Lisa Genovese

So I built a website... finally. It's like the shoemakers kids never having shoes, or the mechanic who's car is always broken down. https://keving.ca #HubSpot #HubSpotSolutionProvider #MarketingTechnology #Martech #FreeCRM

12

1 Comment

In our latest guest blog on Calgary Marketing Association, we share tips on using Google Analytics 4 to measure and improve SEO performance. We also provide a real-life example of how we helped a Calgary client improve organic traffic and sales over time using GA4. Check out the full article here: https://lnkd.in/gZTBBXFP Thank you Derek Hovinga (He/Him) at Calgary Marketing Association for reviewing and publishing the article. Thank you for your time and professionalism!

14

Next month, I’m thrilled to be partnering with the Forensic Expert Witness Association to host a value-packed webinar! 🎉 We’ll dive into the digital marketing strategies every forensic expert should be leveraging. Here’s what I’ll be covering: ✅ The Real ROI of a professional website and active social media presence. ⭐ SEO Power Moves to boost your visibility and rank higher online. ✅ Creating Killer Content that highlights your expertise and attracts clients. ⭐ How platforms like LinkedIn, X, and Meta can help you build strong referral networks. ✅ Tracking Your Success using analytics tools to measure the impact of your digital marketing. Don't miss this chance to level up your online presence! I hope to see you there.

15

Struggling with writing content that truly connects with your audience? ✍️ “Guidelines to Effective Website Content Writing” offers actionable insights into how you can transform your website’s content to engage and convert visitors. 🚀 Key takeaways include: How to structure content for maximum impact Tips on balancing SEO without sacrificing readability The art of crafting compelling calls-to-action ✅ If you want to improve your website's content and engage visitors more effectively, this is a must-read! 🔗 Check out the full article here: https://lnkd.in/dWGq7T3v 💬 What strategies do you use for content writing that works? Share your thoughts in the comments below! #WebsiteContent #DigitalMarketing #ContentWritingTips #SEO #SmallBusinessGrowth

3

1 Comment

THIS type of trigger content makes it easier to drive traffic to the #SaaS website because readers are naturally inclined to learn more about the product: Long-form content based on sales and business development findings, rather than solely focusing on industry-related subjects. 💡 While businesses can certainly leverage #SEO, #SEM, and #paidsocial with a traffic objective, they often forget the alternative yet powerful leverage of collaborating with the #sales team. By extracting metric performances achieved by the sales team for clients and sharing client stories to provide context and create a stronger narrative, the content becomes more relatable. 😲 Instead of solely targeting the top of the funnel, it can be more effective and efficient to uncover these benefits through actual conversations with the in-house team. Looking for strategy help? Consider this: https://loom.ly/ECFeMBw ___ Got you interested in #ContentMarketing ? 🧲⚡ Join a community of 200+ entrepreneurs and gain access to valuable resources that will help you level up your content game. Subscribe to my exclusive email list today! https://loom.ly/ZnL_SWM

5

4 Comments

Want to drive real results in your digital marketing? Check out these 5 essential services every successful agency should offer. At Sugarcube Marketing Inc., we don’t just offer services—we create winning strategies that help businesses grow, engage, and thrive. 🔑 Key Takeaways: 1️⃣ Data-driven strategies unlock personalized experiences and higher ROI. 2️⃣ Cross-channel integration ensures consistent, powerful brand messaging. 3️⃣ Analytics-backed insights enable smarter decisions, faster. Discover how Sugarcube can elevate your digital marketing game. #DigitalMarketing #MarketingStrategy #BusinessGrowth #Sugarcube https://lnkd.in/gvVpdQYb

1

🌟 Wow, this is a game-changer! Every second truly counts, and Folloze Website Engager is the perfect tool to make every moment impactful. 🚀 You want to see how it transforms your digital buyer journey? 🙌 take a peek https://lnkd.in/egrijphp #FollozePower

3

Not sure whether to invest in long-form or short-form content? 🤔 “Long-Form Content vs. Short-Form Content” breaks down the pros and cons of both strategies, helping you choose the right approach for your business. 📊 Here’s what you’ll learn: When to use long-form content to build authority How short-form content captures quick attention The best content length for SEO and engagement ✅ If you're debating which content style will bring the best ROI, this guide is a must-read! 🔗 Dive into the article here: https://lnkd.in/dCDgyFw9 💬 Which content length works best for your audience? Let’s discuss in the comments! #ContentStrategy #SEO #LongFormContent #ShortFormContent #DigitalMarketing

5

In the ever-evolving landscape of digital marketing, local SEO has become a crucial aspect for businesses aiming to capture the attention of their target audience. For businesses in Toronto, mastering local SEO can be the key to unlocking new levels of success. This article dives deep into the strategies and techniques that can help businesses dominate seo in Toronto and beyond. Why #GMB #localseo #SEO #seostrategy

1

1 Comment

BFCM Tip: Check that your coupon codes are working and are clearly displayed in your marketing efforts (social, email, site, etc).

8

4 Comments

Why am I so confident in saying that big budgets paving the way to greatness is a misconception? Because in the realm of content marketing, it's not about the size of your budget— it's about the power of your strategy. I achieve this by starting with #organicsocial media to gain insights into #audience preferences before proceeding to develop larger content formats such as #webcontent (blogs and landing pages) and other long-form content (downloadables and videos). 👉 Only after these touchpoints are established do I consider kickstarting paid campaigns. My tested and proven case studies have reinforced my belief that: ✅ Building #content tactics from the ground up, ✅ Starting with small yet consistent organic #socialmedia efforts, ✅ And gradually scaling up to periodic #paidcampaigns, yield better results. This approach allows us to leverage historical data and #benchmarks to #forecast practical campaign performances. By doing so, I can provide valuable guidance on #targeting , #budgeting , and setting the right #objectives , as I am already familiar with our existing capabilities. It's simply a matter of accelerating these efforts with paid strategies. Don't believe me? Check this out: https://loom.ly/AunEg9o ___ Got you interested in #ContentMarketing ? 🧲⚡ Join a community of 170+ entrepreneurs and gain access to valuable resources that will help you level up your content game. Subscribe to my exclusive email list today! https://loom.ly/ZnL_SWM

1

🛠️ Starting your own business? Here's a quick guide: 1. Identify your niche. 2. Plan your business structure. 3. Partner with Bruce & Eddy for top-tier digital marketing services that elevate your brand. We'll help you design, optimize, and convert leads with ease. Let's build your dream together! 🌟 #BusinessTips #Entrepreneurship

1

DVA is not associated with this job posting LinkedIn Ads Specialist (Part-Time, Freelance) Remote, US/CA Preferred (Remote) https://lnkd.in/g5DFX9Yz Join our growing team. As a LinkedIn Ads Specialist, you’ll own a group of client accounts to manage and optimize daily ad campaigns, analyze performance data, make strategic adjustments, and control budget and bids. Responsibilities: Oversee day-to-day management of LinkedIn ad campaigns Analyze campaign data, drive insights, and optimize performance Adjust budgets and bids to meet our business goals Ideal candidate: Proven experience in LinkedIn Ads Strong analytical skills Budget management experience Tasks: Audiences: Create audiences, update, edit, and optimize audiences. Ad creative: Assist with copywriting, design, of ad creative. Conversion Tracking: Setup conversion tracking, analytics, and integrations (Insight Tag, Zapier) Budgets: Manage account budgets and campaign bids weekly. Optimizations: Suggest and implement optimizations to improve performance. Reporting: Provide weekly detailed reports on performance and suggestions. #business #entrepreneurship #leadership #strategy #innovation #growth #success #management #marketing #sales #finance #productivity #networking #professionaldevelopment #career #teamwork #startup #smallbusiness #digitalmarketing #branding #customerexperience #technology #economy #investing #consulting #entrepreneurmindset #leadershipdevelopment #businessowner #worklifebalance #corporateculture

1

How do you use competitor analysis data? Competitor analysis can inform your approach to your marketing in a number of ways,  from refining your ideal client avatar  to improving your content strategy. But one of the underused uses for it, in my opinion, is to a, validate your offers and  b, refine what you offer.  Using your data, you can see what your competitors offer, and what price point they are selling at. Although you can’t see the profitability of those offers, you can see  how often they promote them,  change that offer,  make tweaks,  and, importantly, you can monitor what their audience is saying about it on those posts.  All information you can use to inform your own decision-making around offers. Your analysis can help you validate your offers because if there are people out there buying from your competitors, there are buyers for your offer too.  And that data will help you refine your offer as you go, as you monitor your own offers in the context of your own market.

2

1 Comment

IS YOUR WEBSITE YOUR BEST SALESPERSON? Your website should be a 24/7 lead-generating machine, not just an online placeholder. 🚀 If it’s not converting visitors into clients, it's time to upgrade. Learn how we help businesses like yours dominate the digital world! 👉 🌐 www.scaffeomarketing.com
 📧 [email protected]
 📲 403-561-2253 Direct Text #WebsiteOptimization | #DigitalSalesMachine | #MarketingAgencyExpertise

1

Is your website getting the traffic it deserves? Our proven link building solutions can help your Canadian law firm drive more relevant traffic and improve search engine rankings. From guest posts to directory submissions, we provide a full range of link building services. Schedule a free consultation today! #LawShopMarketing #MarketingServices #SEO #WebsiteDesign #WebsiteDevelopment #Branding #LegalMarketing #LawFirmMarketing #SEOExpert #WebsiteDesigners #OnlineBranding #LawyerMarketing #DigitalMarketing #AttorneySEO #WebDevelopment #BrandIdentity

1

Whether it's mastering the art of social media, strategizing your marketing game plan, or fine-tuning your overall business strategy, we've got your back! Visit our website for more information: MnPhr.com #MichaelandParker #MNP #BookKeepingExperts #BookKeeping #BookKeepingServices #FinancialExcellence #Finances #Agency #Consultancy #HR #HumanResource #Management #Solution #Manpower #ManpowerOutsourcing #Accounts #CorporateTax #FinancialAdvisor #UAE #Services #Outsource #Outsourcing #Business #SpeakToTheExperts #Growth #Success #taxconsultancy #RegisterNow #TaxService

9

Q: What’s often overlooked when building hotel websites? A: The experience of those managing the website Watch to learn how we make website management easy for hotel marketers. ____ Learn more at wallop.ca/

1