Signal Hill Insights

Have you checked out our latest Benchmark Report yet for 2025? On the blog, Paul Riismandel is thinking critically about benchmarks and explaining our unique approach behind the findings: https://lnkd.in/g6xyjh-8 And download the report here![https://lnkd.in/gD2x9F4W)

Chicago here we come! Paul Riismandel is looking forward to speaking at Podcast Movement Evolutions next month! In "Skate To Where the Puck Is Going To Be: Don’t Miss Out on Canada" Paul will be joined by a panel of experts who know the Canadian podcast market inside and out, including Karyn S. Pugliese, Bob Kane, Heather Gordon, and Sarah Burke. Wherever you hail from, you’ll take away practical advice for building your podcast business in Canada. Register here: https://lnkd.in/dg4jtjsR

New on the blog! The 2025 Benchmark Report: Branded Podcasts is here and Paul Riismandel explains our unique approach behind the findings. Our latest Benchmark report shares tips on how to identify your audience’s needs, illustrated through the case study of one podcast that really gets this right. Download it here: https://lnkd.in/eWwYetES

Announcing the release of our 2025 Benchmark Report: Branded Podcasts. Based upon survey responses from more than 15,000 podcast listeners this second annual report reveals benchmarks for key metrics that brands want their podcasts to drive. Download your copy now: https://lnkd.in/e3WJzevJ #brandedpodcast #audioindustry #audioresearch #audioinsights #podcastresearch

This week in our newsletter, get our take on... 💥 WARC charts the “video boom” in podcasting in a new report, while Steve Pratt provocatively declares, “Joe Rogan Isn’t a Podcast.” 🖼️ “Those who lament change and reminisce for the glory days (that never really existed in the first place) miss all the opportunities today,” argues Eric Nuzum in The Audio Insurgent. 🎥 Business Insider reported that “Netflix is eyeing video podcasts and once courted ‘Call Her Daddy’ star Alex Cooper.” Forbes contributor Ian Shepherd observed. Whether it’s podcasting, radio, streaming or anything in between we talk about it all and deliver it straight to your inbox. Stay in touch by subscribing here: https://lnkd.in/dgjwxC4

What is going on with French Canada? Why the sudden dip in podcast listening? On the blog, Matt Hird answers the #1 question we were asked over fifteen different Canadian Podcast Listener presentations this year. Everyone wanted to know the story behind what was one of more unusual reversals of a trend we’ve seen over the past eight years of CPL. Click here to find out: https://lnkd.in/g8PFYMQK And get The Canadian Podcast Listener 2024 report here: https://lnkd.in/g4g9PZS

We're excited to see our Senior Research Director Matt Hird at PodCamp Toronto! He'll be explaining some of the key findings from The Canadian Podcast Listener 2024 and what they might mean for your podcast and audience! Get your tickets here: https://lnkd.in/e7RYvd8j

What a fantastic time at Lower Street's Brand Podcast Summit! While the entire schedule was jam-packed with insights, we particularly appreciated hearing from the brands behind successful podcasts in “Think Outside the Box in B2B Podcasting,” featuring Atlassian’s Christine Dela Rosa, Red Hat’s Brent Simoneaux, PhD and Early Warning®'s Debra Caron.

Is French Canada craving something new? On the blog this week, Matt Hird answers the #1 question we were asked over fifteen different Canadian Podcast Listener presentations this year: What is going on with podcasts in French Canada? Click here to find out:

Coming up this week! Get our take on... 👜 Short-term, sales-oriented ad messages are overall less effective than more interesting and emotional ads. - eatbigfish 🎨 Brands are giving content creators more leeway and loosening their grip on traditional brand safety considerations, Digiday reports. 🇺🇸 Podcasters are being invited into the Trump White House briefing room, but this really may be “free marketing” for the president, surmises Bloomberg’s Ashley Carman. Are you a subscriber? Get our bi-weekly insights around audio research here: https://lnkd.in/dgjwxC4