Amber Jacques

Leverage data to create experiences and deliver value. 👆 The big takeaway from #RCCSTORE2024 - and there's opps for brands! Incredible 2 days at the Retail Council of Canada's STORE 2024. Great speakers from every aspect of the industry shared what they were working on in the year ahead. 3 key trends appeared: 1) DATA, DATA, DATA There was no escaping the importance of data. From collecting it to analyzing with AI to creating customer experiences.... Both brands and retailers are focused on ways to gather more data and use it to drive loyalty and gain market share. 2) EXPERIENCE MATTERS Online and in-store, retailers are focused on elevating the shopper experience. In-store this includes a lot of technology including digital shelf edges and product discovery. It's also looking at self-checkouts and improving the experience for older consumers. Online it's focused on fast search, easy checkout and detailed product descriptions and reviews. This is particularly critical when engaging Gen-Z shoppers. 3) HIGHEST VALUE WINS Consumers are heavily influenced on where to shop and what to buy by the perceived value. While price is certainly a major factor, convenience and health benefits also play a role. Linked to the first two, understanding how the shopper defines value is critical in developing strategies that deliver results. This is how retailers are viewing the year ahead: it is highly beneficial for brands to contribute in these areas! If you need assistance in gathering consumer insights or securing more product reviews.... DM me as I and Caddle would love to provide the voice of the Canadian consumer to your strategy! ------------------------------------------ Get more product off shelves and into baskets with the latest in CPG, retail & consumer trends at 10:30am M, T, H & Sat by following Jared! Drive trial & get reviews with Caddle - DM me to learn more. Photo Credit: Tanmay #shoppermarketing #ecommerce #sampling #CPG #marketingstrategy #marketing #omnichannel #omnichannelmarketing

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The latest browser market share in Canada is 48% Chrome. A majority of the web is already cookieless. There is no time to waste. Advertisers need to push ahead even faster to futureproof digital strategies for a cookieless world. Push ahead as if the deadline hasn't changed and use this new window to test & learn different approaches. Refine and tweak your audience and measurement strategies as new learnings are uncovered. Waiting around for Privacy Sandbox to be perfect is a losing proposition.

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Understanding customer behavior inside the store is essential for both retailer and brand. If you are attending Retail Technology Show, don't forget to check out "What's In Store for Retail Media Networks" hosted by Scala #RTS2024 STRATACACHE Walkbase #innovation #technology #Consumerproductgoods #retailers

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Retail media ad spending in Canada is projected to grow 26% in 2024 to surpass the C$3 billion mark — nearly double the total of three years ago, according to EMARKETER. As this space continues to emerge, the partnership between brands, agencies, and retailers will be key to unlocking its full potential. 📣 Excited to announce the second edition of our Canadian Retail Media Report Card to help you navigate this rapid growth! Featured in this edition are: 👉 Coverage of 6️⃣ important retail platforms, including the addition of 2️⃣ networks. 👉 90 evaluated capabilities across five key performance areas. 👉 An expanded review of media opportunities to reflect the trend toward offsite and on-location options. Grab your copy here: https://lnkd.in/e6ySRunA #retailmedia #RetailMediaReportCard #retailmedianetworks #insights

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🌟 Retail Media in Canada: A Rapidly Growing Opportunity! 🇨🇦 Did you know that retail media is set to experience significant growth in Canada? "Insider intelligence expects global ad spending to grow 22% this year and 18.5% in 2025 to reach $165.9 billion - and command 22% of all digital ad outlays worldwide. Spending in Canada is projected to jump 52% to 3.8 billion in the same period to account for 23% of all digital ad dollars." -eMarketer As brands increasingly recognize the value of reaching shoppers closer to the point of purchase, retail media networks (RMNs) are quickly becoming a key part of marketing strategies. 📈 The Shift in Spending: This shift is driven by the increasing demand for targeted advertising, greater control over ad spend, and the ability to reach shoppers when they’re most ready to buy. 💡 Why it Matters: For Canadian retailers, this growth represents a huge opportunity to enhance shopper engagement, drive incremental revenue, and create more personalized shopping experiences. Whether you're a retailer or brand, now is the time to start thinking about how retail media can fit into your strategy. 🚀 The Future: As the landscape evolves, the lines between e-commerce and traditional retail will continue to blur. Retail media will play a pivotal role in shaping how brands connect with their audiences and deliver measurable results. Don't miss out on getting ahead of the curve and adding value to your business with your own Retail Media Network. Let's connect and chat about your thoughts on where this space will go! 💭 👇 Have questions? Feel free to DM me, or book a consultation with Zitcha here: https://lnkd.in/gQtn5Dr4 #Zitcha #RetailMedia #RetailMediaNetwork #DigitalMarketing #CanadaMarketing #Ecommerce

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CTV demand in Canada is soaring, and Bell Media’s CTV inventory is set to grow by 350% in 2025. StackAdapt’s integration with Bell Media gives advertisers seamless access to this premium inventory, helping brands reach audiences with precision and impact.

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If you need quick insights or have questions about the shopping journey.... 👆I've got the voice of the 🇨🇦 consumer ready to quickly answer! Consumers consider a lot of factors in their buying decision. Discoverability, price, ingredients, emotional benefits, convenience.... or ethical reasons such as the Loblaw boycott. We ran a rapid response survey to understand how Canadians found about the boycott and what are the expected outcomes for the boycott (link in comments). The impact study like the above, understanding flavour preferences, gaining insight into purchase frequency or evaluating campaign taglines…. As long as it can be answered in 5 questions these surveys can find the answers! Not sure of the questions to ask? No problem! Tell us the objective and our research team will help develop the survey. The more you can understand your consumer, the better your marketing decisions will be! In light of the high interest following the aforementioned study, Caddle and I have an amazing offer for all our custom insights enthusiasts and market researchers. Until June 30, we are offering $5K off our bundle of 10 Rapid Response surveys! To take advantage of this 20% off, DM me or contact us at https://lnkd.in/gwQ6r9cn. #research #consumerinsights #canadianconsumer #data #innovation #surveys #promotion

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CTV consumption is exploding, with Bell Media forecasting a 350% increase in inventory by 2025. StackAdapt’s new partnership gives advertisers streamlined access to this premium inventory, helping them scale campaigns and make a bigger impact across Canada’s digital landscape.

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Omnichannel campaigns that are easy to plan, execute & measure coming soon. 👆 All part of the latest updates from Canada's largest retail media network with 4 million weekly digitally active members. I had the pleasure of attending Advance powered by Loblaw Upfront yesterday. My key takeaways: Hard discount is their largest growth potential and they are both converting stores but more importantly opening more smaller footprint locations. These are for both urban and rural areas where they can offer a wide assortment of products (although limited number of brands/options) at an everyday low price. Pet, HABA and games/arts - all areas expected to see growth AND will have their areas in-store see updates coming soon. Another growth market are New Canadians and LCL is paying attention, such as including global holidays in their seasonal programs and recognizing this market over indexes on using digital. Everything they do is OMNICHANNEL. Their example was the Lunchables Launch (Kraft Heinz) who used online video/social, e-comm banner & sponsored search, digital flyer, in-store screens and in-store aisle blades & bunkers. 53% of Loblaw Companies Limited shoppers start their journey online, many of whom buy a product in-store within a week of seeing it on an LCL digital platform. This requires targeting.... Advance is adding to their 200+ audiences with 12 new automotive audience segments via Esso. Also teamed up with Corus Entertainment to allow brands to align shopper profiles and viewer profiles through MediaAisle. Advance is also improving several existing programs: 1) Sampling: Coming in 2025, it features an improved consumer and brand experience. 2) Product price in creative: the ability to have prices in programmatic display & in-store screen media coming in beta soon 3) Digital aisle: SDM now has sponsored search while biddable shoppable display is coming to PC Express 4) Personalized members only pricing coming in 2025 If it seems like there's a lot to manage - it's because there is! And they've got a solution: LOOP: Loblaw Omnichannel Optimization Platform Coming in Q4, it's designed to make omnichannel campaigns easy with objective based campaigns using AI to optimize budget allocation and provide suggestions based on performance. It also provides omnichannel measurement with shopper and cart analytic reports coming soon. All very impressive! Couple areas I thought I'd see more development: 1) Digital shelf LCL still using printed pages for at-shelf signage while Walmart has announced digital tags and video shelf edges over the last few weeks. 2) Reviews Lots of discussion about discovery online but no mention of reviews. Other retailers, like Home Hardware Stores Limited, are actively adding these to elevate the consumer experience. Excited to see the features as they are released through the year! #retailmedianetworks #grocery #retailmarketing #CPG #shoppermarketing

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Did you know retail media spending in Canada is projected to jump 52% to $3.8 billion in 2025 and account for 23% of all digital ad dollars? 🤯 Based on what we heard at the Loblaw's Upfront event on June 11, it's clear that this multi-channel retailer is looking to get ahead of this growth. Check out our key takeaways here: https://lnkd.in/grEfvRcy #Loblaw #retailmedia #omnichannel #retail

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Discover the power of our network with over 6 million content creators across North America! 🌍✨ Want to elevate your brand’s visibility and engagement? We connect you with influencers who match your audience perfectly, making sure your message hits the mark. 🤝💬 Ready to take your PR to the next level? Let’s amplify your brand together with strategic partnerships and a vast network that delivers results. 🚀🔝 Get in touch and see how we can make your brand shine! #AMPItUpPR #InfluencerNetwork #BrandBoost #PRMagic #ContentCreators #ElevateYourBrand #NorthAmerica #MarketingPower #InfluencerMagic #StrategicPR #BrandEngagement #SocialMediaSuccess #MarketingStrategy #InfluencerImpact #PRExperts #BusinessGrowth #DigitalInfluence #MarketingSolutions #InfluenceAmplified #BrandVisibility #NetworkSuccess

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Explore The Trade Desk Intelligence’s "Elevating Your Digital Marketing Strategy with AI" to understand how modern programmatic advertising is transforming the industry. This article delves into the shift towards audience-centric approaches and the advantages of embracing new media channels and AI advancements. Gain practical insights to optimize your digital marketing strategy and make the most of the open internet's opportunities. Elevate your insights, download the full report now ➡ https://lnkd.in/gVh-QH5S. #mma #mmaindonesia #brandsafety #martech #advertising #consumerprivacy #publishers #marketinginsights #digitalmarketing #dataprivacy #marketingstrategy #audiencetargeting #datadrivenmarketing #marketingtrends #digitaladvertising #industryinsights

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Here's how INDOCHINO gained the visibility they needed to lower their CPA by understanding the impact of their media on retail with Rockerbox. Data matters, understanding the efficacy of your marketing matters.

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CTV consumption is exploding, with Bell Media forecasting a 350% increase in inventory by 2025. StackAdapt’s new partnership gives advertisers streamlined access to this premium inventory, helping them scale campaigns and make a bigger impact across Canada’s digital landscape.

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In today's commerce, there's only ONE consumer. 👆 Takeaways from GroceryConnex & Digital Grocery Summit below! 2 incredible days of learning from brand & retail experts, 4 takeaways to make your 2025 a success! 𝟏) 🇨🇦 𝐢𝐬 𝐬𝐞𝐞𝐤𝐢𝐧𝐠 𝐯𝐚𝐥𝐮𝐞 35% of Canadians are vulnerable spenders while another 49% are planning their shopping to manage spending. 80% are shopping on promotions, 65% are buying larger format to stock up while 43% are buying smaller volumes to meet budgets. We actually outpace Americans in our use of promotions! Consumers are also making multiple trips to find best prices, resulting in smaller, more frequent baskets. It's critical to understand how your consumer defines value and to deliver it. 𝟐) 𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐝𝐫𝐢𝐯𝐞𝐬 𝐑𝐎𝐈 Consumers are looking EVERYWHERE for deals and discoveries: 93% of shopping journeys start online 90% of online grocery shoppers are omnichannel 81% of Walmart shoppers often visit the website or app before buying in-store Despite our love of in-store shopping, 🇨🇦 leads globally for click-and-collect buyer growth. Each brand at the #digitalgrocerysummit saw substantially greater lift (1.5-3+ X) when using omnichannel campaigns compared to the individual efforts and against category. 𝟑) 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐯𝐬 𝐞𝐂𝐨𝐦𝐦 & 𝐫𝐞𝐭𝐚𝐢𝐥 Omnichannel campaigns require integrated brand efforts. Every brand is on this journey - and nobody has it fully figured out. This was one of the biggest brand takeaways as many thought they were way behind. There's a range from testing retail media networks to creating commerce teams. 𝟒) 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐝𝐚𝐭𝐚 𝐭𝐨 𝐫𝐚𝐩𝐢𝐝𝐥𝐲 𝐭𝐞𝐬𝐭, 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐚𝐧𝐝 𝐢𝐧𝐯𝐞𝐬𝐭 Omni also requires leveraging data to identify pockets for growth opportunities in uncontested needs/audiences, ideas to anchor campaigns or tactics/channels are worth testing. Then you need to move quickly to test - if it works, invest more and if not, take the learnings and pivot. It's the startup mindset at scale! There were so many case studies and important stats shared at these events - wish I could share them all but these were my 4 big takeaways. What were yours? ------------------------------------------------------------- Get more product off shelves and into baskets with the latest in CPG, retail & consumer trends at 10:30am M, T, H & Sat by following Jared! I and Caddle have solutions to support your brand, big or small, in all of the above from research to providing promotion to increasing discovery with reviews - book a time with me to learn more: https://lnkd.in/gJnr2MAH Stats from Caddle, Mars, NielsenIQ #mydigitalshelf #digitalgrocerysummit #shoppermarketing #digitalmarketing #retailmarketing #omnichannelmarketing #CPG #ecommerce #omnichannel

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