About
Debbie Benadiba is the CEO of Talon OOH Canada, the largest independent OOH planning and…
Articles by Debbie
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Girl Power: How Women Are Transforming DOOH
Girl Power: How Women Are Transforming DOOH
Watch out world - women are coming up in advertising and digital out-of-home. In recent years, they’ve not only…
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Thinking locally: Leveraging data and building connections one neighbourhood at a time
Thinking locally: Leveraging data and building connections one neighbourhood at a time
Location data is enabling marketers to think local and connect to consumers one neighbourhood at a time. And when you…
Activity
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At POSSIBLE, we shape the future of marketing through in-person human connection. This allows for boundless opportunity and growth for business. As…
At POSSIBLE, we shape the future of marketing through in-person human connection. This allows for boundless opportunity and growth for business. As…
Liked by Debbie Benadiba
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Destination dentsu is gaining momentum with new clients and amazing new talent. Welcome to the team Andrea Miliauskas we are so happy to have you…
Destination dentsu is gaining momentum with new clients and amazing new talent. Welcome to the team Andrea Miliauskas we are so happy to have you…
Liked by Debbie Benadiba
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Had an amazing time today at Yorkdale Mall, where I had the chance to witness the Mercedes-Benz AG activation live with the incredible OMD Canada…
Had an amazing time today at Yorkdale Mall, where I had the chance to witness the Mercedes-Benz AG activation live with the incredible OMD Canada…
Liked by Debbie Benadiba
Experience
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Education
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Activities and Societies: Entrance Scholarship: Huron College, Pi Beta Phi
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Activities and Societies: Award Of Excellence 1999
Licenses & Certifications
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Communications and Advertising Accredited Professional Program
Institute of Communication Agencies
Issued
Languages
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Spanish
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Organizations
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Digital Placed Based Advertising Association
Board Of Directors
- PresentThe DPAA is an organization dedicated to the promotion and growth of the digital Out-of-home and Video business around the globe. Buyers, sellers and marketers will have access to the latest research proving our media channel, can read from several white papers on new and existing solutions, network with industry leading experts and work collaboratively to promote our industry.
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JDRF - Juvenile Diabetes Research Foundation
National Ride Member
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ReThink Breast Cancer
Board Member
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Join now to viewMore activity by Debbie
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When we founded Vertical Impression, our goal was simple: to measure every glance, every moment of attention. Today, we’re unveiling the next…
When we founded Vertical Impression, our goal was simple: to measure every glance, every moment of attention. Today, we’re unveiling the next…
Liked by Debbie Benadiba
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I’m sharing with this incredible community that after a truly amazing six and a half years, I’ve made the bittersweet decision to leave Pinterest to…
I’m sharing with this incredible community that after a truly amazing six and a half years, I’ve made the bittersweet decision to leave Pinterest to…
Liked by Debbie Benadiba
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8 months ago, I left my role at Twitter/X. Having spent 10+ years working there, it became a place that I loved and my colleagues became people who…
8 months ago, I left my role at Twitter/X. Having spent 10+ years working there, it became a place that I loved and my colleagues became people who…
Liked by Debbie Benadiba
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Exciting news today....really appreciate the opportunity!! https://lnkd.in/gjsxBNUS
Exciting news today....really appreciate the opportunity!! https://lnkd.in/gjsxBNUS
Liked by Debbie Benadiba
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I believe responsible leadership is the backbone of a thriving organization. The decline of ethics, transparency, and long-term thinking is alarming.…
I believe responsible leadership is the backbone of a thriving organization. The decline of ethics, transparency, and long-term thinking is alarming.…
Shared by Debbie Benadiba
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FTC's new era: Targeted enforcement is in, broad regulations are out. But don't expect Big Tech to get off scot-free. Chairman Andrew Ferguson's…
FTC's new era: Targeted enforcement is in, broad regulations are out. But don't expect Big Tech to get off scot-free. Chairman Andrew Ferguson's…
Shared by Debbie Benadiba
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In today's digital age, trust is a precious commodity. Out-of-Home (OOH) advertising stands out as a trusted medium, with 78% of consumers saying…
In today's digital age, trust is a precious commodity. Out-of-Home (OOH) advertising stands out as a trusted medium, with 78% of consumers saying…
Shared by Debbie Benadiba
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Sonia Carreno
ICYMI - IAB Tech Lab has developed comprehensive guidance to help navigate the complexity of ID solutions as we move closer towards cookie independence. Thanks Patti Summerfield and Media in Canada, for covering this important release from IAB Tech Lab - to access the guidance, see comments. #idsolutions #PETs #digitalads #advertising #data
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Arwinder Kaur
Wendolyn Reputation Management - Winner of the 2024 Great Companies Global Business Award Name: Wendy Kauffman Business Name: Wendolyn Reputation Management Establishment (Year): 2021 Location: Toronto , Canada Award Category / Industry: 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧, 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 & 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 Sub Category : Public Relations and Reputation Management Number of Employees: 1-10 employees Wendolyn Reputation Management Developing and expressing precise positioning, messages, and values is where clients' needs and Wendolyn Reputation Management meet. The consulting practice focuses on essential communications services for the next decade where: - Risk management is increasingly important, with more eyes watching for action and inaction. - Good corporate citizenship is necessary to meet business goals. - Awareness of diversity and inclusion is unavoidable. https://lnkd.in/dp43itkZ
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Tim Woodcox
We were the second company globally to join the first programmatic advertising exchange. Why is that significant? In 2017, Adtegrity acquired Media Place Partners (MPP) and continues to operate under the MPP name today. The original Adtegrity team still leads MPP. So, when we claim to have expertise in programmatic advertising, we truly mean it. There are several advantages to using programmatic advertising over manual ad buys, and this article explores those benefits. A competent agency can streamline the management of traditional media vendors for you. When planning media buys, consider partnering with MPP. Our expertise lies in media planning, buying, and execution, spanning both digital and traditional offline media. While we offer a broad range of services, media strategy is our specialty! https://lnkd.in/eHReG42p #MarketingAgencyGrandRapids #ProgrammaticAdvertising #AdvertisingCampaign #SalesSupport #HelloMPP
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Nurlan Urazbaev
FYI: IAB Canada’s 2024 State of DOOH in Canada Barometer Report reveals DOOH adoption is on the rise: This report was developed through insights from a dedicated DOOH Committee with input IAB Canada’s buy-side members. DOOH Adoption on the Rise. Building on the insights of our previous report, which highlighted the prioritization of Location and Technology (specifically Dynamic Ad Insertion), the industry has made significant strides. Enhanced technology, improved measurement techniques, and ongoing […] #DOOH #digitalbillboards #digitalsignage
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Doug Downs, SCMP
LOVE the State of Podcast Agencies 2024 Report by Quill Inc. This is an industry still in its infancy. Downloads remain the dominant metric (sadly) but there are some terrific options available to help us make those metrics more sophisticated. Trackable ROI is one of the biggest challenges but that reinforces the need for Agencies to work with clients from the beginning to establish KPIs for their podcast. Download the report here https://lnkd.in/geS8VbRt Fatima Zaidi #podcasting #podcastagencies
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Oliver JP Osborne
If you are in a non-marketing leadership role, it is worth understanding how share of voice works (especially during economic slowdowns). Essentially, if you keep your advertising budget consistent while your competitors cut back, your money will go further. - #shareofvoice #economics #leadership #marketing #ohcool
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Alison Simpson
🎧 Driving growth through data democratization is a hot topic for marketers. I had the pleasure of hosting Scott Megginson, President of Kantar on our Canadian Marketing Association podcast to discuss how businesses can unlock growth in the face of change. 🔍 Listen to learn: 👉 How marketers can navigate seismic shifts in consumer behaviour and the research industry to drive meaningful growth. 👉 What do frustrated Canadians really want - and how can marketers step up to inspire them? 👉 The surprising factor that sets high-performing companies apart. 👉 Why Kantar is giving away its most valuable asset to marketers for free. 👉 Will you thrive or be left behind? The AI revolution in research and insights is here. Kantar is also offering free access to their BrandZ study, which provides robust global and Canadian research on a vast selection of brands. It's a powerful resource for marketers. Tune in now for actionable tips to future-proof your marketing strategy: https://lnkd.in/g2FmSmhY #Marketing #Insights #CX #Innovation #Podcast #MarketingPodcast #AI
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James Clive-Matthews
An interesting counter to my more negative take on the Meta versus Canada news spat from a couple of weeks back. Key takeaways? 1) Meta's decision to pull news from its platforms was a shock, but in line with the ongoing trend of declining traffic from social 2) Spotting these trends, anticipating potential outcomes, and developing strategies to respond effectively is always sensible - the internet is always evolving, often fast, so digital audience acquisition business models need diversity to survive 3) Working out ways to build up first party data via direct connections with your audiences on channels you own and control will *always* be a more sensible strategy than relying on the whims of algorithms and tech giants #ContentStrategy
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Shane Cameron
The Canadian retail landscape is predicted to skyrocket by 353% by 2028, reaching $685 billion. That's both bold and spicy. As this shift occurs, brands are moving from a disconnected approach (fragmented brand & shopper teams, reactive tactics, retailer-as-client) to a connected approach (comprehensive consumer understanding, proactive data-driven management, retailer-as-strategic-partner). Connected Commerce as central pillar of brands that can appear on both a physical and digital shelf will be the new norm. https://lnkd.in/gR7xeX59
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Trish Borrelli
With the growing oversaturation of data clean rooms, providers need to differentiate themselves to stand out. Optable has done just that by partnering with Globe Media Group, the advertising arm of The Globe and Mail. This partnership allows The Globe and Mail to securely combine their first-party data with their advertising partners for deeper audience insights and stronger results. Optable’s clean room technology facilitates privacy-safe collaboration, helping publishers and advertisers achieve 3.4x greater reach and 2.5x more cost-effective results. We sat down with Bennett Crumbling, Head of Marketing at Optable, to learn more about their approach. 👇 #AdTech #CleanRooms #Privacy #DigitalAdvertising #PublisherGrowth
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Anna Bager
Ahead of this major election, we're beginning to see an influx in diversified campaign strategies that blend traditional and emerging digital platforms like DOOH to engage with audiences. Given its targeted, dynamic advertising potential in public spaces, a programmatic approach can help maximize reach and impact while optimizing ad spend.
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Jean-Philippe Guay
AI Overviews in Search is coming to Canada. Since first launching in the US this May, AI Overviews in Search has been gradually expanding availability to more countries and more languages. It will sooner than later appear in your SERP. With a new way for consumers to search without relying solely on ranking, marketers need to pay attention and find new ways to optimize for AI Search.
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Cesar Alfonso Vasquez
I bet this will become a Business Case for future generations at Universities all over North America for years to come. The question to analyze: "Are newspapers supposed to endorse presidential candidates. Or not?" From my perspective, there are several aspects to analyze, such as: - Are editors meant to make such decision or it is ultimately the media owner who makes such calls? - Are newspapers meant to take stands on such sensitive topics? Wouldn't that be biased? - Are newspapers meant to align to the political views of the owners? or to provide unbiased information for readers to make a decision on their own? Quite an interesting situation. As for me goes, it would be nice to see newspapers provide unbiased information about all topics, including politics. Since this is not the case, I believe it is the media owner to make such calls as to whether endorse or not a candidate. https://lnkd.in/gw79A37C
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Stephanie Freeman
Now that APG Canada’s fabulous book Eat Your Beets is out in the world… a few of us authors (wow what a surreal word to add into my post!) shall be getting together with Think TV to share more from our essays. Join us on November 14 at 1PM EST for a webinar packed full of strategy goodness (vitamins from all those beets!): 😎 I’ll be talking audience strategy: a simple framework to make sense of all the marketing research out there 🔥The always-amazing Sammy Rifai shall get you fired up with: How to Build Fame & Flow: Why the Relationship between Brand and Performance Shouldn’t be Toxic 👊 The very smart Jack Dayan shall be sharing How to Make an Impact with a Full Punch 📺 And Catherine MacLeod shall speak on Decoding Canadian Media Consumption Myths! What a line-up.
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Nurlan Urazbaev
Canadian out-of-home trade body releases version 2 of an AI chatbot that answers questions about the OOH industry: OOH-GPT is an advanced chatbot developed by COMMB to answer all your questions about out-of-home (OOH) advertising. Amanda Dorenberg, President of COMMB, states, "OOH-GPT can provide information on various aspects of OOH advertising such as its definition, types, advantages, effectiveness, targeting options, measurement, and best practices. While COMMB boasts a range of objectives, many are […] #DOOH #digitalbillboards #digitalsignage
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Zack Kadish
AI Overview Trends: December 2024 Insights Here at Conductor, we've been analyzing the trends related to AI Overviews and have seen some big changes in the last month. 🔍 Keyword Generation Out of ~80 million keywords analyzed, 6.87% are generating AI Overviews. Most searches generating AIOs are informational, conversational, or long-tail queries. 📱 Device Distribution Smartphones are now dominating with AI Overview occurrences at a total of 63% for all searches. 🏭 Industry Insights Leading Sectors: Internet Software & Services (17%), Professional Services (13%), Healthcare (12%). Month over month changes for sectors: Growth Highlights: Internet Software surged +15% , Automotive +4.7% Declines: Professional Services (-6.7%), Healthcare (-4.6%). Our POV: Google continues to expand the presence of AI Overviews on SERPs, with a significant focus on informational, conversational, long-tail, or mixed-intent queries, especially on Smartphones. This aligns with users’ preference for quick, convenient answers on mobile devices. It’s important to continue to monitor and track your presence within AI Overviews to see if the keywords you care about are generating an AIO and if you are being sourced within the AIO. #AIOverviews #SEO #AI #GenerativeEngineOptimization #DigitalMarketing
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Stephanie Freeman
Had a blast joining thinktv Canada for a webinar to talk about Account Planning Group of Canada - APG Canada’s Eat Your Beets, the book that’s full of nutritious strategy advice from Canada’s top strategists. Four of us contributing authors got together to talk strategy, the things keeping us up at night, and how we can all work together better to create more effective advertising. I shared the highlights from my featured essay on audience strategy, ‘Data vs Everyone: How to target both for brand growth’. Instead of choosing to get hypertargeted with super-smart data or go big and target the full category, marketing science shows us that good audience strategies are like onions: they have layers (yes, a Shrek reference 👀). To make the process easier, I’ve been using a simple framework as a starting point for audience strategy … the B-A-D Framework: 🛍️ B for targeting ‘Buyers who are in-market right now’: Converting our brand’s share of existing demand. This layer pays off with short-term sales effects. 📣 A for targeting ‘All in the category’: Building future demand and our brand, by impacting as many people in the category as we can afford to impact. This layer pays off with both short-term and long-term sales effects. 🎯 D for targeting ‘Don’t miss out opportunities’: Future opportunities for growth, where the category is evolving or where your brand is currently missing out, e.g. Corona targeting non-alcoholic beer drinkers or banks targeting new immigrants. This layer pays off with both short-term and long-term sales effects, but will see a slower flow of results as we build something new. Check out the replay here for more, along with the highlights from the three other brilliant speakers:
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