Everett Zufelt

Get ready to crush #BlackFriday and #CyberMonday with expert insights! 🎉 Shopify's "10 Best Small Business Black Friday Ideas (2024)" blog outlines essential strategies, including how to build excitement in advance and create irresistible offers. This year, boost your sales through smart planning, engaging advertisements, and personalized customer experiences. 📈 Let's make this BFCM your best one yet! 🚀 https://lnkd.in/gDhh5Eq #Shopify #EcommerceTips #BFCM #BFCMTips

4

In our latest blog, the RW Digital team talks about "How to use GA4 to Measure SEO Performance" Some of the topics discussed include: 🔷 Connecting the dots between organic search data and engagement metrics to learn about what working (or not working) in your SEO campaigns. 🔷 Create reports to track trends, highlight high-value pages, and ensure SEO dollars are driving results. 🔷 Get a clear visualization of how visitors are navigating your site. Check it out in the link below and thanks to Ray W.'s team for putting this together. https://lnkd.in/grtQM-U9 #SEO #GA4 #DigitalMarketing

10

3 Comments

In our latest guest blog on Calgary Marketing Association, we share tips on using Google Analytics 4 to measure and enhance SEO performance. We also provide a real-life example of how we helped a Calgary client improve organic traffic and sales over time using GA4. Check out the full article here: https://lnkd.in/gZTBBXFP #GoogleAnalytics4 #GA4Tips #SEOPerformance #DigitalMarketing #SEOAnalytics #MarketingTips #SEOInsights #DataDrivenMarketing #SEOForBusinesses #MarketingStrategy #OrganicTraffic #SEOHelp #SEOTrends #MarketingSuccess #CalgaryMarketing

3

🤔 Is Shopify the right fit for your B2B business? Traditionally known for B2C, Shopify has had some upgrades recently and is now a strong contender in the B2B space! This blog dives into the platform's capabilities & helps you decide if it meets your needs. ⬇️ https://lnkd.in/g_22enPn

12

Recognizing the need to stay ahead, a leading adventure travel company embarked on a strategic overhaul of its martech stack. So, they turned to Actable to help. In four months our team: 📊 Integrated data from 11 sources into BigQuery 🛠 Created a toolkit to enhance customer journey reporting, website experimentation, and digital personalization. The result? ◾ Better customer acquisition cost optimization via Looker reports ◾ Personalized email and paid search campaigns ◾ Enhanced paid media ROI analysis for bidding optimizations ◾ Modern lead scoring model, powered by #BigQuery and Vertex AI, for delivering qualified leads to sales teams Read the full case study to learn how your organization can modernize your #MarTech stack. ➡ https://lnkd.in/ga-5yYDZ

7

IAB Canada is excited to release The Age of Privacy-Enhancing Technologies (PETs) in Advertising: An infographic explaining how PETs are safeguarding user data while maintaining effective digital advertising. Learn how PETs like encryption and anonymization are shaping a privacy-first future. Download the infographic now: https://hubs.ly/Q031Lgc_0 #IABCanada #PETs #Privacy #DigitalAdvertising #TCF IAB Tech Lab

7

Disappearing cookies and deprecated location signals are impacting advertisers' ability to effectively target and reach consumers on the "open web". While advertisers know that building robust first-party data strategies can remedy this, a combination of legacy internal data silos and Canada’s changing privacy environment are leading them to pull back or move more slowly in the absence of assured privacy-safe options. What are some challenges or solutions you’ve come across? #Advertising #EffectiveTargeting #FirstPartyData

18

A tiered loyalty program helps Shopify brands stand out among the ever-increasing competition. Customers receive discounts, gifts, and more, while brands enjoy increased loyalty, retention, and higher revenues. Learn about tiered loyalty programs' benefits and best practices with real brand examples in this article. https://hubs.la/Q02FBdzG0 #loyaltyprograms #customerretention #shopify

11

🚀 Revolutionize Your Sales Process with AI Automation! 🚀 Discover how the 4Bot system seamlessly integrates White Label Suite, CloseBot, Synthflow AI, and GoHighLevel.ca (GHL) to automate lead generation, qualification, and follow-up—completely transforming your sales operations! Featuring our founders Walt Bayliss and Johann Nogueira, this in-depth session, our experts showcase how AI-driven automation: ✅ Manages sales calls ✅ Qualifies leads ✅ Handles customer interactions—all without human intervention From configuring AI assistants to building automated workflows with SynthFlow and GHL, you’ll see how the 4Bot system takes over crucial tasks, freeing up resources and boosting productivity. ✨ Whether you’re looking to streamline your operations, save costs, or enhance sales efficiency, this is the game-changer your business needs. 💼 Enterprise services are also available for a hands-off approach to implementation, ensuring you unlock the full potential of this transformative technology. 🎥 Watch the full video now and learn how to supercharge your sales with AI! https://lnkd.in/dS8mW9Xr

2

✨ Incloud Insights #3: A Deep Dive into Customer Journey Mapping for Retail Growth ✨ We’re thrilled to share a segment from Anna-Maria Morena’s impactful presentation at last month’s DX3 Canada Montreal virtual conference! 🎤 In this sneak peek, Anna-Maria breaks down our proven customer journey mapping methodology—a powerful tool that has helped retail businesses: ✅ Unlock new revenue streams ✅ Drive sustainable growth ✅ Deliver exceptional customer experiences 💡 Curious to learn more? Click the link in the comments to access the recording and gain valuable insights tailored for retail marketers. At Incloud, we’re passionate about helping businesses thrive by aligning strategy with practical solutions—and this methodology is just one example of how we do it. 🌟 #IncloudInsights #CustomerJourneyMapping #RetailGrowth #RetailMarketing #SalesforceExperts #DX3Canada #ECommerceStrategies

17

2 Comments

89% of IAB Canada members have adopted or are planning to implement AI in 2024. What does this mean for Publishers, Agencies, Brands and Consumers? Download our comprehensive infographic on AI's Impact on the Digital Media Ecosystem: https://lnkd.in/ge3QaWB3 #AI #DigitalMedia #ArtificialIntelligence #Advertising #DigitalLeadership

5

Artificial Intelligence (AI) has the power to revolutionize the digital landscape. From Content Creation to Consumer Experience, learn how AI will affec Publishers, Agencies, Brands and Consumers. Download the IAB Canada AI's Impact Infographic now! https://hubs.ly/Q02Zv2s20 #AI #DigitalTransformation #MachineLearning #DigitalMarketing #Media #Innovation

5

Ready to elevate your B2B e-commerce game? Discover the best practices and insights for mastering success with Shopify. From optimizing your store to enhancing customer experiences, our latest blog has it all. Dive in and transform your B2B operations today! 💼 #Propero #B2BEcommerce #Shopify #EcommerceSuccess

8

Don't get left behind in the fast-paced world of digital commerce! Seize the opportunity to revolutionize your B2C strategy with our upcoming webinar. Teaming up with industry leaders Salesforce, Royal Cyber Inc., and Avalara we're diving deep into the realm of Composable Commerce. Discover the power of agility and flexibility in crafting unparalleled customer experiences and learn the ins and outs of leveraging Composable Commerce for B2C success. Mark your calendars for May 9th, 12:00 - 1:00 PM CDT. Ready to unlock the secrets to retail transformation? Secure your spot now: https://hubs.la/Q02v7rbx0 #ComposableCommerce #RetailInnovation #DigitalTransformation

10

1 Comment

Don't get left behind in the fast-paced world of digital commerce! Seize the opportunity to revolutionize your B2C strategy with our upcoming webinar. Teaming up with industry leaders Salesforce, Royal Cyber Inc., and Avalara we're diving deep into the realm of Composable Commerce. Discover the power of agility and flexibility in crafting unparalleled customer experiences and learn the ins and outs of leveraging Composable Commerce for B2C success. Mark your calendars for May 9th, 12:00 - 1:00 PM CDT. Ready to unlock the secrets to retail transformation? Secure your spot now: https://hubs.la/Q02wvW750 #ComposableCommerce #RetailInnovation #DigitalTransformation

1

🔁 We're all about that SPO! 🔁 As more marketers recognize the importance of supply path optimization in CTV advertising, the demand for streamlined and transparent transactional methods continues to grow. We at ElementalTV are committed to empowering our publisher partners through SPO to get them as close to direct demand as possible, with the least number of inefficient paths. Our supply path optimized inventory further streamlines audience activation by directly accessing supply from publishers and select partners, bypassing multiple hop fees and markups typically associated with CTV intermediaries. Here's a few reasons why and how optimized supply paths create a win-win scenario for all stakeholders involved in the CTV media buying process. Enhanced Efficiency: By optimizing the supply path, advertisers can access premium CTV inventory more efficiently, reducing wasted ad spend and maximizing campaign performance. Publishers, on the other hand, can better monetize their inventory by connecting with the most relevant buyers, leading to higher fill rates and increased revenue. Transparency and Trust: SPO fosters greater transparency in the ad ecosystem, allowing buyers and sellers to have full visibility into transactional processes. With clear insights into ad placements and pricing, both parties can build trust and foster stronger partnerships. Improved Targeting and Relevance: By choosing the right supply paths, advertisers can ensure their ads reach the most relevant audiences, leading to higher engagement and conversion rates. For publishers, SPO enables them to deliver more targeted ad experiences, increasing viewer satisfaction and retention. Data-Driven Decision Making: SPO empowers both buyers and sellers to make informed decisions based on real-time data insights. By analyzing performance metrics and audience behavior, advertisers can refine their targeting strategies, while publishers can optimize their inventory packaging and pricing models. This is why VISTA's AI-driven curation and inventory packaging, founded on rich audience insights and contextual signals, ensures highly relevant and strategically aligned ad placements. #connectedtv #streamingtv #avod #fasttv #adtechnology #digitaladvertising #ctvadvertising #adtech  

11

Tip 9: Leverage Social Proof with Holiday Reviews "Trust is key this festive season! 🎄 As a pre-festive action, showcase positive reviews and testimonials for holiday shopping inspiration. Highlight customer feedback on gift-worthy products to build trust and drive purchases. How do you use reviews in your holiday marketing? Let us know! 👉 https://lnkd.in/dTKRvnvx #ecommerce #socialproof #holidaymarketing #ShopifyTips #valardigital #prefestiveactionseries

1