Adam McNeil

🌟 Wow, this is a game-changer! Every second truly counts, and Folloze Website Engager is the perfect tool to make every moment impactful. 🚀 You want to see how it transforms your digital buyer journey? 🙌 take a peek https://lnkd.in/egrijphp #FollozePower

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In our latest guest blog on Calgary Marketing Association, we share tips on using Google Analytics 4 to measure and improve SEO performance. We also provide a real-life example of how we helped a Calgary client improve organic traffic and sales over time using GA4. Check out the full article here: https://lnkd.in/gZTBBXFP Thank you Derek Hovinga (He/Him) at Calgary Marketing Association for reviewing and publishing the article. Thank you for your time and professionalism!

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In this episode of UpYourStack Podcast, I chat with Maddie Bell from Scheduler AI. She’s tackling the challenge of "Speed to Lead." It's all about quickly responding to new leads, as the likelihood of converting them into customers decreases the longer you wait to engage with them. Responding promptly demonstrates attentiveness and increases the chances of securing the lead. Now, imagine having an AI agent that handles this for you! Here are some highlights from our chat: AI-Driven Availability Matching: Scheduler AI intelligently matches meeting times based on participants' availability, reducing back-and-forth emails and accelerating the scheduling process. This leads to a more efficient workflow and timely meetings. Customizable Meeting Types and Templates: Scheduler AI offers customizable meeting types and templates, allowing teams to tailor the scheduling experience to different customer needs and scenarios, ensuring every interaction is relevant and personalized. Analytics and Reporting: Scheduler AI provides detailed analytics and reporting on scheduling activities. These insights help RevOps leaders understand meeting patterns, identify bottlenecks, and make data-driven decisions to improve overall efficiency. Enhanced Customer Experience: Scheduler AI enhances the customer experience by ensuring that meetings are scheduled at convenient times with minimal hassle. This leads to higher customer satisfaction and better relationships. Maddie’s story is inspiring, and Scheduler.ai is solving many pain points that growing organizations face when trying to respond to leads promptly. I hope you enjoy this episode! Check out the links in the comments section to listen to the podcast in your preferred format. HubSpot obo.

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BFCM Tip: Check that your coupon codes are working and are clearly displayed in your marketing efforts (social, email, site, etc).

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Canada’s e-commerce scene is stronger than you think—and creative is still the #1 challenge holding brands back. Here’s what I learned at #EcomNorth that every DTC brand needs to know. 1. Canada’s E-commerce Resilience Canada is a lot more resilient than most people think. While the US often dominates the e-commerce conversation, I'm incredibly bullish on Canadian brands. It's exciting to see so many Canadians stepping into the DTC space and investing in their growth. The energy and commitment at this conference were inspiring. 2. Creative is Still a Major Hurdle Creative continues to be a massive challenge for brands. Everyone knows it’s crucial for paid social growth, but many still struggle with how to generate creative at scale that delivers ROI. James Zhao at No Growth (www.nogrowth.ca) gave an incredible presentation on their approach to creative, and tailors their services to lead with video creative while offering media buying as a secondary service. It’s a smart edge for scaling in 2024 and beyond. 3. Aaron Spivak is a beast Aaron was the first speaker, and he set the tone. His story of coming from nothing, failing repeatedly, and eventually achieving his goals was truly inspiring. What stood out was his mindset: "If someone else can do it, I can do it too." That level of confidence is exactly what brand owners need to generate ideas and push their creative boundaries. Brands are lucky he didn’t pick another category to dominate lol Thanks for putting on a great event! Looking forward to seeing everyone next year.

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Is your 2025 growth strategy trapped in disconnected spreadsheets? 🤔 Here's a scenario I see far too often: 🚩 Content calendar in Asana, managed by a writer in Toronto 🚩 Social strategy in Google Docs, run by an agency in California 🚩 LinkedIn outreach by a VA in Philippines 🚩 Email campaigns from a contractor in Chicago 🚩 Lead tracking spread across 3 different CRM attempts 🚩 "Big picture" goals scribbled on sticky notes (ugh, guilty 🙋‍♀️ ) If this sounds familiar, "raise your hand" in the comments. This is the Resource Trap - when your growth depends on disconnected systems masquerading as strategy. Recently, I work with a client that was stuck here. Their sales leader was drowning in marketing tasks while opportunities slipped through cracks between systems. "Good enough" results masked the real cost of chaos. Here's the truth: Most professional services firms are building their 2025 growth on scattered spreadsheets and disconnected tactics. You're experts at what you do. Your solutions transform lives. Your impact matters too much to let disconnected systems hold you back. 2025 isn't some distant future - it's being shaped by today's decisions. Ready to move beyond "good enough"? #BusinessStrategy #ProfessionalServices #Growth2025 #MarketingStrategy #BusinessGrowth

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Purple Emails Redesigned. Here's why... Our team saw Purple's promotional email and wanted it to be as visually soothing as their mattresses are comfortable. (While staying conversion focused) Check out the breakdown below: #emaildesign #Emailmarketing #Purple

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So I built a website... finally. It's like the shoemakers kids never having shoes, or the mechanic who's car is always broken down. https://keving.ca #HubSpot #HubSpotSolutionProvider #MarketingTechnology #Martech #FreeCRM

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The only serious competition to Klaviyo in 2025 for email/SMS on Shopify is Yotpo. Sendlane? They have a rebuilding job on their hands. Attentive? I hear too much negative sentiment. Omnisend? They're competing on the 'pricing' narrative. Yotpo is the only credible competitor that can challenge Klaviyo beyond the pricing argument. Because let's be honest, businesses that migrate ESPs to save a few hundred $ per month are generally not winning businesses SaaS wants to attract. As an ESP, Klaviyo's innovation and stability last year widened the gap significantly. But Yotpo is a better 'consolidated' platform, and that's a positioning that is still picking up momentum in 2025. Yotpo's reviews, loyalty and SMS are all solid, and their analytics are pretty decent too. They have a legit claim to be a better all-in-one 'retention' platform than Klaviyo, who appears to have struggled to date with their CDP & Reviews rollout. They are also the biggest threat to Klaviyo's integrations & ecosystem moat given the resources and backing they have. I think these 2 titans are going to battle it out in 2025 and the end customers are going to be the winner. It wouldn't surprise me if a native AI tool could also hit the market and cause some disruption based on ease-of-use, intuition AND cost, but that's an unknown right now. What are your predictions for 2025? #shopify #klaviyo #yotpo

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Podcast marketing relies heavily on SEO for discoverability but community building may also play a larger role in podcast discovery. Google is now favoring forums in search results due to their robust content and active community engagement. This shift makes a podcast with strong community engagement even more discoverable in search. By fostering an active listener community, your brand podcast can benefit from increased visibility on search engines, driving more organic traffic and growing your audience. Learn more about why Google prefers forums right now and how to leverage this trend to grow your podcast listens 👉 https://lnkd.in/eqH_9jVg #googlenews #podcast #marketing #branding #seo #communityengagement

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Two weeks ago, I started the r/CanadianBacon sub on Reddit so Hardbacon expertise can be found on Google. (PS: For those of you that are not aware, Google search result now mostly display Reddit threads for any query, which basically relegates websites like Hardbacon to the second page of search results) There are already 630 Canadians in this sub and I personally answered dozens of personal finance questions from the members. We are also getting better at paid acquisition and running campaigns on Facebook, Bing and Google (yes, the irony is not lost on me). We launched 2 Linkedin newsletters (Canadian Bacon in English and Gras Dur in French) that generated 15,000 articles views so far. We are also running multiple ads campaign to grow our email newsletter and are currently working on a soon to be launched SMS-based newsletter. My point is there are always other ways. Thanks Google for teaching me importance of traffic diversification :)

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The One Metric Most Shopify Brands Are Ignoring (And It’s Costing You Big) Here’s the truth: Most Shopify founders I talk to don’t actually know how much they can afford to pay to acquire a new customer. They’ve scaled their ad spend, hired agencies, and pushed for growth… but when I ask them to break down their Acquisition Marketing Efficiency Ratio (AMER) or their New Customer ROAS (NCROAS)? 👉 Crickets. Why does this matter? Because without these numbers, scaling isn’t strategic—it’s guesswork. Here’s how we’re fixing this for eCommerce brands looking to scale profitably: 1️⃣ Switching from MER to AMER: MER (Marketing Efficiency Ratio) looks at your total revenue divided by total ad spend. That’s great, but it includes all revenue—retention, upsells, repeat customers—which doesn’t tell you how efficiently your paid ads are driving new customer revenue. AMER, on the other hand, is laser-focused. It isolates new customer revenue divided by total ad spend, giving you the real picture of how effectively your ads are growing your customer base. 2️⃣ Uncovering Your Break-Even Point: Your AMER helps determine your break-even CAC (Cost to Acquire a Customer). Once we know this number, we can work backward to align ad spend, creative testing, and campaign strategy to hit your profitability goals. 3️⃣ Building Campaigns That Scale Smarter: We pair financial clarity with creative strategy. This means isolating angles, targeting specific personas, and focusing on profit-first scaling—not just vanity metrics like ROAS. 🚨 Here’s the hard truth: If you don’t know your AMER or your CAC threshold, you’re blindly throwing ad dollars at the wall. But if you do know these numbers? Scaling becomes systematic, predictable, and—most importantly—profitable. Curious to see how this could work for your brand? Let me know, and I’ll share more insights about the exact process we’re using to scale Shopify brands to 8-figures and beyond.

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I’ve been studying social listening and consumer research for over a year now, and I’ve been saying this for a while: social media is turning into its own version of SEO. Platforms like Instagram are no longer just about hashtags. Their algorithm now processes every piece of content, analyzing the keywords in bios, captions, and more to determine who might find it relevant or interesting. As Later puts it: “Instagram’s algorithm processes every piece of content on the app, gathering information it can use to determine what the post is about — and by proxy, who might find it interesting.” This is where social listening shines. It’s not just about posting; it’s about hearing the conversations happening around your brand, your space, and your audience’s needs. The word of social is shifting, and brands, creators, and marketers need to shift with it. https://lnkd.in/eDiYc9fH

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9 out of 10 schools spending $50k/m on ads are inflating their cost per enrollment by this one thing. Poor web experiences. 3 of the biggest culprits are: Slow-loading sites We're impatient and so are people visiting our sites. Parents won't wait for your page to load. They'll leave and never come back. Every added second costs you potential enrollments. Overcomplicated forms Do your forms resemble a medical form? Too much information up front scares people away. Break-this up into a couple steps or remove items. Unclear call-to-action "What am I supposed to do?" Make it CLEAR what you want people to do. If people have to think, they'll just leave. How to fix this: 1. 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝗽𝗮𝗴𝗲𝘀 2. 𝗥𝗲𝗺𝗼𝘃𝗲 𝘂𝗻𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝘆 𝘀𝘁𝗲𝗽𝘀 𝗼𝗻 𝗳𝗼𝗿𝗺𝘀 3. 𝗢𝗻𝗲 𝗖𝗟𝗘𝗔𝗥 𝗮𝗰𝘁𝗶𝗼𝗻 𝗽𝗲𝗿 𝗽𝗮𝗴𝗲 If you implement one of these items, I'll bet you see a drop in your cost per enrollment. P.S What other culprits inflate the cost to acquire students?

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We’ve generated $56K in pipeline for a Canadian marketing agency within ONE week. Yes, you read that right. 7 days, $56,000. And the best part? This isn't some "lucky break" or "one-off success." It's the result of a proven, systematic approach that we guarantee will work for your agency too. Here's what makes this different: • We focus on qualified pipeline, not vanity metrics. • Our process is built specifically for marketing agencies. • We back it with a revenue guarantee - you get results or you don't pay. If you're running a marketing agency doing $10K+ monthly revenue and want to: ✓ Stop relying on referrals ✓ Build a predictable pipeline ✓ Scale without working more hours Let's jump on a call. I'll build you a customized growth plan showing exactly how we'll generate similar results for your agency. And even if we don't end up working together, you'll walk away with a clear roadmap for scaling your agency. Drop a "+" in the comments or DM me to learn more. #marketingagency #agencygrowth #b2bmarketing #leadgeneration

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IS YOUR WEBSITE YOUR BEST SALESPERSON? Your website should be a 24/7 lead-generating machine, not just an online placeholder. 🚀 If it’s not converting visitors into clients, it's time to upgrade. Learn how we help businesses like yours dominate the digital world! 👉 🌐 www.scaffeomarketing.com
 📧 [email protected]
 📲 403-561-2253 Direct Text #WebsiteOptimization | #DigitalSalesMachine | #MarketingAgencyExpertise

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Not sure whether to invest in long-form or short-form content? 🤔 “Long-Form Content vs. Short-Form Content” breaks down the pros and cons of both strategies, helping you choose the right approach for your business. 📊 Here’s what you’ll learn: When to use long-form content to build authority How short-form content captures quick attention The best content length for SEO and engagement ✅ If you're debating which content style will bring the best ROI, this guide is a must-read! 🔗 Dive into the article here: https://lnkd.in/dCDgyFw9 💬 Which content length works best for your audience? Let’s discuss in the comments! #ContentStrategy #SEO #LongFormContent #ShortFormContent #DigitalMarketing

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Remember when #DTC brands were the darlings of the business world? Just pump money into ads and boom: You got hockey stick growth, riding the wave to success. 🌊 Well, 2024 had other plans. The DTC landscape is shifting beneath our feet. Brands that were once the poster children for explosive growth are now facing a harsh reality check. And it's not just about rising ad costs (though that's certainly part of it). But what's really going on here? And what can brands do about it? Let's break it down: 📈 The Free Money Party is Over: With interest rates up, the era of easy venture capital is behind us. Profitability isn't just nice to have – it's essential. 💰 Ad Costs Are Squeezing Margins: As platforms mature, the cost of acquiring customers is skyrocketing. That old CAC to LTV ratio? It needs a serious rethink. 🫶 Customer Loyalty is the New Growth Engine: Acquiring new customers at any cost doesn't cut it anymore. Retention and repeat purchases are the name of the game. 🚛 Supply Chain Realities: The "sell first, figure out logistics later" approach is dead. Brands need robust, resilient supply chains to thrive. 🔐 Data Privacy Changes the Game: With tracking restrictions tightening, the spray-and-pray ad approach is losing its effectiveness. Brands need to get smarter about their targeting and messaging. 𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐛𝐨𝐭𝐭𝐨𝐦 𝐥𝐢𝐧𝐞: sustainable growth isn't about how much you can spend. It's about how efficiently you can operate, how well you understand your customers, and how much value you can provide. The DTC brands that will thrive in this new landscape are the ones willing to challenge their assumptions, diversify their strategies, and focus on building real, lasting relationships with their customers. What's your take? Are you seeing this shift in your industry? How are you adapting your growth strategy for this new reality? #DTCStrategy #SustainableGrowth #Ecommerce

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