://lnkd.in/gC2jMKRw 🔥 Standout Trends: - Mobile reigns supreme, accounting for a whopping 92.9% of podcast downloads. 📱 - YouTube is the top platform for discovering new podcasts, bringing in 43% of new listeners last year. 📺 - True Crime dominates as the most downloaded genre, followed by Comedy and News. 🕵️🎬 📈 Growth Areas: - Monthly podcast listening among Francophones is surging, up 65% over the past 3 years! 🌊 - While mobile dominates, 2.7% of downloads still happen on desktop/laptop for that big screen experience. 💻 🏆 Top Performers: - SiriusXM Canada Podcast Network had the most overall downloads. 🏆 - CBC/Radio-Canada led for Canadian-made content across English and French shows. 🍁 The podcast wave is only getting bigger in Canada! Excited to see what's next for this thriving industry. 🚀 #PodcastInsights #CanadianPodcasts #DigitalAudio #TrueCrime #Comedy Image created via prompts on StarryAI.

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Leverage data to create experiences and deliver value. 👆 The big takeaway from #RCCSTORE2024 - and there's opps for brands! Incredible 2 days at the Retail Council of Canada's STORE 2024. Great speakers from every aspect of the industry shared what they were working on in the year ahead. 3 key trends appeared: 1) DATA, DATA, DATA There was no escaping the importance of data. From collecting it to analyzing with AI to creating customer experiences.... Both brands and retailers are focused on ways to gather more data and use it to drive loyalty and gain market share. 2) EXPERIENCE MATTERS Online and in-store, retailers are focused on elevating the shopper experience. In-store this includes a lot of technology including digital shelf edges and product discovery. It's also looking at self-checkouts and improving the experience for older consumers. Online it's focused on fast search, easy checkout and detailed product descriptions and reviews. This is particularly critical when engaging Gen-Z shoppers. 3) HIGHEST VALUE WINS Consumers are heavily influenced on where to shop and what to buy by the perceived value. While price is certainly a major factor, convenience and health benefits also play a role. Linked to the first two, understanding how the shopper defines value is critical in developing strategies that deliver results. This is how retailers are viewing the year ahead: it is highly beneficial for brands to contribute in these areas! If you need assistance in gathering consumer insights or securing more product reviews.... DM me as I and Caddle would love to provide the voice of the Canadian consumer to your strategy! ------------------------------------------ Get more product off shelves and into baskets with the latest in CPG, retail & consumer trends at 10:30am M, T, H & Sat by following Jared! Drive trial & get reviews with Caddle - DM me to learn more. Photo Credit: Tanmay #shoppermarketing #ecommerce #sampling #CPG #marketingstrategy #marketing #omnichannel #omnichannelmarketing

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The rules of marketing have changed. Traditional data solutions? They’re falling short. Our latest blog dives into key insights every Canadian marketer needs to know: ➡️Why traditional data providers no longer meet modern needs. ➡️How to achieve greater precision and actionable results. ➡️Strategies for navigating tightened privacy regulations and shifting consumer behaviours. Curious about the strategies shaping smarter, future-ready marketing? Read more on our website! https://lnkd.in/eTN5CaRS #DataInnovation #MarketingInsights #MarTech

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Take your digital targeting to the next level. With this new program, you can easily log in to your account to set up your digital targeting campaign. With very low CPMs. Just log in, set your budget, select your region and audience, upload/request ads and you're done. Great way to quickly and easily promote time sensitive sales when you need that extra push. PM for more details.

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CTV demand in Canada is soaring, and Bell Media’s CTV inventory is set to grow by 350% in 2025. StackAdapt’s integration with Bell Media gives advertisers seamless access to this premium inventory, helping brands reach audiences with precision and impact.

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Triton Verify Background Checks’s very own Iain Murray will be diving into #SocialMediaScreening in this upcoming webinar with Ferretly. Save the date and don’t miss this opportunity to hear insights from one of the best in Canada's background screening industry! Looking forward to this conversation and seeing how we can continue to innovate in the world of hiring and screening. #TritonCanada #webinar #leadership

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Is cash the best performance motivator? Click for 6 case studies that pitted cash rewards against non-cash rewards and learn which came out on top in each case. https://lnkd.in/gSrSUBV7

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Political marketers, start enhancing your campaign’s impact with hyper-local targeting and reach voters with precision. Hone in on specific electoral ridings across Canada to ensure your message hits the right audience before the election. Learn more about launching successful political ads with StackAdapt.

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Political marketers, start enhancing your campaign’s impact with hyper-local targeting and reach voters with precision. Hone in on specific electoral ridings across Canada to ensure your message hits the right audience before the election. Learn more about launching successful political ads with StackAdapt.

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Consumers have reached a breaking point! Read on to see how their shifting priorities are reshaping the market and explore what brands must do to stay relevant in a new economic landscape. #rrd

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