Darby Sieben

Darby Sieben

Calgary, Alberta, Canada
7K followers 500+ connections

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About

Over 25 years of leading product and partnership teams – both as standalone and…

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Articles by Darby

  • No, I won't sign your NDA.
    Jan 27, 2025

    No, I won't sign your NDA.

    Originally posted in Q1 2024. If you want to see the comments from the original post check it here.

    1 Comment
  • Consistency, Discipline, and Data: What 30 Years of Using Quicken Has Taught Me
    Jul 15, 2024

    Consistency, Discipline, and Data: What 30 Years of Using Quicken Has Taught Me

    Imagine spending 80 days of your life with one tool—Quicken. For me, this journey has been more than about tracking…

    4 Comments
  • Let's Work Together
    Dec 12, 2023

    Let's Work Together

    The following are the types of engagements I am interested in : Full Time For the right company, people and mandate I…

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Contributions

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Activity

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Experience

  • Walnut Insurance Graphic

    Walnut Insurance

    Toronto, Ontario, Canada

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    Calgary, Alberta, Canada

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    Calgary, Toronto, Kelowna, Montreal

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    Toronto, Calgary

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    Calgary, Alberta, Canada

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    Calgary, Alberta, Canada

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    Calgary, Alberta, Canada

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    Calgary, Alberta, Canada

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    Toronto, Canada Area

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    Toronto, Canada Area

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    Calgary, Canada Area

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    Montreal, Canada Area

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    #yyz #yul #yyc #sfo #nyc

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    San Francisco Bay Area

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    Toronto, Canada Area

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    Toronto, Canada Area

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    Toronto, Montreal, Vancouver, Kelowna

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    Calgary, Toronto, Montreal San Francisco

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    Toronto, Canada Area

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    Toronto, Canada Area

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    Calgary, Canada Area

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    Calgary, Canada Area

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    Calgary, Canada Area, Vancouver, British Columbia

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    Calgary, Canada Area

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    Calgary, Canada Area

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    Calgary, Canada Area

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    Calgary, Canada Area

Licenses & Certifications

Volunteer Experience

  • Venture Mentoring Service of Alberta Graphic

    Mentor

    Venture Mentoring Service of Alberta

    - Present 3 years 5 months

    Economic Empowerment

    Many programs focus on building better businesses, giving advice and consulting to help make the company stronger and more successful. VMSA Mentors support the individual entrepreneur. We ask "what's keeping you up at night?" and dive into sorting through noise and distractions to address the challenges and opportunities entrepreneurs face.

    We are a volunteer organization that provides objective, conflict-free guidance to entrepreneurs. Based on the MIT VMS Model; each entrepreneur is…

    Many programs focus on building better businesses, giving advice and consulting to help make the company stronger and more successful. VMSA Mentors support the individual entrepreneur. We ask "what's keeping you up at night?" and dive into sorting through noise and distractions to address the challenges and opportunities entrepreneurs face.

    We are a volunteer organization that provides objective, conflict-free guidance to entrepreneurs. Based on the MIT VMS Model; each entrepreneur is matched with a team of mentors, which gives a more in-depth experience than traditional 1:1 relationships. Following the MIT VMS Model, we adhere to a strict code of ethics, providing unbiased coaching to entrepreneurs in Alberta.

  • Crohn's and Colitis Canada | Crohn et Colite Canada Graphic

    GutsyWalk Volunteer and Fundraiser

    Crohn's and Colitis Canada | Crohn et Colite Canada

    - Present 3 years 10 months

    2021 was my first year participating in GutsyWalk as both a Volunteer and Fundraiser. This is the flagship national event for Crohn's and Colitis Canada that has participates from across the country.

    Total Funds I have Raised to Date - $19,018

    2024 - $3243
    2023 - $8370
    2022 - $6305
    2021 - $1100

  • Crohn's and Colitis Canada | Crohn et Colite Canada Graphic

    Treasurer, Calgary Chapter

    Crohn's and Colitis Canada | Crohn et Colite Canada

    - Present 2 years 6 months

    Health

    Helping raise awareness in Calgary for Crohn's and Colitis Canada.

  • Crohn's and Colitis Canada | Crohn et Colite Canada Graphic

    President, Calgary Chapter

    Crohn's and Colitis Canada | Crohn et Colite Canada

    - 1 year 1 month

    Health

    Helping raise awareness in Calgary for Crohn's and Colitis Canada.

  • Crohn's and Colitis Canada Graphic

    Digital Outreach, Calgary Chapter

    Crohn's and Colitis Canada

    - Present 4 years 4 months

    Health

  • Crohn's and Colitis Canada Graphic

    Advisor

    Crohn's and Colitis Canada

    - 1 year

    Health

    Helped Toronto based VP providing advice on corporate raising and how to leverage technology in their marketing efforts for the GoHere campaign.

Publications

  • What Makes A Successful Product Manager

    Product Calgary Presentation

    My Presentation to Product Calgary around key skills (I touched on the soft skills and behaviors) that make an effectie product manager.

    See publication

  • How do consumers conduct searches on Google using a mobile device?

    Mediative, a Yellow Pages Canada company

    More than half of the searches conducted on Google occur on mobile devices. Being visible on mobile is therefore crucial for businesses who want to effectively reach their audience.

    This study provides businesses with more information on:

    - how people conduct Google searches on a mobile device (where they look and click)
    - how tactics to get views and clicks might differ to those used for desktop Google SERPs

    Other authors
    See publication

  • Maximize display ad viewability and engagement

    Mediative, a Yellow Pages Canada Company | Canada | United States

    “Viewability” has become a hot topic in digital marketing since 2011. While it is a good measurement of the “potential” for an ad to be seen, it gives no measurement of how many ads are actually seen.

    In this free paper you will discover:

    - How many ads are considered “viewable”, and how many are actually viewed?
    - What factors influence whether or not an online display ad is viewed and engaged with?
    - What can advertisers do to increase this potential?

    Other authors
    See publication

  • 8 Key Action Items to Drive Purchase Behaviour with Online Display Ads

    Mediative, a Yellow Pages Canada Company | Canada and United States

    Display advertising is the fastest growing digital format in Canada, predicted by eMarketer to account for 42.1% of digital ad spending in 2015.

    In this free paper you will discover:

    - How display ads can drive purchase behaviour.
    - Does seeing an online ad affect a decision to make a purchase?
    - Are searchers more responsive to display ads at different stages in the buying cycle?
    - What actions do people take that leads to a purchase?
    - Do clicks on display ads even…

    Display advertising is the fastest growing digital format in Canada, predicted by eMarketer to account for 42.1% of digital ad spending in 2015.

    In this free paper you will discover:

    - How display ads can drive purchase behaviour.
    - Does seeing an online ad affect a decision to make a purchase?
    - Are searchers more responsive to display ads at different stages in the buying cycle?
    - What actions do people take that leads to a purchase?
    - Do clicks on display ads even matter anymore when it comes to driving purchase behaviour?

    Other authors
    See publication

  • 80% of Canada’s top retailers online listings are inaccurate

    Mediative, a Yellow Pages Canada Company | Canada

    While at the national level, top Canadian retail brands are doing exceptionally well at brand advertising, when it comes to local marketing accuracy, there is room for improvement. Some of the best known Canadian brands could be experiencing large revenue losses from people looking for their stores, but not able to find the information they need online.

    Other authors
    See publication

  • The Evolution of Google’s Search Results Pages & Effects on User Behaviour

    Mediative, a Yellow Pages Canada Company | Canada and United States

    Google SERPs have greatly evolved over the last decade and, as a result, so have the ways in which searchers have been conditioned to behave.

    User intent, relevant content, brand power, paid vs. organic results, an ever-changing algorithm… all are pieces of an increasingly complex puzzle. The goal of this research? To help you improve your odds of being seen – and clicked on – by the right audience.

    We wanted to find out:
    - Where on the SERP do searchers look and click the…

    Google SERPs have greatly evolved over the last decade and, as a result, so have the ways in which searchers have been conditioned to behave.

    User intent, relevant content, brand power, paid vs. organic results, an ever-changing algorithm… all are pieces of an increasingly complex puzzle. The goal of this research? To help you improve your odds of being seen – and clicked on – by the right audience.

    We wanted to find out:
    - Where on the SERP do searchers look and click the most?
    - How important is the location of a listing to win views and clicks from searchers?
    - How does the complex SERP affect a strategy to be found and seen by potential customers?
    - How has click activity per listing position changed with the introduction of Google’s new SERP elements?

    Other authors
    See publication

  • Evolution of Location Based Solutions, A Canadian View

    Canada, Whitepaper

    Location Based Marketing (LBM) is awash with buzzwords and
    jargon. You might come across terms such as: local, hyperlocal,
    geo-fence, geo-targeting, location-based search, location-based
    services, SoLoMo (social, local & mobile), location-based solutions, deals around me, and many more. This may seem dizzying, but each of these terms has the same underlying concept and the same end-goal: connecting consumers with businesses within a specific geographic area.

    Other authors
    See publication

Honors & Awards

  • Top 40 Canadian Internet Marketers

    Click! Weekly

    The results are in for the first annual Click! Weekly Top Online Marketers of 2009. From the hundreds of nominations, we received we have selected our top forty. This inaugural list recognizes the best online marketing professionals in Canada.

    This hot list celebrates online marketing leaders and innovators in Canada. The final forty winners were chosen by a judging panel of industry experts and Click! Weekly editorial staff based on their creative strategies and passionate dedication…

    The results are in for the first annual Click! Weekly Top Online Marketers of 2009. From the hundreds of nominations, we received we have selected our top forty. This inaugural list recognizes the best online marketing professionals in Canada.

    This hot list celebrates online marketing leaders and innovators in Canada. The final forty winners were chosen by a judging panel of industry experts and Click! Weekly editorial staff based on their creative strategies and passionate dedication for online marketing.

    The Click! Weekly Top Online Marketers of 2009 were recognized at the IAB Canada MIXX event held on September 29 in Toronto.

  • Emerging Entreprise of the Year 2004

    Calgary Chamber of Commerce

    Finalist - 2004 Chamber of Commerce Emerging Enterprise of the Year Award.

Languages

  • English

    Native or bilingual proficiency

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