Forget surface-level endorsements. Tom Holland's BERO is a masterclass in brewing a brand with authenticity. Founded in 2024, BERO is a premium non-alcoholic beer born from Tom’s personal journey to sobriety—including the challenges he faced in finding a good-tasting option he could proudly enjoy with friends and family. Tom has been instrumental in every phase of its creation, from carefully crafting a look and feel that's both premium and uniquely his. This isn't just a product; it’s a deeply personal extension of Tom.
Shopify
Software Development
Ottawa, ON 943,900 followers
Make commerce better for everyone
About us
Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, PepsiCo, Staples, and many more. Find all our jobs here: www.shopify.com/careers
- Website
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https://www.shopify.com
External link for Shopify
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- Ottawa, ON
- Type
- Public Company
- Founded
- 2006
- Specialties
- ecommerce, API, applications, customer service, hardware, marketplace, AR/VR, marketing automation, User Experience, Design, Production Engineering, POS, Payments, Software Engineering, Finance, Retail, Mobile Apps, Instagram, Google Pay, Dropshipping, and Shipping
Products
![Click here to view Shopify]()
Shopify
E-Commerce Platforms
Try Shopify for free and get more than just ecommerce software. Start a business or bring your business online with the all-in-one ecommerce platform.
Locations
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Primary
Get directions
Ottawa, ON, CA
Employees at Shopify
Updates
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Invest in your community, and they'll invest in you. That's exactly what Australian influencer and entrepreneur Tammy Hembrow did when she first started out. By authentically sharing her life—fitness, fashion, and motherhood—she built a loyal social media following that expressed interest in learning more about her wellness journey. Tammy studied her community, listened to their feedback, and implemented what she heard. She invested $400 in a fitness PDF, which turned into her fitness app, Tammy Fit, and then launched her own activewear brand, Saski. The launch oversold, a testament to her dedicated fanbase and a challenge for any new business wanting to make a strong first impression. Tammy turned this potential setback into an opportunity to connect more closely with her community.
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Developers, tickets just dropped for Editions.dev 2025, our gathering for the Shopify ecosystem. Join us in Toronto from May 29–30 for product deep-dives, 1:1 time with the builders behind our developer platform, and connecting with other app, theme, and storefront builders. Tickets are available at https://Editions.dev. Rubber ducking is better in person.
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More than 875 million people purchased from Shopify online businesses in 2024. Curious what this data shows about online shopping? Here’s what we’re seeing: → Businesses are successfully acquiring new customers, with first-time shoppers to each Shopify business increasing by 17% since 2023 and 33% since 2022. → Return shoppers grew by 59% over the past two years, signaling strong brand affinity among consumers. → Order volume increased by 49% over three years. The apparel and accessory industry had the highest overall order volume for shops generating more than $1 million in annual GMV. → Most orders are now placed on mobile devices, with mobile purchase volume up 20% since 2023.
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Coordinating thousands of influencers simultaneously sounds like a logistical nightmare—but not for Nicki Minaj's Pink Friday Nails. Pink Friday Nails uses Shopify Collabs, an app that enables brands and influencers to easily connect, manage collaborations, and handle payments, all within Shopify. Three ways Shopify Collabs simplifies the process: 1️⃣ No more spreadsheets: Forget about the endless Excel files. Everything from recruiting to generating discount codes is managed directly within the app. 2️⃣ Automatic payouts: Collabs takes care of all financial details, giving brands peace of mind that creator commissions are paid out automatically. 3️⃣ Streamlined gifting: Collabs simplifies large-scale gifting efforts, and gives creators the flexibility to personalize their gifts. Pink Friday Nails can present a variety of nail set styles to creators, who can then choose a gift that excites them to share with their audience. Want to learn more about Collabs? Check this out: https://lnkd.in/eam-mv3A
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The "sell everywhere" approach is outdated. It's not about being everywhere; it's about being in the right places for your audience. That was the takeaway from Harley Finkelstein’s conversation with Kat Cole and Sara Foster at National Retail Federation. More on what it means to organically integrate your brand into customers’ lives ⬇️
We are living in a post-omnichannel world. When I look at the most important brands and entrepreneurs on the planet and how they're finding success, they're not selling everywhere. They're selling in the right locations for their particular demographic. I was just at National Retail Federation and there was a lot of talk about ‘selling everywhere.’ But omnichannel implies selling everywhere for the sake of being everywhere. To win in retail today, you need to be everywhere… [and this is an important caveat] that makes sense. Five years ago, everyone was talking about omnichannel. If you’re still talking about becoming an omnichannel business today, you’re behind. Omnichannel emphasized the importance of having multiple channels but… those channels typically weren’t connected. The future of commerce has no channels at all. It's an invisible thread woven seamlessly through every aspect of consumers' lives. The old world was about being everywhere; the new world is about being exactly where your customer needs you, exactly when they need you, in a way that feels completely organic. To do that, you need to remove the toil of a legacy technology system. That starts with a unified core platform so you can do what you’re best at in a more meaningful way. If you look at the hierarchy of needs of large brands, you need the operations to flow smoothly, and then you can focus on strategic innovation. When everything flows together and your platform is unified, you can ruthlessly focus on building what will set you apart. That’s how you change the game in business. Look at a brand like Favorite Daughter. They do not sell on every single channel. What they do have is an incredible ecosystem that makes sense for their customers. The person who listens to the co-founder’s podcast, World’s First Podcast, is the same person who watches their hit Netflix show, Nobody Wants This, which features clothes from their clothing brand Favorite Daughter. This is the same person who goes to their website and buys the clothes, and who follows them on social media… where they are regularly trying on the clothes and showing the products that are launching. A show, a podcast, a clothing brand, Instagram selling doesn’t make sense for every brand but it makes sense for their brand and their customer. If you’re building in retail today don’t think about trying to be on every channel possible - think about where your customer is and go there.
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The new edge in commerce? Not going it alone. Smart brands are winning through collaboration. Last year, we saw a 300% increase in retailers using Shopify Collective—a tool that allows merchants to sell products from other Shopify stores within their own store without the hassle or cost of managing additional inventory. Here are 3 ways merchants are scaling their businesses with Collective: → Adapting to a new generation of shoppers: Legacy brands can partner with emerging designers to curate fresh product selections. buybuy BABY, a 30-year old one-stop shop for new parents, uses Collective to partner with smaller, trendy babycare brands, onboarding new suppliers on the site in as little as 24 hours. → Breaking into international markets: For smaller brands, Collective offers a gateway to new markets without the overwhelming barriers of logistics, finance, and market access. Powered by People (PBP), a B2B retailer, leverages Collective to curate unique, small-batch products, connecting independent artisans in remote regions with the United States market. → Tapping into the creator community: Stage TEN, a live shopping platform, uses Collective to enable creators to sell products during their live streams. Stage TEN created a unified shop with products from different merchants, giving creators the flexibility to feature products from multiple brands. Learn more about how legacy brands, independent artists, and creators are finding success through collaboration: https://lnkd.in/eXsmeH8K
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The Winter '25 Edition may be boring. The site design is anything but. In “boring” mode, product updates are presented in their simplest form, while “not boring” mode (aka Boring TV) offers an AI-powered channel for each one. A few more fun facts about the site: → Boring TV has a QR code-activated mobile remote. → Every Shopify Edition has been built as a Hydrogen store, but this is the first one to let it show. Visitors can buy a Boring t-shirt right on the site, using Shopify checkout. → We drew inspiration from the roots of basic web design for the site’s “boring” mode. → The images that inspired each Boring TV video were created with Midjourney. → It’s full of Easter eggs. For example: call The Boring Edition hotline or hover over the letters in B-o-r-i-n-g. More from the team behind the design: https://lnkd.in/gPA8USj2
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Developers, mark your calendars: Editions.dev is coming back to Toronto as part of Shopify Summit 2025. From May 29–30, we’re bringing our community together to get hands-on with new features and meet the builders behind Shopify. Bring your questions for our product teams and explore what's possible with apps, themes, and custom storefronts. Stay tuned for registration details next year.
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