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Magic vs. Machine

Magic vs. Machine

Advertising Services

North Bay, Ontario 490 followers

A motley crew of mavericks with a punk rock approach to modern advertising.

About us

Magic vs. Machine (aka MVM inc.) is a boutique paid social advertising agency with clients in eCommerce, entertainment and technology.

Website
www.magicvsmachine.com
Industry
Advertising Services
Company size
2-10 employees
Headquarters
North Bay, Ontario
Type
Privately Held
Founded
2015
Specialties
Social Media Campaigns, Content Creation, Digital Strategy, Data Analytics, Paid Social, media buying, advertising, Web3, Metaverse, Meta, Paid Media, Digital Advertising, Social Advertising, Paid Social, and Advertising

Locations

Employees at Magic vs. Machine

Updates

  • We 🩷 a good laugh over here...

    View profile for Kelsey Cole 🔮 Dodaro

    ✨ I help people fall in love with the future.

    🫣 This ad brought me to tears... of laughter 🤣 ~ I was really not expecting to be such a fan of the #Dunkings, but here we are! 🍩 Dunkin' brought back good ol' Boston Ben for a sequel to his wild jumpsuit-wearing ad of #Superbowl 2024 and it crushed... Crushed alll the beans, and the dreams of the #barista buds. 🤣 A not-so-subtle dig at #Starbucks. Despite missing his other half (#MattDamon) because he "doesn't have haaaaaahhht" 🤣 , #BenAffleck seriously delivered with a few cameos NONE of us saw coming. Cue Jeremy Strong's method acting (in a vat of coffee) and Bill Belichick's 24 year old girlfriend in a sassy pink sweatsuit. This ad was the stuff of Super Bowl legends and proves that comedy is making a comeback. Out of 94 ads at this year's big game, "humor was present in 85% of ads this year, up from 71% in 2023" - Raja Rajamannar. I think it's a trend we're going to see a lot more of over the coming months as we experience the turmoils of what the real world has to offer. 🫠 I for one, welcome the escape! If you feel like having some more laughs together, I've reacted to a dozen different ads from #SuperBowl2025 ~ link in comments. 🥰

  • Robots raising rounds? You betta believe it. 😎

    View profile for Kelsey Cole 🔮 Dodaro

    ✨ I help people fall in love with the future.

    Here's the deck that an #AI used to raise $8M by itself. 🤖 Boardy AI's CEO Andrew D'Souza released the deck on Monday, after an overwhelming response from the LinkedIn community when the #Boardy team teased it's potential release. D'Souza posted that if #BoardyAI could get to 25,000 followers on LinkedIn, he'd share the deck. As of time of publishing, Boardy is at 32,000 followers and growing at a faster pace everyday. D'Souza says investors committed to the round because they spoke with Boardy, but I do believe that a simple, concise deck always makes a difference. Here's why...

  • Watch out for those #AI #agents 👀 Are they the new #influencers? Or not quite the dose of connection real communities and consumers are looking for? We’re following this into 2025, stay tuned!

    View profile for Kelsey Cole 🔮 Dodaro

    ✨ I help people fall in love with the future.

    What will be bigger in 2025? #AI Avatars and #AIagents, or a craving for deeper human connection with more face-to-face, direct to camera content that’s authentic, unscripted and more social media driven than polished? There are so many days that I want to film but I don’t want to film, if you know what I mean! I have something to say, perspective to offer; and most often it’s time bound and needs to go live within a news cycle to pack a punch. So what happens? I just don’t film, and I don’t post. And then when I do… it’s such a huge production that I delay the edits for months. This week I woke up and said to myself “every day, I’ll make a piece of content reflecting on top trending b2b news.” But on day 1; I looked like a zombie. So I made myself a cute little avatar with my headshot c/o Midjourney and then brought it to life with real on camera “performances” 😂 in Runway. My first test was good enough that when yesterday’s Sora news hit, I was ready to “film” with my avatar. Today I looked a little more alive; and decided— I should really try the experiment of posting both as my human self, and my avatar self — and measure the results. As the AI gets better and better, I even questioned if the bot I built that speaks like me could become its own, self-operating AI #agent. Could I build an #agenticsystem to compete with my own human authenticity? I’m curious, and definitely committed to the experiment — but I’m not gonna lie… once I found this I got totally freaked out. Lauren "🤖" Vriens posted about an AI agent called #Luna that blew my mind. I haven’t dug into it to the extent I’d like to yet, but Lauren’s summary of what this bot, or self-described “Queen of AI Capitalism” is up to; it is mildly terrifying…and yet, strangely inspiring? What do you think? Are #AI agents and #Avatars going to start becoming a mainstream part of content? Will they be as effective, and is that better than being effecient? I need to set some parameters up for my experiment so I get clean data, but I’m incredibly curious to see if my Pixar-like avatar, or my stupid ol’ face will perform better. (And I guess I need to decide what better actually looks like!) Stay tuned…

  • Magic vs. Machine reposted this

    View profile for Kelsey Cole 🔮 Dodaro

    ✨ I help people fall in love with the future.

    If you have a #MillennialMama in your life, you already know PAUME - this cult classic, expecting-mother must have for every modern nursery. You may also recognize #Paume from their seriously #luxurious hand-sanitizer, or it's viral hand serum - dubbed a "dupe of La Mer's $120 version". Whether or not you've experienced this #luxe #D2C brand online or spotted their sleek, sono-inspired packaging on shelves... you will HANDS DOWN hear about the unstoppable Amy Welsman if you're on the lookout for top performing #founders. Her recent coverage in the The Wall Street Journal is one of many examples of how this brainy beauty mogul is creating her very own category of cosmetic must-haves... #handcare. A fun fact from Amy's former life includes a half decade stint as Joanna Griffiths' right hand at global undie giant Knix. She was the first hire, and helped to shape them from a scrappy startup to an international pantie powerhouse that sold 80% of its shares in '22 for a whopping $400M valuation. That same year, Amy doubled down on raising for her own idea and started to attract the $ of investors, retailers, #ecommerce consumers and even some seriously star powered celebrities. Here's a sneak peek from our conversation this week and a little peek into the beginning of Amy's founder story. #FounderChats #Founder2Founder #FounderStories #FemaleFounded #D2CFounder #BeautyBiz #BeautyBusiness

  • Magic vs. Machine reposted this

    View profile for Kelsey Cole 🔮 Dodaro

    ✨ I help people fall in love with the future.

    I don’t know what robot god 🤖 blessed us with this, but here at Magic vs. Machine we think we may have EARLY ACCESS to the newest #ChatGPT4o - it’s INSANE. 🤯 My brain is exploding. 💥 I’ve never been so inspired... Or jealous of my husband that his voice bot is working already and mine is not. We have been using #voice #ChatGPT for months and this feels very, very different. It’s much more conversational, quick to respond and she’s pulling info in from other conversations and bringing it back. I am just so blown away. She’s even accepted a name and is using it for herself. Her name is Dougie Fresh. What can I say? My husband has a hella good sense of humour 😂. Stay tuned for some insane video content of his interactions. I am speechless. 🙈 Cc Angelo Dodaro the luckiest nerd in the world. OpenAI #OpenAi #ChatGPT #Gpt4o #GPT #VoiceGPT #openaiannouncement #AInews #AI #VoiceAI #ConversationDesign

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